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Bet Builder Q&A w/Abelson Sports’ CBO Jeevan Jeyaratnam

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As bet builders continue to shape the future of sports betting, Abelson Sports is raising the bar with a user-first approach. In this exclusive Q&A, Jeevan Jeyaratnam, Chief Betting Officer at Abelson Sports, explains how their latest Bet Builder product combines intuitive design, deep player market integration, and operator-friendly features to drive engagement and meet the evolving expectations of today’s bettors.

 

What makes Abelson Sports’ bet builder stand out from existing products in the market, particularly in terms of player engagement and operator value? 

Our bet builder focuses on the most relevant betting opportunities for customers and presents them in an easy-to-use format. We know customers like to place pre-built bet builders to reduce time to bet placement and we have given these prominence throughout the product. We also know engagement with player-based markets is high within bet builders and so we have created a UI which shows all of a player’s available betting options in a single screen. By making it simpler and more intuitive for customers to place bet builder bets we believe it will stimulate engagement and turnover on what is already a high margin product.

 

Can you elaborate on how user experience and market presentation were prioritised in the development process?

User experience and market presentation are central to the product and guide every stage of its development. While these priorities are most visible through the front-end design, they also shape the back-end architecture. For example, the system uses operator-provided input markets to align bet builder odds closely with those already offered by the operator. It also adopts the operator’s naming conventions for teams and players to ensure consistency for customers. The aim is to deliver a product that is simple for users to navigate, while seamlessly integrating into an operator’s existing sportsbook.

 

How does the Bet Builder leverage your Football Player Markets feed, and what advantages does that integration offer to sportsbook operators?

With player props at the heart of the product, it’s only logical to rely on the highest quality data feeds. Abelson’s Football Player Markets feed, trusted by many of the industry’s leading operators, is the ideal solution to showcase the full potential of a bet builder.

Football Player Markets now delivers up to 56 markets per player, per match, offering unmatched selection accuracy, advanced squad management, and a proven track record of high-margin returns. Integrating Abelson’s feed enables operators to maximise value across player props, whether in a standard sportsbook, bet builder iframe, or API-driven solution.

Beyond being a premium-tier props feed, Football Player Markets also provides streamlined access to an expanding portfolio of sports, pricing, and settlement data via a curated group of third-party partners, including ALT Sports Data, nVenue, Pro League Network, Rimble, and SailGP.

 

Why is it important for operators to prioritise and promote player-first Bet Builder products?

Operators have consistently told us that player-focused markets are a hit with customers, especially within bet builder products. The ability to combine these markets with others that feel realistic while generating higher combined odds is a core part of the bet builder experience.

We’ve enhanced this on the front-end by introducing dedicated player screens that display all available betting options for a single player. This streamlines the process of building multi-selection bets focused entirely on one player. It’s a simple, intuitive experience for customers who want to create player-centric bets, while still accommodating those who prefer to include team-level markets.

From a marketing perspective, individual players are now often just as popular, if not more so, than the teams they represent. This shift makes player-first betting an effective promotional tool, offering brands a compelling way to engage customers and deliver a product experience that aligns with how fans follow the sport today.

 

How do you see the Bet Builder evolving in terms of functionality or market expansion?

We’re committed to continuously evolving and expanding our product offering by analysing data, listening to our partners, and staying ahead of industry trends. In particular, we see strong opportunities in the growth of stats-based markets, across events, teams, and players as these become more prominent in both data feeds and media coverage.

A core focus for us will remain the smart management and presentation of an increasing number of markets, ensuring they stay relevant and easy to navigate for users. From a technical standpoint, we’re actively exploring the use of machine learning and AI, especially in generating pre-built bet builder options. By leveraging the data we collect, we aim to keep these suggestions timely, engaging, and personalised. We also have a number of innovative features in development that we’re excited to unveil later this year.

The post Bet Builder Q&A w/Abelson Sports’ CBO Jeevan Jeyaratnam appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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NetBet Partners with Fight Disciples

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NetBet, a leading online gaming platform, has announced an exciting new partnership with world-renowned boxing & MMA podcast the Fight Disciples, co-hosted by award-winning broadcasters Adam Catterall and Nick Peet.

The partnership will span some of the UFC’s biggest events, including Max Holloway vs. Dustin Poirier at UFC 318, as well as major upcoming boxing bouts.

This partnership builds on NetBet’s recent announcement as the official betting partner of the UFC in the UK and other parts of Europe. It will play a key role in boosting visibility for NetBet’s popular UFC Predictor Game. As part of the collaboration, NetBet branding will feature across all Fight Disciples UFC content, including behind-the-scenes access and exclusive fighter interviews.

Part of this deal will also see the Fight Disciples and NetBet team up to provide all-encompassing coverage for three huge upcoming boxing fights; Oleksandr Usyk vs Daniel Dubois, Katie Taylor vs Amanda Serrano and Saul ‘Canelo’ Alvarez vs Terrance Crawford.

Adam Catterall, co-host of the Fight Disciples Podcast, said: “We’ve always prided ourselves on being the voice of the fight fan, so teaming up with NetBet – the official sportsbook and betting partner of the UFC – is a massive moment for us. This partnership gives us the opportunity to get even closer to the action and, more importantly, bring our audience along with us. Whether it’s behind-the-scenes insight, exclusive content, or on-the-ground access at the biggest events, it’s all about delivering that front-row feeling to our listeners.”

Tristan Wootton, Head of UK at NetBet added: “With NetBet making huge waves in the world of fight sports, this partnership with the Fight Disciples represents another exciting opportunity with regard to brand development. We feel confident that our players will enjoy the engaging content produced from this partnership, with so many brilliant UFC and boxing shows just on the horizon!”

The post NetBet Partners with Fight Disciples appeared first on European Gaming Industry News.

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Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement

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Soft2Bet continues its strategic expansion in Romania through its rapidly growing online entertainment brand, Don.ro, which has entered a multi-year agreement as the main sponsor of CFR 1907 Cluj, one of Romania’s leading football clubs.

Beginning with the 2025-26 Liga 1 season, leading Romanian brand Don.ro’s logo will feature prominently on CFR Cluj’s home and away kits, training gear, and throughout the “Dr. Constantin Rădulescu” stadium. The partnership with CFR Cluj also includes a slate of live and digital activations powered by Soft2Bet’s innovative platform, designed to deepen fan engagement.

“We are excited to announce our partnership with Don.ro, a Romanian brand that shares our values of performance, professionalism, and the desire to build something lasting. The fact that Don.ro is becoming the main partner of our club is both a validation of the work we do every day and an important step in strengthening CFR Cluj’s image both nationally and internationally.

We are pleased to have a dynamic partner by our side, one with a modern vision who believes in the power of sport to inspire and bring people together. Moreover, Don.ro has chosen to offer each season ticket holder this season an official jersey — a gesture of appreciation for the passion and loyalty with which they support us.” — Cristian Balaj, CFR Cluj President.

The partnership between Soft2Bet and CFR Cluj brings together Don.ro’s award-winning online gaming brand and a club with a rich history of success, including eight league titles, four Romanian Cups, and four Super Cups. Both sides are driven by a commitment to high performance, bold ambition, and fresh ideas, which makes this collaboration especially well-aligned.

“We are honored to join the CFR Cluj family, a symbol of excellence in Romanian football. This partnership reflects the shared values that bring us together — performance, responsibility, and respect for the community.

At Don.ro, we are committed to promoting a safe and balanced entertainment environment, and through our collaboration with CFR Cluj, we aim to deliver a strong message about the importance of responsible play, both on and off the field.”  — Marius Mirasovici, Official representative of Don.ro brand

The partnership is designed to deliver real value to Don.ro’s players and the wider local community. With Soft2Bet’s backing, Don.ro will launch a range of activations tailored to Romanian audiences, such as exclusive match-day experiences, localised campaigns, community events, and responsible gaming initiatives, bringing fans closer to the action and rewarding their loyalty in meaningful ways.

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, highlighted: “At Soft2Bet, we excel in building powerful and award-winning brands that forge deep connections with players through localised experiences. Don.ro’s partnership with CFR Cluj embodies this vision,combining a top-performing club with our drive for tailored gamified experiences, product excellence, and a passion for performance.”

Launched in 2024 and recognised as “Best Launch of the Year” at the 12th Meeting of Gambling Professionals, Don.ro delivers over 3,484 casino games, a full live-dealer lineup, and a complete sportsbook. The platform runs on Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) technology, which enhances player engagement through mission-based features and in-game challenges.

The post Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement appeared first on European Gaming Industry News.

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Week 27/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

PG Soft has served up a classic slot with its Diner Frenzy Spins. This is a 5-reel, 4-rows video slot featuring connecting ways and sticky symbol respins. Diner Frenzy Spins is set within a vibrant, retro-futuristic diner with a buzzy atmosphere thanks to a playful soundtrack. During any spin, the Mystery Respin may be randomly triggered while the reels are spinning.

ELA Games calls back to a classic yet luxurious gaming experience with its new title, Juicy Crystal. The game offers a unique and modern twist on the beloved and familiar fruit machine format, featuring timeless symbols and rich visuals. The studio’s trademark attention to detail and quality delivers a game that’s exciting, memorable and elegant.

Amusnet presents its newest Online Casino portfolio expansion – a royal-themed slot filled with exciting bonus features. The release adds to the fun of the player-favourite Extra Crown game series, this time with six reels and 100 paylines, top-notch graphics and a vibrant soundtrack. A total of 11 symbols are scattered across the now six reels and 40 fixed paylines, along with some special features that make the gameplay more engaging and fun.

Play’n GO illuminate their classic Moon Princess universe once more with Moon Princess Stargazing, a grid slot set among icy stars and rising multipliers. Set beyond Neptune in the icy reaches of the Kuiper Belt, Moon Princess Stargazing marks a radiant new chapter in one of Play’n GO’s most celebrated series. Players reunite with Star, Nova and Astra – the celestial trio whose powers help forge constellation connections and unlock sky-high wins.

 

Step into the golden sands of Ancient Egypt with Ra’s Relics Bonanza, a thrilling 6×5 cascading slot adventure from Booming Games! Land 8 or more matching symbols anywhere on the reels to secure a win, as winning symbols vanish and new ones tumble down, unlocking endless chances for treasure. Keep an eye on the Divine Scarab, collecting scatter symbols throughout the base game and triggering Free Spins at any moment.

 

The post Week 27/2025 slot games releases appeared first on European Gaming Industry News.

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