Latest News
Opening New Doors: EveryMatrix’s London Launch and the People Power Behind Its Growth
By Maria Emma Arnidou, for European Gaming Media
The beginning of May saw the grand opening of EveryMatrix’s new London office, where the company welcomed iGaming media representatives for a two-day showcase: from the official ribbon-cutting to a deep dive into Q1 results, product launches, and strategic updates.
Held high above the city in the sleek HYLO building – now home to EveryMatrix’s new London office – the event was as polished as the view. It offered warm hospitality, meaningful conversations, and a structured program that balanced corporate transparency with genuine connection.
Co-founders Ebbe Groes and Stian Hornsletten, and Global Head of Offices Daniela Gheorghe took their spots for the customary cutting, surrounded by wide windows framing a glowing city skyline: cheers from the crowd, a quick snip – and that’s it: with camera shutters clicking and hands clapping, the new chapter began.
A View to Match the Vision
The new office setting was as polished as the EveryMatrix brand itself. Located in one of London’s most vibrant new towers, the company’s new office rises high above the city, with panoramic windows framing a glowing metropolis below.
The sleek space and the people buzzing happily around the workstations set the stage for a broader message: EveryMatrix isn’t simply scaling – it’s building a global community.
The “EM” People: The Culture Driving Global Momentum
One of the most compelling media presentations of the day was simply titled “The ‘EM’ People.”
Far from being a routine report, or a “mandatory” nod to company culture, this session revealed the inner engine behind EveryMatrix’s continued success: its people. As the audience quickly discovered, the company is not only scaling across markets but doing so with a purposeful investment in team growth, development, and cohesion.
The numbers shared spoke volumes:
- Headcount marks a 36% year-on-year increase, and 491 new hires joining the company in the last 12 months alone.
- EveryMatrix now spans over 15 global offices with employees representing 40+ nationalities.
- The average employee age is 33, with an average tenure of 3.4 years.
- An impressive 95% retention rate among new hires.
In an industry known for its high turnover and fierce competition for talent, these stats are more than impressive, indicating the strategic planning and care invested in People and Organisational Culture.
The presentation dove into how this success is structured. EveryMatrix has implemented a robust Learning & Development framework that offers tailored learning paths across technical training, leadership development, and online upskilling. This ensures that no matter where someone is in their career journey, there’s a clear path forward.
The company’s employer branding initiatives also stood out. From events designed to boost internal pride and connection, to storytelling campaigns that highlight real team members rather than corporate jargon, EveryMatrix is creating a brand culture that feels authentic and shared.
Offices as People Hubs and Culture Carriers
The symbolism of the London opening was not lost on attendees. The office is not just a workspace – it’s a physical representation of the company’s values and return to its roots. Designed to foster collaboration and flexibility, it joins the ranks of newly opened offices in Copenhagen, Cebu, and Chiang Mai. These hubs are purposefully built to support diverse teams onboarded from strategic acquisitions, encourage spontaneous collaboration, and create a sense of belonging across regions.
Daniela Gheorghe, who oversees EveryMatrix’s global office network, emphasized the importance of spaces that do more than house desks: in the office tour she gave to the press, Daniela discussed the thoughtful architecture and placement of each Department on the open, yet distinctly separate spaces. Teams in need of more quiet surroundings, like Accounting, are placed away from the “louder” Trading Department. Each team’s and co-worker’s needs are met under a collaborative and human-centric mindset.
Social Impact with Substance
The focus on people extends well beyond the company’s own walls. EveryMatrix’s social responsibility initiatives are not just performative checkboxes – they’re embedded into the company’s long-term vision.
The Teach Stream program, active since 2015, has helped more than 200 underprivileged children gain foundational skills in IT, English, and math. More recently, the launch of the Academy for Heroes has marked a new chapter: a purpose-built NGO project in Ukraine, designed to help war veterans transition into tech careers. Based in Lviv, the program offers tailored training in a market-ready environment, further aligning social impact with industry opportunity.
Local CSR projects in each regional office reinforce this approach, encouraging team members to take part in meaningful community action. It’s a people-first philosophy that scales.
Setting the Tone for the Future
While the London office served as the physical backdrop for the event, the real takeaway was intangible: a sense of direction, clarity, and culture. EveryMatrix is growing by cultivating an environment where talent can thrive, communities can benefit, and innovation is sustainable because it’s human-centered.
In a time where company culture is too often reduced to buzzwords, breakout rooms, and meaningless Pizza Fridays, EveryMatrix offered a refreshing alternative: a clear vision backed by real people, real numbers, and real impact.
As I was leaving the building alongside other guests, I couldn’t help but feel that the view from the 24th floor wasn’t just a look at London – it was a glimpse into what the future of responsible iGaming leadership might actually look like.
The post Opening New Doors: EveryMatrix’s London Launch and the People Power Behind Its Growth appeared first on European Gaming Industry News.

Latest News
Groove Technologies and BetOnGames Forge Strategic Partnership
In a landmark move, platform and aggregator Groove Technologies has announced a strategic partnership with BetOnGames, the RNG game provider arm of BETCORE. This collaboration brings together Groove’s enterprise-grade platform, boasting over 15,000 games from 150+ top-tier providers, and BetOnGames’ lightweight, high-performing content, optimised for real-world conditions.
The alliance promises to deliver unparalleled scalability, engagement, and profitability for operators worldwide.
Groove’s cutting-edge platform is renowned for its precision, scalability, and advanced player engagement tools, making it a powerhouse for operators who demand excellence. By integrating BetOnGames’ portfolio featuring 100+ fast-loading, low-data titles across slots, crash, and instant-win formats, Groove further solidifies its position as the go-to solution for diverse markets, including regions with limited internet coverage.
Rachel Tourgeman, Head of Partnerships at Groove, emphasised the strategic value of the partnership: “BetOnGames’ adaptability and high-converting content perfectly complement Groove’s mission to deliver unmatched performance for operators. Their lightweight design, multilingual UI, and seamless payment integrations, including UPI, QR-wallets, and crypto, make them an ideal partner for both emerging and mature markets. Together, we’re setting a new standard for player engagement and operational efficiency.”
BetOnGames has built a reputation for reliability, offering RNG-certified titles with competitive RTPs (96–97%) and 24/7 technical support. Popular titles like Aerobet (crash-style, 97% RTP), 100 Mega Hot (classic slot, 97.12% RTP), and Bicho da Sorte 25 (lottery-style, 92.26% RTP) cater to a broad spectrum of player preferences, ensuring high retention and conversion rates.
Peter Korpusenko, CEO of BETCORE, highlighted the significance of the collaboration: “Partnering with Groove allows us to expand our reach exponentially while maintaining the speed, fairness, and lightweight efficiency that define BetOnGames. Groove’s robust backend and analytics tools empower operators to maximise our content’s potential, driving growth in even the most competitive markets.”
With full licensing under the Curaçao Gaming Control Board, integrated responsible gaming tools, and AML compliance, BetOnGames provides a secure and scalable foundation for operators. Combined with Groove’s industry-leading platform, the partnership ensures seamless onboarding via Groove’s single-API, optimised cash flow, and data-driven decision-making.
As iGaming continues to evolve, Groove and BetOnGames are poised to lead the charge, delivering a dynamic, player-centric experience that transcends borders and technical barriers. For operators seeking a competitive edge, this collaboration represents the future of iGaming today.
Yahale Meltzer, Co-Founder and COO at Groove, underscored the long-term vision: “This partnership isn’t just about adding games, it’s about enhancing ecosystems. BetOnGames’ performance in low-bandwidth environments and localised payment options align perfectly with our commitment to inclusivity and innovation. Together, we’re not just meeting operator needs; we’re anticipating them.”
The post Groove Technologies and BetOnGames Forge Strategic Partnership appeared first on European Gaming Industry News.
Latest News
Week 37/2025 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
Leroy wakes up every day with a smile on his face! Why you may ask? Well executing is a dirty job but Leroy just loves to swing his axe in Nolimit City’s latest release, Dead Men Walking. The chopping block features a 3-3-3-3-3reel setup with three Fire Pits above the reels each linked to a unique base game feature.
Amusnet has released 100 Art of Gold. This new online casino release brings together the elegance of art and the dynamic feel of modern slot design. Built on a 5-reel layout with 100 fixed paylines, the game stands out with its refined aesthetic and carefully crafted details.
Play’n GO heads skyward with Rosy Orbit Treasure Turn™, a radiant slot where gravity is optional and innovation is key. A mysterious princess, a faithful fox, and a cherished rose – Play’n GO blends character-driven charm and fresh mechanics in Rosy Orbit Treasure Turn™.
Burning Classics 2 is here to ignite your winnings with all the fiery thrills of the original, plus even hotter rewards. The sequel to Booming Games’ most popular game, Burning Classics, keeps the classic 5×3 grid and 20 variable paylines, along with the iconic stacked symbols, including stacked wilds.
Blueprint Gaming™ takes one of its strongest internationally performing series to new heights in Cash Strike Hotstepper 2, with Super Strike and mystery symbols among the new additions designed to elevate the gameplay experience on offer.
BGaming is excited to announce the launch of Bonanza Trillion, the highly anticipated sequel to the hit slot, Bonanza Billion. The game builds on the success of its predecessor while also upping the ante with a range of captivating features, enhanced visuals, and higher volatility. Bonanza Trillion upgrades the classic fruit and crystal theme that players loved from the original title.
Step into the heart of the untamed frontier in Bison Moon – Power Combo, a slot from Northern Lights Gaming that captures the rugged beauty and boundless thrill of the Great Plains with plenty of big wins in store. This action-packed slot introduces the provider’s latest mechanic, Power Combo, where three unique Scatters unlock incredible bonus features via its proprietary Link&Win feature.
The vast plains are alive with the sound of rampant hooves, the roar of predators, and helpful animals along the way. ELA Games proudly presents its latest release, Buffalo Force, an energetic game that celebrates the sheer power of nature.
Spinomenal is welcoming players to ascend to Valhalla with its latest mythology-inspired slot, Majestic Odin. The game joins Spinomenal’s hugely popular Demi Gods series. Majestic Odin is set against a breathtaking Nordic landscape of towering mountains, deep fjords, and glowing torches that frame the game with mythic grandeur.
The post Week 37/2025 slot games releases appeared first on European Gaming Industry News.
Latest News
GR8 Tech’s Bet It Drives Wraps Season 1 with Stephen Crystal—From Las Vegas Legends to Global Gaming Leadership
GR8 Tech’s drive-time podcast Bet It Drives closes out its debut season in the fast lane with Stephen Crystal, Founder of SCCG Management and a 30+ year veteran of the gaming world. From reshaping tribal and riverboat gaming to owning iconic Las Vegas casinos and driving more than $3 billion in finance, M&A, and technology projects, Stephen has spent his career at the center of the industry’s biggest moves.
In the passenger seat with host Yevhen Krazhan, GR8 Tech’s CSO, Stephen takes listeners from the glitter of Vegas to the global stage—where he has advised 120+ client-partners across 100 countries, built US operations for the UK’s largest bookmaker, and cut high-profile sports betting deals with teams like the Cincinnati Bengals and Vegas Golden Knights.
On this ride, Stephen opens up about:
- Whether industry events really bring the business
- Why he believes in connecting people to people above everything else
- How he’d reshape iGaming conferences (hint: more case studies, less fluff)
- The single-sentence keynote he’d deliver if given the mic
- The people and principles that shaped his journey
- The art of closing deals and the mindset behind his business approach
- Which song he cues up when it’s deal-done time
- His take on when it’s “network” and when it’s definitely “not work”
“Stephen brought the kind of wisdom you only get from decades at the very top of gaming and a career spent building, betting, and believing in people,” said Krazhan. “It was a very inspirational, motivational talk—and Stephen officially earned a Bet It Drives seatbelt of honor.”
As always, Bet It Drives trades the studio for the streets of London, filming each episode entirely on the move with a multi-camera crew capturing both the ride and the real talk. The result is a podcast that has blended insider insights with unscripted, human moments all season long—from Alex Pratt and Helen Walton to Rohini Sardana, and now Stephen Crystal in the finale.
Watch Episode 4 with Stephen Crystal now on YouTube, Spotify, and Apple Podcasts.
That’s a wrap for Season 1. But don’t unbuckle just yet—Bet It Drives will be back soon. Follow GR8 Tech and stay tuned: Season 2 is already on the horizon, promising more bold voices, more candid conversations, and more reasons to hit play.
The post GR8 Tech’s Bet It Drives Wraps Season 1 with Stephen Crystal—From Las Vegas Legends to Global Gaming Leadership appeared first on European Gaming Industry News.
-
Latest News3 months ago
Brand-new projects debuting at iGB L!VE: Casino&You and Win&You Partners!
-
Latest News1 month ago
Light & Wonder to Participate in the 2025 Australasian Gaming Expo
-
Latest News4 weeks ago
ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025
-
Latest News1 month ago
Gavin Hamilton Joins Sports & Wellbeing Analytics as Chairman to Accelerate Global Expansion
-
Latest News2 months ago
2025 PUBG MOBILE WORLD CUP KICKS OFF WITH GROUP DRAW AHEAD OF ESPORTS WORLD CUP
-
Latest News2 months ago
HIPTHER Community Voices: Interview with the CEO and co-founder of Nordcurrent Victoria Trofimova
-
Latest News3 months ago
HIPTHER Community Voices: Interview with Dr. Maria Loumpourdi, founder and Managing Director of Made From Within
-
Latest News2 months ago
CEO of MEDIA24 Interviewed: Industry Scams, Business Insights and SEO
You must be logged in to post a comment Login