Latest News
Soft2Bet Named Acquisition & Retention Partner and Industry Innovator of the Year by SBC Europe Awards 2025
Soft2Bet has secured two major wins at the SBC Awards Europe 2025, being recognised by excellence for Acquisition & Retention Partner of the Year and Industry Innovation of the Year. Its flagship brand Betinia also earned a Silver Award in the Casino Operator of the Year category, highlighting a company’s ability to create performing brands in saturated and highly competitive key markets.
The awards recognise the continued success of Soft2Bet’s powerful turnkey solutions and Motivational Engineering Gaming Application (MEGA), which has played a central role in driving player engagement and retention across key markets. During the last 12 months, the impact of Soft2Bet’s cutting-edge gamification solutions for casino and sportsbook has played a major role in enhancing customer experience, loyalty, and engagement, delivering ROI-driven performance that goes beyond retention. MEGA was key in achieving a 128% retention uplift for Campobet in Denmark and 106% for Betinia in Sweden, further proving the solution’s impact.
“SBC Europe Awards recognition is a testament to the vision of our technology and its impact on building strong brands, long-term player relationships, and product excellence that goes beyond retention. MEGA continues to lead the European, Nordic and North America market in creating unique experiences that combine innovation, a strong regulatory framework, high performance results from the start,” – stated Oksana Tsyhankova, CMO at Soft2Bet.
Earlier in 2024, Soft2Bet was also recognised at the SBC Awards, winning in Innovation in Mobile and Innovation in Casino Entertainment categories. Soft2Bet now holds 19 licences across 12 jurisdictions and continues to expand both its B2B and B2C footprint in Europe and beyond. With brands like Betinia, CampoBet, Don.ro, Tooniebet, and Quickcasino, the company remains focused on delivering innovative, localised, high-performance iGaming experiences.
The post Soft2Bet Named Acquisition & Retention Partner and Industry Innovator of the Year by SBC Europe Awards 2025 appeared first on European Gaming Industry News.

Latest News
Spinomenal launches mythology-themed Majestic Zeus
Leading iGaming content provider Spinomenal has launched its mythology-themed Majestic Zeus slot.
Set at the foothills of Mount Olympus, Majestic Zeus welcomes players to a Grecian world where the rewards are potentially as large as the mountains themselves. The 5×3 frame is nestled between two towering columns adorned with Grecian goddesses. A thunderous, powerful musical score evokes the might of Zeus and heightens the entertainment.
Players who find three Zeus symbols will launch the Free Spins game. Before entering Free Games, players must take a turn on the Wheel of Fortune to determine the free spins total, between 10 and 40, and the symbol will be doubled for the round.
Three blue lightning bolts will trigger the Bonus feature in Majestic Zeus. Three spins are granted to players instantly, and the mission is filling the metre by collecting Scattered winning symbols. Five Scattered symbols will complete one cell in the metre. Additional spins can be earned with the +1 symbol and once the spins end the final total is paid out calculated by the final filled metre cell.
Majestic Zeus also has Stacked Wilds available where once the reels are spinning, Wild symbols have the ability to appear on the reels to increase the chance of a win. During the base game, Only Double Symbols can come into play, making all symbols appear in their double form.
Spinomenal CO-CEO, Omer Henya commented: “Majestic Zeus is sure to make a lot of noise amongst players thanks to its epic combination of myth, mechanics, and multiplier potential. The game looks and sounds superb — we’re expecting big results from it.”
The post Spinomenal launches mythology-themed Majestic Zeus appeared first on European Gaming Industry News.
Latest News
iMP Gaming Makes the Switch to A Smarter Arcade: Introducing the Mini Arcade PRO for Nintendo® Switch™ 1 | 2 and OLED Switch
Big Arcade Thrills, Living Room Friendly Size and at a Pocket Friendly Price; World Debut at Gamescom, 2025!
iMP Gaming, a leading UK based manufacturer and distributor of quality gaming hardware and accessories, announced today the Mini Arcade PRO, an ingenious new accessory designed to transform the Nintendo® Switch™ 1 | 2 or Switch OLED into a miniature arcade!
Set to make its official debut at Gamescom 2025, the world’s largest consumer and trade video game show, the Mini Arcade PRO is expected to begin shipping in time for Holiday 2025.
Ideal for arcade titles, shooters, fighters, retro and so much more, the Mini Arcade PRO is a high-quality, cost-effective way to recreate the genuine arcade feel of gaming’s golden era, utilizing players’ own Nintendo Switch 1 or 2 (not included), instantly enhancing a chosen game and providing speedy, accurate controls for arcade enthusiasts.
Effortlessly easy to assemble, the Mini Arcade Pro is constructed from robust ABS material and uses the console screen of the Nintendo Switch, slotting into the arcade shell and connecting via a solid, ultra-fast USB-C connection. Shipping with a screen adapter to accommodate either the Switch 1 or 2, once the tablet slots in, gamers have a perfect tabletop arcade, working with the vast majority of Switch 1 and 2 titles, and featuring the traditional arcade feel of a real Ball-Top Joystick with micro-switched, steel shaft engineering, and authentic eight-button configuration Action Buttons.
Further enhancing game compatibility, the Mini Arcade PRO features an integrated switch, dynamically changing the input of the Ball-Top Joystick. Users can instantly toggle between D-Pad, left, or right Thumbstick control, so gamers can enjoy the vast majority of the Switch 1 and 2 game catalogue without breaking a sweat.
An ideal statement piece, thanks to the custom Retro Arcade graphic design, the Mini Arcade PRO looks as good switched off as it does when in action, and players’ favourite games are never far away, as the Mini Arcade PRO even features handy storage for up to 12 Game Cards hidden at the rear of the device!
Struggling with that bullet laden shooter? No problem! The Mini Arcade PRO levels up gamers’ skills thanks to the addition of Turbo +/- Action Buttons, as well as a Home and C button for instant communication with friends or teammates.
Dean Harvey, Managing Director of iMP Gaming commented, “The Mini Arcade PRO is the perfect example of the innovative direction iMP Gaming is now taking with its range of Nintendo Switch 2 compatible accessories. Ingenious, cost effective and effortless to use, the Mini Arcade PRO uses the players’ own Switch or Switch 2 device, perfectly recreating the arcade thrills so many of us grew up with. Gamescom is the ideal opportunity to unveil the Mini Arcade PRO to the world for the very first time and we look forward to receiving media and partners both old and new to the show in order to go hands-on with the next big, small thing in gaming!”
iMP Gaming will be located at Hall 3.2, stand F049-01 in the Shenzhen Pavilion, proudly working alongside their production and manufacturing partners at Gamescom, and they encourage interested parties to reach out should they wish to meet, by contacting: [email protected]
The post iMP Gaming Makes the Switch to A Smarter Arcade: Introducing the Mini Arcade PRO for Nintendo® Switch™ 1 | 2 and OLED Switch appeared first on European Gaming Industry News.
Latest News
BMM TESTLABS’ TRAVIS FOLEY APPOINTED CHAIR OF IGSA’S EMERGING TECHNOLOGY COMMITTEE
Appointment underscores BMM’s leadership in advancing gaming innovation
BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced that Travis Foley, Chief Government and Regulatory Officer, has been appointed Chair of the Emerging Technology Committee (ETC) for the International Gaming Standards Association (IGSA).
The ETC is a specialized committee within IGSA focused on identifying and evaluating transformative technologies likely to be deployed within the gaming industry. As Chair, Foley will lead collaborative efforts to support suppliers, regulators, and operators with clear frameworks, regulatory guidance, and standardization strategies that ensure the safe and efficient implementation of new technologies.
IGSA President Mark Pace said, “We are thrilled to have Travis lead the Emerging Technology Committee at such a critical time in the gaming industry. His deep understanding of regulatory frameworks and new and evolving gaming products and solutions will be invaluable as we work to guide the industry through the safe and practical adoption of groundbreaking technologies.”
Foley said, “The gaming industry is evolving rapidly, with technologies like AI, blockchain, cloud-based systems, and advanced remote gaming platforms reshaping how we think about compliance and innovation. I’m honored and excited to chair the Emerging Technology Committee and to work alongside IGSA’s members and global stakeholders to help see new technologies implemented safely, securely, and with integrity.”
The post BMM TESTLABS’ TRAVIS FOLEY APPOINTED CHAIR OF IGSA’S EMERGING TECHNOLOGY COMMITTEE appeared first on European Gaming Industry News.
-
Latest News3 months ago
ELA Games Receives Key Nomination at EGR Marketing & Innovation Awards
-
Latest News2 months ago
LEGENDS by Fire & Ice: July 1st at The BOX Soho
-
Latest News2 months ago
New Resort & Casino Selects IvedaAI for Intelligent Video Surveillance Ahead of Grand Opening
-
Latest News3 months ago
S8UL acquires North America’s leading Mobile Legends: Bang Bang roster ahead of Esports World Cup 2025
-
Latest News2 months ago
HIPTHER Movement Launched: Fitness Community & Summer Run-Off Challenge Powered by GameOn
-
Latest News3 months ago
Esports World Cup Foundation Launches Global “Road to EWC” Program, Unveiling Qualification Pathways for the Esports World Cup 2025
-
Latest News1 month ago
Brand-new projects debuting at iGB L!VE: Casino&You and Win&You Partners!
-
Latest News3 months ago
StarLadder to Host 2025 CS2 Major in Budapest’s 20,000-Seat MVM Dome
You must be logged in to post a comment Login