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Exclusive Swiss Market Q&A w/ Neosurf Global CEO Andrea McGeachin
As Neosurf breaks into the fiercely competitive Swiss market, Global CEO Andrea McGeachin shares why the company believes it can make a real impact – and what it’s taken to get off to a strong start.
You mentioned in a previous interview that Neosurf initially had reservations about entering the Swiss market as the existing competition was thought to be too strong. What was it that caused the company to change its mind and where do you think Neosurf’s products can provide a competitive edge compared to other companies?
I’d say our outlook began to change when we had gambling operators, game merchants and other clients tell us that the market was falling short at a service level. For some it was a question of fees and for others it was to do with the general approach to account management, but after listening to their concerns we had a completely different picture of the Swiss landscape and knew that Neosurf would be able to help. This is usually the approach we take in countries that we’ve not thought about launching in – we really make an effort to talk to clients and other strategic partners about what we should be working towards and where Neosurf can make a difference. Switzerland was definitely one of those countries and you’ll see the same in South America soon!
As is often the case for Neosurf, you talked extensively with Swiss regulators before ultimately making the decision to go ahead and launch. What was the content of those discussions and were there any specific issues raised that made you think “ok, this is an area where Neosurf can help operators meet their compliance requirements”?
Absolutely. Digital wallets in Switzerland often create limitations on spend to help operators meet their AML requirements, which in turn leads to situations where customers have to switch their payment method later in the year because they’ve already hit the upper cap. This can be quite an onerous process for payment companies to support, so we worked with our excellent lawyer, local MD and local MLO to create something that was less arduous for the player but also met the standards and due diligence required on the regulator’s side. When I first heard about the rule, I thought “this sounds so old-fashioned and slow and it will cost way more than we’d like to spend,” but I loved the way my team and colleagues all came together to come up with a smart solution that ensures players don’t leave an operator simply because they’ve reached their spending limit.
Presumably launching in a market like Switzerland where regulation is well-established and strong competitors already exist is quite different from entering an emerging market like LatAm. Did you have to make any specific adjustments to your entry strategy or localised tweaks to your product offering to account for this fact?
Yes we did and yes we have! We’ve got a number of local experts – both internally and among our partners – who’ve really supported us in adapting for the Swiss market. While we recognise that operators can’t simply switch off our competitors, we’re happy that they’re giving us the opportunity to prove our worth and we’ll continue to collaborate very closely with them to ensure that we keep improving and give players the best possible solution. Switzerland is a very tough country to enter and return in quickly, but whereas other competitors have tried and left, we’re here for long term and are more than willing to be patient. When we encountered friction in the Netherlands, we didn’t just pack up and walk away – we went to the regulator and ensured they understood and accepted our product – and that’s exactly what we’ll do in Switzerland if needed.
What are some of the biggest challenges that are specific to the Swiss market in terms of payments and how will Neosurf’s products address these? Does the fact that you offer more than just transaction completion and instead take an active role in supporting compliance, AML and responsible gaming make your offering unique?
The use of our Compliance Handshake and explaining that process to MLRO teams and operators’ compliance teams always creates amazing discussions that make them realise we’re a payments company that does things differently. For me, it’s always a fun challenge trying to get a compliance person to want to talk to a payments company, because they’re not used to having someone come and chat with them about what they need and how they can be better supported. Of course, it’s always easy to say these things, but when you actually deliver on them like Neosurf does, it starts to build trust in your responsible gambling practices and your use of AML controls and data sharing for compliance issues. All of that helps us stick in the minds of operators – we’re able to sit down with them and say, “we can, and we will” and that’s when things start to change.
By all accounts, the Swiss launch has been very successful for you so far. Given the high level of competition you mentioned, are you surprised at just how well you’ve started in the region and what do you attribute this early success to? Do you have any key numbers from your first months in the market that you’re particularly proud of?
While we’re not ready to publish the numbers at such an early stage, it has definitely been a success. As I said earlier, starting out in Switzerland is always a slow process, but we’ve seen steady growth and the fact we’re known as an honest company in the industry that’s willing to sit and talk to people has really helped us make an impact. Interestingly, some of the partners and operators we work with that don’t normally target the Swiss market have started to realise that Swiss players also want to access international business with the Swiss franc and that in itself has been a major catalyst for further growth. Naturally, there are rules and limits that we have to follow, but we’re starting to open doors for Swiss citizens to be able to play a game or place a bet and I think that’s helped merchants and operators see that they too can serve the Swiss market.
The post Exclusive Swiss Market Q&A w/ Neosurf Global CEO Andrea McGeachin appeared first on European Gaming Industry News.

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Groove Technologies and BetOnGames Forge Strategic Partnership
In a landmark move, platform and aggregator Groove Technologies has announced a strategic partnership with BetOnGames, the RNG game provider arm of BETCORE. This collaboration brings together Groove’s enterprise-grade platform, boasting over 15,000 games from 150+ top-tier providers, and BetOnGames’ lightweight, high-performing content, optimised for real-world conditions.
The alliance promises to deliver unparalleled scalability, engagement, and profitability for operators worldwide.
Groove’s cutting-edge platform is renowned for its precision, scalability, and advanced player engagement tools, making it a powerhouse for operators who demand excellence. By integrating BetOnGames’ portfolio featuring 100+ fast-loading, low-data titles across slots, crash, and instant-win formats, Groove further solidifies its position as the go-to solution for diverse markets, including regions with limited internet coverage.
Rachel Tourgeman, Head of Partnerships at Groove, emphasised the strategic value of the partnership: “BetOnGames’ adaptability and high-converting content perfectly complement Groove’s mission to deliver unmatched performance for operators. Their lightweight design, multilingual UI, and seamless payment integrations, including UPI, QR-wallets, and crypto, make them an ideal partner for both emerging and mature markets. Together, we’re setting a new standard for player engagement and operational efficiency.”
BetOnGames has built a reputation for reliability, offering RNG-certified titles with competitive RTPs (96–97%) and 24/7 technical support. Popular titles like Aerobet (crash-style, 97% RTP), 100 Mega Hot (classic slot, 97.12% RTP), and Bicho da Sorte 25 (lottery-style, 92.26% RTP) cater to a broad spectrum of player preferences, ensuring high retention and conversion rates.
Peter Korpusenko, CEO of BETCORE, highlighted the significance of the collaboration: “Partnering with Groove allows us to expand our reach exponentially while maintaining the speed, fairness, and lightweight efficiency that define BetOnGames. Groove’s robust backend and analytics tools empower operators to maximise our content’s potential, driving growth in even the most competitive markets.”
With full licensing under the Curaçao Gaming Control Board, integrated responsible gaming tools, and AML compliance, BetOnGames provides a secure and scalable foundation for operators. Combined with Groove’s industry-leading platform, the partnership ensures seamless onboarding via Groove’s single-API, optimised cash flow, and data-driven decision-making.
As iGaming continues to evolve, Groove and BetOnGames are poised to lead the charge, delivering a dynamic, player-centric experience that transcends borders and technical barriers. For operators seeking a competitive edge, this collaboration represents the future of iGaming today.
Yahale Meltzer, Co-Founder and COO at Groove, underscored the long-term vision: “This partnership isn’t just about adding games, it’s about enhancing ecosystems. BetOnGames’ performance in low-bandwidth environments and localised payment options align perfectly with our commitment to inclusivity and innovation. Together, we’re not just meeting operator needs; we’re anticipating them.”
The post Groove Technologies and BetOnGames Forge Strategic Partnership appeared first on European Gaming Industry News.
Latest News
Week 37/2025 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
Leroy wakes up every day with a smile on his face! Why you may ask? Well executing is a dirty job but Leroy just loves to swing his axe in Nolimit City’s latest release, Dead Men Walking. The chopping block features a 3-3-3-3-3reel setup with three Fire Pits above the reels each linked to a unique base game feature.
Amusnet has released 100 Art of Gold. This new online casino release brings together the elegance of art and the dynamic feel of modern slot design. Built on a 5-reel layout with 100 fixed paylines, the game stands out with its refined aesthetic and carefully crafted details.
Play’n GO heads skyward with Rosy Orbit Treasure Turn™, a radiant slot where gravity is optional and innovation is key. A mysterious princess, a faithful fox, and a cherished rose – Play’n GO blends character-driven charm and fresh mechanics in Rosy Orbit Treasure Turn™.
Burning Classics 2 is here to ignite your winnings with all the fiery thrills of the original, plus even hotter rewards. The sequel to Booming Games’ most popular game, Burning Classics, keeps the classic 5×3 grid and 20 variable paylines, along with the iconic stacked symbols, including stacked wilds.
Blueprint Gaming™ takes one of its strongest internationally performing series to new heights in Cash Strike Hotstepper 2, with Super Strike and mystery symbols among the new additions designed to elevate the gameplay experience on offer.
BGaming is excited to announce the launch of Bonanza Trillion, the highly anticipated sequel to the hit slot, Bonanza Billion. The game builds on the success of its predecessor while also upping the ante with a range of captivating features, enhanced visuals, and higher volatility. Bonanza Trillion upgrades the classic fruit and crystal theme that players loved from the original title.
Step into the heart of the untamed frontier in Bison Moon – Power Combo, a slot from Northern Lights Gaming that captures the rugged beauty and boundless thrill of the Great Plains with plenty of big wins in store. This action-packed slot introduces the provider’s latest mechanic, Power Combo, where three unique Scatters unlock incredible bonus features via its proprietary Link&Win feature.
The vast plains are alive with the sound of rampant hooves, the roar of predators, and helpful animals along the way. ELA Games proudly presents its latest release, Buffalo Force, an energetic game that celebrates the sheer power of nature.
Spinomenal is welcoming players to ascend to Valhalla with its latest mythology-inspired slot, Majestic Odin. The game joins Spinomenal’s hugely popular Demi Gods series. Majestic Odin is set against a breathtaking Nordic landscape of towering mountains, deep fjords, and glowing torches that frame the game with mythic grandeur.
The post Week 37/2025 slot games releases appeared first on European Gaming Industry News.
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GR8 Tech’s Bet It Drives Wraps Season 1 with Stephen Crystal—From Las Vegas Legends to Global Gaming Leadership
GR8 Tech’s drive-time podcast Bet It Drives closes out its debut season in the fast lane with Stephen Crystal, Founder of SCCG Management and a 30+ year veteran of the gaming world. From reshaping tribal and riverboat gaming to owning iconic Las Vegas casinos and driving more than $3 billion in finance, M&A, and technology projects, Stephen has spent his career at the center of the industry’s biggest moves.
In the passenger seat with host Yevhen Krazhan, GR8 Tech’s CSO, Stephen takes listeners from the glitter of Vegas to the global stage—where he has advised 120+ client-partners across 100 countries, built US operations for the UK’s largest bookmaker, and cut high-profile sports betting deals with teams like the Cincinnati Bengals and Vegas Golden Knights.
On this ride, Stephen opens up about:
- Whether industry events really bring the business
- Why he believes in connecting people to people above everything else
- How he’d reshape iGaming conferences (hint: more case studies, less fluff)
- The single-sentence keynote he’d deliver if given the mic
- The people and principles that shaped his journey
- The art of closing deals and the mindset behind his business approach
- Which song he cues up when it’s deal-done time
- His take on when it’s “network” and when it’s definitely “not work”
“Stephen brought the kind of wisdom you only get from decades at the very top of gaming and a career spent building, betting, and believing in people,” said Krazhan. “It was a very inspirational, motivational talk—and Stephen officially earned a Bet It Drives seatbelt of honor.”
As always, Bet It Drives trades the studio for the streets of London, filming each episode entirely on the move with a multi-camera crew capturing both the ride and the real talk. The result is a podcast that has blended insider insights with unscripted, human moments all season long—from Alex Pratt and Helen Walton to Rohini Sardana, and now Stephen Crystal in the finale.
Watch Episode 4 with Stephen Crystal now on YouTube, Spotify, and Apple Podcasts.
That’s a wrap for Season 1. But don’t unbuckle just yet—Bet It Drives will be back soon. Follow GR8 Tech and stay tuned: Season 2 is already on the horizon, promising more bold voices, more candid conversations, and more reasons to hit play.
The post GR8 Tech’s Bet It Drives Wraps Season 1 with Stephen Crystal—From Las Vegas Legends to Global Gaming Leadership appeared first on European Gaming Industry News.
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