Latest News
Fanatics Sportsbook and Athlete Livvy Dunne Change the Game With New Football Ad Campaign
| New Ad Campaign Series, “Explained By Livvy Dunne,” Highlights Fanatics’ Latest Offerings in Unexpected, Cinematic Ways |
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Fanatics Sportsbook, the fastest growing sportsbook in America, is rewriting the rules with a series of football ads featuring College National Champion athlete, Fanatics family member, and cultural powerhouse, Livvy Dunne. Just in time for the start of football, the new broadcast and digital series, “Explained by Livvy Dunne,” kicks off with three cinematic ads aimed to stand out in the category. From a full-sized clawfoot bathtub sitting on the 50-yard line of the iconic Rose Bowl Stadium to eating a turkey leg in the stands and moving across the field on the back of a football blocking sled, Livvy playfully breaks down why customers should switch to Fanatics Sportsbook because of their massive Gameday Guarantee FanCash promotion, market-leading Fair Play™ protection and their valuable FanCash rewards. Each spot will debut the new tagline, “Winning Hits Different Here,” highlighting Fanatics’ stand out generosity from the category. The “Explained by” series construct will continue this fall as part of a new Fanatics Casino campaign featuring an iconic male spokesperson. “Explained by Livvy Dunne” Series:
Photo by Derek Kettela WATCH: Explained by Livvy Dunne: Fair Play™ (youtube) Explained by Livvy Dunne: FanCash (Coming Soon) The :30 and :15 spots break the fourth wall with a wink, serving up Fanatics’ latest promos in delightfully surprising ways and will run across linear and digital channels in priority markets. Directed by Grammy-winning filmmaker Calmatic, known for Lil Nas X’s “Old Town Road” and Kendrick Lamar’s “Squabble Up,” the series taps into Fanatics’ cultural influence to reach both new and existing bettors – in a way only Fanatics can. “As a disruptor brand, Fanatics Sportsbook is rewriting the category playbook. By leveraging the power of Fanatics and working with a cultural force like Livvy, we’re telling our story in a way that expands our reach with existing betting audiences – and speaks to new ones, too,” said Fanatics Betting and Gaming Chief Marketing Officer, Selena Kalvaria. “With Livvy, we have a national champion showing up in unexpected ways to explain what makes Fanatics Sportsbook different, and more rewarding, for sports fans.” The ads highlight Fanatics Sportsbook’s industry-leading offerings, including:
“As a proud member of the Fanatics family, I’m excited to partner with Fanatics Sportsbook to welcome more people into the sports world in a fresh way,” said Livvy Dunne. “It’s easy to use, genuinely fun, and makes the whole experience feel more like being part of the game.” The campaign is live today, August 18, across all major TV networks, OLV, OOH, audio and podcasts, paid and organic social, and a variety of influencer partnerships that will get all sports fans ready for game day. It will run throughout the entire football season, starting with a major launch during College Football Week 1 and Pro Football Weeks 1-5, with major pulses around Thanksgiving, Christmas, and the Postseason, as well as the Road to the Big Game. As the brand continues to disrupt the sports betting industry, Fanatics Sportsbook is doubling down on what it does best: delivering a premium, fan-first experience that goes way beyond the bet and is powered by culture, storytelling, and the next generation of athlete-partners. The work represents the first campaign with new creative agency partner Anomaly. Must be 21+. GAMBLING PROBLEM? CALL 1-800-GAMBLER |
The post Fanatics Sportsbook and Athlete Livvy Dunne Change the Game With New Football Ad Campaign appeared first on European Gaming Industry News.
Latest News
Finland’s Gambling Reform Is Official – What Happens Next?
The wait is over: The Finnish Parliament has officially approved the new gambling legislation. In a decisive plenary session, MPs voted 158 in favor to 9 opposed, with 32 abstaining. The text remained unchanged from the version presented in previous weeks, solidifying the framework for Finland’s transition from a monopoly to a licensed market.
With the political uncertainty resolved, the focus now shifts to implementation. For operators, this means the race to compliance—and market entry—has effectively begun.
The Confirmed Timeline
With the legislation passed, the roadmap to the market opening is now set. Operators must use the coming months to prepare for a rigorous licensing process.
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Early 2026: The application window is expected to open. The regulator will begin accepting and reviewing license applications.
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2026 (Throughout): The “preparatory year.” This period is dedicated to vetting applicants, ensuring technical compliance, and establishing the new supervisory authority.
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January 1, 2027: The regulated Finnish market officially opens. Licensed operators can go live with betting and online casino services.
Entering the Finnish Market with Nordic Legal
Navigating a new jurisdiction is complex, but it doesn’t have to be inefficient. With extensive experience advising on gaming licences across the Nordic markets, Nordic Legal brings a proven, practical approach to the Finnish process.
Efficiency Through Synergy If you already work with us in Denmark or Sweden, we ensure your Finnish licence application isn’t a “start from scratch” project. We build directly on our existing knowledge of your organisation and systems.
Your usual Nordic Legal contact will coordinate directly with our Helsinki team at no extra cost. This integrated approach saves you time and avoids the frustration of duplicating work you’ve already done for other Nordic licenses.
Our Approach We focus on smart compliance:
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Reusing documentation where regulations overlap.
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Anticipating regulatory questions before they are asked.
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Aligning requirements for technical standards and responsible gambling.
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Engaging constructively with the Finnish authority to ensure a smooth process.
The Finnish Licence Application Package
To support your entry, we offer a comprehensive package designed to handle the heavy lifting:
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Translation of all required documents.
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Guidance and completion of complex application forms.
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Full project management from start to submission.
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Direct communication with the Finnish regulator on your behalf.
Next Steps
The window for preparation is narrowing. Contact your usual Nordic Legal advisor today to discuss the new legislation or our Licence Application Package. Alternatively, reach out to us directly to secure your place in Finland’s upcoming regulated market.
The post Finland’s Gambling Reform Is Official – What Happens Next? appeared first on Gaming and Gambling Industry Newsroom.
Latest News
GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture
Introducing GAMEPOP: The Culture of Play, a new premium bookazine by Red Bull Media House and the world’s first magazine dedicated entirely to video-game culture. Designed as a rich, book-like publication, GAMEPOP rethinks what a magazine can be, capturing the creativity, personalities and ideas shaping modern gaming. GAMEPOP will debut at the Red Bull Tetris World Final in Dubai from December 11 to 13, followed by The Game Awards on December 11. The issue will then be available through select international retailers in the weeks that follow.
Across 180 pages, the issue brings together a wide range of cultural voices, including Japanese game designer Hideo Kojima, leading DC Comics creators, the Oscar-nominated team behind Grand Theft Hamlet and contributors with bylines in Vogue. The bookazine also spotlights standout Red Bull talent, including YouTube star Ludwig, Twitch creators Emiru and Caedrel, and Red Bull athlete MenaRD.
Rather than treating gaming as a standalone medium, GAMEPOP looks at how games influence, and are influenced by, wider culture. Through original photography, long-form features, illustration and visual essays, the publication explores how gaming connects to global trends in style, music, movement, storytelling and performance, and the creative communities driving that conversation.
The issue also includes interactive elements, including a bespoke Choose Your Own Adventure story created exclusively for the launch. A limited collector edition of 150 copies takes the concept a step further, featuring a fully functioning Tetris® device embedded directly into the cover – an industry first that turns the magazine into an object of play.
The post GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture appeared first on Gaming and Gambling Industry Newsroom.
Latest News
Red Rake Gaming Expands Global Presence Through Partnership with QTech Games
Red Rake Gaming is pleased to announce a partnership with QTech Games, a leading aggregator and platform renowned for its strong presence in emerging markets on a global level. This collaboration brings Red Rake’s diverse and visually engaging portfolio of slots to QTech Games’ extensive aggregation platform, giving players across multiple continents access to high-quality, entertainment-focused casino content.
Founded in 2015, QTech Games is celebrating its 10-year anniversary in 2025. Over the past decade, the company has grown from rapid early-stage expansion to become a dominant force into emerging markets worldwide. With a global presence —including a new tech hub in Spain and offices in Malta—and Latin America, QTech Games has established itself as a fully-fledged international powerhouse.
Players can now enjoy titles from the Million Series, the Super Stars Series, and seasonal slots such as Halloween Wins and Christmas Wins, alongside new adventures including Azteca Gold Collect, Sherlock and the Stolen Gems, Beating Alcatraz, Big Size Fishin’, and Midas Wins.
QTech Games CEO, Philip Doftvik, said: “It’s another notch on our belt to have integrated more premium content from Red Rake. Theirs is a growing and constantly innovating library, delivering impressive support to the depth of our broad igaming-vertical spread.”
Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We are thrilled to partner with QTech Games and bring our portfolio of games to their growing network. Their leadership in emerging markets and innovative approach to aggregation allow us to reach new players and provide them with high-quality gaming experiences featuring unique features and visually engaging content. This collaboration marks an important step in strengthening our presence in key markets and further establishing Red Rake Gaming’s international presence.”
The post Red Rake Gaming Expands Global Presence Through Partnership with QTech Games appeared first on Gaming and Gambling Industry Newsroom.
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