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How Affiliates Can Secure Better Deals
In the fast-paced world of iGaming affiliate marketing, driving traffic is only part of the equation. The real differentiator that separates high-earners from the rest, is their ability to negotiate smart, well-balanced deals. Operators are always looking for high-quality traffic, but the best affiliates know how to use their strengths to land agreements that go far beyond the usual commission structures.
To break down what makes a successful negotiation, we spoke with Arturs Korolkovs, Head of Sales at Media 24, a top-tier affiliate company. With years of experience building and managing affiliate-operator relationships, Arturs shared some key insights that can help affiliates level up their deal-making.
Do Your Homework
One of the biggest mistakes affiliates make? Not doing enough research before starting talks. According to Arturs, knowing the operator’s product inside and out can give you a real advantage in negotiations.
“Does the operator cover the leagues and sports your audience bets on?” he asks. “Are the right payment methods available? Is support offered in your players language? These things aren’t just nice extras. They directly affect how well the brand will perform with your audience.”
When you know as many details about the operator as possible, you can fine-tune your pitch and show why your traffic is a perfect fit for their product. Then, if you can prove that your players deposit more, stay active longer, or have better retention than average, you’re in a strong position to negotiate better terms. Knowing the operator well lets you negotiate smarter.
Let the Numbers Speak for You
If you’re aiming to negotiate better deals, don’t just show up with a request. Show up with results.
“Too many affiliates just ask for a better deal without showing any numbers,” says Arturs. “But data is your best argument. The more you know about your traffic, the stronger your position at the table.”
Bring everything you know about your audience. Where is your traffic coming from (geo)? How do their deposit sizes and retention rates compare to the average? Are they bonus hunters or loyal bettors?
These insights don’t just help you understand your business. They help the operator tailor offers, optimize funnels, and understand where their product fits best.
“When you walk into a deal showing that you understand your traffic, how it behaves, and what kind of value it brings, that’s when operators really listen,” Arturs adds.
The more data you bring, the more confident and credible you’ll sound. And the easier it becomes to negotiate terms that reflect the real value of your traffic.
Build Real Relationships
Affiliate deals work best when there’s trust and transparency on both sides. It’s easy to chase short-term gains, but Arturs warns that overly aggressive deals often backfire.
“We’ve seen deals fall apart after one good month because they were too one-sided,” he says. “The most successful affiliates build strong, long-term partnerships. Traffic always goes up and down, but if you’ve been fair and open with your partners, they’re much more likely to stick with you through slower periods too.”
Just as important as transparency is understanding what the operator actually needs. It’s easy to go into a deal focused only on your own numbers — your traffic, your conversions, your commission. But if you want to build something that lasts, you have to think about what’s happening on their side too.
“If you sell just to close a deal, you might get a quick win,” he warns. “But if you sell based on what the operator truly needs, you’ll be the first one they call for new markets or budgets.”
Ask yourself: what’s the operator trying to achieve? Are they focused on acquiring new users in a specific market? Are they trying to promote a new feature? When you understand their goals, you can align your strategy to support them. And that’s when real partnerships happen.
In short: be a reliable partner, not just a traffic source.
Make Deals that Make Sense
When it comes to commission models, it’s easy to fall into the trap of thinking you have to pick a side: CPA for quick wins, or RevShare for long-term gains. But the truth is, a hybrid deal often gives you the best of both worlds.
“At Media 24, we find hybrid deals to be a smart middle ground,” Arturs explains. “You get a CPA, which helps with immediate cash flow, plus a RevShare that pays off over time as your players stay active.”
This model works well for both affiliates and operators. Affiliates get paid early while still benefiting from players with high lifetime value. And operators are reassured that affiliates are motivated to send quality traffic. It’s a win-win.
It also makes conversations with partners easier. Instead of arguing over which model is better, you’re aligning incentives on both sides. You’re saying: We believe in our traffic enough to take a long-term view, but we also want to keep the lights on today.
Final Thoughts
Great traffic is the starting point. But knowing how to negotiate — based on data, timing, and mutual value — is what unlocks the full potential of your affiliate business.
As Arturs Korolkovs sums it up: “Operators don’t want more links. They want partners who understand the market, who know the funnel, who can tweak their products to improve conversion. The more value you add, the less replaceable you become.”
And in this industry, the right deal can make all the difference.
The post How Affiliates Can Secure Better Deals appeared first on European Gaming Industry News.

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NetBet Partners with Fight Disciples
NetBet, a leading online gaming platform, has announced an exciting new partnership with world-renowned boxing & MMA podcast the Fight Disciples, co-hosted by award-winning broadcasters Adam Catterall and Nick Peet.
The partnership will span some of the UFC’s biggest events, including Max Holloway vs. Dustin Poirier at UFC 318, as well as major upcoming boxing bouts.
This partnership builds on NetBet’s recent announcement as the official betting partner of the UFC in the UK and other parts of Europe. It will play a key role in boosting visibility for NetBet’s popular UFC Predictor Game. As part of the collaboration, NetBet branding will feature across all Fight Disciples UFC content, including behind-the-scenes access and exclusive fighter interviews.
Part of this deal will also see the Fight Disciples and NetBet team up to provide all-encompassing coverage for three huge upcoming boxing fights; Oleksandr Usyk vs Daniel Dubois, Katie Taylor vs Amanda Serrano and Saul ‘Canelo’ Alvarez vs Terrance Crawford.
Adam Catterall, co-host of the Fight Disciples Podcast, said: “We’ve always prided ourselves on being the voice of the fight fan, so teaming up with NetBet – the official sportsbook and betting partner of the UFC – is a massive moment for us. This partnership gives us the opportunity to get even closer to the action and, more importantly, bring our audience along with us. Whether it’s behind-the-scenes insight, exclusive content, or on-the-ground access at the biggest events, it’s all about delivering that front-row feeling to our listeners.”
Tristan Wootton, Head of UK at NetBet added: “With NetBet making huge waves in the world of fight sports, this partnership with the Fight Disciples represents another exciting opportunity with regard to brand development. We feel confident that our players will enjoy the engaging content produced from this partnership, with so many brilliant UFC and boxing shows just on the horizon!”
The post NetBet Partners with Fight Disciples appeared first on European Gaming Industry News.
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Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement
Soft2Bet continues its strategic expansion in Romania through its rapidly growing online entertainment brand, Don.ro, which has entered a multi-year agreement as the main sponsor of CFR 1907 Cluj, one of Romania’s leading football clubs.
Beginning with the 2025-26 Liga 1 season, leading Romanian brand Don.ro’s logo will feature prominently on CFR Cluj’s home and away kits, training gear, and throughout the “Dr. Constantin Rădulescu” stadium. The partnership with CFR Cluj also includes a slate of live and digital activations powered by Soft2Bet’s innovative platform, designed to deepen fan engagement.
“We are excited to announce our partnership with Don.ro, a Romanian brand that shares our values of performance, professionalism, and the desire to build something lasting. The fact that Don.ro is becoming the main partner of our club is both a validation of the work we do every day and an important step in strengthening CFR Cluj’s image both nationally and internationally.
We are pleased to have a dynamic partner by our side, one with a modern vision who believes in the power of sport to inspire and bring people together. Moreover, Don.ro has chosen to offer each season ticket holder this season an official jersey — a gesture of appreciation for the passion and loyalty with which they support us.” — Cristian Balaj, CFR Cluj President.
The partnership between Soft2Bet and CFR Cluj brings together Don.ro’s award-winning online gaming brand and a club with a rich history of success, including eight league titles, four Romanian Cups, and four Super Cups. Both sides are driven by a commitment to high performance, bold ambition, and fresh ideas, which makes this collaboration especially well-aligned.
“We are honored to join the CFR Cluj family, a symbol of excellence in Romanian football. This partnership reflects the shared values that bring us together — performance, responsibility, and respect for the community.
At Don.ro, we are committed to promoting a safe and balanced entertainment environment, and through our collaboration with CFR Cluj, we aim to deliver a strong message about the importance of responsible play, both on and off the field.” — Marius Mirasovici, Official representative of Don.ro brand
The partnership is designed to deliver real value to Don.ro’s players and the wider local community. With Soft2Bet’s backing, Don.ro will launch a range of activations tailored to Romanian audiences, such as exclusive match-day experiences, localised campaigns, community events, and responsible gaming initiatives, bringing fans closer to the action and rewarding their loyalty in meaningful ways.
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, highlighted: “At Soft2Bet, we excel in building powerful and award-winning brands that forge deep connections with players through localised experiences. Don.ro’s partnership with CFR Cluj embodies this vision,combining a top-performing club with our drive for tailored gamified experiences, product excellence, and a passion for performance.”
Launched in 2024 and recognised as “Best Launch of the Year” at the 12th Meeting of Gambling Professionals, Don.ro delivers over 3,484 casino games, a full live-dealer lineup, and a complete sportsbook. The platform runs on Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) technology, which enhances player engagement through mission-based features and in-game challenges.
The post Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement appeared first on European Gaming Industry News.
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Week 27/2025 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
PG Soft has served up a classic slot with its Diner Frenzy Spins. This is a 5-reel, 4-rows video slot featuring connecting ways and sticky symbol respins. Diner Frenzy Spins is set within a vibrant, retro-futuristic diner with a buzzy atmosphere thanks to a playful soundtrack. During any spin, the Mystery Respin may be randomly triggered while the reels are spinning.
ELA Games calls back to a classic yet luxurious gaming experience with its new title, Juicy Crystal. The game offers a unique and modern twist on the beloved and familiar fruit machine format, featuring timeless symbols and rich visuals. The studio’s trademark attention to detail and quality delivers a game that’s exciting, memorable and elegant.
Amusnet presents its newest Online Casino portfolio expansion – a royal-themed slot filled with exciting bonus features. The release adds to the fun of the player-favourite Extra Crown game series, this time with six reels and 100 paylines, top-notch graphics and a vibrant soundtrack. A total of 11 symbols are scattered across the now six reels and 40 fixed paylines, along with some special features that make the gameplay more engaging and fun.
Play’n GO illuminate their classic Moon Princess universe once more with Moon Princess Stargazing, a grid slot set among icy stars and rising multipliers. Set beyond Neptune in the icy reaches of the Kuiper Belt, Moon Princess Stargazing marks a radiant new chapter in one of Play’n GO’s most celebrated series. Players reunite with Star, Nova and Astra – the celestial trio whose powers help forge constellation connections and unlock sky-high wins.
Step into the golden sands of Ancient Egypt with Ra’s Relics Bonanza, a thrilling 6×5 cascading slot adventure from Booming Games! Land 8 or more matching symbols anywhere on the reels to secure a win, as winning symbols vanish and new ones tumble down, unlocking endless chances for treasure. Keep an eye on the Divine Scarab, collecting scatter symbols throughout the base game and triggering Free Spins at any moment.
The post Week 27/2025 slot games releases appeared first on European Gaming Industry News.
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