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Underdog and Sportradar Team Up to Enhance Player Protection and Support Responsible Gaming
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Underdog is first U.S.-based operator to leverage Bettor Sense, Sportradar’s Responsible Gaming Solution
Underdog, the fastest-growing sports company in the U.S., today announced an agreement with Sportradar Group AG (NASDAQ: SRAD), to incorporate Bettor Sense, Sportradar’s AI-powered responsible gaming solution to identify high-risk players. As the first U.S.-based operator to leverage Bettor Sense, Underdog is furthering its commitment to creating a responsible gaming environment for its customers.
This unique player protection and wellbeing program not only identifies individuals exhibiting problem gambling behavior through Bettor Sense’s AI-powered technology, but also offers access to care services from Birches Health, a national leader in evidence-based treatment to address gambling disorders. This results in a comprehensive approach to meet rising expectations related to end user protection.
Launched in July 2025, Bettor Sense is Sportradar’s advanced responsible gaming solution that enables operators to take a proactive approach to detecting early signs of gambling-related risk and facilitates personalized interventions to protect users. Grounded in behavioral research, it enables efficient monitoring with continuous learning, real-time risk score checks, and clear analysis of player profiles to identify and address risks, while also being fully compliant with regulatory standards.
Adam Warrington – Underdog VP of Responsible Gaming, said: “Collaborating with Sportradar to integrate Bettor Sense is another step in Underdog’s proactive approach to enhanced player protection across all entry types. The integration of this leading player protection technology to detect problem play and provide clear resources to those who need it, now including treatment services from the clinicians at Birches Health, is a critical step forward for our players.”
Jim Brown, Head of Integrity Services & Athlete Wellbeing at Sportradar, said: “We applaud Underdog for taking this meaningful step to not only safeguard, but also to provide resources to players who exhibit potential problem gaming behavior. Sportradar’s expertise and innovative solutions are designed to not only address the needs of our clients but also support a secure and sustainable industry.”
The post Underdog and Sportradar Team Up to Enhance Player Protection and Support Responsible Gaming appeared first on European Gaming Industry News.

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Belatra on target with debut crash game: Goose Boom Bang
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Belatra, a leading developer of innovative online slots, has set its sights on the crash game market with the launch of its hit new game, Goose Boom Bang.
Following 30 successful years of creating outstanding slot and instant games, Belatra has turned its sights on the crash game market. Goose Boom Bang stars a fearless goose whose explosive personality takes the game to new heights. As soon as the goose takes off, the multiplier begins to climb – from 1.01x up to an incredible 1000x. The longer the goose travels, the higher the potential reward.
As the journey gathers pace, the risk increases and at any moment the goose can be stopped in his tracks by a cunning Hunter, the swift Hawk, or the sly Crocodile. The prize returns to zero as soon as the goose is stopped by one of these protagonists. Players must decide the opportune moment to call time on the goose flight, but choose when to shoot and claim the winnings.
If the shot hits the mark, the bet is multiplied by the current multiplier, and the Goose drops to the water. Game round history is displayed at the top of the screen: green indicates a win, red – shows a loss. The Goose’s flight path continues to be shown even after the round, revealing how far it could have flown and the maximum possible winning total.
Misha Voinich, Head of Business Development at Belatra, commented: “Belatra has fired the starting gun on its crash game entry, bringing its signature style of humor, dynamic gameplay, and unique atmosphere. Players have the power to choose when to stop the Goose and secure the maximum multiplier before the Hunter, Hawk, or Crocodile ends the round for them!”
The post Belatra on target with debut crash game: Goose Boom Bang appeared first on European Gaming Industry News.
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155.io signs content partnership with Shuffle.com
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155.io, the live content studio built for a mobile-first world, has signed a new partnership with Shuffle.com, one of the fastest-growing global crypto gambling platforms.
Shuffle.com has fast become one of the top five crypto gambling platforms worldwide based on user base and revenue – doubling within the past 12 months.
This latest deal sees Shuffle.com integrate 155.io’s portfolio of chaos-fuelled real-world games, including Marbles.io, Stairpong.io, and the most recently launched Ducks.io. All of 155.io’s games are filmed from a real-world studio, broadcast live, designed for the mobile user in mind.
155.io Founder and CEO Sam Jones commented: “Shuffle.com has enjoyed massive growth in recent years, and we’re proud to now play a part in its mission to become the world’s leading crypto gambling platform. Our live, chaos-fuelled games are built for the next gen of players, and this partnership gives us the opportunity to super-serve their audience on a global scale.”
The post 155.io signs content partnership with Shuffle.com appeared first on European Gaming Industry News.
Latest News
LiveScore 6 player lands incredible €250,000 jackpot with six correct score predictions
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LiveScore 6 player, Shane, 68, from County Limerick, Republic of Ireland, secured an incredible quarter-of-a-million-euros prize last weekend by predicting six correct football scores on the LiveScore app.
Sunderland’s 1-1 draw with Aston Villa on Sunday afternoon confirmed Shane’s fifth correct score prediction, making him the only remaining player in with a chance of winning the jackpot.
Fittingly, as Wilson Isidor’s equaliser hit the net, Sunderland players were wearing the LiveScore Bet logo on their sleeves, with LiveScore a principal partner of the Premier League club for the 2025/26 season.
Manchester United fan Shane then had Arsenal’s Gabriel Martinelli to thank, as the Brazilian’s late equaliser in another 1-1 draw, against Manchester City, secured his sixth and final correct score, sealing the life-changing jackpot.
The full list of scores correctly predicted were:
- West Ham 1-2 Crystal Palace
- Burnley 1-1 Nottingham Forest
- Manchester United 2-1 Chelsea
- Fulham 3-1 Brentford
- Sunderland 1-1 Aston Villa
- Arsenal 1-1 Manchester City
A long-time LiveScore 6 player, Shane says his winning strategy comes down to persistence, recent form analysis and keeping an eye on squad injuries.
On the win, Shane said: “It’s unbelievable. I play LiveScore 6 every week so to hit the jackpot like this just shows persistence can pay off!”
Asked what he’ll do with his winnings, he added: “I’m unsure at the moment. I might get some work done around the house, but a holiday to celebrate is certainly tempting! I’m keen to go to Gran Canaria!”
LiveScore 6 is a free-to-play in app promotion available on the LiveScore app for iOS and Android. Download the app and start predicting to be in with the chance to win the £250,00 prize money.
18+ UK and Ireland residents only. For full details on how to play, check the terms and conditions on the LiveScore app. Bet Responsibly. BeGambleAware.org
The post LiveScore 6 player lands incredible €250,000 jackpot with six correct score predictions appeared first on European Gaming Industry News.
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