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Gaming Analytics is excited to announce its strategic partnership with Mindway AI to enhance player protection and address key compliance and social responsibility challenges within the gambling sector.

The partnership is designed to provide land-based casinos with an all-in-one solution that combines operational optimization with player protection.

Gaming Analytics, a leader in A.I. technology, and Mindway AI, an award-winning provider of responsible gaming solutions, will integrate Mindway AI’s GameScanner — identifying and mitigating at-risk gambling behavior — with Gaming Analytics’ real-time A.I. technology.

“Integrating responsible gaming technology with A.I. driven casino insights is the future of the industry,” said Kiran Brahmandam, CEO of Gaming Analytics. “By working with Mindway AI, we can empower operators to optimize performance and safeguard guests in a proactive and data-driven way.”

This partnership comes a month after Mindway AI announced its collaboration with Crown Resorts, introducing GameScanner to their Australian operations. The partnership marked the largest global implementation of Mindway’s technology in a physical setting and is the first land-based application in Australia, setting a new industry standard.

Rasmus Kjaergaard, CEO of Mindway AI, added: “This collaboration brings together two leading technologies with a shared mission: to make the casino experience smarter, safer, and more sustainable. By combining GameScanner with Gaming Analytics’ platform, we provide operators with a unique opportunity to balance business growth with responsible gaming.”

The post Gaming Analytics and Mindway AI Announce Strategic Partnership to Advance Casino Sustainability and Responsible Gaming appeared first on European Gaming Industry News.

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Clarion Gaming has confirmed a partnership with the tech giant Microsoft aimed at accelerating innovation in safer gambling. 

Taking place at ICE Barcelona, the world’s biggest gaming technology event, the ICE Innovators Challenge is an invitation to operators and their partners to submit AI-driven ideas that enhance responsible play. Five finalists will be selected to develop MVPs with expert support from Microsoft and its partners, including tech consultancy and coaching. The competition will launch online, with finalists going head-to-head on the main stage at ICE 2026. The winning team will receive £15,000 worth of consultancy, visibility, and ongoing support to help bring their ideas to market.

Explaining the objectives underpinning the ICE Innovators Challenge, William Harding, Head of Emerging Technology and Esports at Clarion Gaming, said: “At-risk bettors are now navigating a world of hyper-personalised experiences—both in gameplay and in targeted marketing. This evolution places an even greater responsibility on the industry to harness these same technologies in innovative ways that actively protect vulnerable players. By providing participants with exclusive access to its technology, Microsoft is empowering them to push creative boundaries and develop practical solutions that can make a meaningful difference.”

Outlining the structure of the Challenge he explained: “We wanted to make the process fun, engaging, and rooted in AI. To achieve this, we’ve trained an interactive AI model designed to guide and inspire participants as they shape their ideas. This challenge is about embracing AI to help build a safer future for gaming. Operators and their partners will submit their projects via challenge.icegaming.com/. Judges will select a final shortlist with the leading five teams pitching their AI-driven safer gambling solutions live at ICE 2026. A distinguished jury, comprising Microsoft executives, investors, and safer gambling experts, will judge the pitches with the winning team announced on the ICE Barcelona main stage in front of thought leaders, regulators and influencers from the international industry. Competitors will have the chance to gain hands-on experience with Microsoft’s latest technologies, receive mentorship, and win exclusive prizes that could help propel their careers.”

Iulia-Andreea Bolea; UK I-gaming Territory lead at Microsoft responded: “We are delighted to be partnering with ICE Barcelona, the world’s largest B2B gambling event, where the global gaming ecosystem, including operators, creators, regulators, and legislators, comes together to shape the future of gaming.

“Our ambition for the industry is to empower the next generation of frontier firms by harnessing the transformative capabilities of AI and improving online safety for all. Through intelligent automation, skill development, and ethical innovation, we aim to help organisations reimagine their business processes and unlock new opportunities for growth and resilience with player safety at the forefront.

“As a coach and ideation partner, we are committed to a people-first approach, growing AI futureproof skills, fostering creativity and collaboration, and driving responsible AI adoption. We look forward to seeing the winning hackathon solutions evolve into scalable applications that make a meaningful contribution to the industry’s commitment to player protection.”

For more information and to enter: challenge.icegaming.com/

The post Clarion Gaming announce ground-breaking safer gambling AI partnership with Microsoft appeared first on European Gaming Industry News.

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Leading igaming software supplier Tom Horn Gaming has strengthened its foothold in European regulated markets with Mr Bit, bringing its award-winning content to players in Bosnia and Herzegovina. The move builds on a long-standing cooperation between the two companies, with Tom Horn’s games having been live with Mr Bit in Romania since 2021.

Through the deal, players of Mr Bit’s local brand, mrbit.ba, can now enjoy a wide range of Tom Horn’s hit titles, including 243 Crystal Fruits, 81 Frutas Grandes, and The Secret of Ba, alongside the supplier’s ever-growing portfolio of engaging slot games.

The link-up underlines Tom Horn Gaming’s commitment to expanding its global reach and delivering high-quality gaming entertainment to regulated markets worldwide.

“We are delighted to have extended our cooperation with Mr Bit through their brand mrbit.ba, making our content available to even more players across Europe. Our portfolio is designed to appeal to diverse player preferences, and together with Mr Bit’s modern, dynamic platform, we are confident this partnership will drive strong engagement and growth in Bosnia and Herzegovina,” said Ondrej Lapides, CEO at Tom Horn Gaming.

Mr Bit brings a fresh, localised offering tailored for a younger audience, with fully licensed online casino brands in Bosnia and Herzegovina, Romania, and Bulgaria.

The operator provides a sleek, user-friendly experience across devices, while ensuring players enjoy themselves in a fair and secure environment. Responsible gaming sits at the heart of this approach – a value strongly shared with Tom Horn Gaming, where player protection is always a top priority in game development.

“Adding Tom Horn Gaming’s content is an exciting step for us. Their diverse selection of high-quality games fits perfectly with our mission to provide players with the best possible entertainment. We believe Tom Horn’s titles will quickly become player favourites and add significant value to our casino offering in Bosnia and Herzegovina,” said Maja Kečkeš, Head of Marketing for BiH at Mr Bit Casino.

The partnership further cements Tom Horn Gaming’s strategy of delivering engaging casino content to players in regulated markets, while offering operators proven, high-performing titles that resonate with local audiences.

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