Latest News
BetSymphony Sportsbook Frontend Puts Operators in Control of Growth and Innovation
“BetSymphony Sportsbook Frontend is reshaping the industry by giving operators full ownership, faster and unlimited customization, and the tools to lead on their terms.”
As global casino and iGaming operators expand into new markets, speed and control have become non-negotiable. BetSymphony Frontend delivers full source code ownership, rapid customization, and scalable architecture, giving operators the freedom to control their roadmap and the speed to lead.
Symphony Solutions is proud to introduce the BetSymphony Sportsbook Frontend, the latest expansion of the BetSymphony ecosystem. It gives sportsbook and casino operators full ownership and control of their player-facing platforms, ending reliance on third-party roadmaps and revenue-sharing models.wwww
For years, white-label and turnkey solutions have promised speed to market but left operators with rigid roadmaps, long customization delays and limited flexibility, often restricting what can be customized at all. BetSymphony Sportsbook Frontend eliminates these constraints by giving operators full source code ownership and complete control over their product roadmap, immediately or after a lease period. They can design, customize, and scale on their schedule, not their vendor’s.
“With BetSymphony Frontend, operators no longer have to choose between flexibility and speed. We give them the tools — and the ownership — to innovate on their terms.” Valentina Synenka, Board member, Symphony Solutions.
Key Features of BetSymphony
- Full source code ownership: Unlocks complete control over customization, innovation, and long-term product strategy.
- Complete roadmap autonomy: Enables operators to prioritize features that drive revenue and competitive advantage, without vendor-imposed delays.
- Rapid customization: Accelerates the time to market for new features and user experience improvements, keeping operators ahead of shifting player expectations.
- Scalable, high-performance architecture: Ensures consistent, reliable user experiences across devices and market conditions, including low-spec devices and poor networks.
- Mobile-first design: Maximizes engagement and market reach in mobile-dominant regions, including Africa and other emerging economies.
- No revenue-sharing model: Protects profit margins and ensures that scaling operations increase revenue, not costs.
These business advantages are supported by a robust technical foundation that accelerates development, simplifies maintenance, and ensures long-term scalability.
Technical Features of BetSymphony Frontend
BetSymphony Frontend is built on a robust architecture that reduces development time, accelerates deployment, and delivers consistent, scalable user experiences.
- NX Monorepo Architecture: Simplifies code management and sharing, reducing development time and simplifying long-term maintenance.
- Lightweight, scalable codebase: Optimized for high performance across both mobile and desktop, minimizing latency and maximizing user retention.
- Angular CMS with custom core framework: Enables rapid content updates and consistent user experiences, reducing reliance on technical teams for day-to-day changes.
- Custom artifact distribution system: Allows seamless deployment across multiple environments, accelerating rollouts and minimizing downtime.
- Tenant-aware CSS variable theming: Supports effortless brand differentiation across markets without impacting core functionality.
- Middle-layer logic architecture: Balances workload between the front and back end, ensuring stability and speed even under high user demand.
Frontend Benefits
The frontend is no longer just a user interface for sportsbook and casino operators. It has become a key driver of growth, profitability, and brand differentiation. BetSymphony Frontend delivers that advantage.
The platform’s SEO-optimized architecture expands organic reach and lowers the cost of acquiring new players. Its performance is built for today’s markets, offering speed and stability even on low-end devices and poor network connections. This is essential for regions, where user expectations are high, but infrastructure often lags, such as in parts of Africa, where mobile internet is dominant and users rely on older devices. BetSymphony Frontend has already proven its reliability in these conditions, ensuring fast, stable performance.
BetSymphony Frontend also simplifies operations. Its well-documented, scalable codebase shortens onboarding and accelerates development. An integrated CMS allows business teams to manage content directly, reducing delays and costs.
However, performance and efficiency are only part of the equation. As operators grow, flexibility becomes critical. BetSymphony’s microservices framework makes adding new features easy, responding to market changes, and managing multiple brands efficiently. Just as important, complete source code ownership gives operators control over the look of their frontend and how it evolves. This turns technology into a growth engine, not a limitation.
What’s Next for BetSymphony – Conversational Frontend, Casino Expansions, and Advanced Tools
BetSymphony Frontend continues to evolve. Symphony Solutions is expanding the platform’s capabilities based on operator feedback and market trends. We’re working on the following:
- An innovative conversational interface designed to enhance player interaction through chat-based navigation, personalized prompts, and real-time support. This UI creates a more engaging and intuitive user experience, especially on mobile devices.
- Broader casino features and integrations to boost player engagement.
- Advanced bonus engine with richer logic, segmentation, and automation.
- Enhanced analytics tools for deeper player insights.
- New operational tools to simplify platform management.
Symphony Solutions will continue working closely with operators to align platform customization and roadmap priorities with their business goals. This partnership ensures that technology supports long-term growth.
About BetSymphony
The BetSymphony iGaming platform developed by Symphony Solutions, gives sportsbook and casino operators complete control of their technology and business strategy. It replaces rigid, revenue-sharing models with full source code ownership and flexible architecture. Operators can customize, scale, and innovate without third-party constraints, reducing complexity, improving engagement, and accelerating growth.
About Symphony Solutions
Founded in 2008, Symphony Solutions delivers AI, Cloud, and Agile transformation services with deep expertise in iGaming. The company partners with leading operators worldwide, providing technology that drives profitability, operational efficiency, and market leadership.
For more information or to schedule a demo, contact our team and discover how BetSymphony Frontend can transform your brand’s performance.
The post BetSymphony Sportsbook Frontend Puts Operators in Control of Growth and Innovation appeared first on European Gaming Industry News.
Latest News
G2’s 10yr Anniversary Celebrations Continue with their First-Ever Anime Capsule Collaboration with Solo Leveling
Reading Time: 3 minutes
- The limited-edition G2 x Solo Leveling capsule collection launches November 14, featuring streetwear pieces that capture the spirit of a generation raised on anime, gaming, and fashion, with quiet confidence stitched into every piece
- The capsule marks G2’s first-ever anime collaboration and Solo Leveling’s debut entry into the world of esports
- The collection will be available for purchase exclusively via G2’s shop front
- Solo Leveling took the anime world by storm becoming the most-rated series ever on Crunchyroll
G2, one of the world’s leading entertainment and esports brands, is proud to unveil its first-ever anime collaboration with Solo Leveling, the globally acclaimed anime phenomenon, for the launch of a limited-edition capsule collection. With gaming and anime blurring the lines more than ever, this new collaboration unites the worlds of competitive gaming, anime and street fashion, and continues to disrupt the esports fashion space.
Inspired by Solo Leveling’s signature dark visuals and its powerful, underdog narrative, the collection channels the spirit of transformation that defines both the anime and G2’s competitive ethos. The design direction is deliberately dark and understated, with flashes of lightning and sparks that echo Solo Leveling hero Jin-Woo’s bursts of power as he levels up in the shadows of underground dungeons and daily grinds. Each item in the drop balances minimalist silhouettes and tonal palettes with refined visual cues – subtle details that speak volumes to those who IYKYK.
This collaboration is more than merchandise; it is a wearable narrative, tapping into the mindset of a generation raised on glow-ups, grind culture, and story-driven self-expression. Crafted for people who exist online and offline simultaneously, the G2 x Solo Leveling capsule fits seamlessly into the language of modern high-low streetwear, designed for everyday wear while remaining rooted in story and symbolism.
Solo Leveling has quickly become one of the most successful anime series of recent years. Since its premiere in early 2024, it has built a devoted global fanbase and earned nine awards at the 2025 Crunchyroll Anime Awards, including Anime of the Year. The series tells the story of Sung Jin-Woo, a once-weak hunter who rises in secret to become the most powerful player in a gamified world, a character arc that strongly aligns with G2’s own “zero to hero” journey. The first two seasons are available to stream exclusively on Crunchyroll.
The capsule collection is the latest in a line of exclusive drops from G2, following high-profile collaborations with Ralph Lauren, Warner Bro’s Batman, and iconic lifestyle brand Smiley. It’s another step forward in G2’s journey as a cultural leader, redefining what it means to be an esports organisation.
“We’ve wanted to release an anime collaboration for the longest time so we’re more than excited to kick off our first ever anime drop with Solo Leveling. It feels like the perfect fit for G2’s story – relentless, transformative, and built from the grind up.” says Sabrina Ratih, COO of G2 Esports. “This is more than a fashion drop, it’s a statement of where gaming, anime, and street culture are headed. We’re not just celebrating a shared story of power and perseverance, we’re inviting fans to wear that story, live it and own it. This collection continues our quest to reshape esports fashion and create subtle statement pieces that bridge the gap between fandom and lifestyle.”
Celebrating its 10th anniversary this year, the organisation continues to evolve from an elite competitive force into a global lifestyle brand. With over 40 million fans worldwide and entering into new ventures such as its own media house, 62, and a recent expansion into traditional sports via Gerard Piqué’s Kings League.
The G2 x Solo Leveling Capsule Collection will be available for purchase exclusively through G2’s online store g2esports.com from November 14.
The post G2’s 10yr Anniversary Celebrations Continue with their First-Ever Anime Capsule Collaboration with Solo Leveling appeared first on European Gaming Industry News.
Latest News
Clever Advertising opens new Malta office, launches fully paid work experience programme for young local talent
Reading Time: 3 minutes
Clever Advertising, a performance marketing agency for tier one iGaming operators and Fintechs, has today officially launched its new strategic office in Malta, reinforcing the island’s growing reputation as a European hub for digital and technology-driven industries.
The new office, located over two floors at the Wembley Business Centre in Msida, will serve as the company’s main base outside Portugal. Its opening marks an important step in Clever Advertising’s global expansion and will bring new career opportunities to Malta’s digital sector.
From Portugal to the world
Founded in Porto, Portugal, in 2007, Clever Advertising has grown into a global leader in affiliate and performance marketing, specialising in the iGaming and Financial Services industries. The company helps international brands attract new customers through a mix of digital advertising, SEO, mobile campaigns, influencer partnerships, and other online marketing channels. Clever Advertising operates on a partnership model – investing its own resources upfront to acquire customers for its clients and earning revenue only when those campaigns succeed.
Silvio Schembri, Minister for Economy, Enterprise and Strategic Projects commented “Clever Advertising’s decision to expand in Malta is another proof of the confidence investors continue to place in our country. Their growth reflects the direction we are taking through Malta Vision 2050, strengthening high-value sectors and creating quality careers for our youths. I particularly welcome their commitment to developing local talent through the Clever Launchpad, which aligns perfectly with our efforts to equip our youths with valuable skills in this fast-evolving sector. As a government, we will keep fostering the right environment for innovative companies to grow.”
Ivan Filletti, CEO of Gaming Malta commented: “Today, we are not only celebrating the inauguration of new offices, but also the continued strengthening of Malta’s gaming ecosystem. We are delighted to welcome Clever Advertising — a company whose energy, values, and investment in both people and interactive entertainment align with the Malta Vision 2050 framework, our roadmap for sustainable growth and resilience.”
“This is an exciting milestone for Clever Advertising,” said Alberto Simões, Managing Director for Malta. “Malta was a natural strategic choice for us. The island offers a thriving talent pool, close proximity to key clients, and a solid regulatory environment in both the Gaming and Financial Services sectors – all of which make it one of the best places in Europe to grow a tech business.
“Our company operates on a true partnership model. We invest upfront to acquire new customers for our clients and share in the resulting revenue. This success-based structure means that when our clients grow, we grow. It’s a win–win model that will directly contribute to the Maltese economy, help generate sustainable jobs, and build long-term partnerships rather than short-term campaigns.
“We’re here to be part of Malta’s business community for the long term, not only as employers, but as partners helping to advance innovation and professional skills on the island.”
Creating jobs and developing skills
The company today also announced its intention to invest in local talent development through the Clever Launchpad, a paid work experience initiative designed for Maltese youth who have recently finished school and are not yet in work or further education.
The programme offers hands-on experience, mentorship, and international exposure within the fast-growing digital sector. Participants will also have the opportunity to spend time at Clever Advertising’s headquarters in Porto. The scheme will be fully funded by Clever Advertising.
“We believe opportunity should be accessible to everyone,” added Simões. “The Clever Launchpad scheme tackles the misconception that digital jobs at international companies in Malta aren’t for the local residents. It’s designed to open doors for young people, even those without a university degree, and give them the chance to build a global career from right here in Malta.”
The post Clever Advertising opens new Malta office, launches fully paid work experience programme for young local talent appeared first on European Gaming Industry News.
Latest News
Blacklyte Joins StarLadder Budapest Major 2025 as its Official Furniture Partner
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StarLadder is proud to welcome Blacklyte as the Official Furniture Partner of the StarLadder Budapest Major 2025, bringing premium-grade desks and chairs to support the world’s best Counter-Strike players during one of the biggest esports events of the year.
All player setups at the Major – including on-stage booths and backstage practice areas – will be equipped with Blacklyte’s high-performance gaming furniture, including the Blacklyte Athena Pro Gaming Chair and the Blacklyte Atlas Lite Standing Desk, designed specifically for professional esports environments.
“Comfort and stability are crucial in high-pressure matches,” said Alex Liu, Founder and CEO of Blacklyte. “We’re excited to support the players at StarLadder Budapest Major 2025 with gear that’s built for champions.
The partnership ensures that every pro player competing from December 11 to 14 will have the ergonomic support and functionality required to perform at their highest level — whether in practice or under the spotlight on stage.
“Blacklyte’s dedication to quality, design, and player comfort makes them the ideal partner for the Major,” said Viacheslav Shcherbakov, Head of Sales & Partnerships at StarLadder. “We’re proud to showcase their products on the biggest stage of the CS2 season.”
Fans attending the event will also be able to visit the Blacklyte PlayZone, where they can experience the same chairs and desks used by the pros, participate in giveaways, and take home exclusive merch.
For more information about Blacklyte and their activation at the event, follow us on social media or visit major.starladder.com
The post Blacklyte Joins StarLadder Budapest Major 2025 as its Official Furniture Partner appeared first on European Gaming Industry News.
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