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LiveScore Group signs with Enteractive to boost active players

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LiveScore Group partners with Enteractive to run reactivation campaigns across its LiveScore Bet and Virgin Bet brands 

Enteractive, the industry leader in player conversion and reactivation services, has been engaged by LiveScore Group, home of a global sports updates provider and online sportsbook operations, to support their existing CRM services with bespoke reactivation campaigns aimed at winning back players from lapsed accounts.

Enteractive will run activation projects for LiveScore Bet and Virgin Bet, LiveScore Group’s sportsbook and casino brands, focusing on both activation of registered non-funded player accounts and reactivation campaigns to bring back lapsed players.

LiveScore Bet offers customers in the UK, Ireland, Bulgaria, and Nigeria a refreshed betting experience within the LiveScore Group ecosystem. Meanwhile, Virgin Bet, operating exclusively in the UK as a sportsbook and casino brand, leverages the iconic Virgin brand to provide a sleek, user-friendly platform tailored for British bettors. Building on the trusted LiveScore brand, both LiveScore Bet and Virgin Bet offer top-line products, promoting a responsible and enjoyable betting option for its players.

LiveScore Bet and Virgin Bet Director, Dominic Vye, commented, “Partnering with Enteractive allows us to broaden our service offerings and engage our audience in new and exciting ways. Enteractive’s personalised approach to player engagement stands out in its ability to deliver real impact. This one-on-one approach will help us re-engage audience segments which we’ve found respond better to the more personal touch.”

Enteractive engages one-on-one with millions of players around the world, and is recognised as one of the top revenue generators globally for the iGaming sector. Enteractive’s proprietary (Re)Activation Cloud™ technology platform allows a fast and seamless integration of selected player databases, with native-speaking agents able to engage with players in each market with real-human outreach by phone.

Pedram Padidar, Enteractive COO, added, “LiveScore Group has built a strong ecosystem for sports fans and bettors alike, and we’re pleased to bring our expertise into that space. Effective reactivation isn’t just about re-contacting players, it’s about knowing when and how to engage in ways that feel relevant and personal. That’s where we can add real value. Our role will be to complement their CRM strategy with a more personal approach, helping to reconnect with players in a way that puts the user experience first.”

Enteractive’s native-speaking call agents support iGaming brands across every time zone. In the last year, Enteractive engaged with over 12 million players, delivering over 350% ROI and generating over €60 million in additional revenues for global operators.

With native speaking call agents supporting iGaming brands across the globe, Enteractive converts more than 20,000 players every month for a variety of leading operators.

The post LiveScore Group signs with Enteractive to boost active players appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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PAGCOR: Online Gaming fuels nation-building, but illegal sites pose risks

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Online gaming has emerged as one of the government’s biggest revenue drivers this year, the Philippine Amusement and Gaming Corporation (PAGCOR) said today, even as it raised alarm over unregulated sites preying on Filipino players.

In a report to the House Committee on Games and Amusements, PAGCOR Chairman and CEO Alejandro H. Tengco said the licensed online gaming sector earned Php69 billion in license fees from January to July this year alone.

Of the total, Php41 billion came from electronic games (E-Games) while Php28 billion came from other online game offerings.

“Because of its huge potential, online gaming has become an important source of funds for our nation-building commitments, including PAGCOR’s support for education, health care, and community development,” Mr. Tengco said.

The PAGCOR chief added that in the first seven months of 2025, online gaming contributed Php27.47 billion to nation-building, funding corporate social responsibility (CSR) programs including Php14.72 billion for the Universal Health Care Law.

Other projects that will benefit from the robust performance of the online gaming sector are PAGCOR’s flagship CSR projects, including the construction of school buildings, socio-civic centers, wellness centers and E-Learning hubs.

“Every peso we collect from the gaming sector translates to meaningful projects such as classrooms for our children, health programs for our people, and safe spaces for communities in times of calamity. This is how we ensure that gaming directly benefits Filipinos,” Mr. Tengco said.

But he also warned of the growing threat of illegal online operators that entice players of all ages without safeguards.

“These illegal sites not only deprive the government of much-needed revenues but also expose Filipino players to numerous risks,” Mr. Tengco said.

He vowed stronger enforcement against such platforms and said that “PAGCOR is committed to strengthening regulation and enforcement to ensure that only legitimate and properly monitored operators are allowed to operate.”

 

The post PAGCOR: Online Gaming fuels nation-building, but illegal sites pose risks appeared first on European Gaming Industry News.

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MARCA Named Official Strategic Partner for Legends Charity Game 2025

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Spain’s most influential sports voice, MARCA, has been confirmed as the Official Media Partner for the Legends Charity Game 2025, holding exclusive coverage rights across the Spanish market.

Set for September 15 in Lisbon, the Legends Charity Game 2025 will bring together football icons for a Portugal Legends vs. World Legends showdown. The match aims to raise €1 million for four selected charities, blending elite sport with a powerful message of unity and social impact, fittingly held in a city set to co-host the 2030 FIFA World Cup.

The Legends Charity Game, organised by Sport Global, will raise funds for four organisations: the Ukrainian Red Cross Society, which continues to provide critical aid amid war; the Portuguese Red Cross, delivering support to communities facing hardship; International Alert, a peacebuilding NGO working in conflict zones worldwide; and Caritas Portugal, which supports vulnerable families facing poverty and displacement.

The pitch will host a lineup of football greats, including Luís Figo, Deco, Nuno Gomes, and Carvalho for the Portugal Legends, and global icons like Kaka, Cafu, Puyol, Michael Owen, Del Piero, and Henrik Larsson for the World Legends.

Rasmus Sojmark, CEO & Founder of SBC Events and Sport Global Group, which organises the Legends Charity Game, said: “With MARCA on board, we’re able to reach millions of fans and drive real impact for the causes this match supports.

“Their reach, especially in Spain and Latin America, will be key to amplifying our message of hope, unity, and charitable giving.”

As the world’s second most visited sports website, MARCA.com stands as a global titan of sports journalism, attracting over 257 million visits in June alone. Known for its authoritative coverage, deep fan engagement, and expansive reach, MARCA’s involvement in the Legends Charity Game guarantees the event will connect with millions of passionate football fans across Spain and the globe.

The match is expected to attract 50,000 fans to Estádio José Alvalade, and reach millions more through an international broadcast and digital livestream. With a world-class production featuring Champions League-style coverage, the Legends Charity Game is set to become one of the most widely viewed and celebrated charity sporting events of the year.

“MARCA’s involvement ensures Lisbon, and the Legends Charity Game will be at the heart of the global football conversation this September,” Sojmark added.

 

About the Legends Charity Game

The Legends Charity Game brings together the greatest footballers of yesterday for the benefit of tomorrow. With a mission to raise €1 million for charity, the event will unite sportsmanship and purpose on one of Europe’s most iconic pitches. Learn more at https://www.legendscharitygame.com/.


About MARCA


Born in 1938, MARCA has written the history of Spanish and international sports since its beginnings, and its national character defines it as the newspaper for all fans. In addition, it is regarded as the most comprehensive specialized daily, open to all sporting disciplines, and an international benchmark.

In Spain, it is the leading sports daily with 967,000 daily readers in its print edition, according to the second 2025 wave of the Estudio General de Medios (EGM), and with an average daily online audience of more than 3.4 million followers, as reflected in the latest data collected by GfK.

The post MARCA Named Official Strategic Partner for Legends Charity Game 2025 appeared first on European Gaming Industry News.

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Digitain Strengthens Romanian Market Presence Through KingCasino Partnership

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Digitain has entered a new partnership with KingCasino, further solidifying its active role and growing presence in the Romanian market.

Digitain, the leading sportsbook and iGaming solutions provider, proudly announces its latest partnership with KingCasino, marking another step in its Romanian growth journey. This partnership also strengthens Digitain’s footprint across Eastern Europe, reflecting the company’s ongoing commitment to equipping operators in the region with advanced sportsbook and iGaming solutions.

KingCasino is a fast-growing operator in Romania, offering players a wide range of slots, live casino, and sports betting opportunities. Known for its user-friendly platform, localized offering, and strong customer focus, KingCasino continues to build a loyal player base in the competitive Romanian iGaming landscape.

Through this partnership, KingCasino will gain access to Digitain’s award-winning Sportsbook, featuring thousands of monthly events, as well as Digitain’s Centrivo platform – a state-of-the-art solution for online casino and sports betting operators. In addition, KingCasino will benefit from advanced gamification and built-in bonus engine, real-time tournament engines, and customizable multi-layer progressive jackpots that enhance player engagement, along with access to dozens of casino providers available in the Romanian market.

Ani Mkrtchyan, Chief Sales Officer at Digitain, commented: “Partnering with KingCasino is not only about expanding our footprint in Romania — it’s about building long-term, value-driven relationships. With a shared ambition for growth and innovation, we are confident this collaboration will deliver outstanding results while contributing to the development of not only local but also global iGaming ecosystem.”

Thanos Karakostas, Head of Product at KingCasino, added: “As a company dedicated to delivering top-tier gaming experiences, we are always looking for ways to innovate and expand across the market. With Digitain’s expertise and advanced solutions, we will further enhance our offerings for players. Their reliable technology and committed team make them a trusted partner, and together we share a vision for excellence and continuous improvement.”

With this latest agreement, Digitain further expands its network of partners across Eastern Europe, reaffirming its position as a trusted technology provider committed to supporting operator growth in regulated markets worldwide.

The post Digitain Strengthens Romanian Market Presence Through KingCasino Partnership appeared first on European Gaming Industry News.

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