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F1 trailblazer Claire Williams OBE confirmed as iGB L!VE keynote
Claire Williams OBE, former leader of the Williams Formula 1 racing team has been confirmed as the keynote at July’s iGB L!VE
Claire Williams OBE, the former leader of the Williams Formula 1 racing team and one of the most prominent and successful women in F1 history has been confirmed as the keynote at July’s iGB L!VE the first edition to be held in London.
Exploring the best practice parallels which can be drawn between the data-driven worlds of F1 and iGaming, Claire will be in conversation with the award-winning journalist and broadcaster Nadine Dereza on the Pulse Stage at ExCeL London on Tuesday 2 July.
Announcing iGB L!VE’s high profile inspirational key note, Naomi Barton Global Portfolio Director responsible for the iGB brand said: “I am delighted that Claire who is one of only two women to head a F1 team in the modern era will be bringing her experience and insight to what is an historic edition of iGB L!VE.
“An inspirational leader she was responsible for transforming Williams F1 from an outdated, male-dominated culture into one renowned for being a pioneer of innovative technology, sustainability, diversity and inclusion.
“Her development of a high-performance team culture galvanised an underperforming race team that had been struggling on and off the grid to its best finishing positions in years.
“Progressing from the Silverstone press office to leading a group of over 1,000 employees, she possesses an authentic and fearless approach to leadership. Her keynote will be one of many ‘must attends’ of the iGB L!VE experience and will underline the brand’s focus on driving increased performance in the industry as well as our unswerving commitment to diversity.”
Looking ahead to her appearance at what is poised to be the biggest edition of iGB L!VE on record Claire Williams noted: “There are a number of ways that Formula 1 can inspire businesses and provide tangible takeaways for iGaming operators of all sizes, from product innovation to navigating entry into new markets.
“As well as key requirements such as having a dynamic leadership, a culture of continuous improvement, hiring the very best problem solvers and being the first to embrace technology advances, F1 also demands the organisational agility that’s necessary to nuance strategy in what is an ultra-competitive space. I look forward to exploring the lessons provided by F1 that will inspire iGaming leaders attending iGB L!VE.”
iGB L!VE (2nd- 3rd July, ExCeL London) will welcome a projected 15,000 iGaming and affiliate pioneers, helping businesses throughout the online gaming ecosystem to navigate an ever-changing landscape via networking opportunities, cutting-edge innovations and crucial market knowledge-sharing.
Driving Operational Excellence with F1’s Claire Williams is one of 30 inspiring sessions taking place at the world’s fastest growing gaming expo. To view the programme visit: igblive.com/event-schedule
To register for the first edition of iGB L!VE to be held in London visit:igblive.com
The post F1 trailblazer Claire Williams OBE confirmed as iGB L!VE keynote appeared first on European Gaming Industry News.

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Xanada Investments Reveals Strategic Backing of Sweepium, Targeting the U.S. Sweepstakes Landscape
Xanada Investments, a leading ideological investment fund focused on the iGaming sector, has officially revealed its early-stage investment in Sweepium, a breakthrough B2B platform and game aggregator redefining how sweepstakes casino brands launch, operate, and scale in the U.S. market.
The decision to invest in Sweepium was driven by a clear alignment of vision: a bold team building real sweepstakes infrastructure for an underserved and fast-growing segment, while providing a serious competitive advantage to existing platforms.
Purpose-built for the complexities of the U.S. regulatory landscape, Sweepium delivers a fully integrated, turnkey platform that includes a bank-approved payment architecture, CRM, customer support, content management, game aggregation, and promotional tools. Its standout capability — its bank-approved payment system — the first of its kind in the U.S. sweepstakes sector — enabling operators to process transactions with institutional-grade compliance and reliability.
Over the past year, Xanada’s support extended far beyond capital. Acting as strategic advisors and active mentors, the fund worked closely with the Sweepium team to strengthen their operational and go-to-market strategy to accelerate brand onboarding and commercial traction.
Today, Sweepium is live with multiple operators, supports integrations with over 50 game providers, and enables new clients to launch in just 8–10 weeks from contract to first processed payment — a speed and standard unmatched in the space.
“From day one, Sweepium showed both clarity of vision and precision in execution,” said Vladimir Malakchi, CEO & Managing Partner at Xanada Investments. “Our decision to invest was driven not only by the unique positioning of the platform but by the team’s operational discipline and long-term thinking. Over the past year, we’ve worked closely with Sweepium to evolve their business infrastructure, guide strategic decisions, and help unlock market growth — and the results speak for themselves.”
Daniel Mitton, Founder & CEO of Sweepium, commented: “Partnering with Xanada Investments brought more than capital — it brought strategy, structure, and scale. Their team helped us align operations with long-term growth goals, navigate licensing, and open doors commercially. With Xanada’s support, we’ve accelerated our market readiness and laid the groundwork for sustainable expansion.”
As Sweepium enters its next phase of growth, the company is focused on expanding its partner base, deepening product capabilities, and continuing to lead in compliance-first innovation within the U.S. sweepstakes space.
About Xanada Investments
Xanada Investments is an ideological investment fund targeting PreSeed, Seed, and Series A funding rounds for innovative projects and leaders in the iGaming industry. With a focus on long-term success, Xanada is committed to providing not only capital but also strategic guidance and support to help businesses scale quickly and efficiently.
About Sweepium
Sweepium is a B2B platform and game aggregator enabling the launch of sweepstakes casino brands under a white-label model. The company supports over 80 game providers, offers full operational setup, and is the first provider of bank-approved white-label payments for sweepstakes in the U.S. market.
The post Xanada Investments Reveals Strategic Backing of Sweepium, Targeting the U.S. Sweepstakes Landscape appeared first on European Gaming Industry News.
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BEGE Expo Announces “Gaming Start-UP Challenge 7.0” — A Premier Opportunity for Gaming Innovators
For the 16th edition of BEGE, one of the most important events in the gaming industry in the Balkans, the expo proudly brings back the “Gaming Start-UP Challenge 7.0” as a highlight of this year’s event. This exciting entrepreneurial competition returns to the BEGE and EEGS stage, offering start-ups a unique platform to showcase their innovations to industry leaders and investors.
The challenge is open to start-ups developing groundbreaking solutions relevant to the gaming industry. Whether your focus is on advanced payment methods, online gaming platforms, cryptocurrency and blockchain technologies, security solutions, or cutting-edge game development tools, your innovation has a place here. The competition also welcomes pioneering work in augmented and virtual reality, esports and live streaming, and responsible gaming technologies. In essence, any technology that enhances or revolutionizes the gaming or gambling experience fits the spirit of this challenge.
Participants will have the exclusive chance to pitch their start-up live on the EEGS stage, gaining invaluable exposure during the two-day BEGE exhibition. Beyond the stage, this event provides a vibrant networking environment to connect with potential partners, investors, and key stakeholders across the gaming ecosystem.
To apply, startups are required to pay a nominal participation fee of 100 euros to secure their spot. Selected applicants will receive a short questionnaire and be invited to prepare a concise presentation for the competition.
Don’t miss this opportunity to propel your gaming start-up into the spotlight and join the forefront of gaming innovation.
Apply now and take your place in shaping the future of the industry!
The post BEGE Expo Announces “Gaming Start-UP Challenge 7.0” — A Premier Opportunity for Gaming Innovators appeared first on European Gaming Industry News.
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Incentive Games Launches Real-Money Gaming Division, Incentive Studios
Incentive Games Launches Real-Money Gaming Division, Incentive Studios
Incentive Games, a leading name in free-to-play game development, is proud to announce the launch of Incentive Studios, its new real-money gaming (RMG) division.
Built on years of success delivering high-performing free-to-play titles to global operators, and leveraging extensive user psychology and behaviour research, Incentive Studios marks a strategic expansion into the real-money gaming market.
Incentive Studios will focus on creating immersive real-money gaming content, kicking things off by putting a fresh spin on popular game variants like Crash, Tower, and Arcade. These aren’t simple upgrades; they’re complete rebuilds from the ground up, blending captivating gameplay with smart design principles to ensure lasting engagement.
John Gordon, Chief Executive Officer at Incentive Games said, “We’ve spent years refining the art of engagement in the free-to-play world. Now we’re bringing that same level of craft, creativity, and player psychology to our real-money games. Incentive Studios is where innovation meets performance.”
Clients can expect familiar game formats, reimagined with a sharp focus on maximizing re-engagement and long-term play. Every title is built with user-centric design at its core, crafted to engage the next generation of real-money gaming players. With an player-first approach, the games are designed to drive acquisition, retention, and revenue.
With a growing library of original RMG titles in the pipeline, Incentive Studios is set to make its mark on the global gaming landscape. The first wave of games will be available to partners in Q3 2025.
The post Incentive Games Launches Real-Money Gaming Division, Incentive Studios appeared first on European Gaming Industry News.
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