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Team Heretics integrates Chiliz directly onto its platform, transforms engagement and loyalty

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Team Heretics transforms engagement and loyalty by integrating Chiliz infrastructure directly onto its platform

  • Team Heretics first partnered with Chiliz to launch a $TH Fan Token on Socios.com in May 2020

  • The Spanish esports giant is now advancing its Web3 foothold, by launching a Chiliz Chain powered digital asset wallet in its official store and a loyalty programme powered by Chiliz’s Web3 infrastructure

Team Heretics, the renowned esports club, makes a twofold strategic move towards the future of fan engagement: it becomes the first team in its sector to natively integrate a blockchain wallet into its official store, and alongside this, unveils the launch of a new and ambitious loyalty programme. Chiliz, the leading provider of blockchain solutions for the sports and entertainment industry, powers both developments.

The integration of the blockchain wallet into Team Heretics’ e-commerce platform is a major technical advancement, enabling fans to connect their wallets securely and directly, while managing ownership of their $TH Fan Tokens. This functionality is the cornerstone upon which Team Heretics will build innovative and personalised digital and real-world experiences for those supporters who hold this asset.

Building on this technological foundation, Team Heretics is developing an innovative and dynamic loyalty programme. This programme will utilise the club’s Fan Tokens as the primary vehicle to unlock membership tiers, exclusive rewards, early access to products, special discounts, and new ways to participate and interact with the club. The objective is to go beyond traditional utility and create an ecosystem where fan loyalty and commitment are continuously recognised and rewarded within Heretics’ own universe.

“Together with Chiliz, we’ve been working on finding ways to empower our community by exploring the emerging areas of technology. With this new program, in 2025, we’re taking a leap forward in how we connect with and value our community compared to what we’ve done with Chiliz in the past — evolving the experience so that being a token holder truly grants access to exclusive experiences and a say in certain day-to-day decisions at Team Heretics. We want our fans to feel that being active in the community comes with rewards, and with Chiliz, we’ll keep working on that better than ever,” said Alejandro Marcos, CMO of Team Heretics.

What does this mean for the future of sport?

This twofold announcement underscores Chiliz’s and Team Heretics’ vision for the potential of Web3 in sport and entertainment. Having already dived into this type of engagement by letting their community choose elements such as their Superliga name or the design of their official flag with their Fan Tokens, the wallet integration is now the gateway to deeper engagement, while the loyalty programme is the strategy that capitalises on that connection.

“This integration is much more than a new feature; it’s the manifestation of our vision at Chiliz for the future of fan engagement in Web3,” states Alexandre Dreyfus, CEO of Chiliz. “We are demonstrating how blockchain technology enables clubs, like Team Heretics, to build versatile, multidisciplinary, and direct experiences with their communities, using their own channels.”

The Web3 Advantage: Beyond the traditional model

Fundamentally, Chiliz’s Web3 infrastructure provides the necessary flexibility, security, and autonomy for Fan Tokens to act as genuine digital assets, whose utility can be integrated and exploited to their full potential by each club. This takes fan engagement to a new level of personalisation and control, managed directly by the club, helping them to take the reins of their fan experience and build their own ecosystems.

This initiative with Team Heretics is a clear example of hyper-personalisation, adapting Chiliz’s infrastructure to the club’s specific language and objectives. This sets a precedent that, in the near future, other clubs might follow regardless of whether or not they are digital natives.

An autonomous ecosystem for greater loyalty

With these advancements, Team Heretics and Chiliz – as a pioneering company with collaborations with teams of the calibre of FC Barcelona, Paris Saint-Germain, Atlético de Madrid, Manchester City, Juventus, and Inter Milan, among others – propose a model where blockchain technology serves as a catalyst for a closer, more participatory relationship between the club and its fans.

The foundations are being laid for a future where supporters are not mere spectators, but active participants in the life and development of the club, through loyalty programmes that truly understand and reward their passion.

The post Team Heretics integrates Chiliz directly onto its platform, transforms engagement and loyalty appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Tequity and iBankroll forge strategic partnership

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Tequity, the technology partner behind some of the industry’s most scalable and customisable gaming solutions, has announced a strategic partnership with iBankroll that brings together two complementary engines of operator growth: high-performance Originals content and a liquidity support solution designed to remove exposure and empower operators to scale responsibly.

The partnership reflects a shared ambition to help operators overcome both creative and capital constraints. Through iBankroll’s Bankroll-as-a-Service solution, partners gain access to Tequity’s modular Remote Game Server (RGS) and its expanding portfolio of fully customisable Originals – a suite of provably fair, streamer-friendly, brandable titles engineered for next-generation engagement.

By aligning liquidity support with cutting-edge content delivery, the partnership aims to remove longstanding barriers in the iGaming sector – whether related to volatility, differentiation, or the technical bandwidth required to launch new experiences at speed.

Operators will now be able to offer bigger limits, streamline withdrawals, and deploy fully brandable Originals, supported by a capital-efficient foundation that enhances consistency and theoretical value.

With operators increasingly seeking adaptable content frameworks and operational models that support higher limits and smoother user experiences, the collaboration introduces an integrated pathway to growth.

The joint rollout marks the beginning of a broader collaboration, with both companies focused on accelerating innovation across fintech and gaming technology.

Dominic Sawyer, VP Growth at Tequity, said: “iBankroll removes the capital constraint for ambitious operators. Tequity does the same on the content side with high-performance, fully brandable house games. Together, we give partners the confidence to offer bigger limits and smooth withdrawals on games that players genuinely love.”

Hayden Bowman, Co-Founder of iBankroll, added: “Tequity’s engineering expertise, scalable infrastructure, and standout Originals portfolio make them an ideal partner. Bringing their technology together with our Bankroll-as-a-Service gives operators a compelling foundation to grow, innovate, and future-proof their business.”

The post Tequity and iBankroll forge strategic partnership appeared first on Gaming and Gambling Industry Newsroom.

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ENJOY expands distribution through SoftGamings partnership

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Collaboration marks a key step in ENJOY’s ongoing growth strategy

ENJOY, the dynamic iGaming content developer, has broadened its market access through a new partnership with SoftGamings, bringing its slot and live casino portfolio to one of the industry’s leading aggregation platforms.

The deal sees ENJOY’s content, including standout releases Hotfire Diamonds, Bison Strike and Grand Lightning, made available to SoftGamings’ extensive network, reinforcing the studio’s strategy to deliver its titles across multiple markets.

The integration is the latest in a string of alliances with key industry stakeholders, and reaffirms the studio’s commitment to innovative design, technical reliability and long-term commercial impact.

Christos Zoulianitis, Chief Commercial Officer at ENJOY, said: “This new partnership firmly places ENJOY’s games in front of a wider audience seeking proven, high-quality entertainment.

“SoftGamings has established itself as a trusted distribution partner, and this collaboration supports our focus on sustainable, global growth.”

Inna Lukina, Head of Partnerships at SoftGamings, added: “ENJOY delivers strong, player-focused content that stands out for both its technical execution and playability.

“Adding its titles to our platform offers our clients access to a brand with clear creative direction and momentum.”

The post ENJOY expands distribution through SoftGamings partnership appeared first on Gaming and Gambling Industry Newsroom.

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PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS

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Pragmatic Play, a leading content supplier to the iGaming industry, unleashes a thunderous new entry in its iconic Greek Gods series with Fortune of Olympus – an electrifying 7×7 cluster-pays slot charged with random multipliers, dynamic special bets, and a 10,000x max win.

Fortune of Olympus is the latest feature-packed addition to the industry-leading Gates of Olympus universe. The blockbuster slot delivers explosive action as clusters of 5-15+ matching symbols reward players with wins of up to 150x in the base game.

On any spin, mighty multiplier symbols worth 2x-500x can strike the grid. When multiple multipliers hit, their values combine and detonate into a single, supercharged payout at the end of the tumbling sequence.

Landing 4-7 scatter symbols triggers the bonus game, awarding 15-30 free spins. During this striking feature, every multiplier that appears is added to a growing total multiplier, which is applied to all subsequent wins in the round, building tension and potential with every spin.

Players in certain markets can also amplify the action with special bets. Ante bets boost the chance of triggering Free Spins or Super Free Spins. The two Super Spins options guarantee at least one multiplier on every spin, with the second raising the minimum multiplier value to 50x.

Those eager for instant power can jump straight into Free Spins or Super Free Spins via 100x or 500x bonus buys, with the latter ensuring all multipliers start from 5x and above.

Fortune of Olympus marks the triumphant return of Pragmatic Play’s legendary Zeus character, following the success of Gates of Olympus Super Scatter and Gates of Olympus 1000, and pushes the fan-favourite series into thrilling new territory.

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: Fortune of Olympus is a stunning addition to Pragmatic Play’s popular Greek Gods series and a distinctly different kind of outing for Zeus. Taking the iconic Gates of Olympus series in a thrilling new direction, this feature-rich slot delivers a standout experience with epic win potential.”

The post PRAGMATIC PLAY STRIKES GOLD WITH FORTUNE OF OLYMPUS appeared first on Gaming and Gambling Industry Newsroom.

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