International Game Technology PLC announced that its global lottery organisation will begin doing business as Brightstar Lottery, effective immediately.
Upon completion of the sale of IGT’s Gaming and Digital business (IGT Gaming), which is expected to occur as early as July 1, 2025, to Voyager Parent LLC, a holding company owned by funds managed by affiliates of Apollo Global Management Inc., Brightstar will be a premier pure play lottery business designed to elevate lotteries and inspire players.
The new Brightstar brand invokes the Company’s forward-thinking global leadership in the lottery industry, acting as a guiding light and source of inspiration and innovation for lottery customers and players.
“We have a nearly 50-year history of reliability, innovation, and leadership in lottery, a bedrock from which we are launching Brightstar with a future-forward mindset of helping lottery customers around the world succeed in an environment of digital adoption, shifting player expectations, and an increasing variety of gaming choices,” said Vince Sadusky, CEO of Brightstar.
“Brightstar will be well-positioned to focus on driving innovation and growing the potential of the lottery business responsibly for the entertainment of players, the success of our customers, and the support of the good causes they fund in their communities,” Marco Sala, Executive Chair of the Board of Brightstar.
As Brightstar, the Company will build on its legacy of delivering unparalleled player experiences and results for its lottery customers around the globe and across the entire lottery value chain, including as a lottery operator, retail and digital systems and technology provider, full-service instant ticket services provider and game creator. The Company will continue to modernize core technologies and blend heritage with innovation, providing responsible, sustainable solutions to customers around the world through its products, services, technology and insights.
Brightstar serves nearly 90 lottery customers and their players on six continents. It is the primary technology provider to 26 of the 46 lottery jurisdictions in the US and seven of the world’s ten largest lotteries.
The post IGT Lottery Becomes Brightstar Lottery appeared first on European Gaming Industry News.
