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Getting to Know Incline Gaming Marketing with Chief Commercial Officer Jo Dennis

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Incline Gaming Marketing is redefining how gambling brands scale and succeed worldwide. Founded by industry veteran Peter Laverick, the agency delivers end-to-end digital marketing services across user acquisition, CRM, and creative. In this interview, CCO Jo Dennis explains how Incline acts as an extension of operators’ in-house teams, helping them acquire players, boost retention, and compete globally.

 

Incline Gaming Marketing. Tells us what we need to know about the business.

Incline Gaming Marketing (Incline) is a full-service digital marketing partner dedicated exclusively to the regulated gambling industry. We’re not just a supplier of campaigns or assets, we run marketing operations end-to-end for our partners, functioning as an extension of their in-house team.

Our expertise spans user acquisition, CRM, and creative, delivered by specialists who’ve worked inside top operators and suppliers. With offices in San Francisco, Philadelphia, and London, we provide market-specific strategies and execution for brands in North America, Europe, Africa, Australia, and beyond.

Founded by industry veteran Peter Laverick in 2020, Incline is part of The Conexus Group alongside Pentasia (recruitment) and Partis (strategy and M&A). Our partners range from household-name operators to ambitious new entrants, all looking for a team that can step in, own the process, and deliver measurable results from day one.

 

Who are the main players running the business day to day?

Peter Laverick, our CEO and founder, has led marketing at some of the industry’s biggest names, including BetVictor, Aristocrat, and PlayStudios. Chief Commercial Officer Jo Dennis joined through our acquisition of Random Colour Animal in 2024 (RCA was originally founded in 2018) and brings more than 25 years in brand and marketing strategy.

Chief Marketing Officer Oren Langburt has over 15 years’ experience in real-money gaming, including leading marketing at FanDuel. VP Partner Success Haig Sakouyan is a 20+ year industry veteran, ensuring our partnerships deliver beyond marketing.

 

Talk us through Incline Gaming Marketing’s core service offering.

We operate in three connected disciplines that together form a complete managed marketing service:

  • User Acquisition (UA): We plan, execute, and optimise campaigns across Meta, Google, TikTok, Snapchat, Apple, and programmatic networks, managing multi-million-dollar budgets. As an approved Facebook Business Partner, we’ve been rated the most effective media buyer in North America’s online gaming sector, achieving a 99.9% efficiency score.
  • Customer Relationship Marketing (CRM): Our CRM specialists handle the full player lifecycle — from onboarding and first-time deposit conversion to long-term retention and reactivation. We combine data-led segmentation with targeted offers and creative to grow lifetime value while controlling bonus spend.
  • Creative: We produce more than 1,000 assets per month, from brand identities and websites to broadcast-quality TV spots, slot game creatives, supplier content packs, and conference materials. All creative is performance-driven and integrated into UA and CRM campaigns for maximum impact.

When combined, these services allow us to act as a partner’s complete marketing department – – strategy, execution, and optimisation under one roof.

 

Which markets are you focused on? Are you pushing into any new regions?

We built our reputation in North America, where we work with leading land-based and online operators across casino, sportsbook, lottery, social gaming, and daily fantasy sports. We now deliver integrated managed services in Canada, the UK, continental Europe, Africa, and Australia, tailoring each approach to local regulations, player behaviours, and market dynamics.

For many partners, this means we handle all marketing in new markets from day one – avoiding the time and cost of building a local team – and then continue as their long-term, embedded marketing function.

 

Why are your services particularly valuable to operators in the current industry climate?

Player acquisition costs are rising, retention is harder than ever, and regulatory pressure is mounting. Building and managing an in-house team with the full range of skills required – from media buying to lifecycle marketing to creative production – is expensive and slow.

Incline solves that. We provide an instant, proven marketing department with deep gambling expertise, multi-channel capabilities, and global reach. Our managed services model means we don’t just advise, we execute, optimise, and deliver results. Whether launching in a new jurisdiction or scaling in a mature one, we know the levers to pull for sustainable growth.

 

What can we expect from Incline in the second half of the year?

We’re deepening our presence in Europe, Africa, and Canada while cementing our leadership in North America. Several major launches and brand refresh projects are underway, alongside scaled acquisition and retention campaigns for our long-term partners.

Our focus remains the same — provide operators and suppliers with a high-performing, fully managed marketing function that delivers measurable results faster, and with more certainty, than building it in-house.

 

The post Getting to Know Incline Gaming Marketing with Chief Commercial Officer Jo Dennis appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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N1 Puzzle Promo: Complete Challenges, Earn Puzzles, and Get a Chance to Win a VR Pilot Course!

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The N1 Puzzle Promo from N1 Partners affiliate program is picking up pace — and the competition for the main prize, a real helicopter Robinson R22 Beta II, is getting serious.

One of the best casino affiliate programs N1 has launched a special activity for participants, offering a chance to earn extra puzzle pieces and try their luck in a draw for awesome prizes! Simple as that.

Campaign period: August 15 – November 15, 2025.

All the details are below.

To earn additional puzzle pieces and improve your position on the leaderboard, you need to complete the following challenges:

  1. Be a registered participant of the N1 Puzzle Promo and have minimum one puzzle piece already earned for traffic
  2. Post positive reviews about your cooperation with N1 Partners on 4 websites: Business of Apps, Affpaying, CPA.Club, and Trustpilot (direct links to N1 Partners profiles below):
  1. Subscribe to N1 Partners’ social media:
  1. Take part in the N1 Partners survey

Here come the rewards.

In addition to three extra puzzle pieces for the main leaderboard, all participants will enter a giveaway for a home VR flight training set — the “Pilot Course”.

What’s inside the set?

  • Meta Quest 3 (128 GB) 
  • Licensed VR simulator
  • PC-compatible cable

Find more details about the special tasks on our website at the following link: https://n1.partners/news-page/n1-puzzle-promo-challenge

N1 Puzzle Promo: More traffic → More puzzles → Closer to the winning!

The post N1 Puzzle Promo: Complete Challenges, Earn Puzzles, and Get a Chance to Win a VR Pilot Course! appeared first on European Gaming Industry News.

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SOFTSWISS Heads to SBC Summit Lisbon 2025 with Driven & Ambitious Mindset

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SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, has announced its participation in SBC Summit Lisbon 2025 on 16–18 September. A key highlight will be Ivan Montik and Rubens Barrichello sharing the stage for an exclusive fireside chat, bridging the worlds of technology and motorsport.

SOFTSWISS will showcase its cutting-edge solutions, reinforcing its reputation as a leading tech partner with 99.999% product uptime and a 100% team commitment to reliability and support. H1 2025 saw the Game Aggregator reaffirm its position as the largest content hub in the industry, now featuring a portfolio of over 35,000 games. This growth reflects broader momentum across the entire SOFTSWISS product ecosystemincluding the Sportsbook, Jackpot Aggregator, Affilka, and Casino Platform all built to scale with clients’ needs.

SOFTSWISS arrives with a bold and technically driven creative concept – ‘Driven & Ambitious’, which reflects the company’s belief that, in iGaming, strong business stays solid in the long run and at any speed. 

“Our concept this year reflects the essence of who we are: a tech company focused on reliability, performance, and long-term vision. We don’t just develop software – we build reliable and balanced iGaming engines that can maintain high performance in any market. This approach is exactly what makes us a reliable business partner providing support at every stage of their journey,” shared Olga Resiga, Chief Business Development Officer at SOFTSWISS.

On the opening day, 16 September, Ivan Montik, Founder of SOFTSWISS, and Rubens Barrichello, Formula One legend and SOFTSWISS Non-Executive Director in Latin America, will hold an exclusive fireside chat on the Superstage. Together, they will explore unique perspectives on leadership, innovation, and high-performance business strategy drawn from their respective worlds of technology and motorsport.

Dario Leiman, Head of Business Development in Latin America, will also contribute to the SBC Leaders Summit by taking part in a panel discussion about how Latin American gaming markets can drive home-grown innovation. The discussion will focus on leveraging cultural touchpoints to drive innovation and reinforce the region’s leadership.

Over the past six months, SOFTSWISS has continued to strengthen its presence in new regions, with active expansion across Latin America and Africa. Certifications in Brazil, Peru, and Estonia mark another step in meeting the highest industry standards and unlocking new opportunities.

Visitors are welcome to book a meeting with the SOFTSWISS team at Stand B160 to explore collaboration opportunities and share industry best practices.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Heads to SBC Summit Lisbon 2025 with Driven & Ambitious Mindset appeared first on European Gaming Industry News.

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A Year of Leadership and Recognition: A Vision that Inspires

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There are moments in a leader’s career that mark not just success, but a clear confirmation of direction—and inspire those around them. For Milena Tsankarska, Chief Commercial and Marketing Officer at ZettaOnline, 2025 is shaping up to be exactly that kind of year – a time when her efforts are already reflected in industry recognition, strategic partnerships, and sustainable business growth.

Recognition Among Bulgaria’s Top 100 Women in Business

This spring, Milena was named one of the “Top 100 Women in Business in Bulgaria” – a debut ranking by Career Show that highlights women with a strong impact on corporate culture and the development of resilient, future-ready business models. The selection was based on over 28,000 public votes across 300+ nominees – clear proof of Milena’s influence as both a business leader and a visionary.

We congratulate Milena Tsankarska on being included in the ‘Top 100 Women in Business 2025’ index. Her outstanding professional achievements are a testament to her skills, leadership, and contributions to the Bulgarian business environment. Women who confidently claim their place in business leadership are driving the change toward a fair and inclusive professional landscape.” shared Simona Harizanova, Co-founder of Career Show.

 

A Voice of a National Campaign in the Social Media

Milena was also invited to join Career Show’s national campaign focused on the key skills required to build a successful career today. In the campaign video, she shared her personal philosophy in a direct and powerful message: “Better to say ‘I tried’ than wonder what could have happened.”

This seemingly simple piece of advice reflects a deeper leadership mindset – having the courage to take risks, the confidence to act decisively, and the willingness to learn by doing. Her participation in the campaign served as an inspiring message to the next generation of professionals: success is built on consistency, integrity, and vision.

It rarely works on the first try. What matters is to stay consistent” she added. That same consistency—expressed through her active participation in forums, events, and strategic initiatives—is behind the growing recognition of ZettaOnline over the past year.

 

Global Recognition for ZettaOnline

In March, Milena attended the GamingTECH CEE Awards in Prague, where ZettaOnline was honored with the award for *Best Payment Service Provider CEE*. This wasn’t just a trophy on the shelf—it reflected the results of a targeted strategy, strong international partnerships, and ZettaOnline’s growing position as a trusted provider of fintech and payment solutions.

“I’m proud these achievements are happening here and now—with a team that believes in our shared vision and works with true dedication. This is both a personal and professional milestone that shows we’re moving in the right direction.” said Milena Tsankarska.

 

Leader. Builder. Inspirer.

In a world where everyone talks about innovation and transformation, Milena Tsankarska stands out as a good example of leadership in action. With a steady approach and sharp focus, she continues to drive meaningful results—for both ZettaOnline and the broader business community in Bulgaria.

 

Looking Ahead

The first half of 2025 has already proven to be a milestone year for Milena and ZettaOnline. With solid recognition now in place, the next chapter involves expanding that momentum—through new initiatives and participation in key international fintech and gaming forums.

And when the direction is right, results are only a matter of consistency.

 

Contact:

Milena Tsankarska – Chief Commercial and Marketing Officer
[email protected]
NW Tower, 59 G.M. Dimitrov Blvd, 1700 Sofia, Bulgaria

The post A Year of Leadership and Recognition: A Vision that Inspires appeared first on European Gaming Industry News.

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