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Lais Barroso: ‘Winning Pitch iGB gave BetPass instant credibility with a global audience of top-tier operators, investors, and potential partners.’

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Clarion Gaming has long been at the forefront of championing innovation, becoming the first event organiser to leverage the strength of its brands to support start-ups in accelerating their growth and gaining market visibility. At the 2025 edition of Pitch iGB, affiliate management platform BetPass impressed the judging panel with its curated marketplace, designed to connect affiliate networks with high-value opportunities. Following the win, BetPass founder Lais Barroso reflects on the significance of receiving this recognition and shares his vision for the company’s future.

What are the benefits of winning Pitch iGB and how would you describe the feedback that you’ve received?

Winning gave us instant credibility with a global audience. It has opened doors to conversations with top-tier operators, investors, and potential partners that would have taken months – if not years – to secure. The feedback has been overwhelmingly positive. People have highlighted our clear value proposition, the scalability of our model, and the way we are solving real problems in the market.

Can you explain a little bit more about the BetPass proposition?

We are an affiliate management platform which has been designed to go far beyond traditional tracking. Most platforms stop at tracking; we manage the entire affiliate journey, from onboarding and compliance to performance growth and retention. USPs include a built-in marketplace that connects operators with vetted affiliates, reducing acquisition time and improving partner quality. Resources, analytics, and gamification features are designed to actively improve affiliate performance, it provides real-time insights that allow both operators and affiliates to make smarter, faster decisions driving ROI together with automated, ongoing checks which protect operators from low-quality traffic and regulatory risks.

Previous Pitch winners have highlighted how difficult it is to attract investment from financial institutions – is that your experience and how are you addressing it?

Yes, that’s been our experience as well. Traditional financial institutions often struggle to understand the iGaming sector’s dynamics, especially in emerging markets. We’ve addressed this by focusing on generating revenue through our own products and solutions—after all, they say the best money is the customer’s, and we’ve embraced that mindset from day one. Since our start in 2023, we’ve been a 100% bootstrapped company, proving that strong execution and customer focus can fuel sustainable growth without relying on external capital.

How will you use the prize money – has it been earmarked for a specific project?

Yes, it will be invested directly into our proprietary platform, enhancing features that improve affiliate performance tracking, campaign optimization, and the overall affiliate journey, as well as developing tools that help affiliates achieve better performance and results. This directly aligns with our mission of delivering smarter, more profitable acquisition for our partners.

At what stage did you think that you would win?

I think it was towards the end of the Q&A session. I walked out of the pitch feeling very confident — I felt I had delivered an excellent presentation, and all the questions made perfect sense, giving me the chance to share more details I didn’t have time to cover during the pitch. That showed me the judges had truly understood what we do, the value we deliver, and the potential of our business.

Did you get the opportunity to enjoy iGB L!VE 2025 and what were your impressions of the first edition to be held in London?

Absolutely. London brought a different energy: there were more international decision-makers, a wider mix of markets, and an overall sense of momentum for the industry. It felt like a perfect stage for our Pitch and for high-level networking. On top of that, I had the chance to join some amazing side events, like the pre-event day dedicated to startups with talks from major industry leaders, and the football tournament the day after the show, where I met incredible people, scored several goals, and helped my team reach the final! The only downside was tearing a shoulder ligament on the very last play of the tournament—but even so, the overall experience was incredibly positive!

What inspires you and where do you get your inspiration from?

I’m inspired by building things that matter—solutions that truly move the needle for our partners. I get my inspiration from market gaps: when I see inefficiencies or missed opportunities, I can’t help but think about how to turn them into growth. At BetPass, we’re driven by innovation—by building things in ways no one else is doing. And because our entire journey has been bootstrap, solving real customer problems has also become a core source of inspiration, as it’s been essential for our survival.

What’s next for BetPass – how do you intend to harness the momentum of winning Pitch iGB?

We’re leveraging the visibility to accelerate our roadmap, closing strategic deals, expanding into new markets, and strengthening our tech capabilities. The win is not the finish line; it’s a launchpad. Our next steps include consolidating our product in the Brazilian market and continuing to grow our market share, expanding into other countries, and eventually opening new verticals, so we can bring our technology to entirely new markets.

The post Lais Barroso: ‘Winning Pitch iGB gave BetPass instant credibility with a global audience of top-tier operators, investors, and potential partners.’ appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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MyEmpire Reborn: New Look, New Empires, New Features

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MyEmpire, one of the leading brands within the MioMedia affiliate program, proudly unveils its grand transformation. The empire has been reborn — with a stunning new look, an expanded collection of games, and thrilling new features set to redefine the gaming experience.

The redesigned MyEmpire brand unveils a fresh and immersive environment inspired by great civilizations of the past. The new interface offers smoother navigation, enhanced visuals, and a layout that reflects the brand’s evolution and the spirit of the empire. It’s cleaner, faster, and full of life — giving players the feeling of truly stepping into a renewed realm of majesty.

The updated design extends across the entire game world, bringing richer landscapes, detailed architecture, and enhanced character art that adds elegance and depth, drawing players further into play.

Along with the visual transformation, MyEmpire is expanding its portfolio with new games. Each title offers a unique experience while staying true to the empire’s spirit of strategy, adventure, and discovery. Together, they create a broader and more dynamic world for players to explore.

Beyond new games, MyEmpire is expanding with the launch of a dedicated shop — a new destination where players can purchase exclusive items or exchange their in-game bonuses for them. It’s a fresh way to turn progress into rewards and make every victory even more satisfying.

Soon, players will also enjoy new gamification features — SpinRally, Wheel of Fortune, and WonderPot. These additions will introduce even more thrills and rewards, giving players the chance to test their luck, win prizes, and uncover new surprises within the empire. Each feature is designed to enhance engagement and add a fresh layer of fun to the play.

MioMedia Affiliates continue to stand at the forefront of iGaming innovation, bringing together top-performing brands and world-class affiliate partnerships. As MyEmpire enters a new era with its refreshed look and features, MioMedia Affiliates celebrates the brand’s dedication to excellence, creativity, and pursuit of entertainment that both inspires and rewards.

For more information and guidance, contact the team: https://www.miomedia.com/contact-us

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iGaming 2026 starts now: be the first to get Slotegrator’s iGaming trends report

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Slotegrator, a leading iGaming software provider and content aggregator, has published a report forecasting the iGaming trends of 2026. Developed in collaboration with over 50 experts from international companies, the report highlights how technology, regulation, ESG and transparency, and evolving player expectations will reshape the iGaming landscape in the coming year.

The report brings together insights from operators, regulators, affiliates, and marketing leaders across Europe, Latin America, Africa, and Asia. It covers key topics – from upcoming regulatory changes and AI-driven hyper-personalization to new compliance standards, marketing transformations, and the rise of community-based gaming ecosystems.

Readers will learn what to expect from:

  • Regulatory developments in the industry’s most attractive markets.
  • Advances in AI, cybersecurity, biometric KYC, and deepfake detection.
  • New marketing models built on emotional intelligence and data ethics.
  • The role of Web3, stablecoins, and gamified well-being.
  • The growing influence of ESG on the iGaming sector.

The report features practical insights from leading leading companies, recognized industry leaders and award winners, including SiGMA Group, Clarion Gaming, DEVILS, Endorphina, Amigo Gaming, Aviatrix, ZingBrain AI, BGaming, NGM Game, Peter& Sons, CasinoRIX, ICS-digital, top media like iGamingNews, Casino Guru, GamblingTalk, and others, alongside perspectives from top game studios and regional experts.

“The report brings together the key takeaways from our business analytical research and the voices of industry experts who observe market dynamics every single day. Their perspectives give this report its depth and authenticity. At Slotegrator, we value partnership and collaboration above all — this is what allows us to capture the real pulse of the iGaming industry. This document gives companies a valuable head start as they prepare for next year’s shifts,” adds Svetlana Kirichenko, head of marketing at Slotegrator.

The report offers a comprehensive view of what’s next for iGaming — a must-read for anyone shaping the future of the industry. Be among the first to download The iGaming Trends of 2026 from Slotegrator by following this link.

ABOUT THE COMPANY

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

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Boomerang Partners has announced a gift auction at their booth during the upcoming SiGMA Europe 2025 in Rome

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Boomerang Partners, an affiliate marketing agency and an Official Regional Partner of AC Milan, is preparing numerous activities for their booth 5046 G at the upcoming SiGMA Europe 2025 in Rome. The main highlight will be a gift auction featuring valuable prizes:

  • Signed Luka Modrić (football legend and AC Milan player) jersey
  • Apple iPhone 17 Pro Max 256GB Deep Blue
  • Ray-Ban | Meta Wayfarer smart glasses
  • Apple AirPods Pro 3

To try their luck in the gift auction, SiGMA Rome participants must visit the Boomerang Partners booth on November 4th and 5th and perform various tasks. For completing them, they will receive special chips of different denominations. The more chips they have, the higher their chances of winning in the auction. Details can be obtained from the hostess at the booth.

The final will take place on November 5th at 4:00 PM. On the same day, Boomerang Partners will announce the winners of their first sports traffic tournament, the Golden Boomerang League, which ran from September 1st to October 31st. All affiliate teams, including current and new partners of the company, who managed to generate 20+ FTDs on the brands from its client portfolio, have qualified for the prize draw. The prize for first place is direct access to the Golden Boomerang Awards 2026. Participants who place second and third will receive an AC Milan Experience package, which includes paid flights, accommodation, and attendance at an AC Milan home match at the famous San Siro Stadium in Milan.

Come to the Boomerang Partners booth, complete simple tasks, get chips, and participate in the gift auction. Extra pleasant surprises are possible. Read the full terms and conditions on the Boomerang Partners website.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

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