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Exclusive Swiss Market Q&A w/ Neosurf Global CEO Andrea McGeachin
As Neosurf breaks into the fiercely competitive Swiss market, Global CEO Andrea McGeachin shares why the company believes it can make a real impact – and what it’s taken to get off to a strong start.
You mentioned in a previous interview that Neosurf initially had reservations about entering the Swiss market as the existing competition was thought to be too strong. What was it that caused the company to change its mind and where do you think Neosurf’s products can provide a competitive edge compared to other companies?
I’d say our outlook began to change when we had gambling operators, game merchants and other clients tell us that the market was falling short at a service level. For some it was a question of fees and for others it was to do with the general approach to account management, but after listening to their concerns we had a completely different picture of the Swiss landscape and knew that Neosurf would be able to help. This is usually the approach we take in countries that we’ve not thought about launching in – we really make an effort to talk to clients and other strategic partners about what we should be working towards and where Neosurf can make a difference. Switzerland was definitely one of those countries and you’ll see the same in South America soon!
As is often the case for Neosurf, you talked extensively with Swiss regulators before ultimately making the decision to go ahead and launch. What was the content of those discussions and were there any specific issues raised that made you think “ok, this is an area where Neosurf can help operators meet their compliance requirements”?
Absolutely. Digital wallets in Switzerland often create limitations on spend to help operators meet their AML requirements, which in turn leads to situations where customers have to switch their payment method later in the year because they’ve already hit the upper cap. This can be quite an onerous process for payment companies to support, so we worked with our excellent lawyer, local MD and local MLO to create something that was less arduous for the player but also met the standards and due diligence required on the regulator’s side. When I first heard about the rule, I thought “this sounds so old-fashioned and slow and it will cost way more than we’d like to spend,” but I loved the way my team and colleagues all came together to come up with a smart solution that ensures players don’t leave an operator simply because they’ve reached their spending limit.
Presumably launching in a market like Switzerland where regulation is well-established and strong competitors already exist is quite different from entering an emerging market like LatAm. Did you have to make any specific adjustments to your entry strategy or localised tweaks to your product offering to account for this fact?
Yes we did and yes we have! We’ve got a number of local experts – both internally and among our partners – who’ve really supported us in adapting for the Swiss market. While we recognise that operators can’t simply switch off our competitors, we’re happy that they’re giving us the opportunity to prove our worth and we’ll continue to collaborate very closely with them to ensure that we keep improving and give players the best possible solution. Switzerland is a very tough country to enter and return in quickly, but whereas other competitors have tried and left, we’re here for long term and are more than willing to be patient. When we encountered friction in the Netherlands, we didn’t just pack up and walk away – we went to the regulator and ensured they understood and accepted our product – and that’s exactly what we’ll do in Switzerland if needed.
What are some of the biggest challenges that are specific to the Swiss market in terms of payments and how will Neosurf’s products address these? Does the fact that you offer more than just transaction completion and instead take an active role in supporting compliance, AML and responsible gaming make your offering unique?
The use of our Compliance Handshake and explaining that process to MLRO teams and operators’ compliance teams always creates amazing discussions that make them realise we’re a payments company that does things differently. For me, it’s always a fun challenge trying to get a compliance person to want to talk to a payments company, because they’re not used to having someone come and chat with them about what they need and how they can be better supported. Of course, it’s always easy to say these things, but when you actually deliver on them like Neosurf does, it starts to build trust in your responsible gambling practices and your use of AML controls and data sharing for compliance issues. All of that helps us stick in the minds of operators – we’re able to sit down with them and say, “we can, and we will” and that’s when things start to change.
By all accounts, the Swiss launch has been very successful for you so far. Given the high level of competition you mentioned, are you surprised at just how well you’ve started in the region and what do you attribute this early success to? Do you have any key numbers from your first months in the market that you’re particularly proud of?
While we’re not ready to publish the numbers at such an early stage, it has definitely been a success. As I said earlier, starting out in Switzerland is always a slow process, but we’ve seen steady growth and the fact we’re known as an honest company in the industry that’s willing to sit and talk to people has really helped us make an impact. Interestingly, some of the partners and operators we work with that don’t normally target the Swiss market have started to realise that Swiss players also want to access international business with the Swiss franc and that in itself has been a major catalyst for further growth. Naturally, there are rules and limits that we have to follow, but we’re starting to open doors for Swiss citizens to be able to play a game or place a bet and I think that’s helped merchants and operators see that they too can serve the Swiss market.
The post Exclusive Swiss Market Q&A w/ Neosurf Global CEO Andrea McGeachin appeared first on European Gaming Industry News.

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WSOP Online Returns to GGPoker This August with 33 Gold Bracelets and $5,000,000 in Special Promotions!
Play for millions in prizes from August 17 through September 30
GGPoker, the World’s Biggest Poker Room, is thrilled to announce the highly anticipated return of WSOP Online this August, bringing the thrill and prestige of the World Series of Poker® directly to players’ screens. The six-week festival will run from August 17 to September 30, featuring 33 official WSOP Gold Bracelet events, tens of millions in guaranteed prizes, and a gigantic $5,000,000 in special promotions designed to reward players across the globe.
This year’s WSOP Online series on GGPoker promises an exhilarating journey for players of all skill levels, offering a direct path to poker immortality and a share of millions in guaranteed prize money. The schedule is packed with can’t-miss events, including:
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August 25: $215 Mystery Millions – Featuring a staggering $1,000,000 top bounty and a $10,000,000 guaranteed prize pool
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September 8: $1,500 MILLIONAIRE MAKER – With an impressive $1,000,000 guaranteed for first place and a total $5,000,000 guaranteed prize pool
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September 22: $5,000 WSOP Online MAIN EVENT – The flagship tournament boasting a colossal $25,000,000 guaranteed prize pool
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September 29: $10,300 GGMillion$ High Rollers – A premier event for high-stakes players with a $10,000,000 guarantee
Adding to the excitement, WSOP Online 2025 will include a suite of innovative promotions offering even more ways to win:
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$3,000,000 Continental Flipouts: As in previous series, players will be assigned to one of four continents, and Continental Flipouts will be held following each bracelet event (open to bracelet-event participants from the same continents as the event winners). These special flipouts will feature prize pools of up to $250,000, fostering incredible regional rivalry
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$1,000,000 Super Pass Bonus: Each of the 33 Bracelet winners will receive a coveted $30,000 Super Pass, granting them direct access to the record-breaking WSOP Paradise $60M Super Main Event in the Bahamas this December
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$1,000,000 Ranking Freeroll: The top 10 countries in the Bracelet Rankings will unlock 10 exclusive freeroll tournaments for their players, with prize pools scaled according to each country’s final rank, adding another layer of national pride to the competition
“WSOP Online is about to deliver another incredible experience,” said Daniel Negreanu, GGPoker Global Ambassador. “With 33 gold bracelets up for grabs, huge prizes, plus millions in special bonuses like the Continental Flipouts and Super Passes to WSOP Paradise, this series is a must-play for any poker enthusiast. It’s a truly global celebration of the game, and I can’t wait to see who takes home the gold!”
The wider poker community can follow the WSOP Online action live at GGPoker.tv, with the final table of the $5K Main Event broadcast on September 23 at 18:45 UTC (hosted by Jeff Gross & special guest) and the final table of the $10K GGMillion$ High Rollers broadcast on September 30 at 18:45 UTC (hosted by Jeff Gross & Daniel Negreanu).
Players can qualify for each monumental WSOP Online event through satellites running around the clock on GGPoker, making the dream of winning a WSOP Gold Bracelet more attainable than ever. New players to GGPoker are also eligible to claim the Welcome Bonus, earn rewards with the Honeymoon for Newcomers promotion, and automatically join the Fish Buffet loyalty program, offering regular cash prizes.
The post WSOP Online Returns to GGPoker This August with 33 Gold Bracelets and $5,000,000 in Special Promotions! appeared first on European Gaming Industry News.
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Week 32/2025 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
Spinomenal has released 4 Horsemen III: Inferno to complement the wildly popular Mythology series. 4 Horsemen III: Inferno invites players into an apocalyptic hellscape where the reels are engulfed by a scorched wasteland under burning skies. A relentlessly surging and dark soundtrack creates an atmosphere thick with tension. The Horsemen return, Conquest, War, Famine, and Death, each carrying their own Free Spins feature, which is triggered with three or more full-sized Scattered Free Spins symbols.
Following the success of Money Coming and Money Coming – Expanded Bets, leading content provider TaDa Gaming has released Money Coming 2. A straightforward 3×1 grid with a bonus reel for Multipliers and a single payline means Money Coming 2 is all about the numbers. With no symbols, just numbers or blank positions on the first three reels, when the numbers land they are added sequentially to make the payout.
Relax Gaming, the award-winning iGaming aggregator and supplier of unique content, has launched Conquer Babylon, a bold release inspired by the ancient wonders of Mesopotamia. Set amidst the towering structures of Babylon, the high-volatility 6×8 slot offers up to 262,144 ways to win, combining immersive visuals with powerful bonus features and a maximum win of 15,000 times the stake.
Get your mops out, this ship is one big floating mess! Only the dirtiest of sailors can sail the seven seas aboard Nolimit City’s latest release, Seamen. If you’re 6ft tall, love the open sea and have a taste for working with seamen, then join the White Pearl today! This ship is used to carrying some big loads.
Gaming Corps – a publicly-listed game development company based in Sweden, has unveiled its latest instant win title: Bass Rewards. Packed with colourful fish and serious prize potential, the game takes players on the fishing trip of a lifetime. In Bass Rewards, every catch counts – inviting players to bait their hook and fish for fortune across a grid swimming with characterful catch.
Amusnet has released its latest video slot game, Tiki Tiki Boo Boo. With a colourful theme and invigorating soundtrack, Tiki Tiki Boo Boo is the perfect summer adventure, complemented by a bunch of special features to guarantee an unforgettable experience. The video slot’s toppling reels mechanics and its 243 ways to pay make the game a fun alternative to slots with standard paylines.
Blueprint Gaming™ has strengthened its long-term partnership with globally renowned operator bet365 through the exclusive release of bet365 Kong 3 Even Bigger Bonus. The 6×4, 4,096-way to win slot provides an intriguing update to the beloved Kong series, with revamped cash harvests and a new-look bonus trail.
Spinomenal has launched its mythology-themed Majestic Zeus slot. Set at the foothills of Mount Olympus, Majestic Zeus welcomes players to a Grecian world where the rewards are potentially as large as the mountains themselves. The 5×3 frame is nestled between two towering columns adorned with Grecian goddesses. A thunderous, powerful musical score evokes the might of Zeus and heightens the entertainment.
Just Slots has announced the launch of its latest title, ‘Unholy Mystery’. Building on strong momentum, this marks Just Slots’ fifth release since the breakout success of their debut game, Sugar Heaven. Following the ominous world of their last release, Book of Arcane 100, Unholy Mystery gives the theme a playful twist by blending dark undertones with a party-like atmosphere and a bold visual style that feels like a monster birthday jamboree.
TaDa Gaming has released Fortune Gems 500, a thrilling 3+1 reel video slot that dazzles with elegant visuals and dynamic rewards. Its core innovation lies in the special fourth reel, which randomly displays multiplier values up to 500x or a powerful Ex NUDGE symbol.
Playson welcomes the return of its lucky leprechaun in the charming new release, 4 Pots Riches: Hold and Win, with the mischievous figure on hand to elevate wins with a host of enriched features. The highlight is the Super Pot Bonus Game, which is triggered by the Super Clover Bonus Symbol.
BGaming puts a fresh spin on the popular fishing genre with the launch of Big Tuna Bonanza. This charming adventure pulls inspiration from some of the most popular titles in the category, inviting players to cast their lines and reel in big wins. Big Tuna Bonanza is bigger and bolder than the fishing games that have come before it.
Play’n GO revives one of its earliest icons with Lady of Fortune Destiny Spins. The Lady steps back into the spotlight with a refreshed presence, ushering in a wave of unpredictability that rewards attention and patience in equal measure. With a glowing crystal ball at her side, the Lady of Fortune transforms missed chances into charged potential.
The post Week 32/2025 slot games releases appeared first on European Gaming Industry News.
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GeoLocs and Shufti Join Forces to Streamline Player Onboarding and Compliance
GeoLocs, the specialist geolocation platform for the iGaming, Sports Betting and iLottery industries, has partnered with identity verification provider Shufti to deliver a seamless and secure user experience for both operators and players in regulated markets worldwide.
The integration of GeoLocs’ precise geolocation technology with Shufti’s robust identity verification solutions allows operators to onboard players faster while maintaining full compliance with local regulations. The partnership reduces friction in the registration and verification process, enabling a smoother journey from sign-up to gameplay.
Will Whitehead, Commercial Director at GeoLocs, commented: “We’re excited to be working with Shufti to bring a more seamless, secure experience to clients and players alike. Both of our technologies have been built with compliance and UX at their core, and this partnership allows us to combine strengths—making onboarding and verification faster, smoother, and more robust for operators in regulated markets.”
With regulatory frameworks tightening in both emerging and established jurisdictions, the collaboration ensures that operators have access to integrated tools that deliver high standards of security, compliance, and user experience.
Roger Redfearn-Tyrzyk, SVP of Sales at Shufti, added: “We’re proud to be teaming up with GeoLocs to support operators in delivering frictionless onboarding and a high level of regulatory compliance. Our joint capabilities mean operators can verify users quickly and accurately while GeoLocs ensures they are playing from permitted locations—creating an end-to-end experience that puts both security and user satisfaction first.”
This partnership underscores both companies’ commitment to innovation and player-centric technology in the fast-evolving iGaming space.
The post GeoLocs and Shufti Join Forces to Streamline Player Onboarding and Compliance appeared first on European Gaming Industry News.
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