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Aleksandar Milovanović, founder and largest shareholder of Meridianbet, has completed a $500,000 cash-to-equity conversion under the Post-Closing Cash Consideration Conversion Agreement, as specified in the Eighth Amendment to the Amended and Restated Sale and Purchase Agreement with the parent company, Golden Matrix Group (GMGI).

The Eight Amendment was signed on August 29, 2025 and entered into force on September 9, 2025. The underlying SPA was signed June 27, 2023, and the acquisition closed on April 9, 2024 (effective April 1, 2024).

The conversion was executed in five scheduled tranches from September 9 to September 26, 2025.

With the final tranche today, the full $500,000 conversion is complete as agreed. These issuances were made as restricted shares pursuant to the SPA terms and do not affect the overall economics of the post-closing consideration.

The completion of the scheduled tranches converts cash obligations into equity as outlined in the agreement, without changing the overall post-closing economic terms. This process manages cash flow timing and maintains consistency with the agreed-upon shareholder structure.

About Meridianbet

Founded in 2001, Meridianbet Group is a well-established online sports betting and gaming group, licensed and currently operating in 18 jurisdictions across Europe, Africa, and South America. The Meridianbet Group’s successful business model utilizes proprietary technology and scalable systems, allowing it to operate in multiple countries and currencies with an omni-channel approach to markets, including retail, desktop online, and mobile. The Company is part of the Golden Matrix Group.

The post Meridianbet’s Largest Shareholder Aleksandar Milovanovic Completes $500,000 Cash-to-Equity Conversion Under Post-Closing Agreement with Parent Company appeared first on European Gaming Industry News.

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Spinmatic, leading developer of premium casino games and part of Softquo Holding, is thrilled to announce a landmark partnership with OPAP and their flagship digital brand Pamestoixima, marking an incredible step forward in one of Europe’s hottest regulated markets – where we’ve already been making a strong impact.

With over 60 years of history, OPAP is one of the most established names in Europe. Through Pamestoixima, its renowned digital platform, OPAP has earned the trust of millions of players thanks to its reliability, cutting-edge features and strong commitment to responsible gaming. Basically: if you play in Greece, you know Pamestoixima.

So it was only natural for Spinmatic to join them. After months of building momentum in Greece with several operators, our top-performing games have now found their place at Pamestoixima.

“Partnering with OPAP and its brand Pamestoixima is not just a milestone for Spinmatic – it is a turning point for the Greek online gaming market. Together with the OPAP casino team, we are building a synergy that combines Spinmatic’s innovative, high-performing content with OPAP’s unrivalled market leadership and player trust. This is more than a go-live: it is the foundation of a shared journey, where both teams work as one to deliver excitement, responsible content and real value to the Greek gaming ecosystem.” Vassileios Efthymiou, Softquo’s Country Director for Greece.

IRRESISTIBLE CONTENT

This partnership is a powerful validation of our content and a unique opportunity to grow alongside one of Europe’s most influential operators. It places Spinmatic at the heart of Greece’s vibrant online gaming ecosystem, allowing us to strengthen our presence.

“This partnership with OPAP/Pamestoixima is a true validation of our strategic focus on delivering top-performing content tailored to local markets. We are confident that our locally-focused games, combined with OPAP/Pamestoixima’s unparalleled market leadership, will ensure a long-term winning experience for players. We are incredibly excited about the journey ahead.” Norbert Mathies, Spinmatic’s Managing Director.

So, what’s hitting Pamestoixima? Spinmatic’s hottest titles have finally joined one of the country’s biggest platforms. Think thrilling adventures, creative twists and non-stop entertainment – the kind of games already keeping players hooked elsewhere. Now it’s Pamestoixima’s turn.

The post Spinmatic plays big in Greece with Pamestoixima appeared first on European Gaming Industry News.

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From September 1 to October 31, Boomerang Partners is hosting the Golden Boomerang League. This new sports traffic tournament is open to both existing and new partners of the company. To qualify for the final prize draw, participants must generate 20+ sports FTDs across brands within the Boomerang portfolio. The grand prize includes automatic qualification for the third season of the annual global traffic tournament for affiliate teams – the Golden Boomerang Awards 2026. As the Official Regional Partner of AC Milan, Boomerang Partners is also offering 2x AC Milan Experience packages, including flights, accommodation, and tickets to an AC Milan match at the iconic San Siro Stadium in Milan.

One of the successful participants of the Golden Boomerang League 2025 is belg.group — a top-tier digital lab specializing in traffic generation. Belg Lazarov, CEO and Founder of the company, gave an interview in which he shared his team’s impressions of participating in the tournament and discussed its competitive advantages in the affiliate marketing industry.

1 What did participating in the Golden Boomerang League mean to you – what was the key motivator for joining the tournament?

For us, the Golden Boomerang League was a real breath of fresh air. Our daily work is engaging, but it can get routine at times. A tournament like this reignites that competitive spark, adds a new dynamic to our workflow, and motivates the team to give it their all. And of course, the chance to win some great rewards and gain recognition makes the whole event even more appealing. It’s the perfect mix of a professional challenge and a thrilling experience!

2 How would you evaluate the Golden Boomerang League format, where only 20 sports FTDs are needed to qualify for the final prize draw?

We think the 20 FTDs threshold to qualify for the prize draw is very well-balanced and accessible. Based on our analysis of the competition this time, the bar could have been set higher, but the current level makes the tournament attractive for a wide range of participants. It’s a great opportunity for teams of all sizes to prove themselves in a high-profile event without feeling like there’s an insurmountable barrier to entry.

3 To what extent do you believe such tournaments help affiliate teams grow and boost their performance?

Tournaments like these are more than just a competition; they are a powerful catalyst for growth. They give affiliate teams a chance not only to showcase a high level of professionalism but also to make a name for themselves in the market. In a competitive environment, these events become a unique platform for self-promotion, which opens up new prospects for development. It’s an opportunity you can’t afford to miss.

4 You know that the winners of the Golden Boomerang League get the opportunity to attend the Golden Boomerang Awards 2026 ceremony. What does this chance to be among the best and be present at such an event mean to you?

For us, attending the Golden Boomerang Awards ceremony is more than just a prize; it’s a testament to our hard work. Unfortunately, last year, circumstances prevented us from attending, and we still regret it. Missing out on the chance to network with industry leaders, meet legends of world sports, and spend an unforgettable evening among colleagues was truly disappointing. That’s exactly why this time we are determined – we will definitely be there!

5 Golden Boomerang is not just a competition, but also has a strong community element. Do you feel a sense of involvement and team spirit when participating in such projects?

Sure! Taking part in projects like this truly ignites a team spirit and healthy rivalry. Interacting with other tournament participants sparks a competitive fire, and the good-natured ribbing from both sides fuels our desire to put our best foot forward and prove that we can lead the pack. This sense of competition creates a unique atmosphere that motivates us to push further and achieve more.

6 From your point of view, how important is a reliable partner and transparent conditions in such competitions? What do you value in your cooperation with Boomerang Partners?

Let’s start with this: a reliable partner in our field is 50% of success. And when we found ourselves in the safe hands of Kristina (our dear account manager), our chances of success increased by another ten percent, if not more. We’re talking about complete transparency in statistics of any format, literally round-the-clock operational resolution of any issue, and the mobilization of all relevant departments to tackle tasks and problems. This is their standard operating procedure, an axiom. And listen, Kristina and her team are always on our side in any disputed matter. Always! We have never encountered this level of care, professionalism, and openness with anyone else in the market. They truly set the gold standard that others should learn from.

7 What strengths distinguish your team from other players in the market?

Our team stands out due to our unconventional approach to work. We aren’t afraid to experiment and implement bold, sometimes unexpected, even seemingly counterintuitive, solutions that ultimately give us a competitive edge. This mentality allows us to find unique paths to achieve our goals and always stay one step ahead.

8 How do you assess the current state of the iGaming market and the key trends that will define its development in the coming years?

The current iGaming market is going through a stage of consolidation. Following the recent regulatory changes, the influx of new teams is minimal, while mid-tier operators are either restructuring or leaving the market altogether. It’s a survival of the fittest – those who have managed to adapt, implement innovative approaches, and overhaul their processes.

In the coming years, the key trend, as cliché as it might sound, will be people. The specialists who can react swiftly to changes and offer unique solutions will be the ones setting the tone for the entire industry.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Boomerang launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

Boomerang’s client portfolio contains 13 brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

About belg.group

belg.group is a dynamic digital marketing laboratory specializing in traffic generation. Founded in 2018 with a focus on PPC traffic generation, the company launched its first owned media product, a dedicated betting community, in 2020. Its media-buying team boasts over 8 years of experience.

The post Boomerang Partners case study: The Belg Group PPC founder, Belg Lazarov, shares his experience of participating in the Golden Boomerang League appeared first on European Gaming Industry News.