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SOFTSWISS Wins Europe’s Employer of the Year 2025 – Again
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SOFTSWISS, a global tech provider with over 2,000 employees worldwide, has been recognised as Employer of the Year for the second year in a row at the prestigious SBC Awards Europe 2025. This win underlines the company’s commitment to building a people-first workplace culture.
The SBC Awards Europe celebrate the best in betting and gaming, honouring achievements across innovation, operations, and workplace excellence. Winning Employer of the Year two years running affirms SOFTSWISS’ reputation as a benchmark employer in the iGaming industry.
SOFTSWISS fosters an inclusive and supportive work environment, investing heavily in professional and personal growth. It offers extensive development programmes, with over 800 employees participating in training initiatives, over 700 benefiting from free language courses, and more than 500 engaged in mental health initiatives.
Employee engagement is at the core of SOFTSWISS’ philosophy, supported by initiatives such as the Better Together Month, the SOFTSWISS Kids Camp, and the WIN STYLE internal merch shop, which has already processed nearly 2,000 orders across 24 countries. Community-driven programs – from tree planting to animal aid – also reflect the company’s values in action.
Ivan Montik, Founder of SOFTSWISS, reflects on the award: “Winning Employer of the Year for the second year in a row is an incredible honour. It’s proof that when you put people first, results follow – not just for the company, but for the entire industry. But our ambition doesn’t stop here – my personal goal is to make SOFTSWISS the best global employer, comparable to big tech brands like Google. Now we are the first in the industry. It means we’re on the right path and inspires us to keep moving forward.”
Another highlight of the year was SOFTSWISS Young Fest, a four-day corporate festival on the Mediterranean coast that united employees from across the globe. Marking the company’s 15th anniversary, the event combined team-building and entertainment with learning sessions. With headline acts and performances by SOFTSWISS employees – including Founder Ivan Montik as a DJ – the event became a vivid celebration of the company’s culture of openness and creativity.
Liudmila Glasunova, Co-Chief HR Officer at SOFTSWISS, comments: “At SOFTSWISS, we believe that every employee should feel supported, engaged, and empowered to grow – both professionally and personally. This award is not only about the initiatives we’ve launched, but about the daily commitment of our teams to live our values of WE CARE and WE SEE PEOPLE.”
The award jury recognised SOFTSWISS not only for its internal culture but also for creating a positive industry and social impact. In the past year, employees planted over 800 trees, contributed to animal shelter initiatives, and took part in responsible gaming campaigns. The SOFTSWISS Kids Camp in Poland, for example, combined fun with awareness, teaching children about global water issues and creating gifts for schools affected by floods in Brazil.
With continuous investment in the employees’ well-being, SOFTSWISS remains dedicated to strengthening its position as a trusted employer. The double win at SBC Awards Europe highlights that creating a comfortable and empowering working space is not only integral to the company’s success but also to shaping the future of the entire iGaming sector.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Platform, and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Wins Europe’s Employer of the Year 2025 – Again appeared first on European Gaming Industry News.
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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
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Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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