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FDJ United (OBG) agrees PartnerMatrix Intelligence deal
Tier-1 operator FDJ United (OBG) has selected PartnerMatrix Intelligence’s data-driven tracking toolset to power its multi-brand affiliate strategy across regulated European markets.
Part of the EveryMatrix Group, PartnerMatrix Intelligence (PMI) provides unmatched affiliate insights and full online visibility for iGaming operators.
PMI technology will enable FDJ United (OBG) to gain a real-time overview of which global sites are promoting its brands, across which pages and to what precise degree of success. It will measure ranking and performance and identify key areas of growth and optimisation with in-depth reporting tools.
Using PMI the operator group will be able to pinpoint precise pages anywhere in the world that bring its brands the most first-time depositors, and instantly take actionable decisions, while sourcing untapped opportunities by discovering new affiliates in any target market.
Affiliate managers who use PMI significantly speed up processes, saving time and resources when looking at which affiliates and sites perform best, what new affiliates to target based on performance, and action real-time optimisation based on traffic analysis at page and link level across millions of websites worldwide.
PMI has recently introduced an enhanced, intuitive interface, making it easier for operators to navigate and extract insights, with new feature ‘Trending Websites’ allowing brands to easily spot fast-growing affiliates and uncover new opportunities.
Vahe Khalatyan, CEO, PartnerMatrix, said: “We’re thrilled to work alongside such a well-respected operator group providing them with affiliate data traffic insights that gives them the ‘why’ behind FTDs, where they are best performing and where they should invest. This will enable their many brands to take instant revenue generating and cost saving decisions and is technology that no one else can offer.”
Ryan Henderson, Head of Affiliates, FDJ United (OBG), said: “PartnerMatrix was a natural choice once we’d seen the full range of its capabilities and we’re confident it will help our affiliate teams across multiple brands to work more efficiently, discover new growth areas, and stay one step ahead.”
The post FDJ United (OBG) agrees PartnerMatrix Intelligence deal appeared first on European Gaming Industry News.
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Spin Big, Shop Bigger — Black Friday Cart Craze Brings the Black Friday Madness to the Reels!
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Get ready for the slot event of the year in Black Friday Cart Craze, where every spin feels like a mega sale!
Load up your carts to trigger the Coin Craze collect feature or the Super Sale Spins, where everything must go. Eliminate Minor symbols and upgrade Major symbols to increase your shopping spree haul!
And just when you think the sale is over, it’s time for the Wild Drop. Collect up to 20 Wilds during your Super Sale Spins, then watch them cascade onto the reels in one epic finale. With Coin Craze Collect, Super Sale Spins, and Wild Drop all working together, this fast-paced slot is the perfect blend of retail rush and reel rewards.
Play Black Friday Cart Craze now!
“Black Friday Cart Craze takes that familiar Black Friday energy, the rush, the chaos, the thrill of the chase, and brings it to the reels,” said Craig Asling, Director of Games at Booming Games.
“Every feature, from Cart Collect to the Wild Drop, is designed to give players that shopping spree sensation, where every spin could be the next big win.”
The post Spin Big, Shop Bigger — Black Friday Cart Craze Brings the Black Friday Madness to the Reels! appeared first on European Gaming Industry News.
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Gaming Corps Signs Partnership Deal with MozzartBet
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Entire Gaming Corps portfolio is now live with global operator
Gaming Corps, a publicly-listed game development company based in Sweden, has today announced that it has signed a deal to see its full portfolio of content available with the MozzartBet Group.
Players within multiple markets across the world, will now have the opportunity to play a whole host of games from Gaming Corps, which has become synonymous with providing world leading content. This includes the Smash4Cash series and recent releases Gates of Hellfire, Hoop Champion and the highly popular 3 Pigs of Olympus.
Mozzartbet Group has been operating since 2001 and during this time, it has continued to offer its player base a variety of betting and casino game action and this latest integration will add to its ever evolving game portfolio.
Commenting on behalf of Gaming Corps, Adam Pentecost, Director of Customer Success said: “From our initial conversations to getting the deal done, MozzartBet Group has been fantastic to work with.
“There is a mutual desire to put players at the very heart of what we do and the service we provide and I’m excited to see where this collaboration will take us.”
Marina Avramović, Head of Online Casino Ops at MozzartBet Group said, “We are thrilled to have Gaming Corp’s casino content on our site, and they are a fantastic addition to our games portfolio.”
“We are particularly interested in seeing how the company’s newest games will perform, and we look forward to a fully collaborative partnership moving forward.”
The post Gaming Corps Signs Partnership Deal with MozzartBet appeared first on European Gaming Industry News.
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Jonas Groes named EveryMatrix Group Co-CEO
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Jonas Groes, highly experienced technology, finance and policy leader will become co-CEO of EveryMatrix from January 1st 2026 alongside company Co-Founder Ebbe Groes.
A long-time advisor, Jonas will join his brother at the beginning of the New Year to lead the business as it continues to scale and provide advanced turnkey platform technology to an increasing number of the world’s biggest brands and lotteries.
Jonas has a long and distinguished business career including the last 10 years as Partner of EY’s Nordic Consulting practice consisting of more than 1,200 people leading high-level projects with a focus on strategy, innovation and digitalisation towards major Government and infrastructure clients.
He is a results-driven leader with extensive experience in both public and privately owned companies with strong knowledge of technology, finance and policy. He will be based in Copenhagen, Denmark where EveryMatrix has recently opened an office.
Ebbe Groes, Co-Founder and Group CEO, EveryMatrix, said: “As the company’s growth continues, tripling our headcount in the last five years, and as we work with more of the largest gaming brands and lotteries, I needed to find someone who knows what it takes to scale a business and reach the ambitious targets we have for the next five years.
“Doing this means I will have more time to work on strategy and execute all the things we want to do to become a global top three tier-1 technology provider by 2030.”
“To share a CEO position requires complete trust at both personal and professional level. Jonas is the perfect candidate and I know he will go on to do amazing things at EveryMatrix. I’m very excited to soon be sharing the CEO position with him.”
Jonas Groes said: “Stepping into this role at EveryMatrix alongside my brother Ebbe is a dream come true. What he, Stian Hornsletten, and the rest of the team have built is nothing short of phenomenal and I’ve seen close hand just what it takes. We work well together and our differences and combined strengths complement one another. I can’t wait to get started.”
The post Jonas Groes named EveryMatrix Group Co-CEO appeared first on European Gaming Industry News.
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