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Evoplay drives growth across new verticals and partnerships in successful H1 2025
Evoplay, the award-winning game development studio, has reported a successful first half of 2025 marked by strong commercial growth, continued product expansion and new milestones across key verticals.
In the first half of 2025, the studio launched 19 new titles and saw a 47% rise in player activity compared to the same period last year. Total rounds played increased by 27%, while gross gaming revenue (GGR) grew by 21% and the total bet amount by 24%, reaffirming Evoplay’s status as one of the fastest-expanding suppliers in the iGaming sector.
Evoplay’s innovative output and unique game design continued to earn industry recognition. The studio received the Slots Provider of the Year award at the AffPapa Awards and claimed the Game Design & Art Direction trophy at the SBC Awards Europe, recognised for the groundbreaking title Adrenaline Rush.
Alongside core slots and instant games, Evoplay continued to build momentum in lottery and bingo. The company launched Adrenaline Rush: Scratch, a new approach to digital lottery entertainment, and established new partnerships with state operators, including Loterías Torito in Peru and Azerlotereya in Azerbaijan. All titles were fully localised to comply with lottery regulations and responsible gaming standards, featuring customised game mechanics and content specific to each market.
“Our lottery offering represents a significant milestone in Evoplay’s journey,” said Frank Cecchini, Head of Lottery at Evoplay. “We’ve shown that our games can support lotteries in attracting new audiences and diversifying operators’ portfolio, without undermining the trust and structure of the traditional lottery model.”
In tandem with product development, Evoplay also enhanced its global marketing strategy. The studio launched its Big Adventures Campaign, its most extensive network campaign to date, supported by a €2.5 m prize pool, and continued to enhance the Client Area, a dedicated platform that offers partners easy access to promotional materials and tools.
Another key milestone was the launch of the Affiliate Hub, a resourceful platform that enables media and affiliate partners with release schedules, game sheets, and brand assets.
“Our goal has always been to make life easier for our partners,” said Diana Larina, Head of Marketing at Evoplay. “From campaign design to delivery, we’re equipping operators and affiliates with the tools they need to get our games in front of the right players at the right time.”
In a first-of-its-kind collaboration, Evoplay also co-developed Uncrossable Rush in partnership with SlotCatalog, a leading industry analytics affiliate platform. The title represents a new blueprint for data-driven development and a closer alignment between supplier and affiliate marketing.
As part of the company’s broader update, Evoplay also announces that Chief Commercial Officer Ihor Zarechnyi will be stepping down. A key member of the team since 2021, Ihor has played a vital role in Evoplay’s global growth and partner expansion and has been crucial in shaping the studio’s commercial strategy.
“We’re incredibly grateful for Ihor’s leadership and the significant contributions he has made over the years,” said Ivan Kravchuk, CEO at Evoplay. “This marks the start of an exciting new chapter for both Evoplay and Ihor, and we part ways with great respect, pride, and confidence in the future.”
The company also announced several internal promotions, including Vasilena Gekova as Head of Finance. Her appointment follows earlier promotions of Anton Gyria as Director of Business Operations and Olga Pronak as Head of Key Account Management, further demonstrating Evoplay’s commitment to nurturing talent from within as the company continues its growth journey.
Anton Gyria noted: “It’s been a rewarding journey so far, and stepping into a more strategic position allows me to support the business on a wider scale while staying true to the culture that’s made Evoplay what it is.”
These changes reflect the studio’s long-standing commitment to developing and recognising its people, with each promotion resulting from years of consistent contributions and leadership across various departments.
As Evoplay expands its global presence and product verticals, strengthening internal teams and rewarding dedication remains a core focus.
Ivan Kravchuk added: “The first half of 2025 has been a testament to the strength of our vision and the dedication of our team.
“From expanding into new verticals to delivering exceptional content and establishing valuable partnerships, we’ve taken bold steps that continue to shape our journey. We’re proud of what we’ve accomplished so far and remain committed to building momentum in the months ahead.”
The post Evoplay drives growth across new verticals and partnerships in successful H1 2025 appeared first on European Gaming Industry News.
FairPlay’s betting technology and AI-powered predictive content drive deeper fan engagement and deliver media opportunities and revenue
FOX Sports Digital and FairPlay Sports Media, the fan-focused and AI-powered global sports media network, have announced a strategic betting tech, affiliate and sports media agreement.
Under the multi-year agreement, FairPlay will serve as the exclusive sports betting affiliate technology provider of FOX Sports Digital, deploying its market-leading odds components, advanced AI-powered predictive data and analytics, and cutting-edge technology solutions on FOXSports.com and the FOX Sports mobile application.
The new relationship powers the newly released FOX Sports Betting Hub which integrates FairPlay’s innovative sports betting-related content enhanced with bespoke, value-added experiences derived from FairPlay’s deep relationships with global sportsbook operators.
“FOX Sports is one of the largest sports rights holders in the world, with incredible access to live games and global events,” said Stuart Simms, Group CEO of FairPlay Sports Media. “FairPlay is excited to work with the FOX Sports Digital team, and we’re honored to serve their millions of users with more engaging, insightful sports media experiences that have proven to drive loyalty, engagement and deliver on brand differentiation.”
FairPlay’s advanced AI technology and robust odds components are already delivering real-time, data-driven insights to help FOX Sports fans and bettors, while monetization frameworks being deployed create revenue opportunities for operators, sportsbooks and digital media buyers.
The agreement enhances and elevates fan engagement by bringing FairPlay’s betting information technology and AI-powered tools to FOX Sports’ digital platforms. FairPlay’s approach enables FOX Sports digital users and fans to access personalized, data-driven betting analytics that deepen their connection and engagement with sports content. As the sports media and betting landscapes continue to evolve, the FOX Sports and FairPlay agreement delivers pioneering, scalable digital experiences for fans and operators alike.
The post FairPlay Sports Media and FOX Sports Digital Launch New Betting Hub appeared first on Gaming and Gambling Industry Newsroom.
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Betfred Launches Checkd Dev’s Automated Betting System to Strengthen Football Betting Offering
Checkd Dev, part of the award-winning Checkd Group and a leading iGaming technology provider, has signed a multi-year agreement to supply its Automated Betting System (ABS) to UK bookmaker Betfred, introducing new levels of efficiency and engagement to pre-match football accumulator betting.
Through the partnership, Betfred has launched a suite of pre-configured, one-click accumulator bets, powered by Checkd Dev’s ABS technology and seamlessly integrated with Betfred’s proprietary pricing.
The solution enhances the customer betting journey while equipping Betfred’s trading team with a robust backend platform to streamline bet creation, management, and settlement. Customers benefit from football bets that are dynamically assigned probabilities based on historic form, providing greater insight and confidence in their selections.
The launch of ABS reinforces Betfred’s reputation as an industry innovator, offering customers smarter, faster, and more engaging betting experiences.
Checkd Dev has refined its ABS user interface through deployments with multiple tier-one operators. Betfred has further strengthened the proposition by integrating its competitive Acca Flex bonus offer, available from launch. Customers can access additional bonuses if their bet wins, while also benefiting from a money-back guarantee if a single leg loses.
Since its introduction two years ago, Checkd Dev’s ABS has evolved from a statistics-driven tool to increase operator conversion rates into a comprehensive system designed to meet the growing demand for automated, pre-configured betting products, powered by the company’s proprietary BRUNO platform.
This agreement extends Checkd Dev’s recent growth trajectory, following high-profile partnerships with William Hill on a fully automated, stats-powered Bet Builder, and a three-year deal with OpenBet to launch a new Trending BetBuilder to market.
Andrew Grimshaw, Commercial Director at Checkd Dev, commented: “We are delighted to be working with fellow Mancunians Betfred on our Trending Bets product. More and more major bookmakers are recognising the tangible value of our automated betting solutions, and it is especially gratifying to collaborate with a local partner on this launch.”
Mark Hartley, Head of Product at Betfred, added: “Since moving onto our propriety platform, we’ve been able to bring new ideas to market much faster. This partnership with Checkd Dev is a great example, helping us solve a simple problem for football fans: researching and building an accumulator can sometimes feel like hard work!
“With one-click, data-driven selections we’ve made the process quicker and easier, while still giving customers the choice and depth they want. Accas are already one of our most compelling propositions, thanks to our popular promotion Acca Flex, and this launch makes them even more engaging. We’re also looking forward to exploring further opportunities to work with Checkd Dev in the future.”
The post Betfred Launches Checkd Dev’s Automated Betting System to Strengthen Football Betting Offering appeared first on Gaming and Gambling Industry Newsroom.
Legendary Title Reborn for a New Generation of Fortune Seekers with Freebies and Bonuses until December 28th
Slotland Entertainment has ceremoniously relaunched its legendary title, Gods of Egypt, across its casinos Slotland, Winaday and now including CryptoSlots and CryptoWins. This revered 5×4, 30-payline slot invites players into a grand temple of mythic wealth.
Wager $1.50 to $30 to awaken divine features: Ra’s Sticky Expanding Wilds, Bastet’s gem-triggered Free Spins, and a Pick Me Bonus with layered treasures. For those betting $15 or more, five Pharaoh symbols unlock the progressive jackpot.
“Gods of Egypt has always been a crown jewel in our collection,” said Michael Hilary, Manager at Slotland. “This relaunch across our entire empire allows a new generation of players to experience its timeless magic and seek its legendary rewards.”
Framed by the regal visages of Anubis and a jeweled queen, the game creates a ceremonial atmosphere of arcade spectacle. It is a call to modern seekers: enter and claim your ancient riches.
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The post Slotland’s Crown Jewel, Gods of Egypt, Resurrects with Enhanced Features appeared first on Gaming and Gambling Industry Newsroom.
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