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Peter Schmeichel Returns as SBC Awards 2025 Host as Finalists Are Announced

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SBC has officially announced the shortlisted nominees for the 12th edition of the SBC Awards, set to take place at Lisbon’s MEO Arena on Thursday, 18 September, the final day of SBC Summit 2025.

Celebrating excellence across the global betting and gaming industry, the ceremony will spotlight standout achievements from operators, industry leaders, and suppliers across a broad spectrum of sectors, including payments, marketing, and platform innovation.

This year’s edition has already broken records, with the highest number of nominations ever received across its 37 diverse categories, reflecting the industry’s growing commitment to delivering exceptional performance.

Leading the shortlist are Pragmatic Play and Sportradar, each earning seven nominations. Close contenders include BetConstruct and Betsson Group with six nominations apiece. Other standout nominees include Bragg Gaming, Campeon Gaming, Novibet, Playtech, and Top Bet, each securing five nominations.

Returning to co-host the ceremony is football legend Peter Schmeichel, former Manchester United goalkeeper and UEFA European Championship winner, who previously brought his trademark charisma to the stage in 2024.

The 2025 edition of the SBC Awards will also mark the first year without dedicated affiliate categories. Instead, SBC will host a dedicated and expanded Affiliate Leaders Awards on Wednesday, 17th September, at the same venue.

Commenting on the upcoming SBC Awards ceremony, Rasmus Sojmark, Founder and CEO of SBC, said: “This industry never stands still. New talent, ideas, and technologies are constantly changing the game. The SBC Awards are our way of recognising those who are making a real impact and giving the community a moment to celebrate together.”

In the operator categories, alongside Betsson Group’s notable six nominations,  TotoGaming also stands out with four nominations, including Marketing Campaign of the Year and Innovation in Casino & Gaming Entertainment. Meanwhile, Kaizen Gaming and Campeón Gaming return to defend their titles in the Operator of the Year – Medium and Large categories, respectively.

The hotly contested Casino Operator of the Year category includes names such as  LeoVegas, Bally’s, Codere Online, and Winbet. 1xBet, EstrelaBet, and Sportsbet.io are among the frontrunners for Sportsbook Operator of the Year.

In the operator and supplier categories, competition for Employer of the Year includes Alea, Flutter Entertainment, Parimatch, and Play’n GO, all aiming to take the crown from reigning champions SOFTSWISS. The Socially Responsible Initiative of the Year category features nominees such as Associação de Mulheres da Indústria do Gaming (AMIG), BGaming, EveryMatrix, and Pay4Fun.

The highly anticipated Leader of the Year award will be kept under wraps until the night, with nominees and the winner to be revealed live during the ceremony.

In the payments and compliance categories, Noda and payabl. lead the way with nominations in all three awards: Payment Solution of the Year, Payment Innovation of the Year, and Fraud & Compliance Solution of the Year. MiFinity, Monnet Payments, OKTO, Pay4Fun, Paysecure, and Trustly have also earned multiple nods across the categories.

The supplier categories, which will span 22 awards, will include several new additions this year, such as Aggregator of the Year and Crash Game of the Year.

Fast Track and BETBY will look to retain their titles in Acquisition & Retention Partner and Esports Supplier of the Year, respectively. Meanwhile, Delasport, Evolution, Evoplay, iGP, Optimove, and Spotlight Sports Group are among the fifteen companies competing for the Industry Innovation of the Year award.

Soft2Bet will return in pursuit of back-to-back wins for Innovation in Casino Entertainment and Innovation in Mobile, while Digitain will aim to defend its title as Sportsbook Supplier of the Year.

The sought-after Platform Provider of the Year award features a strong field of contenders, including EGT Digital, GiG, GR8 Tech, Sportingtech, and White Hat Gaming.

Continuing SBC’s commitment to shining a light on the future stars of the industry, the evening will once again feature four ‘Rising Star‘ awards: Rising Star in Casino, Rising Star in Sports Betting, Rising Star in Sports Betting Innovation / Software, and Rising Star in Casino Innovation / Software.

The post Peter Schmeichel Returns as SBC Awards 2025 Host as Finalists Are Announced appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Disability Initiative Wins Inaugural F1® Allwyn Global Community Award

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  • First F1® Allwyn Global Community Award sees local Dutch initiative presented with the trophy and €100,000 donation from Allwyn to support its impact on the local community
  • Winner has been recognised for its local community contribution through transforming event accessibility for those with disabilities

Zandvoort, Netherlands, 15:00 CET 28 August 2025: Allwyn, the multi-national lottery-led entertainment company, and Formula 1 have announced Stichting HandicapNL as the winner of the inaugural F1® Allwyn Global Community Award and a €100,000 donation from Allwyn. The donation will be used to further the winner’s positive impact – breaking down barriers by improving event accessibility. From extra facilities to offering specialised information, the foundation provides support across the entire event experience – helping the two million people with disabilities in the Netherlands and creating a more inclusive society.

The Award recognises the outstanding contributions to society that F1-linked initiatives are making in their country. Taking the international spotlight ahead of the Formula 1® Heineken Dutch Grand Prix, the local Dutch community initiative won over the panel of judges with the impressive impact that it has made not just in the world of F1, but in the wider community in the Netherlands. Over the next 12 months, the donation will enable Stichting HandicapNL to increase the number of events it supports, so that more people can access and inclusively attend from start to finish, regardless of their disability.

The F1® Allwyn Global Community Award, created as part of the multi-year partnership between Formula 1 and Allwyn, reflects a shared commitment to driving positive change and giving back to the communities in which they operate. During the 2025 season, a total of four local initiatives making a positive impact in their countries – which could include advancements in education, culture, wellbeing and sustainability – will be chosen by judges to each win a €100,000 donation from Allwyn and the chance to visit a Formula 1 Grand Prix.

Three further winners will be announced this season, with local initiatives to be recognised at the home of Formula 1 races in the US (Austin and Las Vegas) and Mexico.

Jan Karas, CEO of OPAP, part of Allwyn, and  F1® Allwyn Global Community Award judge said: Stichting HandicapNL’s impact here in the Netherlands is truly inspiring. At Allwyn, we want to bring fun and entertainment to as many people as possible – no one should have to face a physical barrier in doing so. Stichting HandicapNL’s work is not just improving accessibility for F1 fans, but is providing learnings that can be applied to different types and scales of events outside of the F1 environment.”

Emily Prazer, Chief Commercial Officer, Formula 1 said: “The F1 Allwyn Global Community Award is a perfect example of how Formula 1 can use partnerships to enact real change in the communities where it races. This unique collaboration has created a global platform to celebrate the fantastic local initiatives that go above and beyond to make a real difference. Stichting HandicapNL has helped transform experiences for many people living in the Netherlands, and the F1 Allwyn Global Community Award will help them to continue to expand their vital works and help people across the country.”  

F1® Allwyn Global Community Award winner Jan Willem Koopman from Stichting HandicapNL, said: “Our ultimate goal is that it becomes commonplace for people with disabilities to access and inclusively attend a whole festival or event, from start to finish. It has been fantastic working with Formula 1 at Zandvoort to make this track as accessible as possible and, thanks to this Award, we can expand our operations. The donation from Allwyn will mean we can make four additional events more accessible, support a further six events with advice and assistance and develop new partnerships with like-minded organisations. It will also have a lasting impact in the long term, empowering even more people to attend events, challenging negative perceptions and creating a more inclusive society.”

The F1® Allwyn Global Community Award is being presented at the following Grands Prix in 2025:

  • Formula 1® Heineken Dutch Grand Prix 2025 – 29 – 31 August 2025
  • Formula 1® MSC Cruises USA Grand Prix 2025 – 17- 19 October 2025
  • Formula 1® Gran Premio De La Cuidad De Mexico 2025 – 24 – 26 October 2025
  • Formula 1® Heineken Las Vegas Grand Prix 2025 – 20 – 22 November 2025

 

The post Disability Initiative Wins Inaugural F1® Allwyn Global Community Award appeared first on European Gaming Industry News.

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Gaming Platform, Overwolf, Sees 385% Revenue Surge in EU, Hires Activision Blizzard Vet For Expansion

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Overwolf Expands European Presence with Former Activision Blizzard Executive to Accelerate Brand Partnership Growth Business has grown by 385% since entering the EU market one year ago.

Overwolf Ads, a world-leading platform empowering brands and advertisers to reach over 100 million monthly gamers, today announced the expansion of its European operations with the appointment of Adam Davis as Director of Brand Partnerships. This strategic hire supports Overwolf’s continued growth in the region and its mission to help brands engage with hard-to-reach gamers directly during gameplay.

Overwolf’s ad platform enables brands to reach gamers across premium titles like Minecraft and Fortnite, using a proprietary ad tech solution that provides advertisers with immersive yet non-intrusive placements. The company is currently ranked as the #2 biggest US Gaming Property by Comscore in terms of reach, with its influence across EMEA regions gaining momentum in 2025, now listed #3 in Germany, #5 in France, and #7 in the UK. In the last year, the company has partnered with global brands and media agencies such as Armani, Lancôme, Verizon, Pepsico, Amazon, P&G, Skoda, PHD, Publicis, Havas, dentsu, Wavemaker and Mediacom.

With more than 15 years of experience in the digital and gaming industry, Davis previously served as Group Director of Agency Partnerships at Activision Blizzard and has held leadership roles at AOL, Unruly/News Corp, and Reach plc. He played a key role in helping bring the new Xbox Ads offering to market at Activision and comes with extensive knowledge of video advertising across both gaming and traditional publisher environments. At Overwolf, he will focus on growing strategic brand relationships and developing innovative ad solutions that balance the player experience with high-impact brand engagement.

Davis joins a growing European team that has driven 385% growth in revenue in the region since Overwolf expanded into the EU market in 2024. The team has launched successful major partnerships with brands such as Müller FRijj, whose “Just Feel The URjj Challenge” activation rewarded players for embracing fun and chaos over simply winning. The unique campaign ran across major titles like Fortnite and Rocket League, using Overwolf Ads’ innovative ad technology to deliver contextual real-time messaging and rewards during humorous missions that resonated with Gen Z gamers.

“Gaming is reshaping modern entertainment. More brands than ever are looking to gaming to accelerate their marketing efforts, but one consistent challenge is accessing top-tier titles at scale,” said Adam Davis, Director of Brand Partnerships at Overwolf. “At Overwolf, advertisers can reach gamers across popular titles like Call of Duty and Fortnite, all accessible under one roof, and I’m looking forward to changing what’s possible for advertisers in the space.”

“As our European growth gains momentum, Adam’s leadership and prior experience at Activision will be instrumental in scaling Overwolf’s presence and bringing more brands into the worlds where gamers play,” commented Uri Marchand, CEO of Overwolf.

This announcement comes on the heels of Overwolf Ads’ milestone revenue achievement of doubling ad revenue from $50 million in 2023 to $100 million in 2024, continuing its trajectory as a category leader in in-game advertising.

For more information about advertising with Overwolf, please visit overwolf.com/ads

The post Gaming Platform, Overwolf, Sees 385% Revenue Surge in EU, Hires Activision Blizzard Vet For Expansion appeared first on European Gaming Industry News.

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SOFTSWISS Wins Best Game Aggregator Award in Latin America

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SOFTSWISS wins the CGS Recife Awards 2025 for its flagship Game Aggregator, confirming its industry leadership as the largest content hub in iGaming, operating with 99.999% uptime across 24 regulated jurisdictions. Recognition in Latin America, where SOFTSWISS has achieved full product certification, further proves the product’s global dominance and commitment to delivering trusted solutions across key regulated markets.

The award recognises the best game aggregation platform in the Latin American iGaming market, celebrating leadership, innovation, and operational excellence. This recognition is especially important as it comes from Brazil, where all SOFTSWISS products have recently been certified, led by the Game Aggregator. It is the 7th international award for the Game Aggregator, highlighting the product’s dedication to delivering unmatched scale and stability.

The Game Aggregator is recognised as the industry leader because of measurable advantages that no other platform can match. Operating in 24 jurisdictions, the solution provides direct access to 35,000+ active playing games from 300+ providers with new releases appearing immediately in operators’ portfolios enabled by streamlined integrations.

Engagement features deliver proven growth. Its Tournament Tool increases average daily bets by 22% across the player base. Players who join tournaments place twice as many bets and wager 3 times more than others. Jackpot Aggregator campaigns on the Game Aggregator drive a 50% increase in turnover per user, making engagement mechanics a direct source of revenue.

The platform’s infrastructure is designed for continuous, fail-safe operation. Uptime reaches 99.999–100%, guaranteed by strict SLAs and backed with proactive system notifications. The system processes 7,000 requests and up to 100,000 database queries per second, with 99% of responses returned in under 100 milliseconds. This ensures operators never lose a session, a bet, or their players’ trust.

Beyond scale and engagement, the platform offers features that raise industry standards: AI-driven localisation for any market, deep analytics through the Ultimate Report Builder, and customisable game metadata for client-facing flexibility.

We are honoured to receive the Best Game Aggregator Platform award at CGS Recife. This recognition shows the value of our commitment: a constantly growing game portfolio, wide market coverage, and unwavering platform reliability. For almost ten years, our team has been building a platform that not only delivers scale and stability but also drives measurable results,” added Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator.

The SOFTSWISS team will be available at SBC Lisbon 2025, Stand B160, to discuss the possibilities of the Game Aggregator.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Wins Best Game Aggregator Award in Latin America appeared first on European Gaming Industry News.

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