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Opening New Doors: EveryMatrix’s London Launch and the People Power Behind Its Growth
By Maria Emma Arnidou, for European Gaming Media
The beginning of May saw the grand opening of EveryMatrix’s new London office, where the company welcomed iGaming media representatives for a two-day showcase: from the official ribbon-cutting to a deep dive into Q1 results, product launches, and strategic updates.
Held high above the city in the sleek HYLO building – now home to EveryMatrix’s new London office – the event was as polished as the view. It offered warm hospitality, meaningful conversations, and a structured program that balanced corporate transparency with genuine connection.
Co-founders Ebbe Groes and Stian Hornsletten, and Global Head of Offices Daniela Gheorghe took their spots for the customary cutting, surrounded by wide windows framing a glowing city skyline: cheers from the crowd, a quick snip – and that’s it: with camera shutters clicking and hands clapping, the new chapter began.
A View to Match the Vision
The new office setting was as polished as the EveryMatrix brand itself. Located in one of London’s most vibrant new towers, the company’s new office rises high above the city, with panoramic windows framing a glowing metropolis below.
The sleek space and the people buzzing happily around the workstations set the stage for a broader message: EveryMatrix isn’t simply scaling – it’s building a global community.
The “EM” People: The Culture Driving Global Momentum
One of the most compelling media presentations of the day was simply titled “The ‘EM’ People.”
Far from being a routine report, or a “mandatory” nod to company culture, this session revealed the inner engine behind EveryMatrix’s continued success: its people. As the audience quickly discovered, the company is not only scaling across markets but doing so with a purposeful investment in team growth, development, and cohesion.
The numbers shared spoke volumes:
- Headcount marks a 36% year-on-year increase, and 491 new hires joining the company in the last 12 months alone.
- EveryMatrix now spans over 15 global offices with employees representing 40+ nationalities.
- The average employee age is 33, with an average tenure of 3.4 years.
- An impressive 95% retention rate among new hires.
In an industry known for its high turnover and fierce competition for talent, these stats are more than impressive, indicating the strategic planning and care invested in People and Organisational Culture.
The presentation dove into how this success is structured. EveryMatrix has implemented a robust Learning & Development framework that offers tailored learning paths across technical training, leadership development, and online upskilling. This ensures that no matter where someone is in their career journey, there’s a clear path forward.
The company’s employer branding initiatives also stood out. From events designed to boost internal pride and connection, to storytelling campaigns that highlight real team members rather than corporate jargon, EveryMatrix is creating a brand culture that feels authentic and shared.
Offices as People Hubs and Culture Carriers
The symbolism of the London opening was not lost on attendees. The office is not just a workspace – it’s a physical representation of the company’s values and return to its roots. Designed to foster collaboration and flexibility, it joins the ranks of newly opened offices in Copenhagen, Cebu, and Chiang Mai. These hubs are purposefully built to support diverse teams onboarded from strategic acquisitions, encourage spontaneous collaboration, and create a sense of belonging across regions.
Daniela Gheorghe, who oversees EveryMatrix’s global office network, emphasized the importance of spaces that do more than house desks: in the office tour she gave to the press, Daniela discussed the thoughtful architecture and placement of each Department on the open, yet distinctly separate spaces. Teams in need of more quiet surroundings, like Accounting, are placed away from the “louder” Trading Department. Each team’s and co-worker’s needs are met under a collaborative and human-centric mindset.
Social Impact with Substance
The focus on people extends well beyond the company’s own walls. EveryMatrix’s social responsibility initiatives are not just performative checkboxes – they’re embedded into the company’s long-term vision.
The Teach Stream program, active since 2015, has helped more than 200 underprivileged children gain foundational skills in IT, English, and math. More recently, the launch of the Academy for Heroes has marked a new chapter: a purpose-built NGO project in Ukraine, designed to help war veterans transition into tech careers. Based in Lviv, the program offers tailored training in a market-ready environment, further aligning social impact with industry opportunity.
Local CSR projects in each regional office reinforce this approach, encouraging team members to take part in meaningful community action. It’s a people-first philosophy that scales.
Setting the Tone for the Future
While the London office served as the physical backdrop for the event, the real takeaway was intangible: a sense of direction, clarity, and culture. EveryMatrix is growing by cultivating an environment where talent can thrive, communities can benefit, and innovation is sustainable because it’s human-centered.
In a time where company culture is too often reduced to buzzwords, breakout rooms, and meaningless Pizza Fridays, EveryMatrix offered a refreshing alternative: a clear vision backed by real people, real numbers, and real impact.
As I was leaving the building alongside other guests, I couldn’t help but feel that the view from the 24th floor wasn’t just a look at London – it was a glimpse into what the future of responsible iGaming leadership might actually look like.
The post Opening New Doors: EveryMatrix’s London Launch and the People Power Behind Its Growth appeared first on European Gaming Industry News.
Latest News
13 gambling company executives in appeal against ATG’s proposal to raise gambling tax in Sweden
BOS – The Swedish Trade Association for Online Gambling – is today submitting a letter to the government. The letter is signed by 13 gambling company executives and BOS’s secretary general. In the letter, the signatories urge the government not to support the gambling company ATG in their proposal to raise the general gambling tax in favour of a reduction in the tax on horse racing.
As a main argument, the signatories highlight the fact that the level of the gambling tax affects the proportion of consumers who choose to gamble on the legal licensed gambling market, and that too many consumers are already opting out of the safety of the licensed market with its extensive consumer protection.
“Horse betting has a channelisation rate of between 98-99 percent. Online casino, according to the most optimistic estimates, has a channelisation rate of between 72-82 percent. The higher the tax, the greater the risk that the consumer will choose unlicensed gambling, where neither gambling tax nor consumer protection exists. To then lower the gambling tax for horse betting, which already has a very strong channelisation, and raise it for online casino, which has a very weak channelisation, would be completely incomprehensible. At least for those who prioritize consumer protection,” says BOS Secretary General Gustaf Hoffstedt.
You can read the full letter here: Letter to Government on ATG gambling duty
The post 13 gambling company executives in appeal against ATG’s proposal to raise gambling tax in Sweden appeared first on Gaming and Gambling Industry Newsroom.
FBMDS proudly unveils the Momentum Series, a crash gaming collection built to deliver fast-paced thrills, immersive visuals, and strong retention for online casino operators worldwide with the Piñata Rush, Magical Garden and Arctic Jumper titles.
Designed “for emotions” and “born to captivate”, the Momentum Series includes three high-performing titles — Piñata Rush, Magical Garden, and Arctic Jumper — that redefine the crash genre with dynamic gameplay, deep personalization, and stunning 3D environments.
The Momentum Series was created to give players more control, excitement, and emotional connection while providing operators with games designed for longer sessions and better retention metrics. Each title combines intuitive gameplay with high volatility, 97%+ RTP, and a responsive, mobile-first design, ensuring performance across devices and browsers. Players can personalize their experience with auto bets, double bets, and auto cashouts, adapting each round to their individual risk strategy.
Piñata Rush offers a colorful, multiplayer crash gaming experience set in lively Mexican-inspired streets. Players can track others’ progress in real time and enjoy a community-driven atmosphere that keeps engagement levels high. With 97.06% RTP and features such as Multiplayer, Auto Play, Auto Cash-Out, and a configurable Max Bet from 100x to 1000x, this crash game provides vibrant entertainment across Android, iOS, Mac OS, and Windows.
Magical Garden immerses players in a lush 3D fantasy world where serenity meets suspense. This single-player experience blends calm and thrill through Auto Play and Auto Cash-Out functions, allowing personalized strategies and a Max Bet configurable from 100x to 1000x. With 97% RTP, it offers operators a high-performing product with wide cross-platform compatibility.
Arctic Jumper brings adrenaline to the frozen north with a fully 3D single-player experience. Its immersive visuals and smooth performance are enhanced by Auto Play, Auto Cash-Out, and customizable betting options that match each player’s risk profile. Operating at 97% RTP, this title delivers consistent engagement and retention potential for competitive markets.
“The Momentum Series represents FBMDS’ evolution into crash gaming — a genre built on emotion, timing, and control,” said Renato Almeida, Director at FBMDS. “With Piñata Rush, Magical Garden, and Arctic Jumper, we’re delivering fast, flexible, and emotionally charged experiences that empower both players and operators.”
FBMDS brings a winning portfolio of innovative iGaming solutions, blending tradition with cutting-edge technology to deliver engaging, reliable, and profitable gaming experiences for operators worldwide. With a focus on slots, table games, video bingo, and now crash games, FBMDS empowers partners to scale and succeed in competitive markets.
The post Momentum Series: A Crash Gaming collection crafted for emotions in your online casino appeared first on Gaming and Gambling Industry Newsroom.
- Sunny feel-good vibes for everyone: Cozy Coast now available for iOS and Android
- New trailer highlights entertaining storytelling, merge-2 puzzles, and diverse gameplay elements
- Upcoming updates with new events and challenges for long-lasting fun
A beach adventure with heart: InnoGames, one of Germany’s leading developers and publishers of mobile and browser games, today launches Cozy Coast worldwide, bringing sunny feel-good moments to smartphones and tablets. The game is now available for free on the App Store and Google Play Store. Players in selected regions have already explored the Mediterranean island of Calista and experienced the captivating story of the two protagonists Mia and Elara. The unique mix of merge-2 puzzles, exploration, and heartfelt moments is clearly resonating with players, earning 4.8 on the App Store and 4.6 on Google Play out of 5 stars.
With today’s launch, InnoGames expands the game’s language support. Alongside the existing languages German, English, and French, Cozy Coast is now also available in Italian, Polish, Portuguese, and Spanish.
New Features, More Events: Regular Updates for Lasting Fun
In Cozy Coast, players accompany best friends Mia and Elara on a journey across the picturesque Mediterranean island of Calista. For Mia, the island is filled with childhood memories, but its former charm has faded. Together, they set out to restore the island. The gameplay centers on merge-2 mechanics: By skillfully combining items, players fulfill the wishes of island residents, collect resources, and restore buildings to unlock new areas of Calista. Along their journey, Mia and Elara encounter interesting characters, discover secrets, and explore the environment.
Check out the trailer on youtube: youtube.com/watch?v=hpacBlPfio4
Since the initial launch of Cozy Coast in selected regions, the development team has steadily expanded the merge-2 adventure. Customizable portraits, 3D decoration events, special quests with unique rewards, and advanced challenges for experienced players ensure there’s always something new to discover. The holiday season has also arrived: players can earn daily rewards, including the festive avatar “Winter Elara”.
Key Features of Cozy Coast
- Merge items: Strategically combine items to create new and higher-value objects
- Restore the seaside promenade: Renovate abandoned buildings to unlock new areas
- Adventure in paradise: Follow best friends Mia and Elara as they discover hidden places and uncover the secrets of a corporation with questionable intentions
- Characters with personality: Meet fascinating characters. Every encounter comes with a story – sometimes touching, sometimes mysterious, but always full of emotion
- Fresh challenges every day: Participate in competitive, daily, weekly, and seasonal events like exploration quests, puzzle collections, decoration and special story-driven missions to receive exciting rewards and enjoy lasting gameplay
- A personal touch: Use portrait customization to bring individuality and personality to every adventure.
- Unwind in a Mediterranean setting: Experience stress-free gameplay paired with a captivating story of friendship, courage, and hope
- Free to play without restrictions: Available worldwide on iOS and Android (except in Russia and China)
Cozy Coast is available on the App Store for iOS and on Google Play for Android.
For the latest news about the game, visit the official website or follow Cozy Coast on Facebook, Instagram, TikTok, and YouTube.
The post Cozy Coast Launches Worldwide: Beach Adventure from InnoGames Now Available appeared first on Gaming and Gambling Industry Newsroom.
13 gambling company executives in appeal against ATG’s proposal to raise gambling tax in Sweden
Momentum Series: A Crash Gaming collection crafted for emotions in your online casino
Cozy Coast Launches Worldwide: Beach Adventure from InnoGames Now Available
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