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GR8 Tech’s Bet It Drives Takes a Sharp Turn with Helen Walton—From Fashion & Beauty to iGaming Innovation
After launching Bet It Drives with Alex Pratt’s high-octane debut, GR8 Tech’s drive-time podcast shifts gears for Episode 2 with Helen Walton, Founder & Chief Commercial Officer of G.Games—a creative force who went from global cosmetics to multiplayer slots without touching the brakes.
Walton’s career spans global beauty brands at Unilever, creative agencies, restaurants, music labels—and now, a 200-title iGaming studio built from scratch with a flat, inclusive team of 80. Known for thriving on “the steep part of the learning curve,” Helen talks candidly with host Yevhen Krazhan about the mindset, risks, and sharp turns that got her here.
In the passenger seat through London’s streets, Helen reveals:
- How she swapped runways and beauty counters for reels and RNGs.
- The principles that helped her thrive in an unfamiliar industry.
- The soundtrack she’d choose for her career journey.
- The most brutal feedback she’s ever had from a customer — and why it mattered.
- iGaming buzzwords she’d ban without hesitation.
- When she’s happy to “network” … and when she’ll firmly “not work.”
- The best parts of her job and why they’re worth more than a paycheck.
“Helen’s story shows us that being brave and smart can lead to big rewards,” said Yevhen Krazhan, Chief Sales Officer at GR8 Tech and host of Bet It Drives.
With its award-winning production team, Bet It Drives trades stiff studio setups for a moving car, rolling cameras, and unscripted conversation. Each episode takes the industry’s most interesting voices out on the road through London, where the backdrop and dialogue constantly change. The result is part interview, part road trip: a fast-moving, personality-driven format that captures the pace, unpredictability, and human side of the iGaming world like never before.
Episode 2 with Helen Walton is live now on YouTube, Spotify, and Apple Podcasts. Buckle up for bold ideas, unfiltered insights, and a career journey that proves the scenic route can be the fastest way forward.
About Bet It Drives
Bet It Drives Show, powered by GR8 Tech, is your Front Seat In the iGaming World. Take a ride with iGaming leaders discussing today’s industry challenges and future opportunities. This is not your average podcast: guests get pushed to answer bold questions and spill industry secrets.
It’s a rolling conversation, from quick laughs to hard truths, mixed with quickfire games and yes, even some singing. Driving the show is Yevhen Krazhan, Chief Sales Officer at GR8 Tech, joined by iGaming masterminds as they cruise past iconic landmarks worldwide.
The post GR8 Tech’s Bet It Drives Takes a Sharp Turn with Helen Walton—From Fashion & Beauty to iGaming Innovation appeared first on European Gaming Industry News.

Latest News
GGPoker Unveils Massive Weekly $100K Freeroll, Kicking Off October 18
Reading Time: 2 minutes
Play your way to a share of $100,000 each week
GGPoker, the World’s Biggest Poker Room, today announced the launch of an exhilarating new promotion designed to give players even more chances to win big: the Weekly $100K Freeroll. Starting on October 18, poker enthusiasts can compete for a share of a guaranteed $100,000 prize pool every single week, completely free of charge.
The Weekly $100K Freeroll offers a straightforward path for players to turn their everyday poker action into significant winnings. Players can claim tickets to both the Daily Freeroll tournaments or the main Weekly Freerolls in a variety of ways. The Daily Freerolls run twice every day, with thousands of Weekly Freeroll tickets up for grabs in each event.
Every Saturday at 08:00 (UTC-8), the main $100,000 freeroll tournament will take center stage, promising thrilling action and substantial payouts for hundreds of players.
How to Enter the Daily and Weekly Freerolls
GGPoker has made qualification easily accessible:
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Daily Freerolls (Run Twice Daily): Players can secure a ticket by:
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Fully completing their sign-up at GGPoker
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Making a deposit
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Playing 100 cash game hands
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Weekly $100K Freeroll (Every Saturday): Players can earn their spot in the big weekly event by:
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Winning a ticket in a Daily Freeroll
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Making a cumulative deposit of $500 or more during the week
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Refer a Friend Bonus: Successfully referring a friend (via GGPoker’s new Refer Your Friend feature) who registers and makes their first deposit will also grant a direct ticket to the Weekly $100K Freeroll for both players
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Playing 1,000 cash game hands
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“We are incredibly excited to launch the Weekly $100K Freeroll, offering our players an unparalleled opportunity to compete for a massive prize pool with no buy-in required,” said Sarne Lightman, Managing Director of GGPoker. “This promotion is designed to both reward our loyal community and welcome new players, making poker more accessible and exciting than ever. With multiple ways to qualify daily, everyone has a shot at playing for a tasty score each Saturday.”
To learn more about the Weekly $100K Freeroll, please visit: ggpoker.com/promotions/weekly-freeroll/
The post GGPoker Unveils Massive Weekly $100K Freeroll, Kicking Off October 18 appeared first on European Gaming Industry News.
Latest News
Important Information regarding Fast Track services
Reading Time: < 1 minute
Fast Track is issuing this statement regarding an isolated incident that occurred in early October.
Fast Track experienced a highly sophisticated cyber attack that specifically targeted two clients operating on the Fast Track Platform.
Upon detection of the breach, Fast Track immediately ceased the attack and informed the affected parties.
Fast Track confirms that no other clients have been impacted by this incident.
Further details will be provided as they become available and appropriate to release.
If you have any questions regarding this incident, please email [email protected].
The post Important Information regarding Fast Track services appeared first on European Gaming Industry News.
Latest News
Week 41/2025 slot games releases
Reading Time: 4 minutes
Here are this weeks latest slots releases compiled by European Gaming
GAMOMAT is taking players on a colourful adventure with its new title, Frooty Troupe Sun Splash. This feel-good game launches the new Frooty Troupe series, transporting players to exciting worlds, with more to be revealed in time.
Relax Gaming has launched Masked Treasures, a volatile Aztec-inspired slot packed with mystery symbols and free spins. Set deep in the jungle on a 5×3 reel layout, Masked Treasures invites players to uncover sacred rewards hidden behind ornate gold masks, with a maximum win potential of 5,000x the stake.
Evoplay has launched Hocus Pocus Sorcery, where the night comes alive with glowing gems, enchanted books, and mischievous black cat. Hocus Pocus Sorcery captures the Halloween spirit with a supernatural flair. Players are welcomed into a moonlit world of bubbling cauldrons and mysterious symbols, where each spin offers a chance to unlock powerful features and hidden rewards.
Players will feel the power of the herd and find strength in every spin in Buffalo Wild Collection, the latest slot from in-demand iGaming content provider, ICONIC21. Buffalo Wild Collection takes players to the Great Plains, where they follow these magnificent beasts towards potentially big wins.
TaDa Gaming, is hoisting the Jolly Roger for a barrel full of gold in new release Lucky Macaw. An unusual grid layout sees three reels and three rows, with the centre reel holding an extra position/fourth row, plus 10 fixed paylines. Set in Pirate Cove with the galleon anchored offshore, Captain Macaw is ready to parley with players for pirate coins and bags of gold cash symbols.
Endorphina has announced the release of its newest title, Sloteus Gold. Featuring 5 reels, 4 rows, 25 fixed paylines, and a royal treasure narrative, Sloteus Gold is now available in online casinos. This new Endorphina slot invites players on a royal adventure for King Sloteus’ Gold, where valuable coins with multipliers up to x15 are in play.
Amusnet has released its latest slot game – 40 Lucky Wilds Hot. This sizzling online slot turns the temperature up with classic charm, vibrant symbols, and electrifying winning potential. Designed with 5 reels and 40 fixed paylines, 40 Lucky Wilds Hot invites players into a world where every spin crackles with excitement.
Million Games, together with Million Stars partner studio Yugo Workshop, has announced the launch of FreakShow Hotel, a Halloween-themed 5×3 video slot designed to deliver both festive fun and serious win potential. Set inside Count Drac’s haunted hotel, the game invites players to join a supernatural banquet filled with ghosts, monsters, and high-paying surprises.
Stakelogic has unveiled its latest enchanted adventure, Leprechaun’s Loot, where Irish folklore meets inventive mechanics. Starring Pip O’Spin, a cheeky leprechaun from the emerald hills with a gift for turning rainbows into gold, the game combines playful storytelling with exciting Hold ‘N’ Win action.
Play’n GO breathes new life into ancient Chinese mythology with Bao Shi, a visually striking 5-reel slot centred around the mythical Lion God, Lioras. Set amidst mist-shrouded mountains and long-forgotten temples, Bao Shi beckons players to release Lioras from an ancient spell cast by a malevolent warlord, bringing prosperity to those brave enough to beat the drums of destiny.
Evoplay has launched Trick or Treat Joker, a spooky slot where mischief and mayhem rule the night. Led by the sinister yet charming Joker, this Halloween-themed release blends spooky visuals with classic fruit symbols for a mischievous twist on conventional gameplay. Pumpkins, cobwebs, bats, and glowing symbols create a haunting setting for an eerie adventure.
Spinomenal is celebrating this year’s Halloween with the release of its new title, Spooky Halloween. Spinomenal’s chilling slot is set within a forest cloaked in fog, surrounded by twisted trees and glowing candles illuminating the 5×4 layout. Adding to the haunting experience is an atmospheric soundtrack, echoing with eerie chimes that builds anticipation with every spin.
Amusnet has released its latest video slot, Wild Fortune. This 5-reel, 40-fixed-payline video slot features nine beautifully designed symbols. The Wild symbol expands on all reels and positions, helping players to complete winning combinations and unlock hidden treasures.
The post Week 41/2025 slot games releases appeared first on European Gaming Industry News.
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