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Why crash has become big business for operators and suppliers

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We speak to Yordan Petkov, Product Owner at Silverback Gaming, to understand why crash games are dominating online casino game lobbies and why they are a must-have for operators

 

Why have crash games taken the market by storm?

They have been such a big hit with players because they are simple to understand and play, but deliver huge excitement and tons of big win potential. These are high-risk/high-reward games that play very similarly to mobile and video games, and this means they hit the mark with the lucrative but often hard-to-reach Millennial and Gen Z audiences. When you compare crash to slots and table games, the experience is so much more compelling – this is not only because of the gameplay, but also because of the social interaction they provide. Crash games tend to be multiplayer and come with features like chat and real-time leaderboards.

 

How has the simple nature of gameplay led to widespread adoption?

Most crash games take the increasing curve format with a win multiplier that climbs higher and higher. All the player needs to do is decide when to cash out. Go too soon, and the win is small, but wait too long, and the game crashes, taking their accrued winnings and initial bet with it. Unlike most slot games, which come packed with lots of different features and complex reel structures, you can figure out how a crash game works and how to win in a game round or two. The intuitive nature of crash means players are willing to give games a try, and then they get drawn in by the compelling gameplay. In markets where online gambling is new, they have proved to be a real hit with players often favouring them over slots and table games simply because they are so easy to understand.

 

It seems like players enjoy the sense of control that comes with crash games?

Absolutely. The element of control is a big part of why they are so popular. Players love that they can decide when to cash out, with many honing their skills and some even coming up with strategies for how to beat the game – strategies that are often discussed at length in the chat and various communities that form around specific crash titles. Control is something that players are used to when engaging with mobile and video games, and with crash, they get the same degree of control but within a gambling game. This is something they didn’t really have up until crash hit the market, with slots play very much a case of hitting spin and waiting to see if you win or not.

 

What’s the business case for online casino operators to add crash games to their lobbies?

Operators need to provide players with the games and experiences they are seeking, and this increasingly means stocking their lobbies with crash titles and other non-traditional content. These games are hugely popular with Millennials and Gen Zers, audiences that online casino brands have really struggled to engage with in the past because they have not been able to offer the type of action-packed gameplay, sense of control and social interaction they are looking for – of course, crash offers these things and more. But it’s not just new audiences that crash appeals to – operators often find they get high levels of engagement among existing players who also enjoy the edge-of-the-seat gameplay and big win potential.

 

Are crash games easy to localise?

Yes. Again, given the super simple nature of the gameplay, they require very little in the way of localisation – aside from the standard things like language and currency. Everyone gets how they work, everyone gets how they win, and everyone knows it’s all about when to cash out. In addition, some crash titles are recognised internationally, so operators adding these titles to their lobbies can really build trust with player audiences and communities, and significantly boost acquisition, especially if the operator is new to the market. They are also great for being a part of wider marketing campaigns, regardless of the jurisdiction the operator is targeting.

 

Are crash games now a necessity for operators or still a nice-to-have?

They are a necessity, especially for those online casino brands wanting to engage the player of tomorrow, today. Not only that, but crash game sessions are often much longer than slot sessions, with players regularly returning to the casino to play specific crash titles and to remain active in the communities that form around them. So, the numbers really do add up when it comes to crash, and that’s why, for me at least, they are a must-have, not a nice-to-have.

 

Silverback’s first crash game is set to hit the market shortly. What more can you tell us about the game ahead of its launch?

We are super excited to launch our first crash game, but the details are a closely guarded secret for now. What I can say is that the design concept is in place, the gameplay has been set, and we are now working on the creative assets. Then it’s just a case of bringing all the elements together. But this being Silverback, it’s not going to be a standard crash game – we are adding plenty of unique twists to take the anticipation and thrills to the next level. The initial roll-out will be in the simulated gaming format with real money to follow.

 

The post Why crash has become big business for operators and suppliers appeared first on European Gaming Industry News.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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GoldenRace presents new virtual football market Kinela X to tie up your profits

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GoldenRace, leading developer and provider of cutting-edge betting solutions and virtual sports, recently announced the launch of Kinela X, an innovative new market for its acclaimed Virtual Football product.

Kinela X redefines the popular draw market by allowing players to bet on multiple draws within a single ticket, significantly enhancing engagement and potential payouts.

Already live for the leagues in Big5, Kinela X takes the standard draw market and turns it into something much more engaging. Players can now bet on 3 to 8 draws in a single ticket. The matches? All drawn from the top five leagues defined by each operator.

This change means that instead of relying on a single match to settle a bet, bettors can build a broader strategy across multiple matches. The more they include, the higher the potential payout.

Kinela X is also adaptable to different player profiles. Those looking for control  can manually choose each match. Those chasing speed and high returns can use the Quick Pick feature to generate the highest payout combinations in just one tap.

Add to that realistic odds, fast-paced gameplay and the immersive GoldenRace’s Virtual Football,  and you get a market that feels familiar – but plays completely differently.

Of course, none of this would work without the foundation, Big5. Which is already doing heavy lifting for operators. It merges five leagues into one screen. It runs on over 40 betting markets. It streams live video. And it’s mobile-first by design. Add tools like the Easy Wins Tracker and Predefined Combi Bets, and you’ve got one of the most complete Virtual Football products in the industry.

For Retail, the same market is available within our Virtual Football leagues product – bringing a strategic new option to terminal players. Get a full view on our new Retail product here.

With Kinela X, GoldenRace continues to expand the possibilities of Virtual Football – providing operators with new ways to boost ticket value, session time and player engagement.

The post GoldenRace presents new virtual football market Kinela X to tie up your profits appeared first on European Gaming Industry News.

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REEVO Announces Partnership with Tequity

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REEVO has announced a new partnership with Tequity, the powerhouse behind White Label Originals, a next-gen studio reimagining instant games for today’s players.

This exciting collaboration will see REEVO integrate White Label Originals’ fast, fun and provably fair instant games into its rapidly growing platform, unlocking access for hundreds of top-tier operators around the world. With a shared mission of redefining user experience and delivering frictionless, high-impact gameplay, REEVO and Tequity are aligned to lead the future of iGaming innovation.

White Label Originals by Tequity is renowned for its “fun-first” philosophy, delivering games that are not only lightning-fast and intuitive but also built with transparency and fairness at their core. Through this integration, REEVO operators will now be able to offer their players a new level of entertainment, games that are accessible in seconds, engaging from the first tap and engineered for trust.

“We are thrilled to be partnered up with a top-tier aggregator such as REEVO. This means we will have easy access to all their operators for broader reach of our games. It’s a huge step toward bringing our instant gaming vision to more players globally,” said Tanya Axisa, Commercial Director at Tequity.

REEVO continues to solidify its role as the go-to hub for innovative and high-performing content, helping operators scale their offering with seamless integrations, customisable tools and a portfolio that never stops growing.

“Partnering with Tequity and their trailblazing studio White Label Originals is a natural fit for REEVO. They’re doing exactly what the modern player craves: fun, fast, and fair experiences and we’re excited to amplify that across our network,” said Daniel Cuc, Head of Account Management at REEVO.

The post REEVO Announces Partnership with Tequity appeared first on European Gaming Industry News.

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711 Casino and Cherry Play join forces

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Popular Dutch online casino brand adds provider’s content to its lobby while also taking advantage of its smart subscription-based commercial model

711 Casino has become the latest operator in the Netherlands to enter a content deal with Cherry Play, the exciting studio that offers a unique subscription-based commercial model.

The deal sees players at 711 Casino gain access to a suite of slot games proven to hit the mark with Dutch players. This includes Super Coin, Chef Super Bet plus few others that are already available to the network.

Cherry Play’s games are developed on Bragg Gaming’s advanced technology stack to ensure the highest quality for the player and a smooth, seamless integration for the operator.

But what makes Cherry Play really stand out is its unique commercial model which sees operators pay for its content on a subscription-based licensing basis.

This allows operators to give their games better lobby positioning and put greater promotional spend behind titles knowing they get to keep the majority of revenue generated.

The studio has really made a splash since hitting the market this January, rolling out its first run of titles and signing a string of operator partnerships in the Netherlands.

Olga Bejela, CEO of Cherry Play, said: “It’s great to see players at 711 Casino be able to experience our slots for the first time.

“That 711 can offer these games to its players and benefit from our unique commercial model is what makes this such a great deal for the operator and of course for Cherry Play.

“We have some incredible games in the works too that will land in the 711 Casino lobby as soon as they leave our production line.”

Gilles de Backer, Chief Operating Officer at 711 Casino, added: “Cherry Play is the only studio offering a subscription-based commercial model and this, combined with its striking classic slot games, made joining forces a no-brainer for us.

“A studio’s games are super important, but so too is the commercial agreement it offers. With Cherry Play, we can give its titles better positioning and more promotional spend, knowing that we get to keep the majority of the revenue this helps each game to generate.

“It’s deals such as this that keep our online casino lobby packed with fresh content and, thanks to Cherry Play’s licensing model, drive growth for the wider business.”

The post 711 Casino and Cherry Play join forces appeared first on European Gaming Industry News.

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