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GambleAware App Launched as New Analysis Shows That 18-24s are Twice as Likely to Want to Cut Down or Quit Gambling

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New data from the 2024 Treatment and Support Survey released by GambleAware shows that 18-24 year olds who gamble are twice as likely to want to reduce or quit gambling compared to the average among all people who gamble (29% compared to 15%), with the charity responding with the launch of a new gambling harm prevention app, called the “GambleAware Support Tool”.

The app, which offers free and anonymous support to those looking to quit or reduce their gambling, is designed to prevent the escalation of gambling harm, and allows users to set their personal goals. Since the launch of the app, 48% of users aged 18-24 have indicated their motivation to change their gambling habits is to “save money,” while 27% say they want to “feel happier”.

Previous research from GambleAware’s 2023 Audience Segmentation report, produced as part of the discovery phase for the app development, has shown that there are up to 4.5 million people in Great Britain wanting to reduce or quit gambling, 93% of whom – over 4.2 million people – want to do so without using a treatment service. This means it is crucial to offer informal “self-help” support to meet people where they are on their journey and help them take action before any harm escalates. Whilst the charity works to reduce the barriers to support, such as stigma, we also wish to help those who still want to reduce or quit gambling on their own.

Each individual’s journey on the app is unique, with the support tool offering a personalised experience for those looking to reduce their gambling.

The app was developed in line with the internationally recognised Lower Risk Gambling Guidelines. These were created by academic gambling experts across the globe, through a multi-faceted project including analysis of data from over 60,000 people from eight different countries.

The LRGG highlight three limits that should be followed if an individual wants to keep gambling, but reduce many of the risks that come with it:

• Gamble no more than 1% of your income

• Gamble on no more than 4 days per month

• Avoid more than 2 types of gambling per month

This is the only app in Great Britain using the LRGGs to suggest limits for users who are looking to reduce their gambling.

Those who download the app can track their activity by inputting the frequency and spend of their gambling, with the aim of informing their chosen journey as to whether they wish to reduce or quit their gambling.

All advice and support is evidence based, while there is also access to resources such as podcasts and educational materials. For those who feel they need further help, there is also clear signposting to formal support options, such as GambleAware’s service finder tool.

Alexia Clifford, Chief Communications Officer for GambleAware, said: “Whether individuals want to reduce, manage or stay gamble-free, the GambleAware Support Tool is here every step of your journey.

“The digital age means we essentially have a casino in our pocket, and we know increased accessibility leads to increased participation and therefore increased risk of harm.

“These harms are a growing public health issue, but early intervention is key, and the GambleAware Support Tool app is designed to give people a timely insight into their gambling, with the aim of supporting their journey to reducing or quitting their activity.”

Catherine Adams, a member of the GambleAware Lived Experience Council, said: “I would be gambling on the computer from six in the evening until six in the morning and I just was not sleeping.

“It’s positive being able to monitor your progress yourself and to see how well you’re doing in reducing or quitting your gambling if you’re goal orientated. To see ‘I’ve done this many days now ‘or ‘I’ve saved this much money, I think it really does give variety of choice in your recovery.”

The GambleAware Support Tool App can be downloaded from the Google Play Store for Android users, and the Apple App store for those using iOS.

The post GambleAware App Launched as New Analysis Shows That 18-24s are Twice as Likely to Want to Cut Down or Quit Gambling appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Take Aim at Mega Wins: ELA Games Unleashes Chaos With New Shooter Game “Shoot Happens”

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A chaotic jungle journey with big, bad foes and insane riches.

Welcome to the jungle, where Shoot Happens! Face your opponent, take aim, and fire your way to riches.

ELA Games unveils its boldest title to date, a combination of decision-making and narrative progression where every shot counts.

In Shoot Happens, you’re not just a player. You’re the main character who has to fend off waves of increasingly dangerous (and valuable) monsters. Armed with 3 shots per round, you’ll need precision and calm nerves to take down the reward and add it to your Winpot. Hit the target for riches. Miss… and it’s back to the beginning.

The Choice Is Yours

Each round is in the hands of the player. Do you cash out now? Or keep slashing through the jungle for bigger and better rewards? Decision-making, timing, and a whole load of guts go a long way.

Expect the Unexpected

Random projectile bonuses can appear in any round, boosting your rewards massively. And just when you thought your journey through the treacherous jungle was over, the final boss appears. While the other monsters may have been a piece of cake, he doesn’t stay down. Each time you defeat him, he respawns for juicier and recurring payouts. Keep going as long as you can handle it, and you might walk out as the top dog of the jungle.

Marharyta Yerina, ELA Games’ Managing Director, commented on the game’s release, “With Shoot Happens, the team ventured outside of conventional game formats, and we wanted to give players a super engaging experience where they’re in control. This title is a bold approach to game design in this industry, as we’re empowering players with choice and enriching the gameplay experience with strong visuals, narratives, and plenty of replayability.”

Play how you want. The Winpot is yours

Shoot Happens is the perfect blend of fast-paced action, bold decision-making, and interactive gameplay. Whether you’re a cautious player or a complete daredevil, the game is an enticing experience for all.

How deep into the jungle are you willing to go?

The post Take Aim at Mega Wins: ELA Games Unleashes Chaos With New Shooter Game “Shoot Happens” appeared first on European Gaming Industry News.

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HIPTHER Enters Next-Level Operations Era: E-Residency, Flexibility, Tech & Collaboration

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HIPTHER, the innovative events organiser and media hub behind renowned boutique conferences and online news platforms for the iGaming and Technology industries, is thrilled to announce its new, dynamic era of operations.

Staying true to its international character, HIPTHER breaks free from geographical and logistical limitations by becoming an e-resident company of Estonia and embracing a fully remote work model built on trust, flexibility, and technology.

 

Estonian E-Residency: A Logical Step Forward for HIPTHER

With a strong focus on innovation, digitalisation, and entrepreneurship, Estonia has long been at the forefront of e-governance. For HIPTHER, a company operating across borders with a digital-first mindset, joining the Estonian e-Residency programme was not just a strategic move – it was the natural next step.

The e-Residency allows HIPTHER to maintain a fully online EU-based company, benefiting from Estonia’s transparent business environment, streamlined administration, and modern legal framework. It enables the team to manage operations more efficiently, with secure access to digital services and the freedom to work from anywhere in the world.

Estonia’s global-first approach mirrors HIPTHER’s own values: agility, decentralisation, and forward-thinking, making this alignment more than practical; it’s philosophical. With its new base in the digital nation, HIPTHER further amplifies its mission to connect industries, foster innovation, and redefine how modern companies operate and grow.

 

Remote Work Model: Trust, Flexibility, Collaboration in a Tech-forward Era

Supported by e-Residency and the innovative mindset echoed across HIPTHER’s conferences, virtual events, and media outlets – which cover cutting-edge industries such as Gaming, Fintech, Blockchain, Artificial Intelligence, Cybersecurity, and beyond – the #hipthers are now able to collaborate fully remotely.

Following technological advancements and staying true to its human-centric values of wellness, balance, trust, and originality, HIPTHER takes a bold leap toward remote work –  where others can’t or won’t.

From managing international summits and awards to running online media and virtual panels, HIPTHER has long relied on digital infrastructure, and now turns this into a permanent advantage.

Zoltan Tuendik, HIPTHER’s Co-Founder & Head of Business, shared his thoughts behind this big next step for the company: “We believe in building a future where innovation, flexibility, and human-centric values guide everything we do. For several years now, our team has been working across borders, embracing remote collaboration and digital-first operations. With this step we’re solidifying and elevating a way of working that’s already part of our DNA. Becoming an e-resident company empowers us to bring lasting change and sets the stage for our next chapter of global impact.

 

Join the #hipthers Journey – We’re Hiring!

HIPTHER is growing, and we’re on the lookout for passionate, creative, and driven individuals to join our fully remote team. If you’re excited about working across dynamic industries like iGaming, Tech, Blockchain, and more, we want to hear from you!

 

Open Positions:

  • Social Media & Audience Engagement Lead
  • Virtual Events & Community Coordinator

👉 Check out the openings here –  send us your CV and a short intro to:

[email protected]  or [email protected]

 

We look forward to hearing from you!

The post HIPTHER Enters Next-Level Operations Era: E-Residency, Flexibility, Tech & Collaboration appeared first on European Gaming Industry News.

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Midnite launches in-stadium £1,000 giveaway for Sheffield United and Southampton fans at every home league game

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  • Brace Yourself campaign gives supporters chance to win at every home league match

  • Cash prize awarded every time a home player scores two goals

  • Midnite will match winning prize pot with charitable donation

Fast-growing UK sportsbook Midnite will give Sheffield United and Southampton fans the chance to net £1,000 at every home league match throughout the new season.

Midnite is the front-of-shirt sponsor for Sheffield United and the back-of-shirt sponsor for Southampton and is launching the Brace Yourself campaign for supporters of both clubs.

It means every time a home player scores twice – a brace – one lucky member of the matchday crowd will grab a grand or possibly more – if no brace is scored, the prize pool will roll over to the next home match.

Midnite will also match the prize pool with a donation to charity close to each club.

Fans at Bramall Lane and St Mary’s can enter by scanning QR codes placed around the stadiums and in the matchday programmes and a seat number will be drawn at random before kick-off.

Brace Yourself kicks off on Saturday (August 9) when Southampton host Wrexham and Sheffield United entertain Bristol City.

Andrew Mook, Midnite’s Head of Brand Marketing, said: “We want fans to be on the edge of their seats throughout the season.

“When a home player scores a brace in the EFL Championship this season, Midnite will reward one lucky fan with a cash prize giveaway. Starting off at £1,000 and rolling over each week if there isn’t a winner, the excitement should build throughout the campaign.

“Midnite will also match the fan prize and donate the same amount to a local charity, in a bid to repay some of the amazing work that they do within the local community.”

 

Midnite’s Brace Yourself campaign is open to fans aged 18 and older.

The post Midnite launches in-stadium £1,000 giveaway for Sheffield United and Southampton fans at every home league game appeared first on European Gaming Industry News.

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