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Boomerang Partners and AC Milan summarize the results of the first year of strategic partnership
Boomerang Partners, an affiliate marketing agency, is proud to announce that Boomerang and the legendary AC Milan celebrated the first anniversary of their strategic partnership. This collaboration has redefined how brands and clubs engage with fans, partners, and global sports audiences.
Over the past 12 months, this alliance has made significant strides both on and off the field. From global exposure to affiliate program growth, this partnership has become the benchmark for what a meaningful brand-club partnership in iGaming can look like.
During the year of Boomerang’s partnership with AC Milan, Boomerang Partners became one of the best sports affiliate marketing programs in the industry:
- +194% growth in sports traffic across Boomerang’s affiliate ecosystem
- +81% increase in audience interest in sports
- +23% boost in Boomerang brand loyalty
- 30+ exclusive partner campaigns were powered
- 1,000+ media mentions with a total global reach of 320M+
- 1M+ impressions on Boomerang’s platforms from AC Milan-related content
The Boomerang’s partnership with AC Milan has also influenced the brand recognition and prestige of Boomerang Partners. Some of the most prominent achievements and news were:
- Hosting the ceremony of the second annual Golden Boomerang Awards 2025 global affiliate tournament at Milan’s iconic San Siro stadium;
- Participation in Boomerang Partners events by AC Milan Legends such as Andrea Pirlo, Serginho, and Massimo Ambrosini;
- More than 200 Boomerang’s partners visited San Siro during the season (the most attended match was the derby between AC Milan and Inter FC on February 2, 2025);
- Over 500 merchandising items were donated to guests and brand partners.
Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, said: “For Boomerang, the collaboration with AC Milan is a top-level achievement. During the year of our partnership, we won three prestigious industry awards: ‘Rising Star in Sports Betting’ (Operator) at the SBC Awards 2024, ‘Best Player Engagement’ at the SiGMA Europe Awards 2024, and ‘Unique Gaming Company of the Year’ at the International Gaming Awards 2025. The Club has shown itself to be an ideal partner, ready to meet our needs in joint projects. We are grateful to AC Milan and its representatives for their professionalism. I’m sure that there are many more bright activities ahead of us that will surprise the sports world and the affiliate marketing industry.”
Boomerang’s partners have also greatly benefited from the brand’s strategic partnership with AC Milan. These include unique promotional and engagement opportunities, cool campaigns and creatives, and, of course, the chance to visit the legendary San Siro stadium in Milan.
For AC Milan, the collaboration with Boomerang is an opportunity to enhance fan engagement across Europe, offering unique experiences that celebrate their shared passion for sports. Fans from all over the world were given access to special giveaways, allowing them to attend the football Club’s matches and meet its legends.
Boomerang and AC Milan have entered their second year of strategic partnership. The parties are confident that their alliance will enable them to achieve numerous successes and solidify their status as one of the most effective partnerships in the industry. Stay tuned.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Boomerang launched six new products in 2024, which contributed to an almost 1.5-fold increase in product users.
Boomerang’s portfolio contains 17+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
The post Boomerang Partners and AC Milan summarize the results of the first year of strategic partnership appeared first on European Gaming Industry News.
There are thousands of bets placed on Betandyou every single day. Some place small bets, some go big, and sometimes someone hits a win that stands out from everything else.
That’s exactly what happened this November – one of our players placed just $12 and hit a life-changing $54,719 payout!
What Happened Before the Big Win
It all started like any ordinary bet. Football filled the screens – Manchester, Barcelona, Milan, Porto.
The player with ID 6301********, a part of our community since June 2023, opened the Betandyou app and placed his usual pick. No big stake. No drama. Just a regular moment of excitement for the game.
The Four Predictions That Changed Everything
A $12 accumulator and four football matches. Most impressively, exact score predictions – something you don’t see every day and a true sign of confidence. And here’s how the night unfolded:
- Manchester City – Bournemouth: 3–1
- Barcelona – Elche: 3–1
- Milan – Roma: 1–0
- Porto – Braga: 2–1
One by one, the results started to fall into place. The first two games, perfect 3:1 calls. Then Milan held Roma to 1:0. And finally, Porto sealed it with a 2:1 win. Four matches. Four exact scores.
4560 Odds: A Moment You Can’t Predict
- Total odds? 4560.
- The payout? That’s $54,719!
When the final whistle blew, the numbers on the screen told a story we don’t see every day, the kind of win that makes your heart skip a beat and your hands tremble just a little before hitting “Check balance.” That’s the kind of moment every bettor dreams about, when the impossible suddenly becomes reality.
CEO Betandyou: Official Comment
“Wins like this always draw attention,” says the CEO of Betandyou. “But what excites us even more is the story behind it. Our players don’t just bet, they feel the game. They analyze, they take risks, they follow their passion. This win isn’t just luck; it’s the perfect mix of intuition, strategy, and a love for football. At Betandyou, we live for moments like these, because every big win starts with a small belief.”
More Than Just Numbers
This player has been with us for more than a year, and this time their loyalty, patience, and boldness paid off in the best possible way. It’s not really about the amount – it’s about that feeling when your choices turn into something real. When your screen lights up and you realize that yes, you just did that.
At Betandyou, that magic happens every day, sometimes quietly, sometimes spectacularly. But one thing is certain: there’s always another story waiting to be written.
So who knows? Maybe the next headline will be yours.
Stay in the game with Betandyou!
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Galaxsys, an innovative games studio, proudly announces the launch of its latest slot game, Guardians of Glory, an action-packed game that combines medieval warfare, innovative slot mechanics, and massive win potential for players worldwide.
Blending classic slot mechanics with high-octane action, Guardians of Glory is a 5-reel, 3-row cascading line slot designed to keep players on the edge of their seats. Each win triggers cascading symbols, offering continuous chances to strike and score big. The game’s standout Catapult Gamble Feature lets players earn instant wins and push their luck for multipliers up to x100, delivering a unique high-risk, high-reward experience.
Key Features and Highlights
- Catapult Gamble Feature: Players earn instant wins and can gamble for multipliers up to x100 with a high-risk “cash out before explosion” twist.
- Wild Sword Feature: Acts as a Wild, substituting for symbols (except Scatter and Shield) and stacking multipliers on an off-reel Guardian up to x1024.
- Shield Features: Randomly dropping with x1–x10 multipliers, carried forward to boost subsequent wins and stack with new Shields.
- Bonus Game: Triggered by 3 Scatters or purchased for 100x the bet, expanding to a 5×5 grid with Sticky Shields, Epic Swords, and Flags to extend spins and build multipliers.
- Max Win: Offers a maximum payout of x10,000 the bet for epic replay value.
Guardians of Glory joins the diverse portfolio of Galaxsys games, which continues to grow with new titles released every month.
The post Galaxsys Launches Action-Packed Slot: Guardians of Glory appeared first on European Gaming Industry News.
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This year has seen an explosion in uptake of the service, with strong uptake globally, with Brazil, the UK, the US, Romania, Canada, Kenya and South Africa showing the highest levels of engagement.
BetBlocker’s Founder and Managing Trustee, Duncan Garvie had this to say:
“We invested a lot in 2024 improving our data, to allow us to communicate accurately the performance of our project to our supporters, and to build confidence via transparency. That’s meant ensuring that our data is exactly what we say it is and a focus on making our data easy to understand. We don’t talk about downloads. The number would be higher, but far less meaningful. When we talk about “active users” it means “users with an active BetBlocker restriction in 2025.”
I’ve been blown away by the rate of growth that BetBlocker has seen this year. We would never have imagined that this type of growth was possible at the start of the year, but the rapid and sustained upward trend strongly evidences that there is a huge need for free and anonymous support for gambling harm.
That uptake is distributed so broadly across the globe also demonstrates how universal the need for support managing access to online gambling services is in the digital age.”
The post BetBlocker Surpasses a Quarter of a Million Active Users in 2025 appeared first on European Gaming Industry News.
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