Boomerang Partners, a rapidly growing affiliate gambling and betting marketing agency, was shortlisted for the SBC – Affiliate Leaders AWARDS 2025. It is a celebration honouring the visionaries of the iGaming affiliate and operator communities. The winners will be determined through voting, which is open until August 21.

Boomerang is aiming to win in the following categories:

• Affiliate & Digital Marketing Campaign of the Year – Boomerang Partners
• Affiliate Marketing Manager of the Year – Darina Sharban, Boomerang’s affiliate team lead
• Affiliate Programme of the Year – Large – Boomerang Partners
• Best Affiliate Program – Boomerang Partners
• Social Media Campaign of the Year – Boomerang Partners
• Affiliate Leader of the Year

The inclusion of Boomerang in the shortlist for six categories is a testament to the company’s notable achievements in the affiliate marketing industry from 2024 to 2025.

In 2024-2025, Boomerang achieved:

• x5 increase in profit in the online betting segment
• x2 increase in the online gambling segment revenue
• +120% growth in the number of partners
• +194% growth in sports traffic
• 6-fold increase in the number of online sports betting offers
• +6 new products added to the portfolio (now totaling over 17)
• 1.5-fold increase in the number of product users

Furthermore, in 2025, Boomerang celebrated the first year of its strategic partnership with AC Milan and hosted the second season of its annual Golden Boomerang Awards tournament. This event saw the participation of over 400 affiliate teams from around the world, who had the opportunity to showcase their expertise and gain global recognition. The award ceremony took place in May 2025 at the legendary San Siro Stadium in Milan, where awards were presented in 11 categories. It was accompanied by a networking event and a charity auction.

Support Boomerang Partners and Darina Sharban by voting on the Affiliate Leaders Awards website until August 21. The winners will be announced on September 17 at Lisbon’s iconic MEO Arena.

About Boomerang

Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Boomerang launched six new products in 2024, contributing to a nearly 1.5-fold increase in product users.

Boomerang’s portfolio contains 17+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

LiveScore Group partners with Enteractive to run reactivation campaigns across its LiveScore Bet and Virgin Bet brands 

Enteractive, the industry leader in player conversion and reactivation services, has been engaged by LiveScore Group, home of a global sports updates provider and online sportsbook operations, to support their existing CRM services with bespoke reactivation campaigns aimed at winning back players from lapsed accounts.

Enteractive will run activation projects for LiveScore Bet and Virgin Bet, LiveScore Group’s sportsbook and casino brands, focusing on both activation of registered non-funded player accounts and reactivation campaigns to bring back lapsed players.

LiveScore Bet offers customers in the UK, Ireland, Bulgaria, and Nigeria a refreshed betting experience within the LiveScore Group ecosystem. Meanwhile, Virgin Bet, operating exclusively in the UK as a sportsbook and casino brand, leverages the iconic Virgin brand to provide a sleek, user-friendly platform tailored for British bettors. Building on the trusted LiveScore brand, both LiveScore Bet and Virgin Bet offer top-line products, promoting a responsible and enjoyable betting option for its players.

LiveScore Bet and Virgin Bet Director, Dominic Vye, commented, “Partnering with Enteractive allows us to broaden our service offerings and engage our audience in new and exciting ways. Enteractive’s personalised approach to player engagement stands out in its ability to deliver real impact. This one-on-one approach will help us re-engage audience segments which we’ve found respond better to the more personal touch.”

Enteractive engages one-on-one with millions of players around the world, and is recognised as one of the top revenue generators globally for the iGaming sector. Enteractive’s proprietary (Re)Activation Cloud™ technology platform allows a fast and seamless integration of selected player databases, with native-speaking agents able to engage with players in each market with real-human outreach by phone.

Pedram Padidar, Enteractive COO, added, “LiveScore Group has built a strong ecosystem for sports fans and bettors alike, and we’re pleased to bring our expertise into that space. Effective reactivation isn’t just about re-contacting players, it’s about knowing when and how to engage in ways that feel relevant and personal. That’s where we can add real value. Our role will be to complement their CRM strategy with a more personal approach, helping to reconnect with players in a way that puts the user experience first.”

Enteractive’s native-speaking call agents support iGaming brands across every time zone. In the last year, Enteractive engaged with over 12 million players, delivering over 350% ROI and generating over €60 million in additional revenues for global operators.

With native speaking call agents supporting iGaming brands across the globe, Enteractive converts more than 20,000 players every month for a variety of leading operators.

Stake Engine continues its path of innovation and transformation within the developer ecosystem. Today, as part of its official launch to everyone, the more than 6,000 developers who have signed up to be part of the new generation of iGaming creators will gain access to major innovations: an iGaming industry’s fully integrated developer testing tool – purpose-built for games running on the Stake Engine Remote Gaming Server (RGS) – a new developer forum designed to connect developers, share insights, and inspire creativity, and an accelerated approval process enabling games to go live in just 24 hours.

Instant game testing

The newly launched Stake Engine Developer Testing Tool allows developers to test their games directly within the Stake Engine RGS environment – eliminating the need for separate staging setups. Key capabilities include:

• Instant toggling between currencies, languages, and device types.

• Wallet balance simulation to test transaction scenarios across the player journey.

• Seamless switching between local development builds and live published versions.

“This is the first time iGaming developers can test so flexibly and directly on the same system that powers their live games,” said Hayden Bruin, Engineer at Stake Engine. “We’ve built a tool that removes friction, speeds up testing, and makes creativity easier to execute.”

Stake Engine Community forum: Officially live for collaboration

Launched in parallel, the “Stake Engine Community” forum will serve as a central meeting place for the Stake Engine development community, offering:

• Expert insights and tailored recommendations.

• A space for Q&A with peers and Stake Engine experts.

• Discussion boards to share solutions, knowledge, and inspiration.

Empowering Speed, Quality, and Creativity

“With the launch of our testing tool and forum, we’re giving developers the speed, confidence, and collaborative environment they need to deliver exceptional gaming experiences,” added Hayden Bruin, Engineer at Stake Engine.

With the official launch of these two initiatives, Stake Engine takes a significant step toward streamlining development cycles and fostering a thriving creative ecosystem for iGaming.

Developers now benefit from monthly payments and a transparent view of their total bets, along with an accelerated approval process that gets games live in just 24 hours. This reduces barriers and speeds innovation. And this is only the beginning: provably fair and stateful games are on the horizon, set to open new possibilities for transparency, trust, and gameplay innovation.