Platform migration is often seen as a natural upgrade—faster systems, modern tools, smoother operations. But if handled carelessly, it can do more harm than good. Revenue losses, downtime, and broken player trust usually trace back to avoidable mistakes.

Atlaslive outlines where most migration projects go off track and how operators can prepare to avoid unnecessary damage.

Top Mistakes During Migration

• Moving Too Much Historical Data
  Bringing over every transaction, spin, and log might sound thorough, but it often clutters the new platform and slows down the process.
  Note: Data strategy is never one-size-fits-all. Every operator’s structure is different, so Atlaslive defines the data scope together with the partner after a detailed review.
• Overlapping with Peak Traffic
  A poorly timed cutover can cause downtime right when players are most active, especially during local peaks or major sporting events.
• Ignoring DNS and Domain Details
  DNS tasks may look simple, but small missteps like missed redirects or misaligned timing can lead to temporary visibility loss.
• Leaving Teams Out of the Loop
  Even the best-prepared system can stumble if internal teams don’t know how to use it.
• Settling for Weak Retention Tools
  A platform migration shouldn’t cost you conversions. Missing segmentation or limited bonus rules can slow down re-engagement right after go-live.

Atlaslive Recommendations

First of all, the Atlaslive team often advises migrating only what’s critical for daily operations—balances, active sessions, bonuses, and compliance details. However, it depends on each operator and their needs.

Another critical point is to choose truly off-peak windows and communicate every step of the process with clear, timely updates. Besides, it’s important to prepare DNS changes early, coordinate certificates and redirects, and track every signal after cutover to catch issues instantly.

Also, before migration, consider training operational departments—support, risk, CRM, and payments—in sandbox environments before launch, ensuring everyone is ready for Day 1.

Finally, Atlaslive urges you to check that you choose a high-retention platform for the transition.

Read the full article on the Atlaslive blog to explore these migration challenges in more detail and learn how to prevent them.

This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.

About Atlaslive

Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

Reading Time: 2 minutes

SYNOT Group has installed its premium gaming systems, Firebird Red and Firebird Blue, in the most prestigious gaming venues in central Dublin. Specifically, the luxury casinos Amusement City and Playland, both icons of the gaming business in the Irish capital.

Six UP2-32 cabinets featuring the Firebird systems and the Mystery Jackpot have been installed at the premium Amusement City Casino, located in the famous Temple Bar district of Dublin.

“Our goal is to provide players with top-notch entertainment and a vibrant yet cosy atmosphere. Amusement City offers an experience reminiscent of Las Vegas, with hundreds of gaming machines from traditional reels to interactive video terminals,” said Antoinette Kennedy, owner of Amusement City, one of Ireland’s leading gaming clubs.

At Playland Casino, located right in the heart of Dublin, four UP2-32 cabinets have been newly installed. These are also equipped with the popular Firebird Red and Firebird Blue systems and complemented by the Mystery Jackpot, which enhances the excitement and overall gaming experience.

“We’re thrilled to announce our cooperation with SYNOT, one of Europe’s top slot brands. Their wide range of engaging and innovative games is the perfect match for our diverse gaming floor – bringing fresh energy and variety to every visit,” said John Kennedy, owner of Playland Casino.

Playland Casino is a luxury gaming centre featuring over 150 state-of-the-art gaming machines. Since its founding in 2010, it has become one of Ireland’s leading casinos, known for its dynamic atmosphere and cutting-edge technology.

Roland Andrýsek, Sales Director of SYNOT Group, said: “We are delighted to showcase our products in such prestigious locations in the heart of Dublin. This partnership is the result of outstanding teamwork and mutual trust. We believe our technology and game content will enrich the offerings of both casinos, and we look forward to further projects and business opportunities.”

The post SYNOT Group Brings Premium Installations to Dublin’s City Centre appeared first on European Gaming Industry News.

In iGaming, reports often highlight numbers — deposits, conversion rates, retention, and other performance indicators. But behind these figures lies another equally important story: how players experience fun, form habits, and integrate games into their daily lives. This article looks at that side of gaming, with RocketPlay’s recent community project offering an example.

This year, RocketPlay Casino launched a project to better understand how players approach online gaming and add fun to their daily life. The goal was to explore the perception of online gaming not through statistics alone, but by hearing directly from the community.

The starting point was a gap the team noticed in existing industry reports: while numbers and performance metrics are widely available, there was little data on how players themselves describe their habits and approaches to fun. To address this, RocketPlay prepared a survey and shared it with its community.

Within several weeks, approximately 1500 responses were collected. The input varied in form: some participants wrote just a few lines about how they like spending evenings playing, while others submitted long, structured notes of their gameplay experience — almost like personal guides.

Some respondents swore by the particular time of spinning during the day. Many tied their approach to personal rituals, favorite slots, or small traditions. No two answers were the same, and together they showed how many ways there are to approach fun through games.

“We were amazed by how open and thoughtful our community was,” says Alex Martin, PR Manager at RocketPlay. “The honesty and detail went far beyond what we expected, and we’re grateful for their openness. I believe this gave us an even deeper connection with our community, turning stories into insights we can measure.”

Each answer felt like a depiction of the modern gaming experience  — how different people add fun, mix it with luck, and turn play into enjoyment. Having such a wealth of insights, the team realized they had created something like a collective and warm memory of the fun time – dozens of tips, hundreds of personal stories, and countless small details were taken together.

At the start, RocketPlay did not intend to publish anything from the dialogue with players. But the team decided to keep these warm reflections for themselves and friends, so the answers were brought together in one collection — the RocketWisdom book.

At this stage, RocketPlay does not plan to make the book publicly available. Still, the team is considering different ways to keep the material connected to the community — perhaps through future collaborations or special projects. For now, the collection remains an exclusive record of how players themselves describe their play, leaving space for new formats and ideas ahead.

For RocketPlay, the key insight was clear: talk with your players — they сould bring inspiration behind every activity you launch. Ask questions, listen to their stories, and you’ll discover more than numbers can show. This dialogue became a record of how people enjoy gaming — their stories and habits will inspire future community projects. Because behind every device there is always a person.

For some, gaming is like a quiet morning coffee, a walk with their dog, or the joy of planting something new in the garden. For others, it’s a way to unwind after work, connect with friends across the world, or simply add a small spark of joy to the day. Data and numbers give the industry direction, but it’s emotions and everyday rituals that make it truly meaningful and alive.