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LIVESCORE GROUP SIGNS EXCLUSIVE DEAL WITH SUNDERLAND AFC AHEAD OF PREMIER LEAGUE RETURN

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  • The agreement will see the LiveScore Bet brand take billing as the Official Sleeve Partner and an Official Sports Betting Partner of Sunderland AFC
  • The significant new relationship will also see the LiveScore brand become the exclusive Official Training Wear Partner and Official Scores Partner of Sunderland AFC

LiveScore Group, the global sports media and betting business, has agreed a deal with Sunderland AFC to become one of the Club’s Principal Partners. The new partnership includes significant and exclusive first-team shirt sleeve, training wear and warm-up kit branding amongst several categories for the 2025-26 season.

The agreement will see the LiveScore Bet brand displayed on first-team shirts as the Official Sleeve Partner, whilst the LiveScore brand – Europe’s leading real-time live scores app – will feature on training and warm-up kit as the exclusive Official Training Wear PartnerLiveScore is also the Official Scores Partner of the Club.

With the North-East giants returning to the Premier League after nearly a decade, the partnership kicks off at a hugely exciting moment in Sunderland AFC’s history. The LiveScore Bet logo will first appear on the sleeves of the iconic red and white stripes as Sunderland AFC hosts West Ham United at the Stadium of Light on Saturday, 16th August.

Accessing a range of inventory, including tickets, player appearances, LED visibility, social content and more, the partnership will see the LiveScore Bet and LiveScore brands offer a range of exclusive fan experiences throughout the season, rewarding supporters for their passion and support for the Black Cats.

Dominic Vye, Marketing Director at LiveScore and LiveScore Bet, said; “We are extremely excited to be partnering with Sunderland AFC at this monumental moment in their history. Sunderland supporters are famed within the game for their passion and pride, and the special place which the club holds in their community. 

As brands, LiveScore Bet and LiveScore are all about fuelling fans’ passion for sport. We can’t wait to unveil a series of initiatives which will bring this to life for Sunderland fans at home and around the world.”

Ashley Peden, Chief Commercial Officer at Sunderland AFC, added: “We are delighted to welcome LiveScore and LiveScore Bet into the Sunderland AFC family ahead of our return to the Premier League. Following a season which saw the Club come together on and off the field, finding the right partners for this next step has been a huge focus. The strength of the LiveScore brand and the fact that fans are central to everything LiveScore Group stands for made this relationship an incredibly exciting proposition. With prominence across our first-team sleeves, training wear, and warm-up kit, we are excited about working closely with the brand to create even more engaging experiences for our fans.”

The post LIVESCORE GROUP SIGNS EXCLUSIVE DEAL WITH SUNDERLAND AFC AHEAD OF PREMIER LEAGUE RETURN appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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MARCA Named Official Strategic Partner for Legends Charity Game 2025

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Spain’s most influential sports voice, MARCA, has been confirmed as the Official Media Partner for the Legends Charity Game 2025, holding exclusive coverage rights across the Spanish market.

Set for September 15 in Lisbon, the Legends Charity Game 2025 will bring together football icons for a Portugal Legends vs. World Legends showdown. The match aims to raise €1 million for four selected charities, blending elite sport with a powerful message of unity and social impact, fittingly held in a city set to co-host the 2030 FIFA World Cup.

The Legends Charity Game, organised by Sport Global, will raise funds for four organisations: the Ukrainian Red Cross Society, which continues to provide critical aid amid war; the Portuguese Red Cross, delivering support to communities facing hardship; International Alert, a peacebuilding NGO working in conflict zones worldwide; and Caritas Portugal, which supports vulnerable families facing poverty and displacement.

The pitch will host a lineup of football greats, including Luís Figo, Deco, Nuno Gomes, and Carvalho for the Portugal Legends, and global icons like Kaka, Cafu, Puyol, Michael Owen, Del Piero, and Henrik Larsson for the World Legends.

Rasmus Sojmark, CEO & Founder of SBC Events and Sport Global Group, which organises the Legends Charity Game, said: “With MARCA on board, we’re able to reach millions of fans and drive real impact for the causes this match supports.

“Their reach, especially in Spain and Latin America, will be key to amplifying our message of hope, unity, and charitable giving.”

As the world’s second most visited sports website, MARCA.com stands as a global titan of sports journalism, attracting over 257 million visits in June alone. Known for its authoritative coverage, deep fan engagement, and expansive reach, MARCA’s involvement in the Legends Charity Game guarantees the event will connect with millions of passionate football fans across Spain and the globe.

The match is expected to attract 50,000 fans to Estádio José Alvalade, and reach millions more through an international broadcast and digital livestream. With a world-class production featuring Champions League-style coverage, the Legends Charity Game is set to become one of the most widely viewed and celebrated charity sporting events of the year.

“MARCA’s involvement ensures Lisbon, and the Legends Charity Game will be at the heart of the global football conversation this September,” Sojmark added.

 

About the Legends Charity Game

The Legends Charity Game brings together the greatest footballers of yesterday for the benefit of tomorrow. With a mission to raise €1 million for charity, the event will unite sportsmanship and purpose on one of Europe’s most iconic pitches. Learn more at https://www.legendscharitygame.com/.


About MARCA


Born in 1938, MARCA has written the history of Spanish and international sports since its beginnings, and its national character defines it as the newspaper for all fans. In addition, it is regarded as the most comprehensive specialized daily, open to all sporting disciplines, and an international benchmark.

In Spain, it is the leading sports daily with 967,000 daily readers in its print edition, according to the second 2025 wave of the Estudio General de Medios (EGM), and with an average daily online audience of more than 3.4 million followers, as reflected in the latest data collected by GfK.

The post MARCA Named Official Strategic Partner for Legends Charity Game 2025 appeared first on European Gaming Industry News.

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Digitain Strengthens Romanian Market Presence Through KingCasino Partnership

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Digitain has entered a new partnership with KingCasino, further solidifying its active role and growing presence in the Romanian market.

Digitain, the leading sportsbook and iGaming solutions provider, proudly announces its latest partnership with KingCasino, marking another step in its Romanian growth journey. This partnership also strengthens Digitain’s footprint across Eastern Europe, reflecting the company’s ongoing commitment to equipping operators in the region with advanced sportsbook and iGaming solutions.

KingCasino is a fast-growing operator in Romania, offering players a wide range of slots, live casino, and sports betting opportunities. Known for its user-friendly platform, localized offering, and strong customer focus, KingCasino continues to build a loyal player base in the competitive Romanian iGaming landscape.

Through this partnership, KingCasino will gain access to Digitain’s award-winning Sportsbook, featuring thousands of monthly events, as well as Digitain’s Centrivo platform – a state-of-the-art solution for online casino and sports betting operators. In addition, KingCasino will benefit from advanced gamification and built-in bonus engine, real-time tournament engines, and customizable multi-layer progressive jackpots that enhance player engagement, along with access to dozens of casino providers available in the Romanian market.

Ani Mkrtchyan, Chief Sales Officer at Digitain, commented: “Partnering with KingCasino is not only about expanding our footprint in Romania — it’s about building long-term, value-driven relationships. With a shared ambition for growth and innovation, we are confident this collaboration will deliver outstanding results while contributing to the development of not only local but also global iGaming ecosystem.”

Thanos Karakostas, Head of Product at KingCasino, added: “As a company dedicated to delivering top-tier gaming experiences, we are always looking for ways to innovate and expand across the market. With Digitain’s expertise and advanced solutions, we will further enhance our offerings for players. Their reliable technology and committed team make them a trusted partner, and together we share a vision for excellence and continuous improvement.”

With this latest agreement, Digitain further expands its network of partners across Eastern Europe, reaffirming its position as a trusted technology provider committed to supporting operator growth in regulated markets worldwide.

The post Digitain Strengthens Romanian Market Presence Through KingCasino Partnership appeared first on European Gaming Industry News.

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Mars Attracts hits Early Access on September 16

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The upcoming park management sim Mars Attracts will hit early access on Steam on September 16, 2025. 

The release date announcement came with a new teaser trailer which highlights some of the never-before seen maps, missions, buildings and characters that have been crammed into the Early Access build. 

Following a highly successful visit to Gamescom as part of the Indie Arena Booth, developers Outlier are keen to open up their twisted management sim to a wider audience. Visitors to the Gamescom booth praised the game’s deep management mechanics, gruesome experiment system and dark sense of humor. 

Fans of the game will also have a chance to pick up a very special Supporter’s Edition of the game which includes an hour long behind the scenes featurette, the game’s soundtrack, and an 56 page artbook packed full of never-before seen concept art, illustrations and character design. Supporters will also have access to a bonus human enclosure and special character – the Space Age! 

Early Access for Mars Attracts is expected to last about nine months, with development following a player-guided approach. Fans can have their say on new features and tweaks to existing elements through the studio’s Discord. This input will play a major role in shaping the development roadmap, with the Outlier team keen to let the community have their say in shaping the game they want to play. 

The post Mars Attracts hits Early Access on September 16 appeared first on European Gaming Industry News.

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