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Leading The Charge! Euronics Group Joins LEC As Official Electronics Retail Partner
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We are delighted to announce that the LEC is partnering with Euronics Group for an initial three years! Europe’s largest consumer electronics retail group has committed to supporting the LEC as the league’s Official Electronics Retail Partner and Supplier.
This exciting collaboration will begin at the appropriately electric, LEC Summer Finals 2025 in Madrid, as Euronics’ expertise and scale will help us deliver even more world-class esports experiences across the region. For the occasion, come and unleash your inner Yordle at Euronics booth at the LEC XPO on Plaza de España: pump up Ziggs’ bombs, race to trigger the explosion first, and pick up your prize. Don’t forget to personalise your XPO passport at Euronics’ polaroid photo station!
Euronics Group is a network of national electronics retailers across the EMEA region with over 7000 stores across more than 36 countries in the region. They sport an impressive roster of around 25 regional entities, including Boulanger in France, Sharaf DG in the UAE, Teknosa in Türkiye and Euronics in Germany and Italy.
Euronics Group presence across EMEA.
On top of their local know-how and customer-first service mindset delivered through localised retailers both in stores and online, Euronics Group will reach out to LEC fans through a gamified hub filled with LEC content and chances to win exclusive products. This will be launching soon, so keep your eyes peeled!
With a strong track record in sponsoring traditional sports, moving back into esports with the LEC is a natural evolution of that journey for Euronics Group. Their support for UEFA Women’s Football through grassroots programs and fan activations reflects their longstanding commitment to empowering communities through competition.
Euronics Group’s activations and community-anchored retailers mirror the “coming-together” spirit which drives the LEC. It’s a natural fit, as we will work closely together to bring fan-first activations to EMEA and we can’t wait for our new partner’s passion for inclusive, accessible experiences to extend into our digital arena.
Euronics Group’s emphasis on serving consumer needs on both a local and large-scale basis also elegantly aligns with Riot’s dedication to players first. We’re looking forward to working together on finding ways we can further enhance the LEC fan experience.
“As Euronics International, we are delighted to embark on this exciting partnership with the League of Legends EMEA Championships. This collaboration reflects our commitment to innovation and connecting with new generations of passionate gamers and fans across Europe and beyond”, says Euronics International CEO John Olsen.
We believe that joining forces with such an iconic esports event will not only strengthen our engagement with the gaming community, but also inspire and empower our customers to pursue their love for gaming. Together, we aim to create memorable experiences and elevate gameplay by bringing the latest advancements in gaming technology to fans everywhere.”
Charlie Allen, Director of Commercial Partnerships & Business Development at Riot Games EMEA adds: “Euronics’ journey across both esports and traditional sports highlights their commitment to connecting with new generations of fans. Their commitment to local communities, placing customers at the heart of everything, mirrors our own priorities of serving players and building for the long term. Together, we want to create and bring activations that don’t just light up our Summer Finals weekends, but also bring lasting impact to communities across the region for the season.”
Once again, we are beyond excited for what these three years with Euronics Group will hold. We’re delighted we can help evolve their inclusive sports sponsorship and grassroots activations to the ever-growing, digital world of esports. And equally, we’re keen to utilise their specialised, local expertise through their various independent stores to better serve every LEC fan directly in ways unique and personalised to each market.
The post Leading The Charge! Euronics Group Joins LEC As Official Electronics Retail Partner appeared first on European Gaming Industry News.
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GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture
Introducing GAMEPOP: The Culture of Play, a new premium bookazine by Red Bull Media House and the world’s first magazine dedicated entirely to video-game culture. Designed as a rich, book-like publication, GAMEPOP rethinks what a magazine can be, capturing the creativity, personalities and ideas shaping modern gaming. GAMEPOP will debut at the Red Bull Tetris World Final in Dubai from December 11 to 13, followed by The Game Awards on December 11. The issue will then be available through select international retailers in the weeks that follow.
Across 180 pages, the issue brings together a wide range of cultural voices, including Japanese game designer Hideo Kojima, leading DC Comics creators, the Oscar-nominated team behind Grand Theft Hamlet and contributors with bylines in Vogue. The bookazine also spotlights standout Red Bull talent, including YouTube star Ludwig, Twitch creators Emiru and Caedrel, and Red Bull athlete MenaRD.
Rather than treating gaming as a standalone medium, GAMEPOP looks at how games influence, and are influenced by, wider culture. Through original photography, long-form features, illustration and visual essays, the publication explores how gaming connects to global trends in style, music, movement, storytelling and performance, and the creative communities driving that conversation.
The issue also includes interactive elements, including a bespoke Choose Your Own Adventure story created exclusively for the launch. A limited collector edition of 150 copies takes the concept a step further, featuring a fully functioning Tetris® device embedded directly into the cover – an industry first that turns the magazine into an object of play.
The post GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture appeared first on Gaming and Gambling Industry Newsroom.
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Red Rake Gaming Expands Global Presence Through Partnership with QTech Games
Red Rake Gaming is pleased to announce a partnership with QTech Games, a leading aggregator and platform renowned for its strong presence in emerging markets on a global level. This collaboration brings Red Rake’s diverse and visually engaging portfolio of slots to QTech Games’ extensive aggregation platform, giving players across multiple continents access to high-quality, entertainment-focused casino content.
Founded in 2015, QTech Games is celebrating its 10-year anniversary in 2025. Over the past decade, the company has grown from rapid early-stage expansion to become a dominant force into emerging markets worldwide. With a global presence —including a new tech hub in Spain and offices in Malta—and Latin America, QTech Games has established itself as a fully-fledged international powerhouse.
Players can now enjoy titles from the Million Series, the Super Stars Series, and seasonal slots such as Halloween Wins and Christmas Wins, alongside new adventures including Azteca Gold Collect, Sherlock and the Stolen Gems, Beating Alcatraz, Big Size Fishin’, and Midas Wins.
QTech Games CEO, Philip Doftvik, said: “It’s another notch on our belt to have integrated more premium content from Red Rake. Theirs is a growing and constantly innovating library, delivering impressive support to the depth of our broad igaming-vertical spread.”
Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We are thrilled to partner with QTech Games and bring our portfolio of games to their growing network. Their leadership in emerging markets and innovative approach to aggregation allow us to reach new players and provide them with high-quality gaming experiences featuring unique features and visually engaging content. This collaboration marks an important step in strengthening our presence in key markets and further establishing Red Rake Gaming’s international presence.”
The post Red Rake Gaming Expands Global Presence Through Partnership with QTech Games appeared first on Gaming and Gambling Industry Newsroom.
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White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia
Partnership sees leading branded content and popular Jackpot Royale integrated into Delaware North’s Betly online casino in the Mountain State
White Hat Studios, the “House of Brands” provider to the United States iGaming market, has partnered with Delaware North to launch on its Betly mobile sportsbook and casino in West Virginia.
The leading provider aims to build its online casino offering with the addition of the industry’s top-performing games.
Betly players in West Virginia will now have access to White Hat Studios’ acclaimed portfolio of premium branded titles, including Ted, The Goonies, and the award-winning 7s Fire Blitz series.
Also included in the rollout are the popular Jackpot Royale and Jackpot Royale Express progressive jackpot networks, currently live across more than 40 titles, and the first Betly-branded iCasino game – Betly Player’s Choice Blackjack.
Designed to elevate player engagement and boost retention, the addition of these promotional tools adds another layer of excitement to the Betly casino offering.
White Hat Studios has made significant strides in its U.S. growth trajectory since launching in 2021, consistently delivering high-performing content across multiple states. West Virginia remains a key market for the provider, following its remarkable success in all seven regulated U.S. iGaming states.
The collaboration represents another major step in White Hat Studios’ expansion across regulated U.S. states and reinforces its reputation as a go-to content partner for forward-thinking operators.
Daniel Lechner, SVP Sales and Marketing at White Hat Studios, said: “We’re thrilled to be partnering with Delaware North on the Betly online casino app in West Virginia.
“This partnership reflects our ongoing commitment to delivering top-tier content quickly and seamlessly to operators across the U.S. With our portfolio of fan-favorite branded titles and innovative features like Jackpot Royale, we’re confident we’ll make an immediate impact for Betly and its players.”
Bob Akeret, General Manager for Betly, added: “We’re excited to welcome White Hat Studios onto our Betly platform in West Virginia. Their reputation for delivering engaging, high-quality games, especially branded content, makes them an ideal partner as we continue to elevate our casino experience.”
The post White Hat Studios launches with Betly mobile sportsbook and casino in West Virginia appeared first on Gaming and Gambling Industry Newsroom.
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