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Trends in affiliate marketing: what the winners of the Golden Boomerang Awards 2025 are saying

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Boomerang Partners celebrated the second season of the Golden Boomerang Awards 2025 with a spectacular awards ceremony in Milan. As a regional partner of the legendary football club AC Milan, bringing together top affiliate teams, industry leaders, media, and influencers at San Siro.. Awards were presented in 11 categories. Guests had the unique experience of immersing themselves in the atmosphere of one of the world’s greatest stadiums. They were treated to a rich entertainment program, a charity auction with AC Milan legend Andrea Pirlo, and a networking event.

Importance of Golden Boomerang Awards for the industry

Boomerang Partners attributes the decision to create the Golden Boomerang Awards to several factors. The key one is the lack of such a platform in the industry. It acts as a showcase for the achievements of affiliate teams worldwide. But that’s just one reason. For example, the brand aims to create a solid, loyal community, and this task is being accomplished. Suffice it to recall the growth of participants to 400+ teams compared to 2024. GBA can also be cited as one of the reasons for the fantastic partner growth for Boomerang last year: +120%!

Key trends in the affiliate marketing industry

Boomerang Partners is now actively targeting the sports direction in its business. This was motivated mainly by the brand’s decision to create two leaderboards within the Golden Boomerang Awards. One of them was dedicated only to the sports direction. It is rapidly gaining popularity in the industry, and Boomerang has been paying increased attention to this segment for a long time, seeing it as the future.

The winners of the ceremony confirm this trend, highlighting the growing popularity of sports-related affiliate marketing in 2025. This shift is driven by several key factors, including strong user engagement fueled by the global popularity of sports events, the accessibility and clarity of sports-focused affiliate marketing, and the increasing ability to make more confident predictions based on team performance and recent results.

The representatives of Datawave, named Best Rising Star 2025, are sure that sports-focused affiliate marketing is making a comeback in the industry: “Sport-related affiliate marketing is going to be the next big thing again. We also know that AI is going to drive the industry forward — no doubt about it. But we’re still sticking with good old manual PPC, just like in the early days, because that’s how we deliver real value.”

The representatives of TraffBand — winner in the Best SEO Traffic category — emphasized the rise of sports-focused affiliate marketing as well. “We believe that it is something to focus on, and we are going to do this together with Boomerang Partners,” said the company’s team, who also shared their impressions of the Golden Boomerang Awards: “It’s huge — we weren’t ready for something like this. It feels amazing!”

The winners of the Grand Prix 2025, Kajino Media representatives, shared their thoughts on current trends in affiliate marketing: “First of all, we believe in monobrand websites. Second is Facebook traffic, which keeps improving year after year. And third is PPC, as the quality of traffic from it is also getting better.”

The participants showed their expertise during the tournament and used all available tools to climb the leaderboards. Each team tracked the industry’s evolution and key trends, including AI-powered optimization, personalized engagement, and the growing use of cryptocurrency in affiliate marketing transactions. With Boomerang’s in-house analytics team and brand support, its partners can set their most ambitious goals.

For affiliate teams worldwide, participation in tournaments like the Golden Boomerang Awards 2025 is beneficial in several ways. So, they can demonstrate the quality of their work in a highly competitive environment. It’s also a valuable networking opportunity for business growth. Finally, GBA is an opportunity to prove themselves globally, declare themselves as a top player in the industry, and get the attention and recognition they deserve. Just look at what the award winners of the last tournament had to say:

“This award means to us the recognition of the work we put in every day. We’re trying to be innovative, to think outside of the box, and we have a beautiful partnership with Boomerang,” said the team of QQ Media Agency LTD, who won the Best Ambassador 2025 Award. “The secret of success is just to love what you do — to have a real passion for creating high-quality affiliate campaigns and delivering value to partners, and we definitely do.”

The representatives of AskGamblers, who won in the Best Marketing Solutions category, emphasized that the key to success is teamwork: “Every one of us has been doing our best, and we are very happy to receive this award. The Golden Boomerang Awards is one of the most impressive events we’ve attended, and we’re sure it will grow even more within the industry.”

Judging by what the winners shared, their formulas for success aren’t rocket science — it’s all about loving what you do, putting in the effort, and aiming for quality. And their thoughts on current trends like focus on sports affiliate marketing, monobrand websites, Facebook, and PPC traffic might be worth noting for anyone hoping to see their name among next year’s Golden Boomerang Awards winners.

The Pinnacle of Affiliate Marketing

The Golden Boomerang Awards are no longer just a tournament. It is a global industry event that attracts the attention of affiliate teams from different regions and allows them to be recognized on a world level. Today, the Golden Boomerang Awards can rightfully be called one of the industry’s most significant events. Boomerang Partners has already started working on the third season. More details will follow soon.

The post Trends in affiliate marketing: what the winners of the Golden Boomerang Awards 2025 are saying appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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13 gambling company executives in appeal against ATG’s proposal to raise gambling tax in Sweden

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BOS – The Swedish Trade Association for Online Gambling – is today submitting a letter to the government. The letter is signed by 13 gambling company executives and BOS’s secretary general. In the letter, the signatories urge the government not to support the gambling company ATG in their proposal to raise the general gambling tax in favour of a reduction in the tax on horse racing.

As a main argument, the signatories highlight the fact that the level of the gambling tax affects the proportion of consumers who choose to gamble on the legal licensed gambling market, and that too many consumers are already opting out of the safety of the licensed market with its extensive consumer protection.

“Horse betting has a channelisation rate of between 98-99 percent. Online casino, according to the most optimistic estimates, has a channelisation rate of between 72-82 percent. The higher the tax, the greater the risk that the consumer will choose unlicensed gambling, where neither gambling tax nor consumer protection exists. To then lower the gambling tax for horse betting, which already has a very strong channelisation, and raise it for online casino, which has a very weak channelisation, would be completely incomprehensible. At least for those who prioritize consumer protection,” says BOS Secretary General Gustaf Hoffstedt.

You can read the full letter here:  Letter to Government on ATG gambling duty

 

The post 13 gambling company executives in appeal against ATG’s proposal to raise gambling tax in Sweden appeared first on Gaming and Gambling Industry Newsroom.

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Momentum Series: A Crash Gaming collection crafted for emotions in your online casino

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FBMDS proudly unveils the Momentum Series, a crash gaming collection built to deliver fast-paced thrills, immersive visuals, and strong retention for online casino operators worldwide with the Piñata Rush, Magical Garden and Arctic Jumper titles.

Designed “for emotions” and “born to captivate”, the Momentum Series includes three high-performing titles — Piñata Rush, Magical Garden, and Arctic Jumper — that redefine the crash genre with dynamic gameplay, deep personalization, and stunning 3D environments.

The Momentum Series was created to give players more control, excitement, and emotional connection while providing operators with games designed for longer sessions and better retention metrics. Each title combines intuitive gameplay with high volatility, 97%+ RTP, and a responsive, mobile-first design, ensuring performance across devices and browsers. Players can personalize their experience with auto bets, double bets, and auto cashouts, adapting each round to their individual risk strategy.

Piñata Rush offers a colorful, multiplayer crash gaming experience set in lively Mexican-inspired streets. Players can track others’ progress in real time and enjoy a community-driven atmosphere that keeps engagement levels high. With 97.06% RTP and features such as Multiplayer, Auto Play, Auto Cash-Out, and a configurable Max Bet from 100x to 1000x, this crash game provides vibrant entertainment across Android, iOS, Mac OS, and Windows.

Magical Garden immerses players in a lush 3D fantasy world where serenity meets suspense. This single-player experience blends calm and thrill through Auto Play and Auto Cash-Out functions, allowing personalized strategies and a Max Bet configurable from 100x to 1000x. With 97% RTP, it offers operators a high-performing product with wide cross-platform compatibility.

Arctic Jumper brings adrenaline to the frozen north with a fully 3D single-player experience. Its immersive visuals and smooth performance are enhanced by Auto Play, Auto Cash-Out, and customizable betting options that match each player’s risk profile. Operating at 97% RTP, this title delivers consistent engagement and retention potential for competitive markets.

“The Momentum Series represents FBMDS’ evolution into crash gaming — a genre built on emotion, timing, and control,” said Renato Almeida, Director at FBMDS. “With Piñata Rush, Magical Garden, and Arctic Jumper, we’re delivering fast, flexible, and emotionally charged experiences that empower both players and operators.”

FBMDS brings a winning portfolio of innovative iGaming solutions, blending tradition with cutting-edge technology to deliver engaging, reliable, and profitable gaming experiences for operators worldwide. With a focus on slots, table games, video bingo, and now crash games, FBMDS empowers partners to scale and succeed in competitive markets.

 

The post Momentum Series: A Crash Gaming collection crafted for emotions in your online casino appeared first on Gaming and Gambling Industry Newsroom.

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Cozy Coast Launches Worldwide: Beach Adventure from InnoGames Now Available

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  • Sunny feel-good vibes for everyone: Cozy Coast now available for iOS and Android
  • New trailer highlights entertaining storytelling, merge-2 puzzles, and diverse gameplay elements
  • Upcoming updates with new events and challenges for long-lasting fun

A beach adventure with heart: InnoGames, one of Germany’s leading developers and publishers of mobile and browser games, today launches Cozy Coast worldwide, bringing sunny feel-good moments to smartphones and tablets. The game is now available for free on the App Store and Google Play Store. Players in selected regions have already explored the Mediterranean island of Calista and experienced the captivating story of the two protagonists Mia and Elara. The unique mix of merge-2 puzzles, exploration, and heartfelt moments is clearly resonating with players, earning 4.8 on the App Store and 4.6 on Google Play out of 5 stars.

With today’s launch, InnoGames expands the game’s language support. Alongside the existing languages German, English, and French, Cozy Coast is now also available in Italian, Polish, Portuguese, and Spanish.

New Features, More Events: Regular Updates for Lasting Fun

In Cozy Coast, players accompany best friends Mia and Elara on a journey across the picturesque Mediterranean island of Calista. For Mia, the island is filled with childhood memories, but its former charm has faded. Together, they set out to restore the island. The gameplay centers on merge-2 mechanics: By skillfully combining items, players fulfill the wishes of island residents, collect resources, and restore buildings to unlock new areas of Calista. Along their journey, Mia and Elara encounter interesting characters, discover secrets, and explore the environment.

Check out the trailer on youtube: youtube.com/watch?v=hpacBlPfio4

Since the initial launch of Cozy Coast in selected regions, the development team has steadily expanded the merge-2 adventure. Customizable portraits, 3D decoration events, special quests with unique rewards, and advanced challenges for experienced players ensure there’s always something new to discover. The holiday season has also arrived: players can earn daily rewards, including the festive avatar “Winter Elara”.

Key Features of Cozy Coast

  • Merge items: Strategically combine items to create new and higher-value objects
  • Restore the seaside promenade: Renovate abandoned buildings to unlock new areas
  • Adventure in paradise: Follow best friends Mia and Elara as they discover hidden places and uncover the secrets of a corporation with questionable intentions
  • Characters with personality: Meet fascinating characters. Every encounter comes with a story – sometimes touching, sometimes mysterious, but always full of emotion
  • Fresh challenges every day: Participate in competitive, daily, weekly, and seasonal events like exploration quests, puzzle collections, decoration and special story-driven missions to receive exciting rewards and enjoy lasting gameplay
  • A personal touch: Use portrait customization to bring individuality and personality to every adventure.
  • Unwind in a Mediterranean setting: Experience stress-free gameplay paired with a captivating story of friendship, courage, and hope
  • Free to play without restrictions: Available worldwide on iOS and Android (except in Russia and China)

Cozy Coast is available on the App Store for iOS and on Google Play for Android.

For the latest news about the game, visit the official website or follow Cozy Coast on Facebook, Instagram, TikTok, and YouTube.

 

The post Cozy Coast Launches Worldwide: Beach Adventure from InnoGames Now Available appeared first on Gaming and Gambling Industry Newsroom.

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