Latest News
OddsMatrix opens gates on horse racing platform ahead of major month of flat racing
OddsMatrix, EveryMatrix’s tier-1 sportsbook platform and odds feed service, has triggered the full product rollout of its proprietary horse racing platform solution.
Built from the ground up in just six months, the fully managed product has been designed to offer operators a comprehensive suite of racing features and functionality while providing deep access to the transformative EveryMatrix technology stack.
The powerful new product delivers an ‘always-on’, round-the-clock global content and streaming service featuring more than 10,000 monthly races from 20+ racing jurisdictions.
With flexibility at its core, it can be integrated across online, retail and telebetting channels – either as part of the comprehensive EveryMatrix turnkey solution or as a stand-alone modular offering.
Working in harmony with the wider EveryMatrix ecosystem, operators can enhance their racing proposition through access to a suite of gaming technologies – including dynamic cross-product bonusing and granular odds management tools. The OddsMatrix automation engine further drives performance by delivering precise pricing, rapid settlement and maximum market uptime.
This suite of technologies complements the hands-on product expertise of the former FSB horse racing team, successfully integrated into EveryMatrix since its acquisition last year.
Strengthened by decades of B2B and B2C trading experience, the department executes end-to-end product management from EveryMatrix’s new Central London office.
With a busy summer of flat racing ahead, the full product rollout will open the gates to a strong pipeline of new UK and Ireland based clients going online with the solution.
The new product adds further depth to the OddsMatrix sportsbook platform and odds feed services. Powering global tier-1 customers such as the Hungarian State Lottery, the scalable sportsbook processes close to two million bets a day while covering 170,000+ monthly live events and offering operators daily differentiation via unique content, bespoke odds and multiple sportsbook player products.
Tor Skeie, CEO OddsMatrix, said: “The full rollout of our horse racing solution is a major moment at OddsMatrix. This has evolved from full scope to go-live in just six months so immense credit must go to our technology teams.
“Integrated into our wider turnkey technology, our globally scalable solution offers opportunities for our customers across the UK, mainland Europe, Africa and beyond.
“As June begins, we look forward to this product shining within a rich programme of racing events like Royal Ascot, Epsom Derby and the Belmont Stakes.
“Make no mistake, this is just the start of the story. As the industry’s fastest growing iGaming technology supplier we’re committed to continually building on this product in the months and years ahead.”
The post OddsMatrix opens gates on horse racing platform ahead of major month of flat racing appeared first on European Gaming Industry News.

Colin Webster (right) seen here receiving an award from His Highness Sheikh Ahmed Bin Mohammed al Maktoun (left) in 2019, has again set a precedent in the esports community by highlighting the importance of all roles that contribute to the ecosystem.
Colin Webster, President of Mind Sports South Africa (MSSA), has announced a significant policy change: shout-casters will now be included as official support staff within the national esports squad and will be eligible to receive Protea Colours.
This development acknowledges the vital role shout-casters play in enhancing the visibility and professionalism of esports events. However, it must be noted that such shout-casters must be fully-paid-up members of a club affiliated to MSSA.
Shout-casters Recognized as National Support Staff
By integrating shout-casters into the national team framework, MSSA ensures that these professionals are formally recognized for their contributions. This inclusion not only validates their efforts but also aligns with MSSA’s commitment to fostering a comprehensive and inclusive esports environment.
Eligibility for Protea Colours
With this policy update, shout-casters who meet the necessary criteria and are selected as part of the national squad’s support staff will be awarded Protea Colours. This honour places them alongside players and coaches in representing South Africa on the international esports stage, reflecting their integral role in the team’s success.
Impact on South African Esports
This move by MSSA sets a precedent in the esports community, highlighting the importance of all roles that contribute to the ecosystem. By recognizing shout-casters, MSSA not only boosts morale among these professionals but also encourages higher standards and dedication, ultimately enhancing the quality and reach of South African esports.
For more information and updates, you can visit MSSA’s official Facebook page or their Instagram profile.
The post appeared first on European Gaming Industry News.
Latest News
AGS Interactive Makes Market Debut in Connecticut
AGS Interactive (NYSE: AGS) has made its market debut in Connecticut, taking a selection of its best-performing games live in the Constitution State.
Local players in Connecticut can now enjoy three of AGS’ hit titles, with Capital Gains, Blazing Luck, and Dragon Fa initially available, all proven with both land-based and online players across North America.
AGS plans to roll out its full interactive portfolio, ensuring a steady cadence of new content for operators and players alike.
The launch represents AGS’ sixth regulated US market entry, further extending its footprint across the country and cementing its position as a supplier of beloved land-based classics with cunning interactive forward games.
Zoe Ebling, VP of Interactive at AGS, said: “Entering Connecticut is a huge milestone for us. It’s not just another market, it’s a testament to the momentum our interactive division has built across the US.
“By bringing Capital Gains, Blazing Luck, and Dragon Fa to Connecticut players, we’re giving them a taste of our best-in-class titles right out of the gate. Every new state launch is a fresh opportunity to show operators that AGS doesn’t just deliver games, we deliver experiences that resonate. We’ve seen firsthand how our land-based hits translate online, and we’re excited to roll out even more content throughout the year.”
The post AGS Interactive Makes Market Debut in Connecticut appeared first on European Gaming Industry News.
Latest News
Aristocrat Interactive Secures Landmark iLottery Contract with the Michigan Lottery
New Deal Expands Aristocrat Interactive’s Leadership in U.S. iLottery Industry
Aristocrat Interactive™, under NeoGames, US, LLP, signed a six-year contract with the Michigan Lottery to provide its full solution of iLottery product offerings, reaffirming its leadership in the U.S. iLottery industry. Under the contract, from July 2026, Aristocrat Interactive will provide services to the Michigan Lottery for six years, with six additional one-year extension opportunities. The relationship with the Michigan Lottery began in 2014 with the launch of its iLottery program using NeoGames’ iLottery platform and games.
This new deal will provide the Michigan Lottery with eInstant games, draw-based games and add-on offerings produced by Aristocrat Interactive’s NeoGames Studio™, along with continuing to leverage the company’s iLottery technology, which includes:
- NeoSphere player account management platform
- NeoDraw draw games system
- NeoCube Business Intelligence solutions; and
- NeoEngage – Aristocrat Interactive’s overall customer and data experience solution
Aristocrat Interactive will also provide the Michigan Lottery with a new website and mobile application services with Gambyt – a software company specializing in the lottery, casino, and sports betting industries. Under the deal, Aristocrat Interactive will lead the Michigan Lottery’s CRM marketing efforts, including promotions and customer communications, and will deliver managed services including staffing, a customer service center, payments management, third-party integration, compliance, and responsible gameplay solutions.
“This collaboration is a sign of our commitment to being a leader in the iLottery space and a win for players and public education in Michigan as we look to further enhance our offerings, deliver an entertaining iLottery experience, and drive incremental revenue to the School Aid Fund,” said Suzanna Shkreli, Commissioner of the Michigan Lottery. “Aristocrat Interactive has a proven track record of providing the industry’s leading technology, comprehensive player services, and engaging content for lotteries around the world. We’re confident this new deal will help us continue to be a leading innovator in this exciting digital space.”
Michigan was one of the first states to add eInstant games to its iLottery offerings. The Michigan Lottery consistently positions itself at the forefront of U.S. iLottery’s gross sales and sales per capita.
“The Michigan Lottery is a trailblazer in the U.S. iLottery industry, and we’re proud to be a strategic partner for their business,” said Chris Shaban, Managing Director of Aristocrat Interactive iLottery. “This multi-year agreement is a testament to the proven strength of the Aristocrat Interactive platform, our commitment to innovation, and the long-term value we provide to our customers.”
This new agreement with the Michigan Lottery is Aristocrat Interactive’s second consecutive U.S. awarded contract, furthering Aristocrat Interactive’s commitment to innovative digital lottery programs and bringing its total North American iLottery customers for platform and content to eight.
To learn more about Aristocrat Interactive and Aristocrat Interactive iLottery, visit aristocratinteractive.com.
The post Aristocrat Interactive Secures Landmark iLottery Contract with the Michigan Lottery appeared first on European Gaming Industry News.
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