How players pay is changing, and so is how much they spend.
Tebex, the leading payments solution for gaming reaching $1Bn in processed payments, is launching the first industry-wide look at payment trends in EU and NA with Newzoo on Tuesday, August 12 at 09:00 AM CEST.
“Unlocking Games Revenue: Player Behavior and Payment Trends in the West”
Key Findings:
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NA is the top spending region globally:
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NA average: $324.9 per payer
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EU average: $125.4 per payer
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Motivations for spending differ by region:
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NA has a desire for expression:
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34% of players spend to unlock exclusive content and 29% to personalize characters
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EU has a value-driven behavior:
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28% of players citing special offers or good prices as their top reason to spend.
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EU: DLC, microtransactions, and subscriptions account for nearly 50% of PC game revenue (and 1/3 of console game revenue)
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NA: leads in Buy Now, Pay Later adoption with $80 ATV, tied with Crypto.
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In LATAM, Africa, and APAC: local wallets are becoming the go-to payment method
The post Newzoo x Tebex Report: How Gamers Are Spending in 2025 appeared first on European Gaming Industry News.
