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LIVESCORE GROUP SIGNS EXCLUSIVE DEAL WITH SUNDERLAND AFC AHEAD OF PREMIER LEAGUE RETURN
- The agreement will see the LiveScore Bet brand take billing as the Official Sleeve Partner and an Official Sports Betting Partner of Sunderland AFC
- The significant new relationship will also see the LiveScore brand become the exclusive Official Training Wear Partner and Official Scores Partner of Sunderland AFC
LiveScore Group, the global sports media and betting business, has agreed a deal with Sunderland AFC to become one of the Club’s Principal Partners. The new partnership includes significant and exclusive first-team shirt sleeve, training wear and warm-up kit branding amongst several categories for the 2025-26 season.
The agreement will see the LiveScore Bet brand displayed on first-team shirts as the Official Sleeve Partner, whilst the LiveScore brand – Europe’s leading real-time live scores app – will feature on training and warm-up kit as the exclusive Official Training Wear Partner. LiveScore is also the Official Scores Partner of the Club.
With the North-East giants returning to the Premier League after nearly a decade, the partnership kicks off at a hugely exciting moment in Sunderland AFC’s history. The LiveScore Bet logo will first appear on the sleeves of the iconic red and white stripes as Sunderland AFC hosts West Ham United at the Stadium of Light on Saturday, 16th August.
Accessing a range of inventory, including tickets, player appearances, LED visibility, social content and more, the partnership will see the LiveScore Bet and LiveScore brands offer a range of exclusive fan experiences throughout the season, rewarding supporters for their passion and support for the Black Cats.
Dominic Vye, Marketing Director at LiveScore and LiveScore Bet, said; “We are extremely excited to be partnering with Sunderland AFC at this monumental moment in their history. Sunderland supporters are famed within the game for their passion and pride, and the special place which the club holds in their community.
As brands, LiveScore Bet and LiveScore are all about fuelling fans’ passion for sport. We can’t wait to unveil a series of initiatives which will bring this to life for Sunderland fans at home and around the world.”
Ashley Peden, Chief Commercial Officer at Sunderland AFC, added: “We are delighted to welcome LiveScore and LiveScore Bet into the Sunderland AFC family ahead of our return to the Premier League. Following a season which saw the Club come together on and off the field, finding the right partners for this next step has been a huge focus. The strength of the LiveScore brand and the fact that fans are central to everything LiveScore Group stands for made this relationship an incredibly exciting proposition. With prominence across our first-team sleeves, training wear, and warm-up kit, we are excited about working closely with the brand to create even more engaging experiences for our fans.”
The post LIVESCORE GROUP SIGNS EXCLUSIVE DEAL WITH SUNDERLAND AFC AHEAD OF PREMIER LEAGUE RETURN appeared first on European Gaming Industry News.
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Spin Big, Shop Bigger — Black Friday Cart Craze Brings the Black Friday Madness to the Reels!
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Get ready for the slot event of the year in Black Friday Cart Craze, where every spin feels like a mega sale!
Load up your carts to trigger the Coin Craze collect feature or the Super Sale Spins, where everything must go. Eliminate Minor symbols and upgrade Major symbols to increase your shopping spree haul!
And just when you think the sale is over, it’s time for the Wild Drop. Collect up to 20 Wilds during your Super Sale Spins, then watch them cascade onto the reels in one epic finale. With Coin Craze Collect, Super Sale Spins, and Wild Drop all working together, this fast-paced slot is the perfect blend of retail rush and reel rewards.
Play Black Friday Cart Craze now!
“Black Friday Cart Craze takes that familiar Black Friday energy, the rush, the chaos, the thrill of the chase, and brings it to the reels,” said Craig Asling, Director of Games at Booming Games.
“Every feature, from Cart Collect to the Wild Drop, is designed to give players that shopping spree sensation, where every spin could be the next big win.”
The post Spin Big, Shop Bigger — Black Friday Cart Craze Brings the Black Friday Madness to the Reels! appeared first on European Gaming Industry News.
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Gaming Corps Signs Partnership Deal with MozzartBet
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Entire Gaming Corps portfolio is now live with global operator
Gaming Corps, a publicly-listed game development company based in Sweden, has today announced that it has signed a deal to see its full portfolio of content available with the MozzartBet Group.
Players within multiple markets across the world, will now have the opportunity to play a whole host of games from Gaming Corps, which has become synonymous with providing world leading content. This includes the Smash4Cash series and recent releases Gates of Hellfire, Hoop Champion and the highly popular 3 Pigs of Olympus.
Mozzartbet Group has been operating since 2001 and during this time, it has continued to offer its player base a variety of betting and casino game action and this latest integration will add to its ever evolving game portfolio.
Commenting on behalf of Gaming Corps, Adam Pentecost, Director of Customer Success said: “From our initial conversations to getting the deal done, MozzartBet Group has been fantastic to work with.
“There is a mutual desire to put players at the very heart of what we do and the service we provide and I’m excited to see where this collaboration will take us.”
Marina Avramović, Head of Online Casino Ops at MozzartBet Group said, “We are thrilled to have Gaming Corp’s casino content on our site, and they are a fantastic addition to our games portfolio.”
“We are particularly interested in seeing how the company’s newest games will perform, and we look forward to a fully collaborative partnership moving forward.”
The post Gaming Corps Signs Partnership Deal with MozzartBet appeared first on European Gaming Industry News.
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Jonas Groes named EveryMatrix Group Co-CEO
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Jonas Groes, highly experienced technology, finance and policy leader will become co-CEO of EveryMatrix from January 1st 2026 alongside company Co-Founder Ebbe Groes.
A long-time advisor, Jonas will join his brother at the beginning of the New Year to lead the business as it continues to scale and provide advanced turnkey platform technology to an increasing number of the world’s biggest brands and lotteries.
Jonas has a long and distinguished business career including the last 10 years as Partner of EY’s Nordic Consulting practice consisting of more than 1,200 people leading high-level projects with a focus on strategy, innovation and digitalisation towards major Government and infrastructure clients.
He is a results-driven leader with extensive experience in both public and privately owned companies with strong knowledge of technology, finance and policy. He will be based in Copenhagen, Denmark where EveryMatrix has recently opened an office.
Ebbe Groes, Co-Founder and Group CEO, EveryMatrix, said: “As the company’s growth continues, tripling our headcount in the last five years, and as we work with more of the largest gaming brands and lotteries, I needed to find someone who knows what it takes to scale a business and reach the ambitious targets we have for the next five years.
“Doing this means I will have more time to work on strategy and execute all the things we want to do to become a global top three tier-1 technology provider by 2030.”
“To share a CEO position requires complete trust at both personal and professional level. Jonas is the perfect candidate and I know he will go on to do amazing things at EveryMatrix. I’m very excited to soon be sharing the CEO position with him.”
Jonas Groes said: “Stepping into this role at EveryMatrix alongside my brother Ebbe is a dream come true. What he, Stian Hornsletten, and the rest of the team have built is nothing short of phenomenal and I’ve seen close hand just what it takes. We work well together and our differences and combined strengths complement one another. I can’t wait to get started.”
The post Jonas Groes named EveryMatrix Group Co-CEO appeared first on European Gaming Industry News.
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