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Martin Lycka to Welcome Former Liverpool and Leeds Star to Safe Bet Show at SBC Summit 2025
Safer gambling expert Martin Lycka will welcome former Liverpool and Leeds defender Dominic Matteo to SBC Summit 2025 for a live edition of The Safe Bet Show in collaboration with EPIC Global Solutions.
Matteo made 155 appearances for Liverpool between 1992 and 2000 before moving to Leeds United. During his time at the club, he played a key role in their run to the Champions League semi-finals and later went on to captain the side. He also enjoyed spells at Sunderland, Stoke City, and Blackburn Rovers, and represented Scotland at international level.
Since retiring at the end of the 2008/09 season, Matteo has become a leading voice in the safer gambling space, drawing on his own experience of struggling with gambling addiction. He now works with EPIC alongside his wife, Jess Matteo, where they serve as Lived Experience Facilitators to help raise awareness of gambling-related harm among professional athletes.
Matteo’s gambling addiction began towards the end of his career while playing for Blackburn. At its worst, he placed a £500,000 bet on a single horse race and accumulated debts of more than £1 million. His recovery began with the unwavering support of his wife Jess, whose role he describes as instrumental in helping him rebuild his life.
That support proved vital once again in 2019, when Matteo was diagnosed with a brain tumour that required life-saving surgery and radiotherapy. Remarkably, the tumour had been dormant since childhood — leading Matteo to reflect that he had unknowingly played his entire professional career with it.
The couple have since dedicated themselves to educating players across the EFL, Scottish Premiership and PREM Rugby on safer gambling measures. Their work focuses on building awareness, helping players spot early signs of harm, and connecting them to the right support.
Matteo’s story brings a powerful perspective to SBC Summit’s Player Protection Stage, where he and his wife Jess will join Lycka for a live conversation on Tuesday, 16 September, from 16:30 to 17:00. Jess will share her insights on what it means to support a loved one through gambling addiction, including how families can find the right advice and access meaningful support.
Their session comes as SBC Summit 2025 prepares to host its first-ever Legends Charity Game, featuring football icons such as Kaka, Luís Figo, Cafu, Alessandro Del Piero, Patrice Evra, and more. Against that backdrop, Matteo’s appearance offers a timely reminder of the need to educate both current and former players on the risks of gambling harm.
Ahead of the live show, Lycka said: “Dominic’s journey is one of incredible resilience. His willingness to speak openly about his struggles and his fantastic educational work with athletes is deeply impactful.
“Having him and Jess join me for this live edition of The Safe Bet Show brings an essential human perspective to the wider conversation on player protection. I’m honoured that I’ll be able to share the stage with them both in Lisbon.”
The Player Protection Stage will run across all three days of SBC Summit, from 16 to 18 September. Day one will focus on regulation, day two will explore the role of technology in player protection, and day three will be dedicated to research.
Secure your pass for SBC Summit 2025 today and join over 30,000 attendees!
Get your tickets below: Save 50% with code EUROGAMINGPARTNERVIP
The post Martin Lycka to Welcome Former Liverpool and Leeds Star to Safe Bet Show at SBC Summit 2025 appeared first on European Gaming Industry News.

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N1 Puzzle Promo: Complete Challenges, Earn Puzzles, and Get a Chance to Win a VR Pilot Course!
The N1 Puzzle Promo from N1 Partners affiliate program is picking up pace — and the competition for the main prize, a real helicopter Robinson R22 Beta II, is getting serious.
One of the best casino affiliate programs N1 has launched a special activity for participants, offering a chance to earn extra puzzle pieces and try their luck in a draw for awesome prizes! Simple as that.
Campaign period: August 15 – November 15, 2025.
All the details are below.
To earn additional puzzle pieces and improve your position on the leaderboard, you need to complete the following challenges:
- Be a registered participant of the N1 Puzzle Promo and have minimum one puzzle piece already earned for traffic
- Post positive reviews about your cooperation with N1 Partners on 4 websites: Business of Apps, Affpaying, CPA.Club, and Trustpilot (direct links to N1 Partners profiles below):
- https://www.businessofapps.com/affiliate/n1-partners/
- https://www.affpaying.com/n1partners
- https://cpa.club/en/companies/n1-partners
- https://www.trustpilot.com/review/n1.partners
- Subscribe to N1 Partners’ social media:
- Instagram: https://www.instagram.com/n1_partners
- LinkedIn: https://www.linkedin.com/company/n1partners/
- Facebook: https://www.facebook.com/n1partners
- Take part in the N1 Partners survey
Here come the rewards.
In addition to three extra puzzle pieces for the main leaderboard, all participants will enter a giveaway for a home VR flight training set — the “Pilot Course”.
What’s inside the set?
- Meta Quest 3 (128 GB)
- Licensed VR simulator
- PC-compatible cable
Find more details about the special tasks on our website at the following link: https://n1.partners/news-page/n1-puzzle-promo-challenge
N1 Puzzle Promo: More traffic → More puzzles → Closer to the winning!
The post N1 Puzzle Promo: Complete Challenges, Earn Puzzles, and Get a Chance to Win a VR Pilot Course! appeared first on European Gaming Industry News.
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SOFTSWISS Heads to SBC Summit Lisbon 2025 with Driven & Ambitious Mindset
SOFTSWISS, a global tech provider with over 15 years of iGaming expertise, has announced its participation in SBC Summit Lisbon 2025 on 16–18 September. A key highlight will be Ivan Montik and Rubens Barrichello sharing the stage for an exclusive fireside chat, bridging the worlds of technology and motorsport.
SOFTSWISS will showcase its cutting-edge solutions, reinforcing its reputation as a leading tech partner with 99.999% product uptime and a 100% team commitment to reliability and support. H1 2025 saw the Game Aggregator reaffirm its position as the largest content hub in the industry, now featuring a portfolio of over 35,000 games. This growth reflects broader momentum across the entire SOFTSWISS product ecosystem – including the Sportsbook, Jackpot Aggregator, Affilka, and Casino Platform – all built to scale with clients’ needs.
SOFTSWISS arrives with a bold and technically driven creative concept – ‘Driven & Ambitious’, which reflects the company’s belief that, in iGaming, strong business stays solid in the long run and at any speed.
“Our concept this year reflects the essence of who we are: a tech company focused on reliability, performance, and long-term vision. We don’t just develop software – we build reliable and balanced iGaming engines that can maintain high performance in any market. This approach is exactly what makes us a reliable business partner providing support at every stage of their journey,” shared Olga Resiga, Chief Business Development Officer at SOFTSWISS.
On the opening day, 16 September, Ivan Montik, Founder of SOFTSWISS, and Rubens Barrichello, Formula One legend and SOFTSWISS Non-Executive Director in Latin America, will hold an exclusive fireside chat on the Superstage. Together, they will explore unique perspectives on leadership, innovation, and high-performance business strategy drawn from their respective worlds of technology and motorsport.
Dario Leiman, Head of Business Development in Latin America, will also contribute to the SBC Leaders Summit by taking part in a panel discussion about how Latin American gaming markets can drive home-grown innovation. The discussion will focus on leveraging cultural touchpoints to drive innovation and reinforce the region’s leadership.
Over the past six months, SOFTSWISS has continued to strengthen its presence in new regions, with active expansion across Latin America and Africa. Certifications in Brazil, Peru, and Estonia mark another step in meeting the highest industry standards and unlocking new opportunities.
Visitors are welcome to book a meeting with the SOFTSWISS team at Stand B160 to explore collaboration opportunities and share industry best practices.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Heads to SBC Summit Lisbon 2025 with Driven & Ambitious Mindset appeared first on European Gaming Industry News.
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A Year of Leadership and Recognition: A Vision that Inspires
There are moments in a leader’s career that mark not just success, but a clear confirmation of direction—and inspire those around them. For Milena Tsankarska, Chief Commercial and Marketing Officer at ZettaOnline, 2025 is shaping up to be exactly that kind of year – a time when her efforts are already reflected in industry recognition, strategic partnerships, and sustainable business growth.
Recognition Among Bulgaria’s Top 100 Women in Business
This spring, Milena was named one of the “Top 100 Women in Business in Bulgaria” – a debut ranking by Career Show that highlights women with a strong impact on corporate culture and the development of resilient, future-ready business models. The selection was based on over 28,000 public votes across 300+ nominees – clear proof of Milena’s influence as both a business leader and a visionary.
“We congratulate Milena Tsankarska on being included in the ‘Top 100 Women in Business 2025’ index. Her outstanding professional achievements are a testament to her skills, leadership, and contributions to the Bulgarian business environment. Women who confidently claim their place in business leadership are driving the change toward a fair and inclusive professional landscape.” shared Simona Harizanova, Co-founder of Career Show.
A Voice of a National Campaign in the Social Media
Milena was also invited to join Career Show’s national campaign focused on the key skills required to build a successful career today. In the campaign video, she shared her personal philosophy in a direct and powerful message: “Better to say ‘I tried’ than wonder what could have happened.”
This seemingly simple piece of advice reflects a deeper leadership mindset – having the courage to take risks, the confidence to act decisively, and the willingness to learn by doing. Her participation in the campaign served as an inspiring message to the next generation of professionals: success is built on consistency, integrity, and vision.
“It rarely works on the first try. What matters is to stay consistent” she added. That same consistency—expressed through her active participation in forums, events, and strategic initiatives—is behind the growing recognition of ZettaOnline over the past year.
Global Recognition for ZettaOnline
In March, Milena attended the GamingTECH CEE Awards in Prague, where ZettaOnline was honored with the award for *Best Payment Service Provider CEE*. This wasn’t just a trophy on the shelf—it reflected the results of a targeted strategy, strong international partnerships, and ZettaOnline’s growing position as a trusted provider of fintech and payment solutions.
“I’m proud these achievements are happening here and now—with a team that believes in our shared vision and works with true dedication. This is both a personal and professional milestone that shows we’re moving in the right direction.” said Milena Tsankarska.
Leader. Builder. Inspirer.
In a world where everyone talks about innovation and transformation, Milena Tsankarska stands out as a good example of leadership in action. With a steady approach and sharp focus, she continues to drive meaningful results—for both ZettaOnline and the broader business community in Bulgaria.
Looking Ahead
The first half of 2025 has already proven to be a milestone year for Milena and ZettaOnline. With solid recognition now in place, the next chapter involves expanding that momentum—through new initiatives and participation in key international fintech and gaming forums.
And when the direction is right, results are only a matter of consistency.
Contact:
Milena Tsankarska – Chief Commercial and Marketing Officer
[email protected]
NW Tower, 59 G.M. Dimitrov Blvd, 1700 Sofia, Bulgaria
The post A Year of Leadership and Recognition: A Vision that Inspires appeared first on European Gaming Industry News.
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