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Trust your instinct

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David Natroshvilli, Founder of SPRIBE, says that without gut feeling and persistence, Aviator would not be the flyaway success that it has become

Aviator is one of the most successful online casino games in the world, with more than 50 million active users placing 400,000+ bets a minute at more than 5,000 online casino brands and counting.

It has become a brand in its own right, helped in part by the multi-million-dollar marketing deals we have with global sports franchises like the UFC and WWE, and teams like A.C. Milan.

But that hasn’t always been the case.

Rewind back to ICE London 2019, and you would have found me and my business partner, Nick, approaching every stand we could to speak to people about this great new game we had created.

We had no stand, no tea and coffee machine, no staff – just the two of us, and an iPad (which we debated long and hard about purchasing because we were a start-up with no money).

But we also had persistence, and despite being turned away by the vast majority of the people we approached, we did manage to have some conversations.

And those who took the time to try the game really got it – this included EveryMatrix, who became one of our first distribution partners (and remains a crucial partner to this day).

When I look back, I think what made us so persistent is that we knew deep down that in Aviator, we had a game-changing product; we just needed to get it in front of the right people.

But this is easier said than done when you are being turned away time after time.

It was also hard to generate interest because ultimately, we didn’t create the crash format. Crash games had been around for several years and were simply not popular with players.

What we had done, though, was revolutionise the format so that it offered a thrilling player experience through a smooth and seamless user interface.

We also built features into Aviator that had never been seen in an online casino game before – I’m talking about real-time leaderboards, in-game chat, multi-bets and multiplayer gameplay.

We’d also spent an incredible amount of time working on the user interface and experience. We knew it had to be smooth and seamless, especially on mobile with one-handed play.

We poured over the fine details and made sure that everything was a simple, fast and easy to understand as possible, while delivering edge-of-the-seat thrills and social interaction.

While we know this is what the players of today are seeking, at the time, this was an entirely new combination of factors, and pretty much everyone we spoke to thought they didn’t work together.

But we knew it worked; we just needed to get a couple of initial partners on board, and we could build momentum from there.

Thankfully for us, that happened with EveryMatrix and the other platform providers and aggregators that took a bit of a risk and added Aviator to their lobbies.

And since then, momentum has built and continues to build as we keep refining Aviator and pushing boundaries, both within the game and how we market it to players.

I know that people look at the Aviator story, especially the meteoric growth it has achieved in recent years, and think it’s been a smooth flight since takeoff.

But the reality is, it has been incredibly turbulent with a lot of tough times along the way.

ICE London 2019 was especially difficult, and in those moments of rejection, pretty deflating. But despite the setbacks, we trusted our instinct and kept knocking on doors until one opened.

This is an industry where fortunes can change on the spin of a reel, and our bet on Aviator has certainly paid off.

But for myself and Nick, as well as the founding members of SPRIBE, it wasn’t really a gamble to begin with.

We knew Aviator would be a hit, we just needed to convince a few other people of that, too.

Six years later, it’s safe to say that none of us expected to see Aviator flying so high, but that we are incredibly proud to see it soaring.

The post Trust your instinct appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Gavin Hamilton Joins Sports & Wellbeing Analytics as Chairman to Accelerate Global Expansion

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Sports & Wellbeing Analytics (“SWA”), a fast-scaling innovator in AI-powered sports data and betting models, today announced the appointment of Gavin Hamilton as Chairman of the Board.

Hamilton is a widely respected leader in the gambling and gaming industry, known for scaling high-growth companies and driving innovation in regulated markets. His previous roles include CEO of Red Tiger Gaming – where he led the company through explosive global growth and its acquisition by Netent AB – as well as senior leadership positions at NetEnt AB, Flutter, and Evolution.

Speaking about his appointment, Gavin Hamilton said “SWA is sitting on transformative IP that could reshape how the industry thinks about live betting, integrity, and athlete data,” said Gavin Hamilton. “The team has built something genuinely unique at the intersection of sport and real-time analytics, and I’m excited to help steer the next phase of global expansion.”

Caspar Hobbs, CEO of SWA, welcomed the appointment: “Gavin’s arrival is a major endorsement of our strategy and ambition. He brings not just deep sector knowledge, but also the credibility and leadership needed to help SWA scale in key markets and take advantage of the incredible demand for smarter, faster, and fairer sports data.”

The post Gavin Hamilton Joins Sports & Wellbeing Analytics as Chairman to Accelerate Global Expansion appeared first on European Gaming Industry News.

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ExpressVPN Announces New Partnership with Riot Games

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ExpressVPN, the global leader in consumer privacy and security, has announced a new partnership with video game developer, publisher and esports tournament organiser, Riot Games.

As a Summer Split Partner, ExpressVPN will sponsor the championship series taking place from August – September, culminating in this year’s League of Legends EMEA Championship (LEC) taking place at the Caja Mágica in Madrid. From September 26 to 28, the last standing and best teams from the Summer Split will battle in front of over 10,000 in-person spectators for the Summer Split Champion title and a chance to qualify for the 2025 World Championships – one of the most iconic esports competitions in the world.

Riot Games players will have access to a free 14-day trial of ExpressVPN, empowering gamers with advanced digital privacy and security. League of Legends players will also unlock Hextech Chests when they subscribe to ExpressVPN.

ExpressVPN works with all major gaming consoles, enabling gamers to protect their digital privacy and giving them access to a global network of server locations. ExpressVPN’s custom-built Lightway protocol is built with speed and performance in mind—ensuring protection against DDoS attacks and ISP throttling while allowing gamers to enjoy a fast and secure connection that helps them stay competitive.

Riot Games is one of the world’s leading video game developers and publishers, with its flagship game, League of Legends. The company also organises major esports Championships such as the League of Legends EMEA Championship (LEC) and World Championship.

Zac Eller, GM of Global Partnerships & Business Development at ExpressVPN, said: “For today’s gamers, privacy and performance go hand-in-hand. Whether it’s protecting against DDoS attacks, reducing ping, or unlocking global content, we’re here to help players compete at their best. Riot Games has built a world-class esports ecosystem, and we’re proud to work with them to ensure gamers have the tools they need to stay safe and secure online while supporting the League of Legends community.”

Charlie Allen, EMEA Director of Commercial Partnerships & Biz Dev at Riot Games, said: We’re always looking to collaborate with partners who understand our community and what matters to them. ExpressVPN gets that League of Legends and the LEC aren’t just about gameplay and high stakes, they’re about trust, stability, and showing up in the right way. This partnership isn’t just a logo on a screen; it’s about adding that final layer to elevate the fan experience, connecting two worlds in a way that feels natural and earned – it directly supports our community by helping protect their internet connection and security. Whether you’re grinding ranked, co-streaming the LEC, or traveling to a live event like the Summer Finals in Madrid, digital security matters. It’s a collaboration built not just around shared audiences, but shared values.”

The post ExpressVPN Announces New Partnership with Riot Games appeared first on European Gaming Industry News.

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IGT to Showcase Localised Linked Games and Gaming Systems Advancements at 2025 Australasian Gaming Expo

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IGT is going to present an exciting, performance-focused showcase of games, cabinets, systems and FinTech solutions at the 2025 Australasian Gaming Expo (AGE 2025) which will take place at ICC Sydney from Aug. 12-14. With a market-attuned portfolio of more than 50 unique link and standalone game titles, IGT will reflect the Company’s focus on delivering innovative player experiences and creating value-add opportunities to gaming floors across Australia and New Zealand (ANZ).

“As IGT enters a new era of growth and transformation, AGE 2025 is an ideal opportunity to demonstrate our laser-focus on delivering an unrivaled solutions portfolio, and our unique position to serve as a ‘one-stop-shop’ for our customers across Australia and New Zealand. At AGE 2025, IGT will present a diverse range of standalone and linked progressive games with exciting new titles such as Hot Stuff Link and Bandit Link & Loot, as well as our IGT ADVANTAGE CLUB system with advancements to Service Window and other convenience-enhancing modules,” said Dallas Orchard, IGT SVP and COO, APAC.

“IGT’s line-up for AGE 2025 is the most exciting portfolio that we’ve presented in recent years. In addition to showcasing ten new game families, we will reveal our revamped jackpot strategy for the ANZ market, as well as IGT’s rejuvenated on-screen look and feel. Our development focus has been on delivering an elevated player experience through trending mechanics and enhanced art packages. For example, our Firework Link provides players with a Hold and Spin inside Hold and Spin experience, coupled with new innovative free-game mechanics; and MegaVault Link morphs the two most popular mechanics that the ANZ market has seen over the last 20 years – Chose Your Volatility and Hold and Spin,” said Matt Wright, IGT Product Director APAC.

Everi, an IGT brand, will highlight its portfolio of integrated FinTech solutions at AGE 2025 in a dedicated space alongside IGT’s exhibit. Everi’s trusted suite includes cash access, player wallets, AML compliance, loyalty and payments — each built to work together and designed to meet the demands of modern casino and venue operations.

These offerings integrate directly with IGT’s powerful systems, creating a unified financial and engagement platform. From cage to cabinet and kiosk to mobile, operators gain a consistent and configurable experience that reduces friction, enhances visibility and streamlines operations across land-based and digital environments.

Everi’s solutions also support responsible gaming by incorporating tools like spending limits, discreet messaging and data-informed alerts — helping operators promote sustainable play without disrupting the entertainment experience. By combining Everi’s FinTech innovation with IGT’s global infrastructure, operators can benefit from a flexible, modular foundation that delivers smarter data, stronger compliance and personalised engagement at every touchpoint.

Together, IGT and Everi are reimagining how payments, loyalty and compliance come together — helping operators move faster, serve smarter and lead the next era of connected gaming.

The post IGT to Showcase Localised Linked Games and Gaming Systems Advancements at 2025 Australasian Gaming Expo appeared first on European Gaming Industry News.

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