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CEO of Kajino Media on winning the Golden Boomerang Awards 2025, challenges and trends in the affiliate marketing industry

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Boomerang Partners hosted the second annual Golden Boomerang Awards 2025 on May 20 at the iconic San Siro stadium in Milan. The brand was facilitated by its Regional Partner, the renowned AC Milan. This football club Legend Andrea Pirlo attended the event and presented awards in 11 categories.

Grand Prix, for first place in points on the sports leaderboard, went to the Kajino Media team. This main prize at Golden Boomerang Awards 2025 celebrates its incredible performance and well-deserved leadership in the rankings. CEO of Kajino Media Nikita shared the secrets of team leadership, strengths of his company and trends in the affiliate marketing industry.

Victory in the tournament

Tell us about your first emotions when you heard that your team had won the Grand Prix. What do you and your company gain from participating in such a tournament?

Hearing that our team had won the Grand Prix filled me with a rush of excitement and immense pride. For us, participating in such tournaments as Golden Boomerang Awards is an opportunity to review our work from an outside perspective. It is not only about recognition, but also about reflecting how well we are developing. It gives the team confidence, and for me as a manager, it is a confirmation that we are moving in the right direction. Plus, it’s a great way to meet other strong market players.

What SEO tactics and decisions were key to maximizing the impact of this particular tournament?

We did not pursue something new or high-profile – a deep understanding of the niche was key. Instead of experimenting, we relied on systematic work, analysis, targeted actions, and effective team interaction. These are simple things, but they have yielded the best results within Golden Boomerang Awards 2025.

This year’s GBA Awards ceremony was held for the first time in Milan, at the legendary San Siro stadium. Please share your impressions: how do you rate the level of organization of the event, and what made the biggest impression?

It was very atmospheric. The very fact that the ceremony took place in San Siro created a sense of significance. The organization was of a very high level. Everything was thought out to the smallest detail. But what impressed me the most was the energy of the community itself – it’s a rare case when strong affiliate teams that truly know the industry gather in one place.

Do you take part in any other tournaments, and if so, what sets GBA apart from the rest?

We generally refrain from participating in competitions, as we are focused on our work and have always prioritized results over awards. But GBA is a different story: we have been cooperating with Boomerang Partners for a long time, and this time we decided to try our hand at their tournament. Somehow, it turned out that we won. Oops 🙂

Business and growth

Tell us the history of Kajino.Media began. How many years has the team existed, and how did the basic structure form?

The team was formed organically. We gathered around a shared vision: to build a project where SEO works not as a service but as a product. We started in February 2023, and since then, our only priority has been the result.

The basic structure was formed gradually, with key roles filled by individuals who not only had experience but also understood the context of the niche. At the same time, from the very beginning, we focused on people – on their potential, values, and ability to think systematically. We carefully selected those who shared our vision and always aimed to grow expertise from within.

We did not build verticals for the sake of organization – we built a team capable of solving problems, developing, and scaling ideas.

Which markets have become your focus and why? How do you decide in which direction to scale?

We work in digital gaming sector, and here, the focus is determined not by GEO but by the potential and speed of change. In short, we are looking for markets where SEO is still “working” as a channel, where there is competition, but there is no oversaturation yet. When choosing a direction, we always look at the balance between the complexity of entry, potential, and margins. The choice is always based on numbers, not intuition.

What challenges have you faced in the process of increasing SEO traffic? And what solutions have proved to be the most effective?

The primary challenge is scaling without compromising quality control. In SEO, this manifests itself in the most minor details: from the site structure to link building. The more sites you have, the harder it is to maintain consistency. The most effective solution has been automation where possible and standardization where it is critical. We invested heavily in processes before we started to drive volumes. This allowed us to scale without chaos.

What allows you to stay competitive in the overheated SEO arbitration market?

Competitiveness is not just about tools or budgets; it’s also about strategy. It is about the approach. We don’t think in a cookie-cutter way and don’t repeat models that are already at the top. We test, adapt, and make decisions faster than most.

We have a small team, but everyone is an indispensable part of this mechanism. That’s why we can react quickly to changes, maneuver efficiently without bureaucracy, and maintain a high speed of decision-making.

Add to this a strong internal culture, and you have a team that doesn’t just work in a niche but forms its own approach to it.

Industry and trends

What geographies do you see as the most promising for SEO traffic in the interactive entertainment sector in 2025?

We do not look at GEO, but at behavioral patterns and market dynamics. But speaking in general, we target markets where SEO strategies can be effectively implemented. These can include both Latin American markets and some local European regions, which are usually out of the focus of major players.

What technological trends – AI, automation – have you already integrated into your work?

Automation is a must-have; it is impossible to scale in digital gaming sector without it. We have automated both technical processes (data collection, clustering, updating) and part of the content production.

As for AI, we use it in specific areas, where it brings real efficiency, not just a “fashionable” thing. It is essential not only to integrate technologies but also to build processes around them that actually enhance the result, rather than creating an extra layer of control.

Personal story

How did you get into the SEO and traffic arbitrage niche? Did you have any experience in other areas of digital before?

I have been in SEO for over 10 years. I started with freelancing, then gained experience in client SEO, followed by experience in dating, and eventually founded my own SEO agency. I worked with e-commerce, SaaS, and various monetization models. This path provided me with a strong technical and strategic base, as well as an understanding of how to build scalable systems.

Over time, I realized that the affiliate model is also close to me because the ceiling of opportunities here is only in your head. You determine where and how much to grow. This gives you a very strong internal motivation.

I came to online gaming industry consciously: this is a market with high competition, complexity, and, at the same time, a huge degree of freedom of action. There is no place for random people, success in this field demands strategic expertise and disciplined execution. For me, it was a logical next step — and at the same time, a challenge that I really wanted to take on.

What was the turning point for you that made you realize you wanted to develop Kajino Media?

After many years in SEO, from freelancing to running my own agency, I realized that I no longer wanted to be part of other people’s projects. I wanted to build something of my own, a systematic one, where decisions are made based on long-term value rather than immediate benefits.

The turning point was the realization that the affiliate model, especially in online gaming industry, has no ceiling – neither for growth nor for influence. You are responsible for the result, and form a team, approach, and culture. This is what gave a boost to the creation of Kajino Media – not just as a project, but as a platform for realizing the potential of both me and the entire team.

What advice would you give to aspiring SEOs who are just taking their first steps in digital gaming sector?

First of all, do not look for a magic formula. There is no “secret button” in online gaming industry that will bring traffic or revenue. But there is discipline, analytics, and constant work with hypotheses.

I recommend deeply understanding the niche, audience behavior, and learning how to work with data. Don’t build a “wrapper” – create a system. And do not rush to scale until you understand what works. And most importantly, don’t be afraid of competition. The competition here is high, but there is room for those who are ready to think and act one step ahead of most.

I’m incredibly grateful to Boomerang Partners for organizing such a fantastic event, as a Golden Boomerang Awards 2025 ceremony. It was a pleasure to be part of it, and we’re proud to have them as our partners. The event was a great success, bringing together amazing industry talents and creating opportunities for everyone involved. We’d like to extend a big thank you to Boomerang Partners for their hard work and dedication. Next year we will be participating in the Golden Boomerang Awards again!

The post CEO of Kajino Media on winning the Golden Boomerang Awards 2025, challenges and trends in the affiliate marketing industry appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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WSOP Online Returns to GGPoker This August with 33 Gold Bracelets and $5,000,000 in Special Promotions!

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Play for millions in prizes from August 17 through September 30

GGPoker, the World’s Biggest Poker Room, is thrilled to announce the highly anticipated return of WSOP Online this August, bringing the thrill and prestige of the World Series of Poker¼ directly to players’ screens. The six-week festival will run from August 17 to September 30, featuring 33 official WSOP Gold Bracelet events, tens of millions in guaranteed prizes, and a gigantic $5,000,000 in special promotions designed to reward players across the globe.

This year’s WSOP Online series on GGPoker promises an exhilarating journey for players of all skill levels, offering a direct path to poker immortality and a share of millions in guaranteed prize money. The schedule is packed with can’t-miss events, including:

  • August 25: $215 Mystery Millions – Featuring a staggering $1,000,000 top bounty and a $10,000,000 guaranteed prize pool

  • September 8: $1,500 MILLIONAIRE MAKER – With an impressive $1,000,000 guaranteed for first place and a total $5,000,000 guaranteed prize pool

  • September 22: $5,000 WSOP Online MAIN EVENT – The flagship tournament boasting a colossal $25,000,000 guaranteed prize pool

  • September 29: $10,300 GGMillion$ High Rollers – A premier event for high-stakes players with a $10,000,000 guarantee

Adding to the excitement, WSOP Online 2025 will include a suite of innovative promotions offering even more ways to win:

  • $3,000,000 Continental Flipouts: As in previous series, players will be assigned to one of four continents, and Continental Flipouts will be held following each bracelet event (open to bracelet-event participants from the same continents as the event winners). These special flipouts will feature prize pools of up to $250,000, fostering incredible regional rivalry

  • $1,000,000 Super Pass Bonus: Each of the 33 Bracelet winners will receive a coveted $30,000 Super Pass, granting them direct access to the record-breaking WSOP Paradise $60M Super Main Event in the Bahamas this December

  • $1,000,000 Ranking Freeroll: The top 10 countries in the Bracelet Rankings will unlock 10 exclusive freeroll tournaments for their players, with prize pools scaled according to each country’s final rank, adding another layer of national pride to the competition

“WSOP Online is about to deliver another incredible experience,” said Daniel Negreanu, GGPoker Global Ambassador. “With 33 gold bracelets up for grabs, huge prizes, plus millions in special bonuses like the Continental Flipouts and Super Passes to WSOP Paradise, this series is a must-play for any poker enthusiast. It’s a truly global celebration of the game, and I can’t wait to see who takes home the gold!”

The wider poker community can follow the WSOP Online action live at GGPoker.tv, with the final table of the $5K Main Event broadcast on September 23 at 18:45 UTC (hosted by Jeff Gross & special guest) and the final table of the $10K GGMillion$ High Rollers broadcast on September 30 at 18:45 UTC (hosted by Jeff Gross & Daniel Negreanu).

Players can qualify for each monumental WSOP Online event through satellites running around the clock on GGPoker, making the dream of winning a WSOP Gold Bracelet more attainable than ever. New players to GGPoker are also eligible to claim the Welcome Bonus, earn rewards with the Honeymoon for Newcomers promotion, and automatically join the Fish Buffet loyalty program, offering regular cash prizes.

The post WSOP Online Returns to GGPoker This August with 33 Gold Bracelets and $5,000,000 in Special Promotions! appeared first on European Gaming Industry News.

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Week 32/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

Spinomenal has released 4 Horsemen III: Inferno to complement the wildly popular Mythology series. 4 Horsemen III: Inferno invites players into an apocalyptic hellscape where the reels are engulfed by a scorched wasteland under burning skies. A relentlessly surging and dark soundtrack creates an atmosphere thick with tension. The Horsemen return, Conquest, War, Famine, and Death, each carrying their own Free Spins feature, which is triggered with three or more full-sized Scattered Free Spins symbols.

Following the success of Money Coming and Money Coming – Expanded Bets, leading content provider TaDa Gaming has released Money Coming 2. A straightforward 3×1 grid with a bonus reel for Multipliers and a single payline means Money Coming 2 is all about the numbers. With no symbols, just numbers or blank positions on the first three reels, when the numbers land they are added sequentially to make the payout.

Relax Gaming, the award-winning iGaming aggregator and supplier of unique content, has launched Conquer Babylon, a bold release inspired by the ancient wonders of Mesopotamia. Set amidst the towering structures of Babylon, the high-volatility 6×8 slot offers up to 262,144 ways to win, combining immersive visuals with powerful bonus features and a maximum win of 15,000 times the stake.

Get your mops out, this ship is one big floating mess! Only the dirtiest of sailors can sail the seven seas aboard Nolimit City’s latest release, Seamen. If you’re 6ft tall, love the open sea and have a taste for working with seamen, then join the White Pearl today! This ship is used to carrying some big loads.

Gaming Corps – a publicly-listed game development company based in Sweden, has unveiled its latest instant win title: Bass Rewards. Packed with colourful fish and serious prize potential, the game takes players on the fishing trip of a lifetime. In Bass Rewards, every catch counts – inviting players to bait their hook and fish for fortune across a grid swimming with characterful catch.

Amusnet has released its latest video slot game, Tiki Tiki Boo Boo. With a colourful theme and invigorating soundtrack, Tiki Tiki Boo Boo is the perfect summer adventure, complemented by a bunch of special features to guarantee an unforgettable experience. The video slot’s toppling reels mechanics and its 243 ways to pay make the game a fun alternative to slots with standard paylines.

Blueprint Gamingℱ has strengthened its long-term partnership with globally renowned operator bet365 through the exclusive release of bet365 Kong 3 Even Bigger Bonus. The 6×4, 4,096-way to win slot provides an intriguing update to the beloved Kong series, with revamped cash harvests and a new-look bonus trail.

Spinomenal has launched its mythology-themed Majestic Zeus slot. Set at the foothills of Mount Olympus, Majestic Zeus welcomes players to a Grecian world where the rewards are potentially as large as the mountains themselves. The 5×3 frame is nestled between two towering columns adorned with Grecian goddesses. A thunderous, powerful musical score evokes the might of Zeus and heightens the entertainment.

Just Slots has announced the launch of its latest title, ‘Unholy Mystery’. Building on strong momentum, this marks Just Slots’ fifth release since the breakout success of their debut game, Sugar Heaven. Following the ominous world of their last release, Book of Arcane 100, Unholy Mystery gives the theme a playful twist by blending dark undertones with a party-like atmosphere and a bold visual style that feels like a monster birthday jamboree.

TaDa Gaming has released Fortune Gems 500, a thrilling 3+1 reel video slot that dazzles with elegant visuals and dynamic rewards. Its core innovation lies in the special fourth reel, which randomly displays multiplier values up to 500x or a powerful Ex NUDGE symbol.

Playson welcomes the return of its lucky leprechaun in the charming new release, 4 Pots Riches: Hold and Win, with the mischievous figure on hand to elevate wins with a host of enriched features. The highlight is the Super Pot Bonus Game, which is triggered by the Super Clover Bonus Symbol.

BGaming puts a fresh spin on the popular fishing genre with the launch of Big Tuna Bonanza. This charming adventure pulls inspiration from some of the most popular titles in the category, inviting players to cast their lines and reel in big wins. Big Tuna Bonanza is bigger and bolder than the fishing games that have come before it.

Play’n GO revives one of its earliest icons with Lady of Fortune Destiny Spins. The Lady steps back into the spotlight with a refreshed presence, ushering in a wave of unpredictability that rewards attention and patience in equal measure. With a glowing crystal ball at her side, the Lady of Fortune transforms missed chances into charged potential.

 

The post Week 32/2025 slot games releases appeared first on European Gaming Industry News.

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GeoLocs and Shufti Join Forces to Streamline Player Onboarding and Compliance

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GeoLocs, the specialist geolocation platform for the iGaming, Sports Betting and iLottery industries, has partnered with identity verification provider Shufti to deliver a seamless and secure user experience for both operators and players in regulated markets worldwide.

The integration of GeoLocs’ precise geolocation technology with Shufti’s robust identity verification solutions allows operators to onboard players faster while maintaining full compliance with local regulations. The partnership reduces friction in the registration and verification process, enabling a smoother journey from sign-up to gameplay.

Will Whitehead, Commercial Director at GeoLocs, commented: “We’re excited to be working with Shufti to bring a more seamless, secure experience to clients and players alike. Both of our technologies have been built with compliance and UX at their core, and this partnership allows us to combine strengths—making onboarding and verification faster, smoother, and more robust for operators in regulated markets.”

With regulatory frameworks tightening in both emerging and established jurisdictions, the collaboration ensures that operators have access to integrated tools that deliver high standards of security, compliance, and user experience.

Roger Redfearn-Tyrzyk, SVP of Sales at Shufti, added: “We’re proud to be teaming up with GeoLocs to support operators in delivering frictionless onboarding and a high level of regulatory compliance. Our joint capabilities mean operators can verify users quickly and accurately while GeoLocs ensures they are playing from permitted locations—creating an end-to-end experience that puts both security and user satisfaction first.”

This partnership underscores both companies’ commitment to innovation and player-centric technology in the fast-evolving iGaming space.

The post GeoLocs and Shufti Join Forces to Streamline Player Onboarding and Compliance appeared first on European Gaming Industry News.

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