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Team Heretics integrates Chiliz directly onto its platform, transforms engagement and loyalty
Team Heretics transforms engagement and loyalty by integrating Chiliz infrastructure directly onto its platform
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Team Heretics first partnered with Chiliz to launch a $TH Fan Token on Socios.com in May 2020
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The Spanish esports giant is now advancing its Web3 foothold, by launching a Chiliz Chain powered digital asset wallet in its official store and a loyalty programme powered by Chiliz’s Web3 infrastructure
Team Heretics, the renowned esports club, makes a twofold strategic move towards the future of fan engagement: it becomes the first team in its sector to natively integrate a blockchain wallet into its official store, and alongside this, unveils the launch of a new and ambitious loyalty programme. Chiliz, the leading provider of blockchain solutions for the sports and entertainment industry, powers both developments.
The integration of the blockchain wallet into Team Heretics’ e-commerce platform is a major technical advancement, enabling fans to connect their wallets securely and directly, while managing ownership of their $TH Fan Tokens. This functionality is the cornerstone upon which Team Heretics will build innovative and personalised digital and real-world experiences for those supporters who hold this asset.
Building on this technological foundation, Team Heretics is developing an innovative and dynamic loyalty programme. This programme will utilise the club’s Fan Tokens as the primary vehicle to unlock membership tiers, exclusive rewards, early access to products, special discounts, and new ways to participate and interact with the club. The objective is to go beyond traditional utility and create an ecosystem where fan loyalty and commitment are continuously recognised and rewarded within Heretics’ own universe.
“Together with Chiliz, we’ve been working on finding ways to empower our community by exploring the emerging areas of technology. With this new program, in 2025, we’re taking a leap forward in how we connect with and value our community compared to what we’ve done with Chiliz in the past — evolving the experience so that being a token holder truly grants access to exclusive experiences and a say in certain day-to-day decisions at Team Heretics. We want our fans to feel that being active in the community comes with rewards, and with Chiliz, we’ll keep working on that better than ever,” said Alejandro Marcos, CMO of Team Heretics.
What does this mean for the future of sport?
This twofold announcement underscores Chiliz’s and Team Heretics’ vision for the potential of Web3 in sport and entertainment. Having already dived into this type of engagement by letting their community choose elements such as their Superliga name or the design of their official flag with their Fan Tokens, the wallet integration is now the gateway to deeper engagement, while the loyalty programme is the strategy that capitalises on that connection.
“This integration is much more than a new feature; it’s the manifestation of our vision at Chiliz for the future of fan engagement in Web3,” states Alexandre Dreyfus, CEO of Chiliz. “We are demonstrating how blockchain technology enables clubs, like Team Heretics, to build versatile, multidisciplinary, and direct experiences with their communities, using their own channels.”
The Web3 Advantage: Beyond the traditional model
Fundamentally, Chiliz’s Web3 infrastructure provides the necessary flexibility, security, and autonomy for Fan Tokens to act as genuine digital assets, whose utility can be integrated and exploited to their full potential by each club. This takes fan engagement to a new level of personalisation and control, managed directly by the club, helping them to take the reins of their fan experience and build their own ecosystems.
This initiative with Team Heretics is a clear example of hyper-personalisation, adapting Chiliz’s infrastructure to the club’s specific language and objectives. This sets a precedent that, in the near future, other clubs might follow regardless of whether or not they are digital natives.
An autonomous ecosystem for greater loyalty
With these advancements, Team Heretics and Chiliz – as a pioneering company with collaborations with teams of the calibre of FC Barcelona, Paris Saint-Germain, Atlético de Madrid, Manchester City, Juventus, and Inter Milan, among others – propose a model where blockchain technology serves as a catalyst for a closer, more participatory relationship between the club and its fans.
The foundations are being laid for a future where supporters are not mere spectators, but active participants in the life and development of the club, through loyalty programmes that truly understand and reward their passion.
The post Team Heretics integrates Chiliz directly onto its platform, transforms engagement and loyalty appeared first on European Gaming Industry News.
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EGT to present its latest gaming solutions at SiGMA Central Europe 2025
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EGT is thrilled to announce that it will participate in SiGMA Central Europe 2025. Visitors to the event, which will be held in Rome from November 4th to 6th, will be able to see the newest developments from the company’s portfolio alongside its well-established products at stand 2038.
Among the highlights in the selection for the show will be two models from EGT’s latest series of slot cabinets Supreme – S 32-32 ST and S 55 V ST. Powered by the Exciter IV platform and standing out with an eye-catching outlook with captivating UHD 4K displays, numerous interactive features, and user-friendly ergonomics, these machines are created to provide a superior experience. They will reveal the wide variety of games of the top-performing Supreme Selection series mixes: Mega Supreme Fruits Selection, Supreme Green, and Supreme Red Selection.
The popular General Series will also be presented by two of its most successful cabinet models – the G 50 C ST and the G 50 J2 ST. They will offer the attendees the chance to try their luck and win big with the hit jackpots Bell Link, Bell Link Boost, as well as Gods & Kings Link with its new multigame Gods & Kings Link 2, enriched with even more exciting titles.
The Compact 6 Roulette, the newest addition to the company’s ETG portfolio, will be on display as well. Including sleek design, American roulette, and multiple options for connection to other EGT Automated Roulette units, it will definitely won’t go unnoticed by the guest at the stand. Alongside the Power HD multigames, the roulette will invite players to explore the astonishing world of Supreme Green Union, offering a fascinating blend of video slots, Blackjack, Baccarat, roulette, and Keno.
At stand 2050 EGT Digital will also demonstrate its ever-growing array of iGaming solutions, covering instant and casino games, as well as the in-house developed betting platform X-Nave, providing operators with the technology and tools they need to build and maintain a successful business online.
Nadia Popova, Chief Revenue Officer and VP Sales & Marketing at EGT, shared her enthusiasm regarding the upcoming edition of the show: “SiGMA Central Europe continues to evolve as a high-value meeting point for the industry, and we are proud to be part of it. Our goal is to present not only our strong product selection but also our vision for sustainable growth and technological excellence. The event brings together decision makers shaping the industry’s future, and we are ready to contribute with solutions that combine performance, reliability, and a deep of market insight.”
The post EGT to present its latest gaming solutions at SiGMA Central Europe 2025 appeared first on European Gaming Industry News.
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FURIA Pulls Off the Reverse Sweep to Win Thunderpick World Championship 2025
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Thunderpick, the leading esports betting platform delivering fans cutting-edge tools and experiences, announced that FURIA has emerged victorious at the Thunderpick World Championship 2025 — one of the tournament’s most competitive editions yet, featuring four of the world’s top 10 ranked teams. FURIA takes home the $500,000 first-place prize, with KSCERATO earning his first Grand Final MVP.
FURIA’s steady performance and relentless focus were on full display throughout the tournament, culminating in a Finals victory over Natus Vincere. After NAVI went up two maps to zero, FURIA did what many thought was impossible and completed a dominant reverse sweep with a 13:1 on the decisive map.
Natus Vincere finished second place, earning $150,000. The MongolZ, who won the Thunderpick World Championship last year, finished third after defeating Aurora earlier in the day, receiving $70,000 and $50,000, respectively. Venom, 9z, Imperial and OG all placed fifth through eighth, taking home $20,000 each.
“It is a privilege to congratulate FURIA as the Thunderpick World Champions! This tournament was thrilling, featuring exceptional gameplay. The success of our World Championship is thanks to the incredible teams, streamers, partners, staff, and everyone behind the scenes who made it possible, as well as the passionate fans who make this event so special,” said Kelly Sanders, Head of Strategy at Thunderpick.
This year marks the third consecutive Thunderpick World Championship. Last year, The MongolZ stunned HEROIC to claim their third international title of the season, cementing their status on the global CS2 stage. In 2023, FaZe Clan took the crown after defeating Virtus.pro, with Robin “ropz” Kool earning the MVP title. The TWC 2025 Finals are presented in collaboration with Hotspawn, a leading hub for esports news and analysis.
The post FURIA Pulls Off the Reverse Sweep to Win Thunderpick World Championship 2025 appeared first on European Gaming Industry News.
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The Danish Gambling Authority Wins International Award for Education Programme in Secondary Schools
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For the second year in a row, an initiative from the Danish Gambling Authority has been recognised as the best in the world by international peers. At a major conference in Toronto, Canada, the Authority received the Best responsible / safer gambling initiative award for its engaging educational sessions in Danish secondary schools. The jury particularly highlighted how the programme has clearly influenced young people’s attitudes towards gambling.
The award is presented by the International Association of Gaming Regulators (IAGR) – a network of 81 gambling authorities from around the world that meet annually to discuss key cross-border issues. Last year, the Danish Gambling Authority won with its campaign The One-Armed Bandit. Now, another trophy is heading to Denmark.
Since 2022, the Danish Gambling Authority has offered free presentations to secondary schools across the country – more than 200 so far.
“Gambling plays a big role in many schools. In some classrooms, gambling has almost become part of the everyday culture. It distracts from learning and can lead to addiction. That’s why we developed our own educational programme to help students understand how gambling works and where to seek help if it gets out of hand,” said Anders Dorph, Director of the Danish Gambling Authority.
The presentations are delivered by a team of eight staff members from the Danish Gambling Authority, typically working in pairs. They are held in individual classes to ensure maximum participation. A real roulette table is a key feature, providing students with a tangible understanding of how games of chance operate.
“Our goal isn’t to tell students never to gamble. It’s to make sure that if they choose to play, they understand that the games are designed so the player will lose money over time,” said Heine Jakobsen, Special Adviser and coordinator of the programme, who accepted the award in Toronto on behalf of the Authority.
Impact studies show a clear shift in students’ attitudes towards gambling. The Danish Gambling Authority conducted surveys before and three months after each visit – and the results speak for themselves:
Before the session, 64% said they gambled to win money. Three months later, that number had dropped to 54%.
The share of students gambling for entertainment rose from 70% to 87%.
This shift – from gambling to make money towards gambling as entertainment – demonstrates that the Danish Gambling Authority’s message is resonating with young people.
The interactive approach and measurable results are key reasons why the Danish Gambling Authority has now received the award for the second consecutive year.
The jury’s motivation read: “For an interactive, school-based education programme that engages young people with practical demonstrations and surveys evidencing shifts away from gambling ‘to make money’ towards safer play and awareness of help services.”
“We are truly honoured to receive this award. It’s vital that young people understand gambling as entertainment – not a shortcut to easy money. By meeting them with honesty and engagement, we’ve managed to make responsible gambling relevant and accessible for our target group. I’m proud that the jury recognised this, and that our work can inspire other regulators around the world,” said Anders Dorph.
The post The Danish Gambling Authority Wins International Award for Education Programme in Secondary Schools appeared first on European Gaming Industry News.
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