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The Divisionsforeningen and Soft2Bet in Historic Deal: New Names for Danish Divisions

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Source: divisionsforeningen.dk/wp-content/uploads/2025/06/PM_nye-navnesponsorer.pdf

Soft2Bet, the company behind the betting operators Betinia and CampoBet, has entered into a new comprehensive sponsorship agreement with the Divisionsforeningen. The agreement applies to the 1st, 2nd, and 3rd divisions in Danish football, covers the next two seasons, 2025/26 and 2026/27, and includes, among other things, new official league names.

Starting next season, the 1st Division will be renamed the Betinia Liga, while the 2nd and 3rd Divisions will be named CampoBet 2. Division and CampoBet 3. Division.

The collaboration between Soft2Bet and the Divisionsforeningen is built with a clear ambition: to strengthen Danish football both on and off the pitch. The sponsorship aims to inject fresh energy into the local game, increase visibility, and shine a brighter spotlight on the clubs and players who compete across the country each week. By elevating the profile of these divisions, Soft2Bet’s partnership is set to strengthen community engagement and support the long-term development of football at all levels in Denmark, marking a significant investment in the foundation of Danish football.

“We are very pleased that Soft2Bet, which operates CampoBet and Betinia, has chosen to support Danish football broadly and wants to support the growing interest in the tournaments. The fact that there will now also be a name sponsor for the third and fourth best tiers is a tribute to all the work the clubs have done to deliver a fantastic product, create ever better conditions and increase awareness of the tiers,” says Claus Thomsen, Director of the Divisionsforeningen.

Both Betinia and CampoBet are leading, award-winning brands in the Scandinavian market, with a strong local presence and deep ties to the sports community. Their impact is evident through strategic partnerships with local sports organisations, exceptional player loyalty, and dominant positions in the mobile gaming sector. In addition, their commitment to responsible gaming, innovation, and tailored local engagement has positioned them as trusted and influential players in Denmark’s betting landscape.

“This partnership reflects Soft2Bet’s commitment to football in Denmark,” stated Oksana Tsyhankova, CMO of Soft2Bet. “With a strong focus on localized, responsible experiences through Betinia and CampoBet, we support both the growth of the game and the communities behind it—always in line with Danish Gambling Authority standards.”

The sponsorship agreement will also include concrete initiatives and campaigns to bring fans closer to the clubs and generate interest around the matches across the country.

 

The post The Divisionsforeningen and Soft2Bet in Historic Deal: New Names for Danish Divisions appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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PuK Gaming Welcomes iFerg as a Co-Owner and Strategic Investor to Drive Innovation in Mobile Gaming

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PuK Gaming, a trailblazer in precision-engineered mobile gaming accessories, is excited to announce that Luke “iFerg” Fergie, a globally renowned mobile gaming content creator, has joined the company as a co-owner and strategic investor. This landmark partnership strengthens PuK Gaming’s mission to revolutionize mobile gaming with its modular ecosystem, delivering console-quality control to players worldwide.

With 10M fans across platforms like YouTube and X, iFerg brings unparalleled influence and expertise to PuK Gaming. As a co-owner, iFerg will play a pivotal role in product development, collaborating on new accessories like the PuK Thumbstick, Grips, and Triggers to enhance precision and comfort for gamers. Additionally, he will contribute to day-to-day operations, including strategic planning, content creation, and community engagement, to drive PuK Gaming’s growth in the competitive mobile gaming market.

“We’re thrilled to have iFerg join PuK Gaming as a co-owner,” said Simon Burgess, Co-founder of PuK Gaming and inventor of the SCUF® controller. “His investment and hands-on involvement will accelerate our innovation, ensuring our products meet the needs of both casual and competitive players. iFerg’s vision aligns perfectly with our goal to redefine mobile gaming.”

iFerg’s investment underscores his confidence in PuK Gaming’s cutting-edge ecosystem, which enhances touch gameplay without introducing the lag and optimization issues associated with external controller devices, offering unmatched performance in titles like Call of Duty®: Mobile and Fortnite®. As part of the partnership, iFerg will showcase PuK products in exclusive content, including YouTube series like “Rookie to Legendary” and “PuK vs Pros,” and participate in branded events, such as Call of Duty: Mobile activations, to engage the global gaming community.

“I’m beyond excited to take a leadership position, investing my time and money into PuK Gaming,” said iFerg“Their modular accessories are game-changers, and I’m eager to work closely with the team to continue developing products that empower players to dominate. This is a huge step for mobile gaming, and I’m proud to be part of it.”

The full range of PuK Mobile Gaming hardware is shipping globally today.

The post PuK Gaming Welcomes iFerg as a Co-Owner and Strategic Investor to Drive Innovation in Mobile Gaming appeared first on European Gaming Industry News.

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Riot Games Wraps Up V5: A Landmark Celebration of VALORANT’s Five-Year Journey in South Asia

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Five years ago, VALORANT arrived in South Asia with a simple promise: to deliver clutch gameplay and high-octane FPS hero shooter action. What followed was far more – late-night team talks in dorm rooms, friendships built in cyber cafes, taunts turned into inside jokes, and a vibrant community that made the game unmistakably their own. This month, on VALORANT’s 5th anniversary, Riot Games brought that journey full circle with V5, a campaign built as a tribute to every South Asian player who made VALORANT more than just a game.

V5 was designed to be a true reflection of the players, a campaign that lived in the same spaces they do: on their campuses, in their cafes, and on their timelines. Rooted in cultural nuance, it celebrated the reality of the player experience through animated shorts based on real stories, UGC-driven content, murals, college activations, and a host of community-driven celebrations. 

“V5 is our ‘Thank You’ to a generation of players who made VALORANT their own,” said Arun Rajappa, Country Manager, Riot Games India & South Asia. “Whether you’re top-fragging in ranked matches or reminiscing over your first LAN, this campaign is about your story. We wanted V5 to reflect the unique way South Asia has embraced VALORANT. The response has been uplifting, and it only reinforces why we build with community at the center.”

At the heart of it all was the V5 key visual, a vibrant and colorful tapestry of South Asian gaming culture. It was as much about memory as it was about mood: a steaming cup of chai to honor the all-nighters, subtle nods to LAN café setups that birthed both rivalries and friendships, and the unmistakable “NHK?” (“Nahi ho raha kya?”) jibe, which has become part of the everyday VALORANT vocabulary across the region. This logo was a visual time capsule, recognizable, relatable, and a proud representation of the region’s gaming culture..

As part of V5’s on-ground presence, Riot reimagined the streets of Mumbai, Delhi, Gurgaon, and Kota with an OOH (Out-of-Home) campaign that didn’t just speak to the community, it spoke like them. Across Gurgaon, Mumbai, and Delhi, LED billboards lit up with iconic in-game callouts like the playful jibe “Kal aana kal” and the ever-reliable pre-round “Skin dede bro!” phrases that have become part of everyday VALORANT banter. In Kota, the campaign took a hyperlocal twist, with traditional billboards across high-traffic areas. What made the campaign stand out was that these callouts weren’t just written for the community; they were voted on by them, turning the streets into shared arenas of recognition and pride.

One of the most timely and playful moments of the V5 campaign landed on June 2 — the day IIT-JEE Mains results were announced, a high-pressure milestone for millions of students across India. Seizing this cultural flashpoint, Riot rolled out ‘VAL Toppers’, a cheeky twist on the way coaching centres in cities like Kota celebrate academic success. But instead of JEE rankers, these billboards spotlighted Radiant-ranked VALORANT players, honoring them with the same visual fanfare usually reserved for exam toppers. With VAL Toppers, Riot offered a tongue-in-cheek nod to South Asia’s competitive spirit, proving that top-tier aim and top-tier ambition can shine in very different arenas.

The campaign made its presence felt at the VCSA Split 2 finals, where VALORANT set up an open-access booth at the Phoenix Market City, Mumbai. Visitors, many new to the game, got hands-on with VALORANT and a lot of exciting swag like custom marshmallows featuring their favourite agents and t-shirts capturing elements of V5. It was a low-barrier, high-impact entry point that turned casual curiosity into active interest.

To close the campaign, Riot hosted V5 Game Night at ApeCity, India’s first org-led gaming cafe in Navi Mumbai, transforming it into a celebration zone with friendly showmatches, video games, and a comedy set by popular comic Raunaq Rajani. It was a final nod to the players who built the community and a call to those who’ll define what comes next.

According to the Lumikai State of India Interactive Media and Gaming Report FY24, India’s gaming market generated $3.8 billion in FY24 and is projected to grow to $9.2 billion by FY29. With 66% of gamers coming from non-metro cities and 43% being first-time earners aged 18–30, the data reflects gaming’s growing cultural and economic weight. V5 is a reflection of this moment, when games stop being pastimes and start becoming part of how an entire generation communicates, celebrates, and connects.

V5 ultimately proved that VALORANT in South Asia is lived, embedded in comms, cafe walls, student timetables, and weekend routines. And now, it has cemented its place in India’s entertainment mainstream. 

The post Riot Games Wraps Up V5: A Landmark Celebration of VALORANT’s Five-Year Journey in South Asia appeared first on European Gaming Industry News.

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Million Games and Wagercomms Launch Draw SevensTM – A Game-Changing Casino Card Game with Progressive Jackpots

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Million Games, an up-and-coming online game studio, is proud to announce the release of Draw SevensTM, a thrilling casino card game developed by Wagercomms as part of the Million Stars partner program. Draw SevensTM reimagines classic card gaming by blending fast-paced action with multiple payouts and two progressive jackpots, offering players an experience like no other.

Draw SevensTM is designed to bring instant action to casinos worldwide. The game invites players to wager on Over 7, Under 7, and Progressive 7, with opportunities for strategic play and bonus payouts on “Seven” and “Safe Seven” bets. Featuring a low house edge of just 2.64%, this innovative table card game appeals to both seasoned and casual players.

Thomas Nimstad, CEO of Million Games, expressed his excitement about the launch: “Draw SevensTM perfectly exemplifies our vision for the Million Stars partner program – empowering studios like Wagercomms to create truly unique gaming experiences. This game combines classic appeal with modern innovation, and we’re thrilled to bring it to players globally.”

Draw SevensTM is designed with a mobile-first approach, ensuring seamless gameplay across all devices and orientations. Its intuitive mechanics, paired with the excitement of progressive jackpots, make it an excellent addition to any online casino portfolio.

Peter Bengtsson, CEO of Wagercomms, spoke about the collaboration with Million Games: “Partnering with Million Games has allowed us to elevate our creative vision for Draw SevensTM. The support and expertise through the Million Stars partner program were invaluable in bringing this ambitious project to life. We’re confident players will love the fast gameplay and strategic depth of Draw SevensTM– it’s the first all-new casino card game in decades.”

Key Features of Draw Sevens®

  • Multiple Betting Options: Players can wager on Over 7, Under 7, and Progressive 7.

  • Double Progressive Jackpots: A chance for life-changing wins.

  • Strategic Gameplay: Bonus payouts on “Seven” and “Safe Seven” bets add layers of excitement.

  • Mobile-First Design: Optimised for all devices and orientations.

  • Low House Edge: 2.64%, at optimal play, for fair and thrilling gameplay.

Draw SevensTM is now live and available to players on participating platforms.

For more information about Draw SevensTM and the Million Stars partner program, visit Million Games website.

The post Million Games and Wagercomms Launch Draw SevensTM – A Game-Changing Casino Card Game with Progressive Jackpots appeared first on European Gaming Industry News.

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