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96% of SPFL players know where to find support for gambling issues after EPIC and William Hill sessions
A survey of SPFL players that attended the competition’s new gambling harm prevention education programme has shown that 96% of players are now confident that they know where to seek support if they are worried about their gambling behaviour, thanks to the knowledge provided to them as part of William Hill’s first season as title sponsors.
With the intention of ensuring that players and staff across all four divisions understand the importance of safer gambling, the programme has reached nearly 800 players and a further 160 staff members, as 37 clubs hosted talks during the 2024/25 season from two former professional footballers with their own past issues of gambling-related harm to share.
The two ex-pros – former Wales U21 and Wrexham striker Marc Williams and Scotland-capped former Liverpool defender Dominic Matteo – were seconded to clubs by EPIC Global Solutions; leaders in gambling harm prevention whose client base includes all 72 EFL clubs, MLB teams and the vast NCAA college sports network.
As a result of the sessions, alongside virtually every player now knowing where to seek support if they are worried about their gambling behaviour, 93% confirmed they now have a good or excellent level of awareness of professional athletes’ vulnerability to harmful gambling – an increase from 70% having that level of knowledge before the session.
The same post-session figure – 93% – also believed they had a good or excellent level of awareness around gambling and professional integrity, which rose from 74% before the session.
Neil Doncaster, SPFL group chief executive, said: “These figures show the real impact that EPIC’s gambling harm awareness programme has had with SPFL clubs and its players, which is great to see.
“We’ve had extremely positive feedback from our members on how informative the sessions have been and it’s excellent it has reached so many players and staff members across our game in its first season.
“We’re proud to continue to support this partnership alongside William Hill and look forward to seeing it develop further in the seasons ahead.”
Among the players to take part in the series of talks was Hibernian’s Kieron Bowie, who made his Scotland debut in Monday’s 4-0 win over Liechtenstein. Speaking after hearing how Marc Williams’ professional career was affected by issues with problem gambling, he admitted:
“In this industry, obviously you have a lot of free time; you’re in hotels overnight or you’re away on international duty and you’re left to your own devices, doing whatever on your phone. It’s easy to get roped into that, especially in this environment where there’s a lot of gambling, like cards on the buses and all that sort of stuff, so it’s easily done.
“I think seeing what he went through just reassures that that’s not the path you want to go down.”
The education programme will continue for a second season in 2025/26, with a focus on extending the audience to include SPFL clubs’ academies and women’s squads, as well as engaging with community trusts and supporter groups to ensure the message is also accessible to fans of all 42 clubs.
Per Widerstrom, CEO of evoke, the parent group of William Hill, said: “The education programme is a fundamental element of our sponsorship. It’s really important that we balance the passion of players and fans with gambling responsibly, and I am delighted to see such good progress made during our first year of sponsorship.
“We now look forward to next season and extending the programme to academies, women’s squads and supporters”
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Atlaslive, a provider of scalable and configurable iGaming software, has announced a new partnership with StarsPay, a fast-growing payment processor focused on sports betting, casino, and eSports in Brazil. This partnership is available exclusively to nationally regulated operators with a valid Brazilian gambling license.
StarsPay delivers instant payment processing through PIX, the most widely used method among Brazilian players. Their infrastructure is built to meet the demands of high-volume platforms, making them a natural fit for Atlaslive’s expanding Payment Hub.
The integration ensures a smooth user experience across deposits, betting, and withdrawals. The system is designed for transparency, operational stability, and secure processing. Atlaslive Platform continues to prioritize region-specific needs while supporting its partners with technology that adapts to local requirements.
“We’re delighted to have agreed a deal with StarsPay, this collaboration marks another step in delivering convenience and security to audiences across the LATAM region while continuing to strengthen our robust Payment Hub,” shared Lidiia Vakulenko, Deputy CEO of Atlaslive. “Success in this rapidly evolving market requires sharp analysis, swift adaptation, and partnerships that truly matter. At Atlaslive, we build technologies that are not just robust but ahead of their time. Partnerships like this one ensure our platform stays indispensable to operators and their players alike.”
“This partnership is a win for everyone at StarsPay, and we’re thrilled to support a leading brand like Atlaslive,” a representative from StarsPay commented. “As quick and effective payment services become crucial for gaming brands, we’re confident that our expertise will be a significant asset to Atlaslive and its mission to deliver exceptional player experiences.”
With this partnership, Atlaslive continues its momentum in the LATAM market, delivering localized, reliable payment tools for licensed operators. The company’s platform supports flexibility and regulatory alignment while maintaining the performance standards required by fast-moving gaming brands.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, rebranded in May 2024. It is a B2B software development company offering a multifunctional, automated platform for sportsbook and casino operators. The platform includes Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow Atlaslive on LinkedIn for updates on iGaming technology
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company. The company specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post Atlaslive and StarsPay Join Forces to Streamline Payments in Brazil appeared first on European Gaming Industry News.
Zitro recently held its first-ever Zitro Experience Paraguay, an exclusive event that brought together top operators, clients, and industry leaders at the prestigious Hotel Casino Acaray.
Held during SAGSE, the event quickly became a must-attend gathering to showcase the company’s latest innovations and strengthen strategic partnerships in the region.
Attendees got an up-close look at Zitro’s new CONCEPT cabinet line and games, which are already transforming the gaming experience across Latin America with their striking design and high performance. The presentation featured a spectacular production that highlighted Zitro’s commitment to innovation and product excellence.
The atmosphere was relaxed and welcoming, designed to foster business relationships while offering a full experience with curated cuisine and unique entertainment, making the evening truly memorable. Clients, operators, and industry professionals alike agreed on the importance of this event for driving growth in the Paraguayan market and reinforcing Zitro’s position as a key strategic partner.
Alejandra Burato, Regional Director for Latin America, shared: “It was a privilege to connect with so many operators and friends at this event. I especially want to recognize Viviana Colman, our Country Manager in Paraguay, whose dedication and deep market knowledge have been instrumental in strengthening our presence and partnerships here. Paraguay is a strategic market for us, and this event reaffirms our commitment to delivering a broad and diverse offering that adds real value to operators.”
Sebastián Salat, Zitro’s International President, added: “We’re incredibly proud to bring Zitro Experience to Paraguay for the first time. As the first slot machine manufacturer to organize an event like this in the country, we want to demonstrate our commitment to this market and continue innovating with high-performance products that drive our clients’ success. As I always say, Zitro isn’t just entering Paraguay — we’re already here, with a dedicated and talented local team and office. This Zitro Experience marks the beginning of a new era where we’re more determined than ever to support the dynamic and growing gaming industry in this fantastic country.”
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Totogaming’s ongoing initiative “Power Has No Gender,” now in its fourth consecutive year, has been named the winner and awarded the Gold Award at the Mommy 2025 Awards.
Each year, the Mommy Awards highlight standout contributions in marketing celebrating campaigns that are bold, creative, unexpected, and, most importantly, meaningful.
In 2025, Totogaming was honored with two Mommy trophies: one for the “Power Has No Gender” initiative, and another for Totogaming’s Romania-based launch campaign featuring football legend and Totogaming Sport Ambassador Luís Figo.
The “Power Has No Gender” movement began in 2022, with its first awards ceremony recognizing female athletes who had contributed to Armenian sport through their success. Totogaming’s team launched the initiative to challenge long-standing stereotypes that associate sports primarily with men and reserve true success in the field for them.
Since then, the movement has grown significantly. Today, it recognizes not only athletes but also women across various industries who are breaking barriers and reshaping norms.
“Power Has No Gender is not just a campaign — it’s a reflection of our unwavering commitment to breaking stereotypes and honoring stories of strength, perseverance, and achievement. Being recognized with the Mommy 2025 Gold Award is a meaningful acknowledgment that our message is making an impact across borders. It inspires us to continue driving positive change wherever we can,” said Tereza Tokmajyan, Chief Marketing Officer at Totogaming.
In 2025 the initiative carried the slogan “The Mark of Your Power,” underscoring that success is not defined by gender, but by the influence we leave behind. It sent a clear message: everyone has the strength to shape their own path, whether it’s making groundbreaking discoveries, excelling in sports, or pushing the limits in any field.
The Mommy BEST GLOBAL CAMPAIGN 2025 Gold Award is one of the strongest proofs that these messages are being understood and truly valued.
The post Totogaming Wins Gold Award at MAD OVER MARKETING 2025 appeared first on European Gaming Industry News.
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