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Lottomart has expanded its partnership with UK-based game studio Blueprint Gaming, implementing a direct platform integration on the back of a national TV campaign that showcased a range of the developer’s most popular titles.
Through the direct integration, Blueprint titles on Lottomart can now further incorporate a range of in-game tools, including in-game Free Spins, Super Mode, Chained Bonusing, and the Big Win Board. These features are designed by Blueprint to provide varied gameplay mechanics across its portfolio.
As part of the rollout, Rapid Fire Jackpots will also be added to the platform. This Blueprint-developed feature offers jackpot opportunities with values starting from £250 and ranging up to £7,500, alongside multipliers between 5x and 1000x. Rapid Fire Jackpots will run alongside Blueprint’s existing Jackpot King system and an extension to Lottomart’s current jackpot offering.
This all follows Lottomart’s national TV campaign, which focused solely on Blueprint content, featuring popular titles such as Fishin’ Frenzy and Eye of Horus. The campaign also presented viewers with an insight into the Jackpot King feature available across their titles.
For Lottomart, the partnership provides increased flexibility in implementing games, bolstering their marketing agreements, and maintaining consistent presentation of Blueprint content across multiple channels.
“Our extended collaboration with Blueprint Gaming represents a significant step in our ongoing content development strategy,” said Chris Ruddock, Commercial Director at Lottomart.
“We look forward to building on our partnership, adding to Blueprint’s current game catalogue, and joining forces on marketing initiatives to deliver best in class experiences for our players.”
The expanded agreement reflects Lottomart’s focus on strengthening supplier relationships and ensuring its content library continues to develop in line with market opportunities.
The post Lottomart Rolls Out Direct Integration with Blueprint Gaming Following National TV Push appeared first on European Gaming Industry News.
