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Esports World Cup Foundation and Amazon Announce Strategic Collaboration to Bring Esports Entertainment to Mainstream Audiences
The Esports World Cup Foundation (EWCF) today announced a strategic three-year collaboration with Amazon Ads that will combine the Esports World Cup’s (EWC) premier esports and gaming event, returning to Riyadh, Saudi Arabia, from July 7 to August 24, with Amazon’s full-funnel advertising and entertainment services to deliver unprecedented fan experiences and expand the tournament’s global reach.
Building on the success of their 2024 collaboration at the inaugural Esports World Cup, which featured the launch of the Esports World Cup Hub on Amazon.sa and Amazon.ae, the expanded agreement will unlock new fan experiences across Twitch, Prime Video, Alexa, and Wondery, and introduce custom branded activations that inspire, connect and engage fans around the world with the action in Riyadh.
As part of the collaboration, EWCF and Amazon Ads will work together to extend the reach of the Esports World Cup across key locales, including the United States, Europe, Brazil, Mexico, the Middle East and North Africa, Turkey, India, and Canada. EWC content will be delivered to fans through live broadcasts on Twitch, an original docuseries on Prime Video, real-time voice integrations on Alexa, and immersive music-driven storytelling via Wondery. These initiatives aim to transform the way fans engage with esports as mainstream entertainment for a digital generation, from competition and storytelling to shopping and social interaction.
In addition to new audience experiences, the collaboration will offer new opportunities for brands to connect with the next-generation global esports audience through Amazon’s suite of advertising solutions. From exclusive content and custom executions to programmatic media and retail integration, creating a powerful storytelling environment that benefits players, Clubs, fans, and partners of the EWC.
“Esports is redefining how a new generation consumes entertainment – always on, always accessible, and deeply social,” said Mike McCabe, Chief Operating Officer, at the Esports World Cup Foundation. “With Amazon, we are bringing esports into everyday digital lives for millions of people around the world — whether you’re catching highlights on Prime, or a livestream on Twitch, or asking Alexa for updates – creating an immersive, multimedia experience that’s shaping its place in global culture.”
Rayan Karaky, Managing Director, EMEA & Southeast Asia at Amazon Ads, said,“ We are excited to continue our collaboration with EWCF to shape how Esports is experienced globally. Our collaboration will power immersive fan experiences across multiple touchpoints and create exceptional value for brands. Through our global services – Twitch, Prime Video, Alexa and Wondery – we will take world-class esports content from Saudi Arabia to the world. This initiative supports the Kingdom’s position as a world-leading esports hub, and the Vision 2030 ambition to be a leader in digital entertainment and technology.”
Returning to Riyadh, Saudi Arabia, from July 7 to August 24, 2025, the Esports World Cup Festival will unite gaming and esports communities for a global celebration of gaming and esports culture. With esports tournaments, live music, retro arcades, anime cafes, cosplay, creator studios, and more, the EWC Festival will offer millions of fans exclusive experiences celebrating their love of the game.
The Esports World Cup 2025 will feature 2,000 elite players and 200 Clubs from over 100 countries, competing in 25 tournaments across 24 games for a record-breaking $70+ million prize pool.
The post Esports World Cup Foundation and Amazon Announce Strategic Collaboration to Bring Esports Entertainment to Mainstream Audiences appeared first on European Gaming Industry News.

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GGPoker Launches Next Chapter of microFestival Online Poker Series with $10 Million Guaranteed Prize Pool
Running June 15 through June 29, microFestival has been designed to cater to all bankrolls with event buy-ins from $1
GGPoker, the World’s Biggest Poker Room, is thrilled to announce the highly anticipated return of its microFestival, running from June 15 through June 29. With an impressive $10 million in guaranteed tournament prizes, this year’s iteration of the world’s largest micro-stakes poker festival promises to be even more exhilarating for poker enthusiasts of all levels.
GGPoker’s microFestival stands out as the premier online poker event for players with modest bankrolls, featuring No-Limit Hold’em, Progressive Knockout (PKO), and Pot-Limit Omaha tournaments with buy-ins from just $1.
The festival will feature a number of headline events:
- June 22: $5 micro Global Festival [Final] – $400K GTD
- June 22: $10.80 micro Omaholic Mystery Bounty Festival [Final] – $200K GTD
- June 29: $10.80 micro Mystery Bounty Main Event [Day 2] – $1.5M GTD
- June 29: $5.40 micro Omaholic Bounty Festival [Final] – $100K GTD
Adding to the excitement, Second Chance Freerolls return as part of this year’s festival, ensuring that every participant will feel like a winner. Players who fail to cash in any microFestival event will receive a free ticket to one of the following day’s $3K daily freerolls. In total, $100,000 in prizes will be up for grabs across all Second Chance Freerolls.
Sarne Lightman, Managing Director of GGPoker, expressed his enthusiasm for the upcoming series: “We are incredibly excited to bring back microFestival, with its core focus on providing big-tournament experiences for players of all bankrolls. GGPoker’s goal has always been to make poker accessible and enjoyable for everyone, and with events starting at just $1, microFestival offers incredible value and excitement. Adding Second Chance Freerolls is our way of ensuring that every player has multiple opportunities to win big”.
GGPoker’s microFestival 2025 is set to attract a diverse and dynamic field of players, from newcomers looking to dip their toes into online poker to seasoned veterans seeking to showcase their skills in a low-stakes environment. With a packed schedule of events and millions of dollars on the line, the series promises unforgettable moments and life-changing wins.
For more information about the microFestival and to view the full tournament schedule, please visit: ggpoker.com/tournaments/microfestival/
The post GGPoker Launches Next Chapter of microFestival Online Poker Series with $10 Million Guaranteed Prize Pool appeared first on European Gaming Industry News.
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MGM National Harbor Unveils Ultimate Fire Link Zone
2,400-Square-Foot Dedicated Gaming Venue Marks First for MGM Resorts International.
NATIONAL HARBOR, Md. (June 5, 2025) – MGM National Harbor is debuting an Ultimate Fire Link Zone, a refined 2,400-square-foot venue for devoted players of the Ultimate Fire Link gaming brand. Housing 48 different Ultimate Fire Link slot machines, the space is the first designated Ultimate Fire Link Zone within MGM Resorts International’s global portfolio.
“We are thrilled to welcome guests to the Ultimate Fire Link Zone, one of the DMV’s most unique gaming venues,” said Alex Alvarado, MGM National Harbor’s Vice President of Casino Operations. “This new space aligns with our continuous efforts to deliver a one-of-a-kind gaming experience for our guests.”
Ultimate Fire Link games available at the new venue include:
- Ultimate Fire Link Ultra Bank China Street
- Ultimate Fire Link Cash Falls China Street
- Ultimate Fire Link River Walk
- Ultimate Fire Link Country Lights
- Ultimate Fire Link North Shore
- Ultimate Fire Link Glacier Gold
- Ultimate Fire Link By The Bay
- Ultimate Fire Link China Street
- Ultimate Fire Link Olvera Street
- Ultimate Fire Link Rue Royale
- Ultimate Fire Link Double Explosion
- Ultimate Fire Link Triple Nova Desert Nights
- Ultimate Fire Link Triple Nova Paradise Light
- Ultimate Fire Link Route 66
- Ultimate Fire Link Power 4
MGM National Harbor’s Ultimate Fire Link Zone is located on the casino floor near the entrance from the Conservatory.
The post MGM National Harbor Unveils Ultimate Fire Link Zone appeared first on European Gaming Industry News.
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Bitline Partners with TRM Labs to Establish Safe and Transparent Monitoring Framework for Crypto Transactions in Casinos
TRM Labs’ blockchain intelligence platform will fortify Bitline’s capabilities in mitigating crypto fraud and financial crime across casinos
Bitline, the industry’s sole provider enabling direct access to land-based casino chips from cryptocurrency and digital asset holdings in a physical casino environment, is partnering with TRM Labs, a leading provider of blockchain intelligence and transaction monitoring services. The partnership involves merging TRM Labs’ forensic monitoring capabilities with Bitline’s casino integration model to prevent fraud and illicit activity through embedded tracing of transactions with comprehensive analytics.
The partnership announcement follows Bitline’s successful launch with Choctaw Casino and Resorts in Durant, where Bitline enabled cryptocurrency liquidity for the first time in the U.S gaming industry in March 2025. TRM Labs has been working with Bitline behind the scenes to ensure robust and effective transaction monitoring.
Utilized by private sector companies, regulators, and law enforcement agencies globally, TRM Labs’ platform provides important support for Bitline’s services by providing in-depth analysis, real-time detection, and investigative capabilities for illicit activity across blockchain transactions. By embedding TRM Forensics, Bitline can trace transactions, visualize fund flows, and integrate off-chain data for comprehensive analytics. The integration will also enable the leader in crypto for casino chips to utilize continuous monitoring of digital asset transactions for the detection of suspicious activities, ensuring compliance with global and industry-wide regulations.
Integrating TRM Labs’ forensic monitoring technology marks an upgrade from Bitline’s previous reliance on CipherTrace, reinforcing its commitment to enhanced security and regulatory compliance.
“Security is paramount in this industry, and building trust with our users that their assets are secure and handled with complete compliance is critical to our mission at Bitline. We’re pleased to be able to leverage TRM Labs’ unparalleled expertise in detecting, investigating, and preventing crypto-enabled fraud and financial crime,” said Richard Jones, CEO of Bitline.
This partnership is already enhancing Bitline’s efforts to combat fraud and ensure regulatory compliance as the company expands its offerings in the cryptocurrency market. With TRM Labs’ support, Bitline is well-positioned to deliver an even more secure and reliable experience for patrons wishing to transact in cryptocurrency.
The post Bitline Partners with TRM Labs to Establish Safe and Transparent Monitoring Framework for Crypto Transactions in Casinos appeared first on European Gaming Industry News.
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