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Tombola Partners with Breast Cancer Now to Launch “Eyes Down, Check Up” Campaign
Tombola has teamed up with leading research and support charity, Breast Cancer Now to launch their “eyes down, check up” campaign, which aims to encourage one million people to regularly check their breasts and raise up to £1million for the charity.
Every 10 minutes in the UK, one woman is diagnosed with breast cancer, and one man is diagnosed daily. Around two thirds of breast cancers in England are found when a woman detects an unusual breast change and gets this checked by a GP. Yet fewer than half (44%) of women surveyed (YouGov, April 2025) said they don’t check their breasts regularly while one in ten say they can’t remember the last time they checked their breasts.
Britain’s leading bingo brand, tombola, aims to change that through their collaboration with Breast Cancer Now, urging people across the UK to remember a key message: give your breasts some TLC – touch, look, check.
Tombola, in partnership with the charity Breast Cancer Now, has created, “Breast Check Now” an easy-to-use tool, that takes around one minute to complete and features a reminder to encourage regular breast checks – a habit that could save your life.
The online tool will educate people to know the main signs and symptoms of breast cancer, including lumps or swelling in the breast, upper chest or armpit area, and changes in breast size or shape, skin changes like puckering or dimpling, nipple changes like inversion or discharge, colour changes where the breast may look darker red or inflamed or rashing and crusting around the nipple.
Over the course of the next year, tombola aim to raise up to £1million for the charity through a blizzard of fundraising activity. This includes a series of five incredible live “Bingo Against Breast Cancer” charity games, where jackpots of £50,000 will be won, and at least £50,000 per game will be donated to the charity.
To mark the new partnership, tombola brand ambassador Josie Gibson, will take to the high street at Westfield Stratford City for some practical education with an interactive installation, which aims to give members of the public a hands on experience, helping people to feel more confident and empowered to regularly breast check and get any new or unusual breast changes checked by a GP, while also signposting them where to turn for support on Thursday 7th August.
The event will also feature relaxed “Sofa Sessions” hosted by Josie alongside experts from Breast Cancer Now to tackle conversations about breast health, break taboos and encourage regular breast checking. By encouraging this proactive, regular self-care, tombola hopes the initiative will make breast checking feel like less of a chore and encourage more people to make it a habit.
Josie Gibson said: “I’m so honoured to be part of tombola’s partnership with Breast Cancer Now and to support the amazing work they do. I didn’t realise until recently how many of us feel unsure about spotting the signs of breast cancer – me included!
“But that’s why I’m here to help spread the word and make sure everyone knows what to look out for. This is just the start of my own journey learning about something that can feel scary, but if we all check ourselves regularly and make it part of our routine, it can really make a difference. So, let’s look out for ourselves and each other, and make self-checking a regular habit.”
Tombola launched the partnership with Breast Cancer Now after finding that more than half (52%) of their community were affected by breast cancer, either directly or indirectly.
Marion Ryan, managing director at tombola, added: “With half of our community affected by breast cancer – either personally or through someone they love – we are dedicated to standing by them and offering the support they need. This partnership is about more than just raising awareness. It’s about empowering our community with the knowledge, tools, and confidence to take action.
“By working together with Breast Cancer Now, we hope to reach over one million people, strengthening vital support networks and services, and make a real difference in the lives that matter. I am delighted to share tombola are making an initial donation of £250,000 to the charity to kick start the partnership.”
Claire Rowney, CEO of Breast Cancer Now, said: “Around two-thirds of breast cancers are identified through women checking their breasts and getting any new or unusual change checked by a GP, and we know that regular breast checking is a critical first step to diagnosis. The earlier breast cancer is diagnosed the more likely treatment will be successful.
“As such we’re really excited that as part of our partnership, tombola has launched an innovative, easy-to-use tool to raise awareness of the signs and symptoms of breast cancer and help even more people to understand what to look out for and feel empowered to take action if something doesn’t feel right.
“Our ambition is that by 2050 anyone diagnosed with breast cancer will live, and live well.”
Former Sports Minister and breast cancer survivor Dame Tracey Crouch said: “Inspired by others who have been through cancer, I encouraged people to check their ‘bits and bobbins’ after my own diagnosis to raise awareness of breast cancer. It’s critical that people know the signs of breast cancer and check themselves regularly, which is why the partnership between tombola and Breast Cancer Now, which will reach over a million people, is so important in the fight to tackle this disease.”
The post Tombola Partners with Breast Cancer Now to Launch “Eyes Down, Check Up” Campaign appeared first on European Gaming Industry News.
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London-based video virtuals and instant win games specialist Highlight Games Limited today announces that its flagship soccer products are now live online in Romania with the Fortuna Entertainment Group.
Highlight’s premium SOCCERBET games which feature genuine archive footage from some of the biggest leagues and teams in football are now available to Fortuna’s online customers in Romania via its Casa Pariurilor and Fortuna Romania brands. Available iterations of the product include Italian Football featuring Serie A, Spanish Football featuring LaLiga and English Football featuring English Premier League teams.
Steven Holmes, CEO, Highlight Games said: ‘I’m delighted to see our SOCCERBET portfolio go live with FEG in Romania. This launch represents another significant milestone in our expansion across regulated European markets, and we look forward to building on our partnership with Fortuna and bringing even more compelling content to its customers in the months ahead.’
Erik Klems, Group RNG Product Manager, Fortuna Entertainment Group added: ‘We are excited to introduce Highlight Games’ SOCCERBET products to our Romanian customers. The combination of authentic archive football footage and innovative gameplay brings something genuinely fresh to the market and perfectly complements our existing portfolio. At FEG, we are committed to offering players the best and most engaging experiences available, and this partnership with Highlight Games supports that mission. We anticipate a strong reaction from players and see great potential for continued collaboration.’
The post HIGHLIGHT GAMES LIVE IN ROMANIA WITH FORTUNA ENTERTAINMENT GROUP appeared first on European Gaming Industry News.
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Finland is preparing to usher in a new era for its gambling industry, with a comprehensive reform that transitions the country from a state monopoly to a regulated, licensed market. According to updates received by Nordic Legal, the Administrative Committee of the Finnish Parliament has completed its report, confirming the core elements of the reform. While the legislation has yet to be formally published, it is expected to pass without further amendments.
This reform marks a significant shift in Finland’s gambling landscape and introduces a well-defined roadmap that operators and suppliers should begin preparing for now.
Key Milestones in Finland’s Gambling Market Reform
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B2C licence application opens: March 1, 2026
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Opening of the gambling market: July 1, 2027
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B2B licence application opens: July 1, 2027
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B2B licence requirement enforced: July 1, 2028
In addition to these regulatory changes, the Finnish government is reportedly exploring mechanisms for enhanced player protection. One such initiative under consideration is the introduction of loss limits that would apply across all licensed operators, signalling a strong commitment to responsible gambling.
Nordic Legal: Your Strategic Partner for Finnish Market Entry
With deep expertise in the Nordic gambling sector, Nordic Legal is uniquely positioned to assist operators navigating the Finnish licensing process. Drawing on experience in Denmark and Sweden, the firm brings regulatory insight, a streamlined methodology, and local expertise to ensure clients are well-prepared for this market transformation.
Why Choose Nordic Legal?
1. Familiarity with Your Business
For existing clients operating in Denmark or Sweden, Nordic Legal leverages its existing understanding of your organisation and technical infrastructure. This continuity accelerates the process and avoids duplication of effort.
2. Regulatory Expertise
Years of engagement with Danish and Swedish regulators allow Nordic Legal to anticipate regulatory expectations, resolve potential issues early, and smooth out the application journey.
3. Proven Nordic Methodology
Nordic Legal applies a tested framework to each licence application, including:
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Reusing existing documentation where possible
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Mapping technical and certification requirements in advance
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Aligning responsible gambling strategies with Finnish standards
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Co-managing projects through your current contact and our Helsinki team
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Constructive engagement with regulatory authorities when needed
Finland Licence Application Package
To support a seamless entry into the Finnish market, Nordic Legal offers a comprehensive application service that includes:
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Translation of all required documents
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Step-by-step application guidance
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Completion of application forms
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Full project management
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Direct communication with the Finnish Gambling Authority on your behalf
Operators aiming to enter the Finnish market are encouraged to begin preparations early. Nordic Legal’s package ensures that you will be ready when the application process opens in 2026.
Thinking of Entering the Finnish Market?
Whether Finland is part of your expansion strategy or you need a clearer understanding of how the new legislation affects your operations, Nordic Legal is ready to help. With expert knowledge of the requirements, the process, and the business context, we provide the guidance and support you need to move forward confidently.
For more information about our Licence Application Package or a personalised assessment of the Finnish market, please contact Nordic Legal directly.
The post Finland Finalises Gambling Reform Framework: Market Opening Set for 2027 appeared first on European Gaming Industry News.
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Gamblers Connect is pleased to announce a new strategic partnership with NuxGame, a premier B2B software provider specialising in API-first, modular iGaming solutions.
This collaboration is designed to significantly enhance NuxGame’s brand visibility and solidify its authority across the critical regulated and emerging markets our operator network serves. NuxGame, which has been successfully developing and expanding operator projects since 2018, offers comprehensive Turnkey Casino and Sportsbook Platforms.
The company’s technical strength is unmatched, featuring a massive aggregated content library of over 16,500 games from more than 130 studios, alongside advanced, market-specific tools like its Telegram Casino Software and specialised Sweepstakes Casino Platform.
Gamblers Connect will showcase how NuxGame’s modular, API-first architecture allows clients to quickly launch a fully branded platform, easily scale into complex verticals like crypto, and benefit from full compliance support, including their Romanian Class II B2B Licence and GLI-19 Certification.
By offering transparency around risk management and a comprehensive support system, Gamblers Connect will de-risk the initial onboarding process for operators.
This strategic alliance underscores NuxGame’s commitment to delivering technical excellence and our dedication to providing our audience with trusted, high-value industry partners.
Gjorgje Ristikj, Founder of Gamblers Connect, said: “Our partnership will leverage Gamblers Connect’s high-authority platform to connect NuxGame directly with decision-makers seeking fast, scalable, and compliant software solutions. Our cooperation will focus on delivering expert content and deep technical insights into the platform’s core advantages.”
The post NuxGame & Gamblers Connect Enter a New Partnership appeared first on European Gaming Industry News.
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