Connect with us

Latest News

Bet Builder Q&A w/Abelson Sports’ CBO Jeevan Jeyaratnam

Published

on

Reading Time: 3 minutes

 

As bet builders continue to shape the future of sports betting, Abelson Sports is raising the bar with a user-first approach. In this exclusive Q&A, Jeevan Jeyaratnam, Chief Betting Officer at Abelson Sports, explains how their latest Bet Builder product combines intuitive design, deep player market integration, and operator-friendly features to drive engagement and meet the evolving expectations of today’s bettors.

 

What makes Abelson Sports’ bet builder stand out from existing products in the market, particularly in terms of player engagement and operator value? 

Our bet builder focuses on the most relevant betting opportunities for customers and presents them in an easy-to-use format. We know customers like to place pre-built bet builders to reduce time to bet placement and we have given these prominence throughout the product. We also know engagement with player-based markets is high within bet builders and so we have created a UI which shows all of a player’s available betting options in a single screen. By making it simpler and more intuitive for customers to place bet builder bets we believe it will stimulate engagement and turnover on what is already a high margin product.

 

Can you elaborate on how user experience and market presentation were prioritised in the development process?

User experience and market presentation are central to the product and guide every stage of its development. While these priorities are most visible through the front-end design, they also shape the back-end architecture. For example, the system uses operator-provided input markets to align bet builder odds closely with those already offered by the operator. It also adopts the operator’s naming conventions for teams and players to ensure consistency for customers. The aim is to deliver a product that is simple for users to navigate, while seamlessly integrating into an operator’s existing sportsbook.

 

How does the Bet Builder leverage your Football Player Markets feed, and what advantages does that integration offer to sportsbook operators?

With player props at the heart of the product, it’s only logical to rely on the highest quality data feeds. Abelson’s Football Player Markets feed, trusted by many of the industry’s leading operators, is the ideal solution to showcase the full potential of a bet builder.

Football Player Markets now delivers up to 56 markets per player, per match, offering unmatched selection accuracy, advanced squad management, and a proven track record of high-margin returns. Integrating Abelson’s feed enables operators to maximise value across player props, whether in a standard sportsbook, bet builder iframe, or API-driven solution.

Beyond being a premium-tier props feed, Football Player Markets also provides streamlined access to an expanding portfolio of sports, pricing, and settlement data via a curated group of third-party partners, including ALT Sports Data, nVenue, Pro League Network, Rimble, and SailGP.

 

Why is it important for operators to prioritise and promote player-first Bet Builder products?

Operators have consistently told us that player-focused markets are a hit with customers, especially within bet builder products. The ability to combine these markets with others that feel realistic while generating higher combined odds is a core part of the bet builder experience.

We’ve enhanced this on the front-end by introducing dedicated player screens that display all available betting options for a single player. This streamlines the process of building multi-selection bets focused entirely on one player. It’s a simple, intuitive experience for customers who want to create player-centric bets, while still accommodating those who prefer to include team-level markets.

From a marketing perspective, individual players are now often just as popular, if not more so, than the teams they represent. This shift makes player-first betting an effective promotional tool, offering brands a compelling way to engage customers and deliver a product experience that aligns with how fans follow the sport today.

 

How do you see the Bet Builder evolving in terms of functionality or market expansion?

We’re committed to continuously evolving and expanding our product offering by analysing data, listening to our partners, and staying ahead of industry trends. In particular, we see strong opportunities in the growth of stats-based markets, across events, teams, and players as these become more prominent in both data feeds and media coverage.

A core focus for us will remain the smart management and presentation of an increasing number of markets, ensuring they stay relevant and easy to navigate for users. From a technical standpoint, we’re actively exploring the use of machine learning and AI, especially in generating pre-built bet builder options. By leveraging the data we collect, we aim to keep these suggestions timely, engaging, and personalised. We also have a number of innovative features in development that we’re excited to unveil later this year.

The post Bet Builder Q&A w/Abelson Sports’ CBO Jeevan Jeyaratnam appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Continue Reading
Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)
Click to comment

You must be logged in to post a comment Login

Leave a Reply

Latest News

Finland’s Gambling Reform Is Official – What Happens Next?

Published

on

The wait is over: The Finnish Parliament has officially approved the new gambling legislation. In a decisive plenary session, MPs voted 158 in favor to 9 opposed, with 32 abstaining. The text remained unchanged from the version presented in previous weeks, solidifying the framework for Finland’s transition from a monopoly to a licensed market.

With the political uncertainty resolved, the focus now shifts to implementation. For operators, this means the race to compliance—and market entry—has effectively begun.

The Confirmed Timeline

With the legislation passed, the roadmap to the market opening is now set. Operators must use the coming months to prepare for a rigorous licensing process.

  • Early 2026: The application window is expected to open. The regulator will begin accepting and reviewing license applications.

  • 2026 (Throughout): The “preparatory year.” This period is dedicated to vetting applicants, ensuring technical compliance, and establishing the new supervisory authority.

  • January 1, 2027: The regulated Finnish market officially opens. Licensed operators can go live with betting and online casino services.

Entering the Finnish Market with Nordic Legal

Navigating a new jurisdiction is complex, but it doesn’t have to be inefficient. With extensive experience advising on gaming licences across the Nordic markets, Nordic Legal brings a proven, practical approach to the Finnish process.

Efficiency Through Synergy If you already work with us in Denmark or Sweden, we ensure your Finnish licence application isn’t a “start from scratch” project. We build directly on our existing knowledge of your organisation and systems.

Your usual Nordic Legal contact will coordinate directly with our Helsinki team at no extra cost. This integrated approach saves you time and avoids the frustration of duplicating work you’ve already done for other Nordic licenses.

Our Approach We focus on smart compliance:

  • Reusing documentation where regulations overlap.

  • Anticipating regulatory questions before they are asked.

  • Aligning requirements for technical standards and responsible gambling.

  • Engaging constructively with the Finnish authority to ensure a smooth process.

The Finnish Licence Application Package

To support your entry, we offer a comprehensive package designed to handle the heavy lifting:

  • Translation of all required documents.

  • Guidance and completion of complex application forms.

  • Full project management from start to submission.

  • Direct communication with the Finnish regulator on your behalf.

Next Steps

The window for preparation is narrowing. Contact your usual Nordic Legal advisor today to discuss the new legislation or our Licence Application Package. Alternatively, reach out to us directly to secure your place in Finland’s upcoming regulated market.

The post Finland’s Gambling Reform Is Official – What Happens Next? appeared first on Gaming and Gambling Industry Newsroom.

Continue Reading

Latest News

GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture

Published

on

Introducing GAMEPOP: The Culture of Play, a new premium bookazine by Red Bull Media House and the world’s first magazine dedicated entirely to video-game culture. Designed as a rich, book-like publication, GAMEPOP rethinks what a magazine can be, capturing the creativity, personalities and ideas shaping modern gaming. GAMEPOP will debut at the Red Bull Tetris World Final in Dubai from December 11 to 13, followed by The Game Awards on December 11. The issue will then be available through select international retailers in the weeks that follow.

Across 180 pages, the issue brings together a wide range of cultural voices, including Japanese game designer Hideo Kojima, leading DC Comics creators, the Oscar-nominated team behind Grand Theft Hamlet and contributors with bylines in Vogue. The bookazine also spotlights standout Red Bull talent, including YouTube star Ludwig, Twitch creators Emiru and Caedrel, and Red Bull athlete MenaRD.

Rather than treating gaming as a standalone medium, GAMEPOP looks at how games influence, and are influenced by, wider culture. Through original photography, long-form features, illustration and visual essays, the publication explores how gaming connects to global trends in style, music, movement, storytelling and performance, and the creative communities driving that conversation.

The issue also includes interactive elements, including a bespoke Choose Your Own Adventure story created exclusively for the launch. A limited collector edition of 150 copies takes the concept a step further, featuring a fully functioning Tetris® device embedded directly into the cover – an industry first that turns the magazine into an object of play.

The post GAMEPOP: The Culture of Play by Red Bull Media House – the first bookazine devoted entirely to video game culture appeared first on Gaming and Gambling Industry Newsroom.

Continue Reading

Latest News

Red Rake Gaming Expands Global Presence Through Partnership with QTech Games

Published

on

Red Rake Gaming is pleased to announce a partnership with QTech Games, a leading aggregator and platform renowned for its strong presence in emerging markets on a global level. This collaboration brings Red Rake’s diverse and visually engaging portfolio of slots to QTech Games’ extensive aggregation platform, giving players across multiple continents access to high-quality, entertainment-focused casino content.

Founded in 2015, QTech Games is celebrating its 10-year anniversary in 2025. Over the past decade, the company has grown from rapid early-stage expansion to become a dominant force into emerging markets worldwide. With a global presence —including a new tech hub in Spain and offices in Malta—and Latin America, QTech Games has established itself as a fully-fledged international powerhouse.

Players can now enjoy titles from the Million Series, the Super Stars Series, and seasonal slots such as Halloween Wins and Christmas Wins, alongside new adventures including Azteca Gold Collect, Sherlock and the Stolen Gems, Beating Alcatraz, Big Size Fishin’, and Midas Wins.

QTech Games CEO, Philip Doftvik, said: “It’s another notch on our belt to have integrated more premium content from Red Rake. Theirs is a growing and constantly innovating library, delivering impressive support to the depth of our broad igaming-vertical spread.”

Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We are thrilled to partner with QTech Games and bring our portfolio of games to their growing network. Their leadership in emerging markets and innovative approach to aggregation allow us to reach new players and provide them with high-quality gaming experiences featuring unique features and visually engaging content. This collaboration marks an important step in strengthening our presence in key markets and further establishing Red Rake Gaming’s international presence.”

The post Red Rake Gaming Expands Global Presence Through Partnership with QTech Games appeared first on Gaming and Gambling Industry Newsroom.

Continue Reading

Trending

EEGaming.org is part of HIPTHER, parent brand of various prominent news outlets and international conferences. These platforms and events span a wide range of industries, including Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports, and several others. This indicates that EEGaming.org is part of a larger network that focuses on a diverse array of sectors, particularly those related to cutting-edge technology and modern lifestyle trends.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2025 HIPTHER. All Rights Reserved. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.