Latest News
Play’n GO games now live with Betfred in the UK
Play’n GO, one of the world’s leading casino entertainment providers, has today announced a new operator partnership in the UK with Betfred.
In a further nod to the growth of the Swedish gaming giant’s UK business, this newly announced partnership will see classic Play’n GO titles such as Fire Joker, Rise of Olympus 100 and Boat Bonanza now available to Betfred players in the UK.
Play’n GO has enjoyed a landmark year, expanding its reach globally, and recently announced the launch of two brand new slots mechanics, Blitzways™ and Cashback™.
Play’n GO recently launched smash hit sequels to both the Moon Princess and Rich Wilde series of titles that have captured the attention of players in regulated markets all around the world, but especially in the UK.
Anna Mackney, Head of Regional Sales UK at Play’n GO, commented “Betfred has an unmatched pedigree in the UK, and I’m delighted to be launching our games with them today. As one of the premier regulated markets in the world Play’n GO focuses hugely on the UK, and I’m confident that Betfred’s players will love our portfolio of games. I look forward to many years of working alongside the standout Betfred team.”
Andy Horne, Head of eGaming at Betfred, added: “Play’n GO has long been in our sights and we are delighted to now be able to include their games within our portfolio. We have no doubt that the addition of Play’n GO slots to Betfred Games will go down well with our existing customers, as well as other players out there looking for that best RTP experience.”
The post Play’n GO games now live with Betfred in the UK appeared first on European Gaming Industry News.

Colin Webster (right) seen here receiving an award from His Highness Sheikh Ahmed Bin Mohammed al Maktoun (left) in 2019, has again set a precedent in the esports community by highlighting the importance of all roles that contribute to the ecosystem.
Colin Webster, President of Mind Sports South Africa (MSSA), has announced a significant policy change: shout-casters will now be included as official support staff within the national esports squad and will be eligible to receive Protea Colours.
This development acknowledges the vital role shout-casters play in enhancing the visibility and professionalism of esports events. However, it must be noted that such shout-casters must be fully-paid-up members of a club affiliated to MSSA.
Shout-casters Recognized as National Support Staff
By integrating shout-casters into the national team framework, MSSA ensures that these professionals are formally recognized for their contributions. This inclusion not only validates their efforts but also aligns with MSSA’s commitment to fostering a comprehensive and inclusive esports environment.
Eligibility for Protea Colours
With this policy update, shout-casters who meet the necessary criteria and are selected as part of the national squad’s support staff will be awarded Protea Colours. This honour places them alongside players and coaches in representing South Africa on the international esports stage, reflecting their integral role in the team’s success.
Impact on South African Esports
This move by MSSA sets a precedent in the esports community, highlighting the importance of all roles that contribute to the ecosystem. By recognizing shout-casters, MSSA not only boosts morale among these professionals but also encourages higher standards and dedication, ultimately enhancing the quality and reach of South African esports.
For more information and updates, you can visit MSSA’s official Facebook page or their Instagram profile.
The post appeared first on European Gaming Industry News.
Latest News
AGS Interactive Makes Market Debut in Connecticut
AGS Interactive (NYSE: AGS) has made its market debut in Connecticut, taking a selection of its best-performing games live in the Constitution State.
Local players in Connecticut can now enjoy three of AGS’ hit titles, with Capital Gains, Blazing Luck, and Dragon Fa initially available, all proven with both land-based and online players across North America.
AGS plans to roll out its full interactive portfolio, ensuring a steady cadence of new content for operators and players alike.
The launch represents AGS’ sixth regulated US market entry, further extending its footprint across the country and cementing its position as a supplier of beloved land-based classics with cunning interactive forward games.
Zoe Ebling, VP of Interactive at AGS, said: “Entering Connecticut is a huge milestone for us. It’s not just another market, it’s a testament to the momentum our interactive division has built across the US.
“By bringing Capital Gains, Blazing Luck, and Dragon Fa to Connecticut players, we’re giving them a taste of our best-in-class titles right out of the gate. Every new state launch is a fresh opportunity to show operators that AGS doesn’t just deliver games, we deliver experiences that resonate. We’ve seen firsthand how our land-based hits translate online, and we’re excited to roll out even more content throughout the year.”
The post AGS Interactive Makes Market Debut in Connecticut appeared first on European Gaming Industry News.
Latest News
Aristocrat Interactive Secures Landmark iLottery Contract with the Michigan Lottery
New Deal Expands Aristocrat Interactive’s Leadership in U.S. iLottery Industry
Aristocrat Interactive™, under NeoGames, US, LLP, signed a six-year contract with the Michigan Lottery to provide its full solution of iLottery product offerings, reaffirming its leadership in the U.S. iLottery industry. Under the contract, from July 2026, Aristocrat Interactive will provide services to the Michigan Lottery for six years, with six additional one-year extension opportunities. The relationship with the Michigan Lottery began in 2014 with the launch of its iLottery program using NeoGames’ iLottery platform and games.
This new deal will provide the Michigan Lottery with eInstant games, draw-based games and add-on offerings produced by Aristocrat Interactive’s NeoGames Studio™, along with continuing to leverage the company’s iLottery technology, which includes:
- NeoSphere player account management platform
- NeoDraw draw games system
- NeoCube Business Intelligence solutions; and
- NeoEngage – Aristocrat Interactive’s overall customer and data experience solution
Aristocrat Interactive will also provide the Michigan Lottery with a new website and mobile application services with Gambyt – a software company specializing in the lottery, casino, and sports betting industries. Under the deal, Aristocrat Interactive will lead the Michigan Lottery’s CRM marketing efforts, including promotions and customer communications, and will deliver managed services including staffing, a customer service center, payments management, third-party integration, compliance, and responsible gameplay solutions.
“This collaboration is a sign of our commitment to being a leader in the iLottery space and a win for players and public education in Michigan as we look to further enhance our offerings, deliver an entertaining iLottery experience, and drive incremental revenue to the School Aid Fund,” said Suzanna Shkreli, Commissioner of the Michigan Lottery. “Aristocrat Interactive has a proven track record of providing the industry’s leading technology, comprehensive player services, and engaging content for lotteries around the world. We’re confident this new deal will help us continue to be a leading innovator in this exciting digital space.”
Michigan was one of the first states to add eInstant games to its iLottery offerings. The Michigan Lottery consistently positions itself at the forefront of U.S. iLottery’s gross sales and sales per capita.
“The Michigan Lottery is a trailblazer in the U.S. iLottery industry, and we’re proud to be a strategic partner for their business,” said Chris Shaban, Managing Director of Aristocrat Interactive iLottery. “This multi-year agreement is a testament to the proven strength of the Aristocrat Interactive platform, our commitment to innovation, and the long-term value we provide to our customers.”
This new agreement with the Michigan Lottery is Aristocrat Interactive’s second consecutive U.S. awarded contract, furthering Aristocrat Interactive’s commitment to innovative digital lottery programs and bringing its total North American iLottery customers for platform and content to eight.
To learn more about Aristocrat Interactive and Aristocrat Interactive iLottery, visit aristocratinteractive.com.
The post Aristocrat Interactive Secures Landmark iLottery Contract with the Michigan Lottery appeared first on European Gaming Industry News.
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