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Trends in affiliate marketing: what the winners of the Golden Boomerang Awards 2025 are saying

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Boomerang Partners celebrated the second season of the Golden Boomerang Awards 2025 with a spectacular awards ceremony in Milan. As a regional partner of the legendary football club AC Milan, bringing together top affiliate teams, industry leaders, media, and influencers at San Siro.. Awards were presented in 11 categories. Guests had the unique experience of immersing themselves in the atmosphere of one of the world’s greatest stadiums. They were treated to a rich entertainment program, a charity auction with AC Milan legend Andrea Pirlo, and a networking event.

Importance of Golden Boomerang Awards for the industry

Boomerang Partners attributes the decision to create the Golden Boomerang Awards to several factors. The key one is the lack of such a platform in the industry. It acts as a showcase for the achievements of affiliate teams worldwide. But that’s just one reason. For example, the brand aims to create a solid, loyal community, and this task is being accomplished. Suffice it to recall the growth of participants to 400+ teams compared to 2024. GBA can also be cited as one of the reasons for the fantastic partner growth for Boomerang last year: +120%!

Key trends in the affiliate marketing industry

Boomerang Partners is now actively targeting the sports direction in its business. This was motivated mainly by the brand’s decision to create two leaderboards within the Golden Boomerang Awards. One of them was dedicated only to the sports direction. It is rapidly gaining popularity in the industry, and Boomerang has been paying increased attention to this segment for a long time, seeing it as the future.

The winners of the ceremony confirm this trend, highlighting the growing popularity of sports-related affiliate marketing in 2025. This shift is driven by several key factors, including strong user engagement fueled by the global popularity of sports events, the accessibility and clarity of sports-focused affiliate marketing, and the increasing ability to make more confident predictions based on team performance and recent results.

The representatives of Datawave, named Best Rising Star 2025, are sure that sports-focused affiliate marketing is making a comeback in the industry: “Sport-related affiliate marketing is going to be the next big thing again. We also know that AI is going to drive the industry forward — no doubt about it. But we’re still sticking with good old manual PPC, just like in the early days, because that’s how we deliver real value.”

The representatives of TraffBand — winner in the Best SEO Traffic category — emphasized the rise of sports-focused affiliate marketing as well. “We believe that it is something to focus on, and we are going to do this together with Boomerang Partners,” said the company’s team, who also shared their impressions of the Golden Boomerang Awards: “It’s huge — we weren’t ready for something like this. It feels amazing!”

The winners of the Grand Prix 2025, Kajino Media representatives, shared their thoughts on current trends in affiliate marketing: “First of all, we believe in monobrand websites. Second is Facebook traffic, which keeps improving year after year. And third is PPC, as the quality of traffic from it is also getting better.”

The participants showed their expertise during the tournament and used all available tools to climb the leaderboards. Each team tracked the industry’s evolution and key trends, including AI-powered optimization, personalized engagement, and the growing use of cryptocurrency in affiliate marketing transactions. With Boomerang’s in-house analytics team and brand support, its partners can set their most ambitious goals.

For affiliate teams worldwide, participation in tournaments like the Golden Boomerang Awards 2025 is beneficial in several ways. So, they can demonstrate the quality of their work in a highly competitive environment. It’s also a valuable networking opportunity for business growth. Finally, GBA is an opportunity to prove themselves globally, declare themselves as a top player in the industry, and get the attention and recognition they deserve. Just look at what the award winners of the last tournament had to say:

“This award means to us the recognition of the work we put in every day. We’re trying to be innovative, to think outside of the box, and we have a beautiful partnership with Boomerang,” said the team of QQ Media Agency LTD, who won the Best Ambassador 2025 Award. “The secret of success is just to love what you do — to have a real passion for creating high-quality affiliate campaigns and delivering value to partners, and we definitely do.”

The representatives of AskGamblers, who won in the Best Marketing Solutions category, emphasized that the key to success is teamwork: “Every one of us has been doing our best, and we are very happy to receive this award. The Golden Boomerang Awards is one of the most impressive events we’ve attended, and we’re sure it will grow even more within the industry.”

Judging by what the winners shared, their formulas for success aren’t rocket science — it’s all about loving what you do, putting in the effort, and aiming for quality. And their thoughts on current trends like focus on sports affiliate marketing, monobrand websites, Facebook, and PPC traffic might be worth noting for anyone hoping to see their name among next year’s Golden Boomerang Awards winners.

The Pinnacle of Affiliate Marketing

The Golden Boomerang Awards are no longer just a tournament. It is a global industry event that attracts the attention of affiliate teams from different regions and allows them to be recognized on a world level. Today, the Golden Boomerang Awards can rightfully be called one of the industry’s most significant events. Boomerang Partners has already started working on the third season. More details will follow soon.

The post Trends in affiliate marketing: what the winners of the Golden Boomerang Awards 2025 are saying appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Boomerang Partners launches Golden Boomerang League, a new seasonal tournament for affiliate teams

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Boomerang Partners, an affiliate iGaming & Betting Marketing Agency, announces the launch of a new seasonal league for affiliate teams from around the world, the Golden Boomerang League. Set to kick off in September 2025, this unique event offers an unparalleled platform for both current and new Boomerang’s affiliate partners to showcase their expertise and rise to the top.

What is the Golden Boomerang League

The Golden Boomerang League is a unique seasonal tournament, open to all registered Boomerang’s affiliate partners, regardless of experience. Participants will be assigned special tasks and will have the opportunity to increase their traffic, revenue, and expertise through tournament support and increased visibility. Successful completion of tasks will bring affiliates closer to the prizes, the main of which will be automatic access to the third season of the Golden Boomerang Awards (GBA) in 2026. The Golden Boomerang League, therefore, is where legends are made.

The Golden Boomerang Awards: The pinnacle of motivation

The Golden Boomerang Awards is a prestigious annual tournament for affiliate teams from Boomerang Partners. Not everyone is allowed to participate. If you win the Golden Boomerang League, you will be among the favorites without a nomination or without making it into the top 30.

The best participants of GBA 2026 will be recognized at the industry level and will be invited to attend the exclusive awards ceremony, held at a top location. This is your chance to join the circle of legends, engage in elite networking, and be part of the most vibrant show in the industry. Recall that the Golden Boomerang Awards 2025 ceremony was held at the legendary San Siro Stadium in Milan with the participation of AC Milan Legend Andrea Pirlo.

Stay tuned

The Golden Boomerang League is your opportunity to prove yourself, gain recognition, and join the ranks of affiliate legends. More details will be coming soon — keep an eye on the Boomerang website and social media channels: LinkedIn, Instagram, Telegram.

About Boomerang

Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Boomerang launched six new products in 2024, contributing to a nearly 1.5-fold increase in product users.

Boomerang’s portfolio contains 17+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

The post Boomerang Partners launches Golden Boomerang League, a new seasonal tournament for affiliate teams appeared first on European Gaming Industry News.

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SuperGaming Raises $15 Million in Series B Funding

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SuperGaming, one of India’s leading game development studios, today announced the successful completion of its $15 million (approx INR 131 Crore) Series B funding round.
The round attracted a powerful mix of top-tier strategic investors, including a16z Speedrun, Bandai Namco 021 Fund, GFR Fund, IVC Japan, Neowiz (Korea),  LOUD.GG (Brazil), Barings and Steadview Capital. The round also saw strong participation from Web3 ecosystem pioneers like Polygon Ventures, Sandeep Nailwal, Decentralised.co, 4th Revolution Capital, 32-Bit Ventures, King River Capital, Ryze Labs, Ed3n Ventures, Gabby Dizon, Santiago R Santos, Emfarsis, Cristian Manea and Visceral Capital. Returning backers, including lead investor SkyCatcher,  AET Japan, and BACE Capital reaffirm their long-term belief in SuperGaming’s vision and execution.
This $15 million Series B funding follows SuperGaming’s $5.5 million Series A round in October 2021 and includes both the latest funding commitments and prior investments from returning backers, reflecting their long-term belief in SuperGaming’s vision and execution.
Investor Confidence Drives Strategic Expansion
The Series B round’s oversubscription and strong participation from existing investors underscore market confidence in SuperGaming’s technology-first approach and vision across evolving gaming paradigms,  including Web3.
These investments reflect the growing confidence in SuperGaming’s vision and execution, particularly as India emerges as a vital hub for cost effective game development, creative IP, and gaming infrastructure. SuperGaming has gained international recognition for Indus Battle Royale – winner of Google Play’s “Best Made in India” award for 2024, alongside its other highly successful titles.
“Our investment in SuperGaming pairs Bandai Namco’s global IP expertise with the team’s deep understanding of India’s gaming ecosystem, opening the door to growth in India and beyond. We also view SuperPlatform, an infrastructure that accelerates the creation of large scale, community-driven multiplayer games, as an additional strength that enriches the experiences SuperGaming already brings to players.” said Natsuhiro Maruyama, Investor at Bandai Namco 021 Fund.
“In a market crowded with demos and pitch decks, SuperGaming has done what few others can, they have shipped. Launching a game, especially one as ambitious as Indus, is no small feat. It shows execution, resilience, and deep player understanding in a hyperlocal market like India. We’re backing SuperGaming not just for what they’re building, but because they’re already delivering and that’s what makes all the difference.” said Ed Fries, General Partner at 1UpFund, Co-Creator Microsoft Game Studios and Co-Founder Xbox.
Global Expansion and Market Leadership Through SuperPlatform
The new capital will channel Indus Battle Royale’s expansion into international markets, beginning with Latin America in partnership with LOUD.GG. Home for its highly engaged mobile gaming community and vibrant esports scene, LATAM marks the first step in SuperGaming’s broader international rollout strategy. The fund will also be used to scale the company’s game development capabilities and invest in top-tier talent, while continuing to create new original IPs and deepen its publisher partnerships.
“We led SuperGaming’s Series A round in 2021 and are now leaning into our original thesis with a recent financing round. Our thesis is straight forward, India is the fastest growing gaming market globally and from that will emerge the next global giants in gaming. Our first round was about scaling development capabilities and this round is now about scaling global and unique hyper local publishing approaches. I’m excited about the multiple product launches the team has planned for Latin America and Middle East this year.” said Sia
Kamalie, Founder & Fund Manager, Skycatcher.
The Series B funding will primarily fuel SuperPlatform’s global expansion, targeting game developers and publishers in emerging markets who lack resources to build comparable proprietary backend technology. With comprehensive features including AI assisted game development and monetization tools, advanced analytics, social systems, SuperPlatform addresses the lifecycle of modern live service games.
SuperPlatform, developed in partnership with Google Cloud, represents SuperGaming’s most strategic asset and the primary focus for the Series B capital deployment. The sophisticated, cloud-based SaaS solution is meticulously designed for building and managing global, hyperscale, real-time multiplayer games for lower end devices in emerging markets.
“I’ve always dreamed of seeing a world-class gaming studio emerge from India, and if anyone can make that a reality, I believe it’s SuperGaming. Their momentum speaks volumes about the team’s passion and drive. But what excites me is how they understand the stakes: in gaming, the experience is the product, and the global bar for quality is incredibly high. I’m thrilled to be part of this journey and can’t wait to see them take their Battle Royale game Indus to the world.” said Sandeep Nailwal, Co-Founder, Polygon Ventures.
SuperGaming also plans to accelerate the development of its proprietary technology platforms— Indus Engine and SuperPlatform, which power its games and tools for live operations, telemetry, and community engagement.
Roby John, CEO and Co-Founder of SuperGaming, said “We are at an inflection point where India’s role in gaming evolves from a consumer market to a driving force in innovation, and this investment fuels that transition. ‘Indus Battle Royale’ is just our beginning. It is a showcase of quality and scale that we can achieve. But our deeper mission is to empower the gaming ecosystem through SuperPlatform. We’re providing developers worldwide with the tech backbone to bring their most ambitious visions to life, including seamless integration of Web3.”
Array into Web3 & Player Experience:
SuperGaming has been at the forefront of gaming innovation, consistently evaluating new technologies to enhance player experiences. Our journey into Web3 began with early explorations and insights gained from titles like Tower Conquest: Metaverse Edition (TC:ME), a free-to-earn game launched on Polygon, which enabled true digital asset ownership.
SuperGaming is now strategically leading India’s foray into Web3 gaming through its partnership with B3 GameChain, a gaming-optimized Layer-3 blockchain built on Base, the Ethereum Layer-2 network incubated by Coinbase.
This integration allows the company to serve both Web2 and Web3 players simultaneously across our portfolio, including our hit title Silly Royale, which is now live on our own Layer 3 Superchain powered by B3. This commitment offers asset continuity, interoperable progression, and deeper digital ownership, all while preserving the core play experience for our millions-strong user base.

The post SuperGaming Raises $15 Million in Series B Funding appeared first on European Gaming Industry News.

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2025 PUBG MOBILE Global Championship Details, Format, and Map Changes Revealed at Esports World Cup

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James Yang, Senior Director of Global Esports at Level Infinite, has shared a number of exciting reveals for the future of PUBG MOBILE Esports. Among this news is the official plan for the second half of the 2025 competitive season, including further information on the format and changes coming to the prestigious PUBG MOBILE Global Championship (PMGC) at the end of the year. These changes are set to amplify the excitement at the final major competition in this year’s circuit, allowing more opportunities for teams to make it to number one.

As the final tournament of the annual PUBG MOBILE Esports circuit, the 2025 PMGC is the most anticipated event of the year, with professional teams vying for their chance to etch their name in esports history as the ultimate Champions of the PUBG MOBILE year. For this reason, the best teams across the world are invited to take their shot at victory. This year sees the introduction of the Gauntlet Stage to the tournament — an initial stage where the 16 best teams from each region are selected for an initial chance to go straight to the Grand Finals, with six slots up for grabs.

In order to qualify for the Gauntlet Stage, teams must be placed within the top two or three spots in the regional 2025 PUBG MOBILE Super League (PMSL) Fall Rankings, but this is not the only opportunity to enter the tournament. The bottom 10 ranked teams from the Gauntlet will enter the Group Stage, alongside 22 teams from across the globe. These 22 teams are made up of the top-scoring teams from every region, with the combined 32 teams facing off in two groups for a further four qualifying slots per group.

The final two slots are made up of the overall winner of the host-region invite slot and the winner of the Last Chance stage, where the teams ranked 5th-12th from the Group Stage will get one more shot at qualifying for the Grand Finals.

Many other changes were announced as PUBG MOBILE Esports seeks to close the gap between professional play and the wider player experience. Kicking this off, Rondo is replacing Sanhok in the official map rotation from the 2025 PMSL Fall Season, and with it comes a myriad of impactful changes. To begin, the Recall System makes a return to the competitive formula, allowing eliminated players to rejoin the battle should their teammates safely secure their tag. Sentry Guards and drops will also be introduced in keeping with the original Rondo experience and the Blue Zone speed will remain the same. However, the iconic map stores will not be available, meaning players will have to scavenge for gear just as they do in other maps.

With the action-heavy updates revealed, PUBG MOBILE Esports has also highlighted some of the best moments across the various tournaments to date. This involves a look at the skill of standout performances, key historical moments, and also recognising amazing examples of how gaming can connect people across the globe.

Beginning with the former, following two years of persistence, Indonesia’s GluSquad Esports made their mark on the game, qualifying for the PMSL SEA for the first time, earning widespread support for their fresh energy in the summer season. Waves were also made in Africa, as Memoitho made history becoming the first woman in PUBG MOBILE Esports to reach the Top 3 in the 2025 PUBG MOBILE Africa Cup (PMAC) Kenya Solo Competition. Then to Nepal, where Horaa Esports celebrated their qualification in the 2025 PMWC, marking their debut entry into a major global tournament.

Alongside these great stories are many heartwarming highlights from over the years, such as Team Nile’s own 11011Enemy, who defied the odds while managing mobility issues from sickle cell disease, securing MVP in a crucial match, and going on to represent Nigeria in Saudi Arabia. In a similar vein, a community of gamers with disabilities from Turkey were brought together by PUBG MOBILE, growing into a 50 person group of supportive players across the country. PUBG MOBILE is also celebrating the love and support shown by pro players’ families. Earlier this year, the father of Regnum Carya Esports’ Sylas celebrated his son’s success at the 2025 PUBG MOBILE Global Open (PMGO). Then at the 2025 PMWC, the father of POWR Esports’ Alhaje cheered on his son from the crowd as the weekend unfolded. With this, both of these proud fathers proved their place as their sons’ number one fans. Last but not least, fans will remember how football star Richarlison met his partner through their mutual love for PUBG MOBILE Esports.

With a plethora of significant updates to the tournament formula, the reintroduction of impactful features, and many more stories to be made, PUBG MOBILE Esports fans have plenty to look forward to for the rest of the year and beyond.

The post 2025 PUBG MOBILE Global Championship Details, Format, and Map Changes Revealed at Esports World Cup appeared first on European Gaming Industry News.

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