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2025 Sees A Triumphant National Bingo Week
National Bingo Week returned for its 5th year, running from 23rd – 29th June. It saw the industry come together – all operators – to celebrate the love of the game and the value it brings to all generations. Players were able to celebrate with discounted value sessions, and the festivities concluded with the win of an incredible £100,000 jackpot at Mecca Gateshead on the Sunday.
Research conducted by The Bingo Association revealed a growing disconnect between generations, with nearly a quarter (24%) of young adults aged 18-34 citing they struggle to interact with older generations.
That’s why the theme for this year’s National Bingo Week centred on the value of bingo as a ‘generation game’ – an activity to bridge the generation gap and bring people of all ages together – offering something for everyone, in the hearts of our communities up and down the country.
🎉 The industry saw attendance success as a result
During National Bingo Week attendance was up by a whopping 16% on the previous week, despite the record-breaking temperatures.
🎗️ Charity
On Friday 25th June, a nationwide charity game was held in support of Variety – The Children’s Charity, bringing in an impressive £20,000.
Within the last six years, bingo fans have helped raise over £2million for the Variety, demonstrating the remarkable spirit of giving within the bingo community.
👨💼 MP visits
17 MPs visited clubs nationwide, including Daniel Francis (Buzz Bingo Bexleyheath), Andrew Western (Club 3000 Old Trafford), and Johanna Baxter (Mecca Bingo Paisley). National Bingo Week also drew interest from 27 more MPs, who have expressed plans to visit clubs in the coming months.
📻 Bingo callers and industry spokespeople take to the airwaves
The generation game story was discussed on regional radio with CEO Miles Baron and 2025’s newly crowned Bingo Caller of the Year, Issy-Mae Hunt from Buzz Bingo, taking to the airwaves for interviews.
With a 10-minute news piece on BBC Breakfast (aired on Friday 4th July) discussing the resurgence of the younger generation in bingo clubs today with a visit to Mecca Luton talking to their customers. The clip also featured Bingo Benj – another previous Caller of the Year – who even called the numbers live on air.
The BBC Breakfast clip was picked up by Channel 4’s Celebrity Gogglebox (aired on Friday 11th July), where it featured in a 3.5-minute segment showcasing celebrities enthusiastically engaging with and discussing their bingo experience.
📱 Social media competition to drive interest
In its first year, The Bingo Association created a National Bingo Week social competition – to encourage all bingo attendees to share pictures of them playing the beautiful game during the week.
🤩 Social media buzz with big name talent joining in
This year’s National Bingo Week had a star-studded line up, with Vanessa Feltz trying her hand out at bingo calling in Luton. During National Bingo Week, she debated on her Channel 5 Daytime Talk Show, Vanessa: Bingo – Is it brilliant or boring? and within the week, she was invited to try it out for herself. The verdict was that it is resoundingly brilliant.
Blue’s Duncan James also enjoyed a night out in Feltham with his mum. Duncan said: “I loved visiting Buzz Bingo with my Mum recently, it was brilliant. There really is something for everyone there. It is one of those games that brings people together of all generations.”
TV presenter Jenny Powell also surprised bingo goers in Manchester.
Miles Baron CEO Bingo Association “This year’s National Bingo Week went to new levels – shining a brilliant light on the contribution that bingo makes to our communities. It truly is a generational game and that is evident with the age of attendees in bingo clubs up and down the country. Although age and lifestyle can sometimes feel like barriers, the desire to spend meaningful time together is something we all share – even if we’re not always sure how to bridge the communication gap. It’s why we wanted to shine a light on a pastime that brings people together regardless of age. Bingo has always been more than just numbers – it’s about connection, conversation and community. Whether you’re 28 or 88 it’s one of the few social activities that everyone can enjoy together.”
Onwards to 2026!
The post 2025 Sees A Triumphant National Bingo Week appeared first on European Gaming Industry News.
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Gamblers Connect is pleased to announce a new strategic partnership with NuxGame, a premier B2B software provider specialising in API-first, modular iGaming solutions.
This collaboration is designed to significantly enhance NuxGame’s brand visibility and solidify its authority across the critical regulated and emerging markets our operator network serves. NuxGame, which has been successfully developing and expanding operator projects since 2018, offers comprehensive Turnkey Casino and Sportsbook Platforms.
The company’s technical strength is unmatched, featuring a massive aggregated content library of over 16,500 games from more than 130 studios, alongside advanced, market-specific tools like its Telegram Casino Software and specialised Sweepstakes Casino Platform.
Gamblers Connect will showcase how NuxGame’s modular, API-first architecture allows clients to quickly launch a fully branded platform, easily scale into complex verticals like crypto, and benefit from full compliance support, including their Romanian Class II B2B Licence and GLI-19 Certification.
By offering transparency around risk management and a comprehensive support system, Gamblers Connect will de-risk the initial onboarding process for operators.
This strategic alliance underscores NuxGame’s commitment to delivering technical excellence and our dedication to providing our audience with trusted, high-value industry partners.
Gjorgje Ristikj, Founder of Gamblers Connect, said: “Our partnership will leverage Gamblers Connect’s high-authority platform to connect NuxGame directly with decision-makers seeking fast, scalable, and compliant software solutions. Our cooperation will focus on delivering expert content and deep technical insights into the platform’s core advantages.”
The post NuxGame & Gamblers Connect Enter a New Partnership appeared first on European Gaming Industry News.
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Soft2Bet, a leading provider of iGaming turnkey solutions, has been nominated for Best Solutions for iGaming Industry in Romania 2025 by Romania Gaming Celebration 11 – Casino Inside Gala Awards. The nomination highlights Soft2Bet’s continued investment in the country and its ability to deliver highly localised and high-performing solutions for local operators and players, powered by its proprietary gamification engine, MEGA (Motivational Engineering Gaming Application).
This nomination is the latest in a series of achievements in the Romanian market, highlighting Soft2Bet’s data-driven iGaming solutions for player retention. Previously, the company was honoured as the Best iGaming Solutions Provider in Romania at the 12th Reunion of Gambling Professionals. Furthermore, its local brand, Don.ro, secured the title of Best New Launch of 2024 at the same event, and in the process showcased how its approach to creating compelling brands specifically tailored for Romanian players is highly successful.
Don.ro has rapidly established itself as one of Romania’s most recognisable online entertainment platforms. Its success is built on a highly intuitive user experience (UX), a comprehensive range of casino and sportsbook options, and strategic, locally focused marketing campaigns. In addition, Don.ro has strengthened its brand appeal and established strong trust with Romanian players thanks to its partnership with the CFR Cluj 1907 football club, in the process contributing to local sports.
Don.ro uses Soft2Bet’s advanced MEGA technology to boost player engagement with missions, challenges and personalised rewards. This proprietary technology also ensures responsible gaming. MEGA allows operators to customise player experiences, rewards and activation triggers to fit local market needs. These features increase engagement, retention and long-term value for both casino and sports betting platforms.
Yoel Zuckerberg, Chief Product Officer at Soft2Bet, stated: “Being nominated in the Best Solutions for iGaming Industry in Romania 2025 category is a clear recognition of all the work our teams have accomplished with Don.ro and confirmation of the success in Romania. Our focus is on building locally relevant experiences, powered by MEGA and supported by strong compliance and design standards. We are proud of what we are achieving in Romania and remain committed to bringing quality iCasino engagement tactics and long-term strategies to our players.”
The post Soft2Bet Nominated for Best Solutions for iGaming Industry in Romania 2025 appeared first on European Gaming Industry News.
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London-based video virtuals and instant win games specialist Highlight Games Limited today announces that its flagship soccer products are now live online in Romania with the Fortuna Entertainment Group.
Highlight’s premium SOCCERBET games which feature genuine archive footage from some of the biggest leagues and teams in football are now available to Fortuna’s online customers in Romania via its Casa Pariurilor and Fortuna Romania brands. Available iterations of the product include Italian Football featuring Serie A, Spanish Football featuring LaLiga and English Football featuring English Premier League teams.
Steven Holmes, CEO, Highlight Games said: ‘I’m delighted to see our SOCCERBET portfolio go live with FEG in Romania. This launch represents another significant milestone in our expansion across regulated European markets, and we look forward to building on our partnership with Fortuna and bringing even more compelling content to its customers in the months ahead.’
Erik Klems, Group RNG Product Manager, Fortuna Entertainment Group added: ‘We are excited to introduce Highlight Games’ SOCCERBET products to our Romanian customers. The combination of authentic archive football footage and innovative gameplay brings something genuinely fresh to the market and perfectly complements our existing portfolio. At FEG, we are committed to offering players the best and most engaging experiences available, and this partnership with Highlight Games supports that mission. We anticipate a strong reaction from players and see great potential for continued collaboration.’
The post HIGHLIGHT GAMES LIVE IN ROMANIA WITH FORTUNA ENTERTAINMENT GROUP appeared first on European Gaming Industry News.
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