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Boomerang Partners conducted its own research at iGB London 2025: key findings on affiliate trends
Boomerang Partners conducted a large-scale brand awareness survey at iGB London 2025, collecting feedback from industry decision-makers at the largest affiliate marketing and iGaming industry event. In essence, the PR team used real-time measurements of the quantitative and qualitative data in an industrial environment with the view of measuring client and customer experience. Additionally, the raw data also allowed the Boomerang team to identify strong trends that other market players may want to consider when creating a roadmap for achieving long-term objectives.
Demographic distribution of the Representative Sample
The Boomerang Partners survey involved 188 respondents from the iGaming and affiliate industries, with an average of 6 years of experience in their respective fields. The largest percentage of them are decision-makers:
- C-level & department heads â 16%
- Sales â 16%
- Affiliate managers â 14%
- Other managerial roles â 14%
- Founders & Owners â 11%
- CEO â 11%
The demographics of the respondents are also interesting. 49.4% of them are from the European Union, 26.7% represent the United Kingdom, and 13.6% from Asia. The share of representatives from other regions was just over 11%.
Brand visibility
The Boomerang Partnersâ survey participants provided objective opinions and assessments of affiliate programs, marketing tools, and communications, which allowed the agency to form a cross-section of industry representativesâ expectations. Thus, 29% of them indicated that they learn about new partnership programs and brands at industry events (iGB was mentioned over 120 times, while SiGMA was mentioned more than 45 times). Other ways of obtaining such data include direct research (19%), social media (15%), and networking or word of mouth (15%). Interestingly, none of the sources show a significant advantage in reading industry news and analytics. This highlights the importance of diverse content distribution for increasing brand visibility.
Content types
The Boomerang Partners survey also touched on the types of content respondents found most interesting. Podcasts ranked first in popularity, with 66 respondents mentioning them. Networking, on the other hand, was the most rarely mentioned source of content, noted by only 6 survey participants.
Impact on the market
Boomerang Partners is rightly considered one of the leading brands in the affiliate marketing industry thanks to its commitment to continuous development. The agency creates marketing that responds to industry requests through various formats, creatives, and metrics. With the help of an effective symbiosis of marketing and analytics, Boomerang is not only a landmark player in the market but also shapes its trends with an emphasis on numbers. Stay tuned.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards â a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Boomerang launched six new products in 2024, contributing to a nearly 1.5-fold increase in product users.
Boomerangâs portfolio contains 17+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
The post Boomerang Partners conducted its own research at iGB London 2025: key findings on affiliate trends appeared first on European Gaming Industry News.

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Gamblers Connect Launches Dedicated âGame Providersâ and âB2B Providersâ Sections to Strengthen Industry Partnerships and Visibility
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Gamblers Connect, the award-winning iGaming affiliate and media platform, officially announced the launch of two new partner-focused destinations on its website: the Game Providers section and the B2B Providers section.
These hubs are designed to give verified partners richer exposure, clearer positioning, and a single home for comprehensive company profiles, reviews, and work highlights.
Gamblers Connect has specially curated profiles for official Game Provider partners, featuring company history, entertainment categories, flagship titles, and direct links to online casinos where their games are available. Profiles also showcase notable projects and media mentions, with direct navigation to games, categories, and live operator placements. To extend reach, partners enjoy ongoing amplification through Gamblers Connectâs media network and communications channels.
The B2B Providers Section provides in-depth profiles and reviews for official B2B partnersâcovering background, core services, market presence, and notable projectsâbuilt to help operators, studios, and peers evaluate capabilities at a glance. Unlike standard directories, these hubs serve as an exclusive showcase, designed to provide clarity, context, and visibility for partners while helping decision-makers connect with the right collaborators.
Gjorgje Ristikj, Founder of Gamblers Connect, said: âThese hubs for Game Providers and B2B Companies are not just pages, they are powerful tools that help partners tell their story and reach decision-makers. Our goal is simple: to make it easier for the industry to discover, compare, and connect.â
Companies interested in being officially featured and reviewed on Gamblers Connect can request inclusion. [email protected] [email protected] | Telegram: @lukadimitrijevic
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The post Gamblers Connect Launches Dedicated âGame Providersâ and âB2B Providersâ Sections to Strengthen Industry Partnerships and Visibility appeared first on European Gaming Industry News.
Latest News
Gamblers Connect Shortlisted for Prestigious Affiliate Awards at SiGMA EURO-MED and SBC Summit 2025
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Gamblers Connect, the award-winning iGaming media and affiliate platform, is proud to announce that it has been shortlisted for two major industry accolades: Best Affiliate 2025 at SiGMA EURO-MED and Affiliate Traffic Source of the Year at the SBC Summit Affiliate Leaders Awards.
These nominations highlight Gamblers Connectâs continued commitment to transparency, innovation, and delivering meaningful value to both players and partners across the global iGaming landscape.
Gjorgje Ristikj, Founder of Gamblers Connect, said: âBeing shortlisted for two such prestigious awards is a true recognition of the hard work and dedication our entire team has invested over the past year. It reinforces our mission to stand out not only as a trusted affiliate partner but also as a key driver of visibility and sustainable growth within the industry.â
In 2025, Gamblers Connect expanded its ecosystem with dedicated Game Provider and B2B Provider sections, introduced exclusive PR collaborations and interviews, and strengthened its role as a reliable traffic source for operators and providers worldwide.
With a focus on SEO excellence, responsible gambling practices, and long-term partnerships, Gamblers Connect has cemented its reputation as one of the most influential affiliates in the sector.
These nominations showcase the strength of Gamblers Connectâs dual identity â both as a trusted content hub for players and as a strategic growth partner for B2B companies, operators, and providers.
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The post Gamblers Connect Shortlisted for Prestigious Affiliate Awards at SiGMA EURO-MED and SBC Summit 2025 appeared first on European Gaming Industry News.
Latest News
Favbet Ă Spinner: An Exclusive Live Studio That Has Already Gained Recognition in Ukraine
Ukraine now has its first full-fledged Ukrainian-language live product, created by local specialists for local players.
The format combines modern technology with national identity, turning gameplay into a space where native language is heard from the very first moment.
Favbet opened a new opportunity for the market in the live segment. Without waiting for audience demand, the company shaped it itself, introducing its own branded live studio powered by Spinner. This proactive step secured Favbetâs reputation as an innovator that sets standards and creates trends.
The project was entrusted to Spinner â a modern and ambitious B2B provider with Ukrainian DNA and technological expertise, capable of delivering a fully branded studio in the state language. The partnership united shared values, high standards, and a clear understanding that players choose content closest and most relatable to them.
The studioâs atmosphere reflects Ukrainian character and hospitality. Hosts communicate in a relaxed manner, respond in real time, keep conversations flowing, and add light humor. It is a place players come not only for the game but also for live interaction and a sense of community.
Deep customization, Ukrainian-speaking hosts, and instant support create the comfort level every Favbet user deserves. Demand has grown so rapidly that in just one year the number of tables doubled from six to twelve.
Most importantly, these games are available exclusively on Favbetâs website and mobile applications.
Favbet Ă Spinner made Ukrainian the foundation and raised the quality bar to the level of global best practices.
PARTICIPATION IN GAMBLING CAN LEAD TO ADDICTION. PLEASE FOLLOW RESPONSIBLE GAMING PRINCIPLES.
License for online casino operations dated 20.04.2021 issued to LLC âBC Favbetâ under CRGL Decision No. 137 of 05.04.2021 (as amended), and license for bookmaking operations dated 28.12.2022 issued to LLC âBC Favbetâ under CRGL Decision No. 433 of 13.12.2022.
The post Favbet Ă Spinner: An Exclusive Live Studio That Has Already Gained Recognition in Ukraine appeared first on European Gaming Industry News.
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