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Entain Completes Full Rollout of Group BetStation Across All UK and Ireland Retail Locations

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Entain, the global sports betting and gaming group, has successfully and fully deployed its proprietary Group BetStation (GBS) platform across all Ladbrokes and Coral shops in the UK and Ireland.

This marks a major milestone in Entain’s digital retail transformation concluding a journey that began with the launch of the first GBS terminal in Feltham in November 2020 and culminated with the final installation in Swansea. In total, over 2400 shops were upgraded across the UK and Ireland.

GBS by numbers:

• Over 2400 shops upgraded across the UK and Ireland

• 12000 betting terminals converted

• Strong growth in “Other sports” betting

• Grand National bets placed via GBS up by more than half year-on-year

• Football bet builder activity has doubled in the last six months.

GBS is a fully in-house developed, self-service betting solution that delivers a market-leading digital type experience to retail customers. Built entirely from the ground up, the project has converted 12,000 terminals and is now the primary sports betting channel across Entain’s retail estate. The deployment is the result of thousands of hours of development and testing, reflecting significant investment in technology and innovation.

Fiona Wallace, Head of Self-Service Betting Terminals at Entain, said: “Five years ago, Entain set out to deliver a best-in-class betting experience for our UK and Ireland retail customers, through our BetStation terminals. Our software, which tech teams have worked tirelessly on over that period, is market leading, offering customers far more than we did in the past.

“This hard work has meant that all BetStation terminals across our retail estate have now been converted to Group BetStation, this is a transformational achievement. It has redefined the in-shop experience, driven engagement, and accelerated our journey toward retail digitalisation.”

Key to the platform’s success has been extensive collaboration across Entain’s Retail, Product & Technology, Commercial and Operational teams globally — including colleagues from the UK, Austria, Gibraltar, India and beyond. Feedback from over 14,000 UK retail employees has shaped product refinement, ensuring GBS delivers intuitive, responsive and feature-rich functionality.

GBS is reshaping customer behaviour in retail, enabling a shift towards more complex and personalised bets, including accumulators and bet builders. As a result, GBS has become the home for innovative betting formats and is central to Entain’s broader multi-channel growth strategy.

The post Entain Completes Full Rollout of Group BetStation Across All UK and Ireland Retail Locations appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SkillOnNet and Regency Entertainment Joint Venture Granted Online Gaming Licence in Greece

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The joint venture between SkillOnNet and Regency Entertainment has secured an operating license in the Greek market, following approval by the Hellenic Gaming Commission (HGC).

This strategic move paves the way for the launch of a new online gambling platform, drawing on both companies’ extensive experience in the international iGaming market and the Greek casino market, respectively.

Through this partnership, SkillOnNet and Regency Entertainment will introduce Regency Casino Online, a next-generation digital casino experience. The platform is designed to deliver an innovative, responsible, and premium offering by combining SkillOnNet’s robust iGaming technology with Regency Entertainment’s longstanding operational excellence in casino management. The newly granted Type 2 licence from the HGC allows the venture to offer a full suite of online gambling products, including slots, live casino games, and other interactive formats to players in Greece.

SkillOnNet has an international presence in the entertainment sector, managing over 30 online casinos worldwide, including PlayOJO, BacanaPlay, and SpinGenie. The company sees strong growth potential in the Greek market and is taking a bullish position as it looks to establish a leading presence in this regulated market.

Regency Entertainment is one of Greece’s leading entertainment companies with a strong tradition, boasting a comprehensive hospitality and entertainment portfolio. This includes the iconic Regency Casino Mont Parnes in Athens and the unique hospitality and entertainment hub in Thessaloniki, comprising the Regency Casino Thessaloniki, the Hyatt Regency Hotel, and the Vergina Theatro.

Maor Nutkevitch, Senior Vice President Corporate Development at SkillOnNet, stated: “The issuance of the gambling license in Greece marks another significant step for SkillOnNet. This new market for us, combined with Regency’s extensive experience, presents our first opportunity to provide Greek players with services designed to meet their needs for the first time, consistently evolving our product, always within the Greek legislative framework, with responsibility and reliability. Furthermore, the new license underscores the company’s commitment to expanding into even more regulated gaming markets in Europe and worldwide.”

Mr. Giannis Tsirikos, CEO of Regency Entertainment, stated: “From the beginning of our strategic partnership, SkillOnNet and Regency shared a common vision: to offer an innovative entertainment experience to Greek players. The issuance of the license brings us a step closer to fulfilling this vision, through SkillOnNet’s modern and comprehensive online casino platform, which will serve as the vehicle for delivering a top-tier digital entertainment experience. An experience that reflects the quality of Regency’s land-based venues and services, and inspires the trust, transparency, and sense of safety that have allowed us to stand out in the preferences of Greek players. We are confident that our new digital product will exceed the expectations of the Greek public.”

 

The post SkillOnNet and Regency Entertainment Joint Venture Granted Online Gaming Licence in Greece appeared first on European Gaming Industry News.

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MiFinity Expands Local Payment Options with PayU Integration in Poland and the Czech Republic

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MiFinity, the award-winning global eWallet provider, has announced the integration of PayU, one of Central and Eastern Europe’s most trusted online payment solutions, into its platform.

The new integration gives MiFinity users in Poland and the Czech Republic a popular and familiar way to fund their eWallet, improving accessibility, convenience, and confidence at the point of payment.

This move is part of MiFinity’s ongoing strategy to continuously expand its local payment offering, ensuring users can transact using the methods they know and trust. With PayU, customers in these high-growth digital markets can now make instant deposits into their MiFinity eWallet using local bank transfer options, all within a seamless and secure experience.

Paul Kavanagh, CEO of MiFinity, said: “We’re excited to add PayU to our growing list of local payment integrations – over 80 and counting. By offering trusted, regionally preferred options, we make it easier for customers to engage with their favourite digital services – and that drives real value for our merchant partners. This integration reflects our commitment to local relevance, seamless user experience, and helping merchants maximise customer acquisition and retention in these markets.”

Helping Merchants Grow by Localising the User Payment Experience

In competitive verticals like iGaming, Forex, and digital commerce, giving users familiar and trusted payment options is key to optimising conversion and customer lifetime value. MiFinity’s localisation strategy supports merchants by offering a wide range of local payment methods that make it easy for users to deposit funds into their eWallet – removing barriers at checkout, reducing drop-off, and building loyalty with users who expect payment options tailored to their geography and preferences.

The integration of PayU allows users in Poland and the Czech Republic to fund their MiFinity eWallet using their preferred local banks. This means merchants working with MiFinity can better engage customers in these high-growth markets by offering a more relevant, convenient and trusted payment experience.

Continuous Expansion, Global Vision

PayU is the latest addition to MiFinity’s 80+ integrated payment methods, and part of a wider commitment to providing the most flexible, localised payment experience on the market. MiFinity’s roadmap includes further geographic and platform expansion throughout 2025, designed to help merchants grow internationally without compromising the local experiences their users expect.

For merchants, it’s a win-win: more ways to reach and retain customers in key markets, and a partner in MiFinity who is as focused on growth and engagement as they are.

 

The post MiFinity Expands Local Payment Options with PayU Integration in Poland and the Czech Republic appeared first on European Gaming Industry News.

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iGP expands iGaming Deck portfolio with BGaming integration

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iGP, the full-service iGaming platform and aggregator provider, has added BGaming to its expanding content aggregator, iGaming Deck, in a move that further supports its commitment to scalable, player-focused content delivery.

The partnership brings BGaming’s creative portfolio of over 200 games to iGaming Deck’s rapidly growing content suite, which now offers operators access to more than 10,000 titles from 100+ providers via a single API integration.

Known for its engaging game mechanics, crypto-friendly features, and bold design style, BGaming’s catalogue includes slots, crash, casual games, and more, enhancing the depth and diversity of iGaming Deck’s already comprehensive offering.

The partnership reflects iGP’s continued investment in delivering value to operators through smart aggregation, as it scales iGaming Deck with quality content and tools that support sustainable growth across markets, such as iGP’s fortune wheel builder, Twist of Luck, and jackpot offering designed to help operators drive deeper player interaction and elevate campaigns.

Jovana Popovic Canaki, CEO at iGP, said: “We are building iGaming Deck to be the most efficient and impactful aggregator solution in the market, and BGaming is a fantastic fit for that vision. Their crypto expertise, proven performance, and distinctive game style align perfectly with the demands of forward-thinking operators.”

Olga Levshina, Chief Commercial Officer at BGaming, said: “Joining the iGaming Deck platform is a great opportunity for BGaming to expand our reach and bring our games to a wider network of operators. iGP’s integration model is fast and reliable, and we’re confident this partnership will deliver strong results for both teams.”

The post iGP expands iGaming Deck portfolio with BGaming integration appeared first on European Gaming Industry News.

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