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Inside the Matrix: A Conversation with EveryMatrix Founders on Europe, Expansion, and Staying Hands-On

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By Maria Emma Arnidou, Event Marketing Director at HIPTHER, for the European Gaming Media

During the recent EveryMatrix Media Day at the company’s opening of their new London office, Co-Founders Ebbe Groes (CEO) and Stian Hornsletten sat down with press to share key insights into their strategic vision. In this exclusive Q&A, we explore their views on the European Market, the evolution of EveryMatrix’s business model, leadership philosophy, and the company’s experience in the ever-evolving U.S. market.

Europe is filled with local heroes. It’s far more fragmented than most people think.

 

You discussed emerging markets in your presentation. What about Europe – is it considered saturated, or are there still areas of growth?

Ebbe Groes: I really don’t think Europe is saturated at all. In fact, big parts of it are still underdeveloped. Take France for example, it doesn’t allow online casino. Germany has effectively banned it. That’s two of Europe’s three largest economies where casino is either outlawed or nearly impossible. So yes, there is still plenty of room for growth.

Stian Hornsletten: And the market is getting more concentrated around a few bigger players, but even then, it’s not as centralized as in the U.S.

Ebbe Groes: Exactly. Europe is filled with local heroes. You won’t find many players dominating across the board. Kindred, Betsson – they’re strong, but when you go country by country and look at market share, the picture is very fragmented. Even with the economies of scale in marketing – say you sponsor a Premier League team – you’re still not getting the full return unless you’re present across multiple markets. That’s what makes Europe so different from the U.S., where a few big players hold all the cards.

We started with a sportsbook. Now we’re building an ecosystem.

 

EveryMatrix today operates across multiple verticals with a deeply diversified portfolio. Was this the vision from the start, or did it evolve as the company grew?

Stian Hornsletten: The vision definitely evolved quickly as we grew. We started with OddsMatrix, a B2B sportsbook product that was meant to be an off-the-shelf, managed solution – something that didn’t exist back then. Within a year, we had already expanded into turnkey and PAM solutions. By 2010–2011, we had launched the CasinoEngine and started specializing in product verticals.

We’ve always been very innovation-driven. We keep developing new products – some of which are still under wraps – and R&D remains one of the most exciting parts of what we do. Today, most of our top 10 clients are turnkey. While we still offer standalone modules, our growth has come from cross-vertical synergy.

 

Despite this scale and complexity, you both remain deeply involved in the company’s day-to-day operations. How do you manage to stay on top of everything across products, people, and processes?

Ebbe Groes: It helps that we’ve been here from the start. I wouldn’t want to be hired into this role now and try to learn everything from scratch – but I’ve had 18 years to absorb it all. We’ve built the company in a way that each vertical operates almost like its own business. For example, the sports division has its own CTO, product team, trading team, and even its own support function. That independence gives us breathing room.

It allows me to focus on high-level strategy, like acquisitions – take FSB, for instance. That required a lot of focus at the start, but eventually it will transition into the core business and require less direct involvement.

Stian Hornsletten: Over the years, we’ve also developed strong planning, reporting, and KPI structures across the business. That consistency makes it easier to monitor everything and integrate new divisions. Whether we open a new office or onboard a new team, we already have the systems in place to support them.

Ebbe Groes: And the same goes for finance and HR. When we opened the London office, the HR team already knew how to handle it – we’d opened three the year before. That kind of maturity allows us to move fast without creating chaos.

“In Europe we have 150 competitors in content; in the U.S., maybe 10.”

 

And what about the U.S. – a market many see as the holy grail of iGaming? What’s your current position there?

Ebbe Groes: To be honest, the U.S. was a tough lesson. We entered hoping to provide a full turnkey solution, but the market didn’t evolve the way we expected. Many well-funded B2C operators pulled out, and that left little demand for companies like us to offer the full stack. We pivoted to focus on one thing: our own gaming content.

Stian Hornsletten: We’re now live in four out of five regulated U.S. states for our own content, and we have agreements with all the major operators. Some new games from SlotMatrix are set to launch by summer, and they’ve already shown strong performance elsewhere – which gives us hope. If we manage to capture even 1–2% market share with our own content, that would already be meaningful.

But it’s been a long and costly process. Every state has its own regulatory requirements, separate hosting, and certification needs. And if one state’s not ready, operators won’t promote your games nationally. It’s frustrating, but it also reduces competition. In Europe we have 150 competitors in content; in the U.S., maybe 10. So if we can endure, there’s long-term potential.

The post Inside the Matrix: A Conversation with EveryMatrix Founders on Europe, Expansion, and Staying Hands-On appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Week 31/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

PG Soft has launched its latest all-star game, Galaxy Miner. This space-inspired title is a 3-reel, 3-row video slot featuring Win Vortex symbols and Prize symbols up to 1000x. Players travel to the year 3127, to a world beyond the stars dominated by the legendary X Vortex — a force that swirls in silence, devouring everything in its path and forging Galactic Treasures deep within.

Inspired Entertainment, Inc. has announced the release of three new online slot titles this July across UK and Malta iGaming  jurisdictions: Chili Poppers, Bichos Mágicos, and Bigger Piggy Bank. Each title is designed to provide distinctive gameplay experiences while delivering strong performance for operators.

 

Play’n GO revisit a classic hit with Super Flip Deluxe, bringing back the charm of the original slot while adding new ways to win and a sleek new look. This update to Super Flip keeps everything fans loved, while giving it a modern refresh. The clean, classic layout is still here – now with sharper graphics and smoother gameplay. Players can also enjoy new features that give them more chances to win, such as surprise coin prizes and a second spin when things don’t quite go their way.

TaDa Gaming, is giving players another chance to hit the big time with 3 Coin Treasures 2, a three reels, five rows slot with 243 ways to win. Part of the TriLuck™ series and a sequel to hit release 3 Coin Treasure, this new release delivers colourful coins and three separate colour coin Scatters to trigger the three different bonus games. Add in the Firecracker Wilds, the Golden Auspicious Coin, Double Reel multiplier, fixed multiplier jackpots and a Lock & Respin feature and it’s easy to see why players are going coin crazy.

Evoplay has launched Sea of Wealth: Hunt for Coin, the latest release in its aquatic-themed slot series. Set in a vibrant underwater world, the 5×3 video slot runs across five fixed paylines and features marine creatures, powerful gods, and ancient treasures hidden beneath the waves. Players will encounter seven regular symbols, alongside Wilds, Bonus symbols, and the mighty Trident as they dive into the action.

Push Gaming returns to the colony with Wild Swarm Triple Hive, blending a fan-favourite setting with the high-engagement 3 Pots system. Wild Swarm Triple Hive builds on the success of 3 Magic Pots, offering the same core mechanic adapted to the world of Push’s beloved bees. The game increases volatility and depth, providing a richer experience for players who enjoy collecting mechanics and multi-stage bonuses.

 

Play’n GO bring the spirit of the plains to players with Play’n GO Buffalo of Wealth, a dynamic new slot rooted in the legacy of our animal-themed titles. Play’n GO Buffalo of Wealth is Play’n GO’s answer to the enduring popularity of American wildlife-themed slots. It captures the essence of iconic Play’n GO games while introducing fresh design and mechanics that elevate enjoyment.

 

Stakelogic has released its most action-packed slot to date with Turbo Duck, a high-octane title that blends intense gameplay with cinematic visuals and a winged hero who refuses to back down. Set in a post-apocalyptic retro arcade, Turbo Duck follows Quack-9, a fearless duck mecha-pilot ready for action. As the gameplay unfolds, players join Quack-9 in the fight for control and massive multipliers.

Blueprint Gaming™ invites players on its most bountiful fishing trip to date in Fishin’ Frenzy The Big Catch 3with a host of sumptuous bonus modifiers charging the latest iteration from the industry-renowned series. The leading UK slot supplier has high hopes for its July release following the roaring success of the original Big Catch title and its sequel, which was released in February 2025.

Red Rake Gaming presents its latest release, Beating Alcatraz, an exciting video slot that transports players to one of the most iconic prisons in the world to experience the ultimate escape adventure. With a 5×4 reel layout and 25 paylines, Beating Alcatrazdelivers an innovative gaming experience centered around the Sticky Wins feature, where every winning combination sticks to the reels and triggers a Respin—offering players the chance to maximize their winnings while keeping the excitement going with every spin.

The latest slot game from Galaxsys takes players on a mythological journey through nine Norse realms, offering unique bonuses, free spins, and up to 7000x wins. Galaxsys, the award-winning games developer, proudly announces the launch of its new slot title: Gates of Asgard: Nine Realms. Rooted in Scandinavian mythology, Gates of Asgard: Nine Realms invites players on a journey across the nine legendary realms of Norse lore.

Step back in time and experience the excitement of Reels Paradise by Booming Games. This classic slot machine features iconic reels and symbols, with modern features that make every spin engaging and enjoyable. Reels Paradise is a 5-reel, 3-row slot game with a unique twist. The first three reels showcase classic slot symbols such as diamonds and bars. The 4th reel is the Value Symbol reel, which exclusively contains prize values.

Gaming Corps is diving into deep waters with the launch of its latest slot, Fishing Pro: Reel Collect — an action-packed release designed to hook players with its unique Prize Collect mechanic. Set against a colourful underwater backdrop, Fishing Pro invites players to bait their hooks and aim for the big one. Every spin in this wild slot brings new opportunities to collect fish, lobsters, and mythical mermaids across a grid bursting with aquatic prizes.

FBMDS just launched Secrets of Scarabs, the first title in its brand-new Titan Series – a premium slot collection created to deliver engaging gameplay, flexible configurations, and high-quality performance across platforms. Inspired by the opulence and mystery of Ancient Egypt, Secrets of Scarabs invites players to explore a world of golden treasures, mystical artefacts, and potential wins.

 

ICONIC21 is letting players experience the pulsing energy of an unforgettable Vegas night in its latest slot release, Neon Paradise Hold & Win. A new kind of glow is lighting up the game board in this bold and bright slot that brings a modern twist to a proven and always popular game mechanic. Players get to experience the thrills of the classic 3×5 reel setup, aiming to collect six or more Diamond symbols to unlock the Bonus Game.

Amusnet has released its latest video slot, Extra Crown Classic Buy Bonus. This new release invites players to embark on a royal adventure across the 5 beautifully designed reels. This classical video slot has 10 fixed paylines offering many chances to score big and feel the thrill of majestic rewards.

 

The post Week 31/2025 slot games releases appeared first on European Gaming Industry News.

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Awards Up For Grabs: ELA Games Shortlisted in Two Categories at SiGMA Euro-Med Awards 2025

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The studio continues its momentum with two new nominations

ELA Games, a dynamic game development studio, is proud to announce its double nomination at the upcoming SiGMA Euro-Med Awards 2025 in the “Best Game Studio” and “Best Slot Game Provider” categories.

These nominations for two of the most prestigious categories at the event highlight a milestone year for ELA Games, marked by innovative developments, a growing portfolio, and key partnerships. Central to this recognition are standout titles including Shoot Happens, Juicy Crystal, and Joker Winpot. Each title has showcased the studio’s balance of creativity, visually rich design, and technical excellence.

Shoot Happens is a prime example of ELA Games’ progression as a game development studio. It’s a high-energy game that breaks from traditional game formats to give players more agency over their gameplay. Players face off against increasingly tougher and valuable opponents to fill up their “Winpot,” which they can then choose when to cash out. Shoot Happens reflects ELA Games’ ambitions to offer new experiences that connect with modern player preferences and provide high-performing content for operators.

Marharyta Yerina, ELA Games’ Managing Director, commented on the nominations, “The team has been in overdrive working on new titles and rethinking the online gaming landscape. Being nominated for two of the biggest categories at the SiGMA Euro-Med Awards 2025 is a testament to the entire team’s efforts to create engaging, visually rich content that’s genuinely fun to play. We look forward to the award ceremony results and continuing to push creative boundaries with new, exciting games!”

Voting is open for the SiGMA Euro-Med Awards 2025.

The post Awards Up For Grabs: ELA Games Shortlisted in Two Categories at SiGMA Euro-Med Awards 2025 appeared first on European Gaming Industry News.

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Springbok Casino Exposes Unethical Wildlife Tourism in August Feature – Plus 25 Free Spins on Hades’ Flames of Fortune

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This AugustSpringbokCasino.co.za ewr45is shedding light on the dark side of animal tourism while turning up the heat with a sizzling offer: 25 Free Spins to play the blazing new underworld slot, Hades’ Flames of Fortune, all month long.

From cuddling lion cubs to diving with baited sharks, many popular animal attractions promise adventure but deliver exploitation. This month, Springbok Casino pulls back the curtain on harmful practices—revealing the truth behind these unethical encounters and offering better, cruelty-free alternatives.

THE WILD SIDE OF WRONG – FIVE ANIMAL ADVENTURES YOU SHOULD NEVER BOOK

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  • The Lion Lie – Why petting cubs fuels canned hunting
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  • Selfie Stress – How cheetah encounters exploit wildlife
  • Wild Shows, Trapped Lives – The cruelty of animal performances

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The post Springbok Casino Exposes Unethical Wildlife Tourism in August Feature – Plus 25 Free Spins on Hades’ Flames of Fortune appeared first on European Gaming Industry News.

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