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TSG Store hits record-high share in game bookings as the company gets closer to its long-term target
Ten Square Games S.A. reports continued growth in the performance of its proprietary web-based platform, the TSG Store, which in May 2025 accounted for 30% of combined bookings in Fishing Clash and Hunting Clash – the company’s two flagship products. This result marks a major milestone in the development of the platform and brings the Group closer to its strategic target of 25% share in total bookings across the TSG portfolio.
From launch to record-high share
The TSG Store was introduced in May 2023, initially for Fishing Clash, followed by Hunting Clash in September 2023. Designed as a browser-based direct-to-consumer (DTC) platform, it allows players to purchase in-game content outside of traditional app stores. Since its launch, the store has grown steadily in terms of user engagement and transaction volume, supported by ongoing feature enhancements such as dedicated currency, loyalty packs, and exclusive promotions.
In March 2025, the store reached a monthly share of 19.1% in total bookings of the TSG Group. Within that result, Fishing Clash reached 26.1% of its bookings through the TSG Store, while Hunting Clash reached 17.5%. In May 2025, 30% of combined bookings in Fishing Clash and Hunting Clash came through the TSG Store marking the highest levels of bookings through the store to date and bringing it closer to its ultimate goal.
Building value through player communication
The success of the TSG Store has been driven not only by technical enhancements, but also by clear and consistent communication with players about the value and benefits of using the direct-to-consumer platform. A major priority from the outset was ensuring a seamless gameplay experience. This was achieved by introducing dedicated in-game currencies for each title – Fishbucks in Fishing Clash and Deerbucks in Hunting Clash – and by designing a user interface aligned with the look and feel of the games.
The platform’s development was also guided by ongoing discussions with the most engaged user groups, particularly VIP players, who not only provided valuable feedback but also helped promote the store within their clans and player communities. This close relationship with the player base proved essential in building trust and driving store adoption.
– The success of the TSG Store reflects not only product innovation, but also our long-term approach to building a more resilient and profitable business model. What made this possible was close cross-team collaboration – from product and monetization to tech, design, analytics, and community management. Creating your own store that strengthens both the player experience and the company’s financial foundation requires more than infrastructure. It requires shared vision, strategic alignment, and deep understanding of what drives player value. I believe this is just the beginning of what we can achieve.” – commented Grzegorz Gierczyk, Head of Game Services in Ten Square Games S.A.
A strategic tool for profitability
The TSG Store was created as a strategic tool to improve game profitability by reducing commission fees paid to third-party platforms. In the current mobile gaming environment – marked by increasing user acquisition costs and growing competition – optimizing margins has become essential. The store enables Ten Square Games to retain a larger share of player spending without altering its user acquisition strategy.
Players benefit from competitive pricing, bonus content, and additional value, while the company gains improved unit economics, more flexibility in shaping monetization strategies, and a direct relationship with its most engaged users.
Changing market dynamics support long-term growth
In a market shaped by evolving privacy regulations, platform policies, and monetization models, owning part of the payment ecosystem becomes a competitive advantage. The TSG Store is now an integral part of Ten Square Games’ long-term strategy to build a more resilient and profitable business model – one where financial performance and player experience go hand in hand. Following recent legal rulings in the United States and ongoing antitrust proceedings in other jurisdictions, the outlook for DTC platforms has significantly improved.
The post TSG Store hits record-high share in game bookings as the company gets closer to its long-term target appeared first on European Gaming Industry News.
Atlaslive, a provider of scalable and configurable iGaming software, has announced a new partnership with StarsPay, a fast-growing payment processor focused on sports betting, casino, and eSports in Brazil. This partnership is available exclusively to nationally regulated operators with a valid Brazilian gambling license.
StarsPay delivers instant payment processing through PIX, the most widely used method among Brazilian players. Their infrastructure is built to meet the demands of high-volume platforms, making them a natural fit for Atlaslive’s expanding Payment Hub.
The integration ensures a smooth user experience across deposits, betting, and withdrawals. The system is designed for transparency, operational stability, and secure processing. Atlaslive Platform continues to prioritize region-specific needs while supporting its partners with technology that adapts to local requirements.
“We’re delighted to have agreed a deal with StarsPay, this collaboration marks another step in delivering convenience and security to audiences across the LATAM region while continuing to strengthen our robust Payment Hub,” shared Lidiia Vakulenko, Deputy CEO of Atlaslive. “Success in this rapidly evolving market requires sharp analysis, swift adaptation, and partnerships that truly matter. At Atlaslive, we build technologies that are not just robust but ahead of their time. Partnerships like this one ensure our platform stays indispensable to operators and their players alike.”
“This partnership is a win for everyone at StarsPay, and we’re thrilled to support a leading brand like Atlaslive,” a representative from StarsPay commented. “As quick and effective payment services become crucial for gaming brands, we’re confident that our expertise will be a significant asset to Atlaslive and its mission to deliver exceptional player experiences.”
With this partnership, Atlaslive continues its momentum in the LATAM market, delivering localized, reliable payment tools for licensed operators. The company’s platform supports flexibility and regulatory alignment while maintaining the performance standards required by fast-moving gaming brands.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, rebranded in May 2024. It is a B2B software development company offering a multifunctional, automated platform for sportsbook and casino operators. The platform includes Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow Atlaslive on LinkedIn for updates on iGaming technology
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company. The company specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post Atlaslive and StarsPay Join Forces to Streamline Payments in Brazil appeared first on European Gaming Industry News.
Zitro recently held its first-ever Zitro Experience Paraguay, an exclusive event that brought together top operators, clients, and industry leaders at the prestigious Hotel Casino Acaray.
Held during SAGSE, the event quickly became a must-attend gathering to showcase the company’s latest innovations and strengthen strategic partnerships in the region.
Attendees got an up-close look at Zitro’s new CONCEPT cabinet line and games, which are already transforming the gaming experience across Latin America with their striking design and high performance. The presentation featured a spectacular production that highlighted Zitro’s commitment to innovation and product excellence.
The atmosphere was relaxed and welcoming, designed to foster business relationships while offering a full experience with curated cuisine and unique entertainment, making the evening truly memorable. Clients, operators, and industry professionals alike agreed on the importance of this event for driving growth in the Paraguayan market and reinforcing Zitro’s position as a key strategic partner.
Alejandra Burato, Regional Director for Latin America, shared: “It was a privilege to connect with so many operators and friends at this event. I especially want to recognize Viviana Colman, our Country Manager in Paraguay, whose dedication and deep market knowledge have been instrumental in strengthening our presence and partnerships here. Paraguay is a strategic market for us, and this event reaffirms our commitment to delivering a broad and diverse offering that adds real value to operators.”
Sebastián Salat, Zitro’s International President, added: “We’re incredibly proud to bring Zitro Experience to Paraguay for the first time. As the first slot machine manufacturer to organize an event like this in the country, we want to demonstrate our commitment to this market and continue innovating with high-performance products that drive our clients’ success. As I always say, Zitro isn’t just entering Paraguay — we’re already here, with a dedicated and talented local team and office. This Zitro Experience marks the beginning of a new era where we’re more determined than ever to support the dynamic and growing gaming industry in this fantastic country.”
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Totogaming’s ongoing initiative “Power Has No Gender,” now in its fourth consecutive year, has been named the winner and awarded the Gold Award at the Mommy 2025 Awards.
Each year, the Mommy Awards highlight standout contributions in marketing celebrating campaigns that are bold, creative, unexpected, and, most importantly, meaningful.
In 2025, Totogaming was honored with two Mommy trophies: one for the “Power Has No Gender” initiative, and another for Totogaming’s Romania-based launch campaign featuring football legend and Totogaming Sport Ambassador Luís Figo.
The “Power Has No Gender” movement began in 2022, with its first awards ceremony recognizing female athletes who had contributed to Armenian sport through their success. Totogaming’s team launched the initiative to challenge long-standing stereotypes that associate sports primarily with men and reserve true success in the field for them.
Since then, the movement has grown significantly. Today, it recognizes not only athletes but also women across various industries who are breaking barriers and reshaping norms.
“Power Has No Gender is not just a campaign — it’s a reflection of our unwavering commitment to breaking stereotypes and honoring stories of strength, perseverance, and achievement. Being recognized with the Mommy 2025 Gold Award is a meaningful acknowledgment that our message is making an impact across borders. It inspires us to continue driving positive change wherever we can,” said Tereza Tokmajyan, Chief Marketing Officer at Totogaming.
In 2025 the initiative carried the slogan “The Mark of Your Power,” underscoring that success is not defined by gender, but by the influence we leave behind. It sent a clear message: everyone has the strength to shape their own path, whether it’s making groundbreaking discoveries, excelling in sports, or pushing the limits in any field.
The Mommy BEST GLOBAL CAMPAIGN 2025 Gold Award is one of the strongest proofs that these messages are being understood and truly valued.
The post Totogaming Wins Gold Award at MAD OVER MARKETING 2025 appeared first on European Gaming Industry News.
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