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Dr Matt Gaskell Awarded MBE in King’s Birthday Honours for Services to People Experiencing Gambling Harm
Dr Matt Gaskell, Clinical Lead and Consultant Psychologist at the NHS Northern Gambling Service has been awarded an MBE (Member of the Order of the British Empire) for “Services to People Experiencing Gambling Harm” in this year’s King’s Birthday Honours.
In his response statement (below) he dedicates the award “. . . to all those affected by preventable gambling-related harm, to the brilliant people who advocate for new gambling legislation, and to many amazing colleagues with whom I have worked over the years treating addictive behaviour.”
For over 25 years Matt has dedicated himself to the treatment and recovery of addictive behaviour and to developing and overseeing high quality evidence-based and compassionate services for those harmed by it.
Matt was born in Chorley, Lancashire, before moving to Ilkley in West Yorkshire aged 10. He joined the NHS in 2007 from the Home Office where he was Head of Addiction Treatment for the directorate of High Security Prisons. He became Clinical Lead for Addictions at Leeds and York Partnership NHS Foundation Trust (LYPFT) in 2014 and started specialising in gambling treatment from 2018.
Matt then founded the NHS Northern Gambling Service, the first of its kind in the north of England, which opened its first clinic in September 2019. The Service has since expanded with six regional clinics in Manchester, Liverpool, Leeds, Sheffield, Newcastle and Preston. Matt’s teams have treated and supported thousands of individuals and their families since the first clinic opened its doors.
In addition to leading a successful clinical service, he has provided expert knowledge and advice to the UK Government on gambling related harm and has become an influential advocate for the overhaul of our gambling laws and regulations. His views on gambling harm, treatment and policy are in demand across the UK and internationally. He regularly appears in the media raising awareness that policies and commercial practices hazardous to health should be the priority for action, rather than problematising individuals who are impacted by their exposure.
He was employed as topic advisor for the recently implemented national clinical guidelines on harmful gambling, which ensure that identification and support for gambling harm will become part of routine clinical practice across the country. He is heavily involved in the current transformation to a joined-up evidence-based national treatment and support system for gambling related harm, ensuring a better deal for those harmed, including their families. He is also a lecturer in addiction at several universities at doctorate level, an expert witness, author, researcher, consultant and public voice for those affected by gambling-related harm.
Matt, who currently lives in Harrogate, North Yorkshire, with wife Judith and son Teddy, said: “I have been privileged to be connected to the courageous and moving recovery of so many people and families harmed by gambling and other addictive behaviour over the years.
“I’ve learned so much from their stories. They have inspired me to improve public services treating addiction, and to be a voice for their experience in calling for change. I’ve been incredibly fortunate to learn from, and work with, some of the best minds in addictive behaviour and public health. I’m very grateful to the NHS who have supported and trusted me to do my work.
“This award recognises that gambling harm is a public health crisis of our time. I will continue to strive to prioritise population health over the pursuit of profit, and to create healthier environments for our citizens to thrive in.
“I dedicate this award to all those affected by preventable gambling-related harm, to the brilliant people who advocate for new gambling legislation, and to many amazing colleagues with whom I have worked over the years treating addictive behaviour.
“Like so many others, I have experienced addiction in my family, which served to inspire my commitment to public service in this area. So, it’s an enormously proud moment for my family, and I look forward to sharing it with them and with my colleagues.”
Dr Sara Munro, Chief Executive of Leeds and York Partnership NHS Foundation Trust, said: “I’m so proud to see Matt receive this honour. He spearheaded the creation of the NHS Northern Gambling Service and has successfully expanded it from one clinic to several operating across the North of England today in five years.
“The NHS Northern Gambling Service saves people’s lives, supporting thousands of people, as well as their loved ones, to regain their lives after the harm caused by gambling addiction.
“Using his expertise and insights from the gambling service Matt also plays an important role in advising government and positively influencing national policy and legislation to reduce gambling harms. We are immensely grateful for all he does and his steadfast commitment to make meaningful change to protect vulnerable people in society.”
The post Dr Matt Gaskell Awarded MBE in King’s Birthday Honours for Services to People Experiencing Gambling Harm appeared first on European Gaming Industry News.

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RankRadar Launches “Operator’s Top Games” – Empowering Game Providers to Track and Compare Competitor Performance
RankRadar, the innovative game tracking and analytics platform for game providers, has launched a powerful new feature: Operator’s Top Games.
This new functionality enables game providers, their product teams, and account managers to gain deeper market insights by tracking and comparing the top-performing games of competitors across all monitored operators.
With this addition, game providers gain clear visibility into the competitive landscape. They can now track which competitor games are performing best across all monitored operators, stay ahead of market trends and shifts in player demand, and identify performance gaps as well as emerging opportunities. These insights enable providers to plan smarter release and marketing strategies — all backed by real-time data.
RankRadar Co-Founder & CEO Gjorgje Ristikj commented: “Operator’s Top Games was built to help RankRadar clients make faster, more informed decisions and stay ahead in an increasingly competitive landscape. Whether analysing competitors, monitoring market changes, or improving their own game positioning — this new feature gives teams the visibility and intelligence they need to drive success.”
The post RankRadar Launches “Operator’s Top Games” – Empowering Game Providers to Track and Compare Competitor Performance appeared first on European Gaming Industry News.
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DBET partners with Swedish Basketball Association for multi-year sponsorship deal
Immense Group is proud to announce that its sport betting brand DBET has entered a multi-year strategic partnership with the Swedish Basketball Association (SBBF) and the top leagues SBL Women and SBL Men. The collaboration, which will kick off with the Women’s European Championship 2025, marks a significant step in DBET’s ongoing commitment to deepening its presence in Sweden’s sports landscape and enhancing the experience for Swedish basketball fans.
As part of the partnership, DBET will sponsor the senior national teams and the SBL leagues, SBL Dam and SBL Herr. The deal will extend through to the Men’s World Championship 2027, providing ample opportunity to engage with Swedish sports fans across multiple platforms and events.
“Partnering with DBET, a dynamic and innovative player in the betting market, is an exciting opportunity for Swedish basketball,” says Susanne Jidesten, Chairwoman of the Swedish Basketball Association. “Together, we can broaden the reach of Swedish basketball and create new engagement opportunities for both fans and players.”
Launched in 2024, DBET has quickly gained recognition in the Swedish gaming market with a focus on responsible gaming and community involvement. This new collaboration with Swedish basketball underscores DBET’s commitment to growing its brand presence while supporting the expansion of Swedish basketball on both the national and league levels.
“We are excited to partner with Swedish basketball, a sport that is rapidly gaining popularity in Sweden,” says Jesper Kärrbrink, Group CEO/Chairman of Immense Group. “This partnership will help us engage with Swedish sports fans and strengthen DBET’s position in Sweden’s sports betting market.”
This collaboration builds on DBET’s growing presence in Swedish sports, including its recent partnership with football legend Anders Svensson and its involvement with the Swedish Bandy Association. DBET remains committed to expanding its reach in the Swedish sports sector through strategic alliances with iconic teams and athletes.
The post DBET partners with Swedish Basketball Association for multi-year sponsorship deal appeared first on European Gaming Industry News.
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Precision, Power, Play: Visit PlayAmo Partners at Booth L20 During iGB Live 2025
The board is set. The stakes are high. And PlayAmo Partners is ready to make its move.
This July, PlayAmo Partners will step onto the global stage at iGB Live 2025, now hosted at London’s iconic ExCeL Centre. With 15,000+ industry leaders, innovators, and dealmakers in attendance, it’s the ultimate arena to showcase who plays to win — and how.
At Booth L20, PlayAmo unveils a chessboard-themed stand that’s more than a visual statement — it’s a mindset. In a world of flashy gimmicks and empty promises, PlayAmo is showing up with sharp strategy, high-stakes gameplay, and offers as tailored as a grandmaster’s next move.
The stand fuses luxury and logic, inviting visitors to experience the brand’s signature mix of elegance, excitement, and edge. And it’s not just for show — it’s interactive.
In partnership with Lucky Media, PlayAmo is co-hosting an on-site partner quest. The challenge? Outsmart the board. The reward? A shot at winning a Wimbledon ticket or a brand-new MacBook — because PlayAmo doesn’t believe in small prizes.
And beyond the games? Real talk. Smart deals. Big moves.
Visitors to Booth L20 will get exclusive face time with the team to:
- Unlock bespoke offers crafted for their traffic
- Discuss scalable strategies to grow revenue
- Explore PlayAmo’s unique product ecosystem
“This industry rewards brains over luck — and that’s exactly how we play. At iGB Live London, we’re doubling down on strategy, precision, and partnership. We’re here to connect with ambitious affiliates, offer custom deals, and build relationships that go far beyond the event floor”, says Edgar, CEO of PlayAmo Partners.
So, if you’re in the game to win — come find them. Join PlayAmo Partners at Booth L20 for a strategic deep dive into high-converting offers, long-term growth solutions, and the tools affiliates need to thrive in 2025 and beyond.
The post Precision, Power, Play: Visit PlayAmo Partners at Booth L20 During iGB Live 2025 appeared first on European Gaming Industry News.
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