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Cloudbet maps regional betting trends in August–September 2025

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Leading crypto sportsbook and casino Cloudbet has released the first edition of Cloudbet Snapshot: Regional Crypto Betting Trends, a new series designed to track how bettors worldwide engage with their favorite sports. This inaugural snapshot, covering August to September 2025, analyzes betting activity across 12 of the most popular competitions—a curated slice from the thousands of events available on Cloudbet every day. The findings provide one of the clearest looks yet at regional betting behaviors during a peak period spanning the start of European soccer seasons, the US Open tennis championships, and the MLB playoff race.

Set against a global online gambling market valued at $87.69 billion in 2025 and forecast to hit $153.57 billion by 2030 (11.9% CAGR, Grand View Research), the results reveal a telling divide: while soccer remains the backbone of crypto betting worldwide, regional favorites like baseball, UFC, and Argentina’s Liga Profesional are reshaping the landscape.

“We took each region’s top five competitions and built a composite set to show where local favorites overlap or diverge globally,” said John, a Cloudbet spokesperson. “This snapshot gives a clean view of how bettors engage across regions, without drowning in the thousands of markets we host every day.”

Soccer dominates, but rivals (Grand Slams, MLB) break through

Globally, soccer accounted for 57.1% of activity in the sample, led by the Premier League (15.57%), La Liga (12.78%), and UEFA Champions League (10.08%). A London derby between Chelsea and Crystal Palace was among the top draws, underscoring soccer’s ability to anchor engagement across markets.

Tennis also stood tall. The US Open men’s and women’s singles combined for over 20% of activity, with high-profile matches in New York driving late-summer betting volume. MLB contributed 9.73% globally, a figure lifted by pennant-race rivalries such as Yankees v. Red Sox, which pulled bettors well beyond North America.

Regional snapshots:

  • Latin America: Copa Libertadores (8.98%) and Liga Profesional de Fútbol (LPF) (8.53%) underlined local loyalties, with MLB making inroads at 10.89%.
  • North America: MLB towered at 22.78%, supported by college football’s return (10.62%) and UFC (10.21%). The Du Plessis v. Chimaev bout captured enough attention to rival soccer, which managed only 10.42% in the region.
  • Asia & Middle East: Soccer led, with Serie A (9.75%) joining global heavyweights, while UFC climbed to 5.98% — evidence of a growing combat-sports appetite.
  • Europe: Soccer stayed dominant, but bettors also looked to the UEFA Europa Conference League (9.93%) and US Open Women’s Singles (10.03%), showing a taste for variety alongside the main football calendar.

Figure 1 note: The chart reflects a combined set of 12 competitions drawn from each region’s top five by engagement. It is not a global “top 12,” but rather a mix of favorites that surfaced across Latin America, Asia/Middle East, North America, and Europe.

Liga Profesional de Fútbol’s surprising global reach

Argentina’s Liga Profesional de Fútbol (LPF) emerged as a standout. While commanding 8.53% in Latin America, it also posted 3.59% in Europe and 3.07% in Asia/Middle East, both just nominally higher than its 3.06% in North America. Beyond diaspora ties and broadcast reach, analysts believe the LPF benefits from time-zone dynamics: evening kickoffs in South America align with late-night hours in Europe, giving bettors fresh live action after local leagues wrap up. By contrast, Copa Libertadores (8.98% in Latin America, 1.53% in North America) remains a more appointment-driven event, commanding big moments but not the same nightly presence.

“Bettors don’t switch off when the last whistle blows in London or Madrid,” said John, the Cloudbet spokesperson. “They roll straight into Buenos Aires or Montevideo, because those games are still live, the streams are cheap, and the action feels real. It’s the same reason a Yankees–Red Sox series or a UFC title fight can pull people in from outside North America — rivalries and timing matter as much as the sport itself.”

Cloudbet Snapshot methodology and context

  • Scope: 12 most engaged competitions, selected by pooling each region’s top five during August 5 – September 4, 2025.
  • Metric: Share of unique bettors per competition relative to the 12 listed, not sitewide volume.
  • Timing: Coincided with European soccer kickoffs, MLB pennant races, and the US Open.
  • Exclusions: Other competitions available on Cloudbet were not included, meaning sports like NBA, NFL, or niche leagues may be underrepresented, likely due to seasonal variability.

Full Snapshot available here: https://media.cloudbet.com/422608-cloudbet-snapshot-augusts-regional-crypto-betting-trends

For more information, users can visit Cloudbet.com.

About Cloudbet

Founded in 2013, Cloudbet is the world’s longest-running crypto casino and sportsbook. Over the past decade, players worldwide have placed millions of bets using over 40 different cryptocurrencies. In 2024, Cloudbet introduced the most generous welcome offer and loyalty program online, featuring stacked rewards and guaranteed daily cash drops for frequent bettors.

With a wide selection of slots, live casino games, and sports markets—ranging from esports to Premier League and NFL player props—Cloudbet is the leader in secure crypto betting. Users can visit Cloudbet.com; Instagram (@cloudbetofficial); Twitter/X (@Cloudbet).

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The post Cloudbet maps regional betting trends in August–September 2025 appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Tequity and iBankroll forge strategic partnership

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Tequity, the technology partner behind some of the industry’s most scalable and customisable gaming solutions, has announced a strategic partnership with iBankroll that brings together two complementary engines of operator growth: high-performance Originals content and a liquidity support solution designed to remove exposure and empower operators to scale responsibly.

The partnership reflects a shared ambition to help operators overcome both creative and capital constraints. Through iBankroll’s Bankroll-as-a-Service solution, partners gain access to Tequity’s modular Remote Game Server (RGS) and its expanding portfolio of fully customisable Originals – a suite of provably fair, streamer-friendly, brandable titles engineered for next-generation engagement.

By aligning liquidity support with cutting-edge content delivery, the partnership aims to remove longstanding barriers in the iGaming sector – whether related to volatility, differentiation, or the technical bandwidth required to launch new experiences at speed.

Operators will now be able to offer bigger limits, streamline withdrawals, and deploy fully brandable Originals, supported by a capital-efficient foundation that enhances consistency and theoretical value.

With operators increasingly seeking adaptable content frameworks and operational models that support higher limits and smoother user experiences, the collaboration introduces an integrated pathway to growth.

The joint rollout marks the beginning of a broader collaboration, with both companies focused on accelerating innovation across fintech and gaming technology.

Dominic Sawyer, VP Growth at Tequity, said: “iBankroll removes the capital constraint for ambitious operators. Tequity does the same on the content side with high-performance, fully brandable house games. Together, we give partners the confidence to offer bigger limits and smooth withdrawals on games that players genuinely love.”

Hayden Bowman, Co-Founder of iBankroll, added: “Tequity’s engineering expertise, scalable infrastructure, and standout Originals portfolio make them an ideal partner. Bringing their technology together with our Bankroll-as-a-Service gives operators a compelling foundation to grow, innovate, and future-proof their business.”

The post Tequity and iBankroll forge strategic partnership appeared first on Gaming and Gambling Industry Newsroom.

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ENJOY expands distribution through SoftGamings partnership

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Collaboration marks a key step in ENJOY’s ongoing growth strategy

ENJOY, the dynamic iGaming content developer, has broadened its market access through a new partnership with SoftGamings, bringing its slot and live casino portfolio to one of the industry’s leading aggregation platforms.

The deal sees ENJOY’s content, including standout releases Hotfire Diamonds, Bison Strike and Grand Lightning, made available to SoftGamings’ extensive network, reinforcing the studio’s strategy to deliver its titles across multiple markets.

The integration is the latest in a string of alliances with key industry stakeholders, and reaffirms the studio’s commitment to innovative design, technical reliability and long-term commercial impact.

Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “This new partnership firmly places ENJOY’s games in front of a wider audience seeking proven, high-quality entertainment.

“SoftGamings has established itself as a trusted distribution partner, and this collaboration supports our focus on sustainable, global growth.”

Inna Lukina, Head of Partnerships at SoftGamings, added: “ENJOY delivers strong, player-focused content that stands out for both its technical execution and playability.

“Adding its titles to our platform offers our clients access to a brand with clear creative direction and momentum.”

The post ENJOY expands distribution through SoftGamings partnership appeared first on Gaming and Gambling Industry Newsroom.

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PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS

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Pragmatic Play, a leading content supplier to the iGaming industry, unleashes a thunderous new entry in its iconic Greek Gods series with Fortune of Olympus – an electrifying 7×7 cluster-pays slot charged with random multipliers, dynamic special bets, and a 10,000x max win.

Fortune of Olympus is the latest feature-packed addition to the industry-leading Gates of Olympus universe. The blockbuster slot delivers explosive action as clusters of 5-15+ matching symbols reward players with wins of up to 150x in the base game.

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Those eager for instant power can jump straight into Free Spins or Super Free Spins via 100x or 500x bonus buys, with the latter ensuring all multipliers start from 5x and above.

Fortune of Olympus marks the triumphant return of Pragmatic Play’s legendary Zeus character, following the success of Gates of Olympus Super Scatter and Gates of Olympus 1000, and pushes the fan-favourite series into thrilling new territory.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: Fortune of Olympus is a stunning addition to Pragmatic Play’s popular Greek Gods series and a distinctly different kind of outing for Zeus. Taking the iconic Gates of Olympus series in a thrilling new direction, this feature-rich slot delivers a standout experience with epic win potential.”

The post PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS appeared first on Gaming and Gambling Industry Newsroom.

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