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Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement

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Soft2Bet continues its strategic expansion in Romania through its rapidly growing online entertainment brand, Don.ro, which has entered a multi-year agreement as the main sponsor of CFR 1907 Cluj, one of Romania’s leading football clubs.

Beginning with the 2025-26 Liga 1 season, leading Romanian brand Don.ro’s logo will feature prominently on CFR Cluj’s home and away kits, training gear, and throughout the “Dr. Constantin Rădulescu” stadium. The partnership with CFR Cluj also includes a slate of live and digital activations powered by Soft2Bet’s innovative platform, designed to deepen fan engagement.

“We are excited to announce our partnership with Don.ro, a Romanian brand that shares our values of performance, professionalism, and the desire to build something lasting. The fact that Don.ro is becoming the main partner of our club is both a validation of the work we do every day and an important step in strengthening CFR Cluj’s image both nationally and internationally.

We are pleased to have a dynamic partner by our side, one with a modern vision who believes in the power of sport to inspire and bring people together. Moreover, Don.ro has chosen to offer each season ticket holder this season an official jersey — a gesture of appreciation for the passion and loyalty with which they support us.” — Cristian Balaj, CFR Cluj President.

The partnership between Soft2Bet and CFR Cluj brings together Don.ro’s award-winning online gaming brand and a club with a rich history of success, including eight league titles, four Romanian Cups, and four Super Cups. Both sides are driven by a commitment to high performance, bold ambition, and fresh ideas, which makes this collaboration especially well-aligned.

“We are honored to join the CFR Cluj family, a symbol of excellence in Romanian football. This partnership reflects the shared values that bring us together — performance, responsibility, and respect for the community.

At Don.ro, we are committed to promoting a safe and balanced entertainment environment, and through our collaboration with CFR Cluj, we aim to deliver a strong message about the importance of responsible play, both on and off the field.”  — Marius Mirasovici, Official representative of Don.ro brand

The partnership is designed to deliver real value to Don.ro’s players and the wider local community. With Soft2Bet’s backing, Don.ro will launch a range of activations tailored to Romanian audiences, such as exclusive match-day experiences, localised campaigns, community events, and responsible gaming initiatives, bringing fans closer to the action and rewarding their loyalty in meaningful ways.

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, highlighted: “At Soft2Bet, we excel in building powerful and award-winning brands that forge deep connections with players through localised experiences. Don.ro’s partnership with CFR Cluj embodies this vision,combining a top-performing club with our drive for tailored gamified experiences, product excellence, and a passion for performance.”

Launched in 2024 and recognised as “Best Launch of the Year” at the 12th Meeting of Gambling Professionals, Don.ro delivers over 3,484 casino games, a full live-dealer lineup, and a complete sportsbook. The platform runs on Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) technology, which enhances player engagement through mission-based features and in-game challenges.

The post Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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CT Interactive Expands In Romania with New Game Launch on Maxbet.ro

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CT Interactive has further expanded its presence in the regulated Romanian market through the launch of new gaming content on Maxbet.ro. The collaboration introduces a selection of top-performing titles designed to boost player engagement and enhance the overall gaming experience across the region.

As part of the collaboration, Maxbet.ro will feature two exclusive titles available only to its players — Kyoto Magic and Fruits & Sweets Buy Bonus.

Martin Ivanov, Chief Operating Officer at CT Interactive, said: “Our collaboration with Maxbet.ro reflects our commitment to developing high-quality content that meets the demands of the modern Romanian player. Titles like Fruits & Sweets Buy Bonus and Kyoto Magic showcase the best of our portfolio – dynamic gameplay, strategic depth, attractive bonus features and excellent math models.”

“We are confident that our exclusive titles will enhance the gaming experience for Maxbet’s players, offering them a richer, more immersive, and engaging journey,” added Bogdan Smeu, Regional Manager for Romania at CT Interactive.

In addition to the exclusive titles, Maxbet.ro will now feature a selection of CT Interactive’s most popular games, including 20 Mega Star, Lucky Clover 10, The Shining Globe, Zet Fruits and Doctor Winstein Buy Bonus.

The post CT Interactive Expands In Romania with New Game Launch on Maxbet.ro appeared first on European Gaming Industry News.

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Spelinspektionen: Gaming Companies with Swedish Licenses Had a Turnover of SEK 6.7 Billion During the Third Quarter

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Gambling companies with a Swedish license had a turnover of SEK 6.7 billion (609 million Euro) in the third quarter of 2025, an increase of 0.5% compared to the same quarter in 2024. Turnover refers to players’ stakes minus paid out winnings. The figures are preliminary and may be revised.

At the end of the quarter, just over 130,000 people were suspended via Spelpaus.se, which is an increase of 2.1% from the previous quarter.

The Swedish Gambling Authority continuously collects and analyses data to monitor trends in the gambling market. Turnover data for games for public benefit purposes is collected directly by the Swedish Gambling Authority. For taxable entities, turnover figures are based on information on decided tax from the Swedish Tax Agency.

The post Spelinspektionen: Gaming Companies with Swedish Licenses Had a Turnover of SEK 6.7 Billion During the Third Quarter appeared first on European Gaming Industry News.

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Amusnet to Participate in BEGE 2025

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Amusnet is going to participate in the Balkan Entertainment and Gaming Expo (BEGE) 2025, one of the region’s prominent gaming industry events, held this November in Sofia.

At Stand #2.2, the company will showcase its latest all-casino solutions — spanning online, live and land-based gaming — emphasising quality and customer-centric approach.

Ivo Georgiev, CEO of Amusnet, said: “From advanced gaming products to real-time player engagement tools, our goal is to continue delivering consistent value across all casino verticals.”

A focal point of the presentation will be Coin Gobbler, one of Amusnet’s t cluster-pay online slot games, which has quickly become among the company’s top performers since its recent launch on the Bulgarian market. During the event, visitors will also be able to take part in the Coin Gobbler Challenge, an engaging activation that allows them to experience the game’s features and win exclusive rewards.

Expanding the Online Portfolio

Alongside Coin Gobbler, visitors will discover new releases, including Roman Coins, Vampire Beast, Secrets of Cairo and Stoichkov #8, a celebrity-branded slot honoring Bulgaria’s football legend. Fan-favourite titles such as 20 Golden Coins, Extra Crown and Candy Palace continue to drive player engagement globally, while 40 Bulky Fruits, Dancing Dead and Hot Deco complete a diverse and powerful lineup.

New Jackpot Systems and Promo Tools

Amusnet will also spotlight its latest jackpot systems and promotional tools designed to elevate player engagement and retention. Highlights include Cash Bomb and Golden Coins Link, as well as innovative solutions like the New Bonus Platform and Tournament Tool. New Bonus Platform is a next-generation engagement tool designed to empower operators with fully customisable, data-driven promotional campaigns. It enables seamless bonus creation, real-time tracking and flexible reward structures, helping partners boost player retention and maximise lifetime value across all gaming channels.

Live Casino: Premium Experiences, Real-Time Thrills The company’s Live Casino offering takes a place at BEGE, featuring 2025 titles such as Candy Wheel, Football Thrill and Showtime Roulette – each blending real-time streaming with advanced technology and captivating entertainment.

Complementing these new games is a portfolio of Live Casino favorites, including Extra Crown Deluxe, Vegas Roulette 500x, 120x Dynamic Roulette, Live European Roulette, Baccarat and Virtual Roulette. Together, these releases reflect Amusnet’s focus on delivering authenticity, innovation and premium quality in every live experience.

Land-Based Excellence: The Type S Series

Amusnet’s land-based segment will be represented by the company’s signature Type S cabinets, including the J55 and 32-inch models, paired with the Jackpot Cards Plus system. The Type S J55 impresses with its curved 55” 4K display, vibrant LED lighting and a rich multi-game suite featuring titles like Extra Crown, Stoichkov #8 and newly developed triple-reel games for maximum engagement.

The post Amusnet to Participate in BEGE 2025 appeared first on European Gaming Industry News.

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