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Genius Sports Announces Strategic Partnership with iSpot

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Genius Sports, the data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media, announced a strategic partnership with TV measurement company, iSpot.

The partnership will provide Genius Sports with iSpot’s Outcomes and Unified Measurement solutions, which verifies and measures video advertising across the vast array of content types — such as linear TV and streaming platform apps and services — that consumers have at their fingertips.

In doing so, Genius Sports clients will now have an unprecedented ability to understand deduplicated audiences over these viewing sources as well as understanding the true ROI and impact their media strategies have on consumer action.

“This partnership with iSpot represents a significant advancement in our ability to deliver measurable value to brands in sports. By integrating iSpot’s industry-leading measurement capabilities into FANHub, we enable our clients to understand the true impact of their campaigns across the fragmented sports viewing landscape. In an era where fans engage with content across multiple screens and platforms, this unified view of performance and outcomes will transform how brands optimize their sports-adjacent investments,” said Josh Linforth, Chief Revenue Officer at Genius Sports.

Specifically, Genius Sports will integrate iSpot’s Unified and Outcomes measurement solutions and data insights into FANHub, their omnichannel platform, purpose-built to reach sports fans by expanding access to premium, brand-safe advertising inventory across the web, mobile and streaming TV.

“We’re thrilled to partner with Genius Sports in order to help the broader media marketplace capitalize on the clear opportunity that exists with what are often loyal fans. Sports programming alongside the growth in sports books have unlocked a great deal of value for marketers over streaming and digital channels, and one of iSpot’s key missions is to help brands unlock and harness that value,” said Emily Wood, VP of Business Development at iSpot.

The post Genius Sports Announces Strategic Partnership with iSpot appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Atlaslive and StarsPay Join Forces to Streamline Payments in Brazil

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Atlaslive, a provider of scalable and configurable iGaming software, has announced a new partnership with StarsPay, a fast-growing payment processor focused on sports betting, casino, and eSports in Brazil. This partnership is available exclusively to nationally regulated operators with a valid Brazilian gambling license.

StarsPay delivers instant payment processing through PIX, the most widely used method among Brazilian players. Their infrastructure is built to meet the demands of high-volume platforms, making them a natural fit for Atlaslive’s expanding Payment Hub.

The integration ensures a smooth user experience across deposits, betting, and withdrawals. The system is designed for transparency, operational stability, and secure processing. Atlaslive Platform continues to prioritize region-specific needs while supporting its partners with technology that adapts to local requirements.

“We’re delighted to have agreed a deal with StarsPay, this collaboration marks another step in delivering convenience and security to audiences across the LATAM region while continuing to strengthen our robust Payment Hub,” shared Lidiia Vakulenko, Deputy CEO of Atlaslive. “Success in this rapidly evolving market requires sharp analysis, swift adaptation, and partnerships that truly matter. At Atlaslive, we build technologies that are not just robust but ahead of their time. Partnerships like this one ensure our platform stays indispensable to operators and their players alike.”

“This partnership is a win for everyone at StarsPay, and we’re thrilled to support a leading brand like Atlaslive,”  a representative from StarsPay commented. “As quick and effective payment services become crucial for gaming brands, we’re confident that our expertise will be a significant asset to Atlaslive and its mission to deliver exceptional player experiences.”

With this partnership, Atlaslive continues its momentum in the LATAM market, delivering localized, reliable payment tools for licensed operators. The company’s platform supports flexibility and regulatory alignment while maintaining the performance standards required by fast-moving gaming brands.

About Atlaslive

Atlaslive, formerly known as Atlas-IAC, rebranded in May 2024. It is a B2B software development company offering a multifunctional, automated platform for sportsbook and casino operators. The platform includes Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow Atlaslive on LinkedIn for updates on iGaming technology

This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.

About Atlaslive

Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company. The company specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

The post Atlaslive and StarsPay Join Forces to Streamline Payments in Brazil appeared first on European Gaming Industry News.

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ZITRO EXPERIENCE LAUNCHES A NEW ERA IN PARAGUAY

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Zitro recently held its first-ever Zitro Experience Paraguay, an exclusive event that brought together top operators, clients, and industry leaders at the prestigious Hotel Casino Acaray.

Held during SAGSE, the event quickly became a must-attend gathering to showcase the company’s latest innovations and strengthen strategic partnerships in the region.

Attendees got an up-close look at Zitro’s new CONCEPT cabinet line and games, which are already transforming the gaming experience across Latin America with their striking design and high performance. The presentation featured a spectacular production that highlighted Zitro’s commitment to innovation and product excellence.

The atmosphere was relaxed and welcoming, designed to foster business relationships while offering a full experience with curated cuisine and unique entertainment, making the evening truly memorable. Clients, operators, and industry professionals alike agreed on the importance of this event for driving growth in the Paraguayan market and reinforcing Zitro’s position as a key strategic partner.

Alejandra Burato, Regional Director for Latin America, shared: “It was a privilege to connect with so many operators and friends at this event. I especially want to recognize Viviana Colman, our Country Manager in Paraguay, whose dedication and deep market knowledge have been instrumental in strengthening our presence and partnerships here. Paraguay is a strategic market for us, and this event reaffirms our commitment to delivering a broad and diverse offering that adds real value to operators.”

Sebastián Salat, Zitro’s International President, added: “We’re incredibly proud to bring Zitro Experience to Paraguay for the first time. As the first slot machine manufacturer to organize an event like this in the country, we want to demonstrate our commitment to this market and continue innovating with high-performance products that drive our clients’ success. As I always say, Zitro isn’t just entering Paraguay — we’re already here, with a dedicated and talented local team and office. This Zitro Experience marks the beginning of a new era where we’re more determined than ever to support the dynamic and growing gaming industry in this fantastic country.”

 

The post ZITRO EXPERIENCE LAUNCHES A NEW ERA IN PARAGUAY appeared first on European Gaming Industry News.

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Totogaming Wins Gold Award at MAD OVER MARKETING 2025

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Totogaming’s ongoing initiative “Power Has No Gender,” now in its fourth consecutive year, has been named the winner and awarded the Gold Award at the Mommy 2025 Awards.

Each year, the Mommy Awards highlight standout contributions in marketing celebrating campaigns that are bold, creative, unexpected, and, most importantly, meaningful.

In 2025, Totogaming was honored with two Mommy trophies: one for the “Power Has No Gender” initiative, and another for Totogaming’s Romania-based launch campaign featuring football legend and Totogaming Sport Ambassador Luís Figo.

The “Power Has No Gender” movement began in 2022, with its first awards ceremony recognizing female athletes who had contributed to Armenian sport through their success. Totogaming’s team launched the initiative to challenge long-standing stereotypes that associate sports primarily with men and reserve true success in the field for them.

Since then, the movement has grown significantly. Today, it recognizes not only athletes but also women across various industries who are breaking barriers and reshaping norms.

“Power Has No Gender is not just a campaign — it’s a reflection of our unwavering commitment to breaking stereotypes and honoring stories of strength, perseverance, and achievement. Being recognized with the Mommy 2025 Gold Award is a meaningful acknowledgment that our message is making an impact across borders. It inspires us to continue driving positive change wherever we can,” said Tereza Tokmajyan, Chief Marketing Officer at Totogaming.

In 2025 the initiative carried the slogan “The Mark of Your Power,” underscoring that success is not defined by gender, but by the influence we leave behind. It sent a clear message: everyone has the strength to shape their own path, whether it’s making groundbreaking discoveries, excelling in sports, or pushing the limits in any field.
The Mommy BEST GLOBAL CAMPAIGN 2025 Gold Award is one of the strongest proofs that these messages are being understood and truly valued.

 

The post Totogaming Wins Gold Award at MAD OVER MARKETING 2025 appeared first on European Gaming Industry News.

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