Latest News
OlyBet Joins as Official Partner for the French Rounds of the WHOOP UCI Mountain Bike World Series
OlyBet has confirmed an agreement to sponsor the upcoming 2025 WHOOP UCI Mountain Bike World Series alongside Warner Bros. Discovery (WBD) Sports.
The three-round partnership kicked off last weekend at the Gravity double-header in Loudenville-Peyragudes. The betting company will also support the series at the upcoming rounds in Morillon and Les Gets, in the Haute-Savoie region.
OlyBet, which launched in France in 2024, will support all three French rounds of the 2025 series. The partnership kicked off last weekend (May 30–June 1) at the Gravity double-header in Loudenville-Peyragudes and will continue in August with back-to-back race weekends in Haute-Savoie: the UCI Enduro World Cup in Morillon (August 22-24), followed by the UCI Downhill and Cross-country World Cups in Les Gets (August 28-31).
OlyBet, which is part of the Olympic Entertainment Group, is a leading gaming and sports entertainment brand. The group partners with high-profile organisations and clubs across Europe, including Stade Toulousain, Paris Basketball, the World Snooker Tour and teams in both LaLiga and Serie A.
Olympic Entertainment Group delivers unique fan experiences through a wide network of 135 casinos, over 100 sports bars, 5-star hotels and several online platforms. The brand’s sponsorship activities also contribute to the development of local sports communities and emerging talent.
OlyBet is a member of the International Betting Integrity Association (IBIA) – the world’s leading operator-run integrity monitoring body – and collaborates with LaLiga to help protect the integrity of Spanish football.
Chris Ball, Vice President of Cycling Events at WBD Sports, said: “OlyBet is the market leader in sports gaming in the Baltics. Their partnership with the WHOOP UCI Mountain Bike World Series puts mountain biking on par with mainstream sports and marks what we hope will be the beginning of a long and fruitful collaboration. Their investment is a clear signal that this sport resonates beyond its traditional audience and continues to attract a broader, more diverse, public.”
Corey Plummer, CEO & Chairman of OlyBet Group, said: “OlyBet is known for sponsoring engaging sports entertainment, iconic events, and legendary artists. We are excited to partner with the WHOOP UCI Mountain Bike Series to highlight the tremendous athletes and competitors in this sport and its sporting lifestyle. Passion for sports brings people together and we are looking forward to supporting that belief.”
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Latest News
GoldenRace presents new virtual football market Kinela X to tie up your profits
GoldenRace, leading developer and provider of cutting-edge betting solutions and virtual sports, recently announced the launch of Kinela X, an innovative new market for its acclaimed Virtual Football product.
Kinela X redefines the popular draw market by allowing players to bet on multiple draws within a single ticket, significantly enhancing engagement and potential payouts.
Already live for the leagues in Big5, Kinela X takes the standard draw market and turns it into something much more engaging. Players can now bet on 3 to 8 draws in a single ticket. The matches? All drawn from the top five leagues defined by each operator.
This change means that instead of relying on a single match to settle a bet, bettors can build a broader strategy across multiple matches. The more they include, the higher the potential payout.
Kinela X is also adaptable to different player profiles. Those looking for control can manually choose each match. Those chasing speed and high returns can use the Quick Pick feature to generate the highest payout combinations in just one tap.
Add to that realistic odds, fast-paced gameplay and the immersive GoldenRace’s Virtual Football, and you get a market that feels familiar – but plays completely differently.
Of course, none of this would work without the foundation, Big5. Which is already doing heavy lifting for operators. It merges five leagues into one screen. It runs on over 40 betting markets. It streams live video. And it’s mobile-first by design. Add tools like the Easy Wins Tracker and Predefined Combi Bets, and you’ve got one of the most complete Virtual Football products in the industry.
For Retail, the same market is available within our Virtual Football leagues product – bringing a strategic new option to terminal players. Get a full view on our new Retail product here.
With Kinela X, GoldenRace continues to expand the possibilities of Virtual Football – providing operators with new ways to boost ticket value, session time and player engagement.
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Latest News
REEVO Announces Partnership with Tequity
REEVO has announced a new partnership with Tequity, the powerhouse behind White Label Originals, a next-gen studio reimagining instant games for today’s players.
This exciting collaboration will see REEVO integrate White Label Originals’ fast, fun and provably fair instant games into its rapidly growing platform, unlocking access for hundreds of top-tier operators around the world. With a shared mission of redefining user experience and delivering frictionless, high-impact gameplay, REEVO and Tequity are aligned to lead the future of iGaming innovation.
White Label Originals by Tequity is renowned for its “fun-first” philosophy, delivering games that are not only lightning-fast and intuitive but also built with transparency and fairness at their core. Through this integration, REEVO operators will now be able to offer their players a new level of entertainment, games that are accessible in seconds, engaging from the first tap and engineered for trust.
“We are thrilled to be partnered up with a top-tier aggregator such as REEVO. This means we will have easy access to all their operators for broader reach of our games. It’s a huge step toward bringing our instant gaming vision to more players globally,” said Tanya Axisa, Commercial Director at Tequity.
REEVO continues to solidify its role as the go-to hub for innovative and high-performing content, helping operators scale their offering with seamless integrations, customisable tools and a portfolio that never stops growing.
“Partnering with Tequity and their trailblazing studio White Label Originals is a natural fit for REEVO. They’re doing exactly what the modern player craves: fun, fast, and fair experiences and we’re excited to amplify that across our network,” said Daniel Cuc, Head of Account Management at REEVO.
The post REEVO Announces Partnership with Tequity appeared first on European Gaming Industry News.
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711 Casino and Cherry Play join forces
Popular Dutch online casino brand adds provider’s content to its lobby while also taking advantage of its smart subscription-based commercial model
711 Casino has become the latest operator in the Netherlands to enter a content deal with Cherry Play, the exciting studio that offers a unique subscription-based commercial model.
The deal sees players at 711 Casino gain access to a suite of slot games proven to hit the mark with Dutch players. This includes Super Coin, Chef Super Bet plus few others that are already available to the network.
Cherry Play’s games are developed on Bragg Gaming’s advanced technology stack to ensure the highest quality for the player and a smooth, seamless integration for the operator.
But what makes Cherry Play really stand out is its unique commercial model which sees operators pay for its content on a subscription-based licensing basis.
This allows operators to give their games better lobby positioning and put greater promotional spend behind titles knowing they get to keep the majority of revenue generated.
The studio has really made a splash since hitting the market this January, rolling out its first run of titles and signing a string of operator partnerships in the Netherlands.
Olga Bejela, CEO of Cherry Play, said: “It’s great to see players at 711 Casino be able to experience our slots for the first time.
“That 711 can offer these games to its players and benefit from our unique commercial model is what makes this such a great deal for the operator and of course for Cherry Play.
“We have some incredible games in the works too that will land in the 711 Casino lobby as soon as they leave our production line.”
Gilles de Backer, Chief Operating Officer at 711 Casino, added: “Cherry Play is the only studio offering a subscription-based commercial model and this, combined with its striking classic slot games, made joining forces a no-brainer for us.
“A studio’s games are super important, but so too is the commercial agreement it offers. With Cherry Play, we can give its titles better positioning and more promotional spend, knowing that we get to keep the majority of the revenue this helps each game to generate.
“It’s deals such as this that keep our online casino lobby packed with fresh content and, thanks to Cherry Play’s licensing model, drive growth for the wider business.”
The post 711 Casino and Cherry Play join forces appeared first on European Gaming Industry News.
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